Introduction Ninja Keyword Tool
SpyFu is one of the feature rich tools, but has the Least appealing interface out there. SpyFu offers SEO and PPC spy tool options . Ninja Keyword Tool
Keyword Search and User Experience
The SpyFu dashboard is smartly laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SpyFu can do throughout the spectrum of SEO tooling, but for this review we are focusing on its own ad hoc keyword research capacities. When a company is looking to identifying the best possible search engine results pages (SERP) to aim having an optimization strategy, keyword-driven analysis is the legwork to get pages to rank higher. Management capacities and recommendations are built in during SpyFu, but I began from the Keyword Research tab.
When I used exactly the same set of five Key words to observe how outcomes differed between each of my competitors. Were online shopping , digital marketing, pcmag, IT consultant, and small business bookkeeping. I chose this combination to simulate real world terms that businesses might hunt for (including publishers like PCMag) and to discover associated search results and vulnerable competition websites.
I found that after running searches in my five evaluation terms SpyFu creates and structures its key word benefits and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 in Ahrefs. As opposed to populating a table of associated keywords with Page Authority (PA) and Domain Authority (DA) metrics along with stats on price per click (CPC) and key word difficulty, SpyFu draws a far more obvious correlation with how much cash a keyword is worth. After hunting”digital advertising,” for instance, another navigation bar appeared across the top of the results page further breaking down the search results. You can then drill down to key word summary, related keywords, advertiser history, status background, traffic, key word group, and SERP analysis. That is just for a single keyword showing how SpyFu will the most granular investigation into data of the tools I tested.
Atop the results, SpyFu gave me not CPC for the Key word, but a daily and monthly cost breakdown as well as the number of unique advertisers had appeared on the keyword in the last year. I received the exact same degree of cost breakdown when I clicked on the Associated Keyword, which also allowed me to narrow results using a left-hand filter menu to a particular price every day, daily search volume, difficulty rating, and more.
At the bottom of the key word results was that the SERP analysis. This broke down each URL from the search results page, even however KWFinder and Moz Pro equally offer a more detailed breakdown in this respect. SpyFu focuses on cost, which may or may not be important to your small business. Results such as the Advertiser History graph, a lengthy list and complicated diagram of the advertisements appearing on that search page over time, was a bit too in the weeds for me as a newcomer SEO tool user. But for advertisers and marketers, SpyFu is a gold mine. Ninja Keyword Tool
With SpyFu Kombat you can look at overlapping and site Certain key words For up to 3 sites. For the PPC version you can also see a chart which goes over a span of a few years demonstrating the general amount of key words being bid on by all three sites. You can also rollover the graph to find key words specific to just 2 of those websites if you feel the 3rd site may not be doing as great a job (or vice versa) as 2 of the other sites. It will also show you that the PPC budgets of the sites as well as the amount of organic keywords ranking in the top 50 results for said keyword.
When you click on an area of the circle graph it will show you that the Keywords in whatever bucket you click, to the right of this chart. It is possible to view and download those key words for your use. As you can see I’m on the advertisements tab however, the options are comparable when you click on the natural tab (on the top box, the natural one at the bottom shows you complete organic keywords).
Switching between the natural tab along with the ppc tab (also as the Overall # of organic search phrases + PPC advertisement budget should also give you a good idea of what of the bigger sites are more into the PPC or SEO side of things that may be a good barometer to look at if you happen to be focusing on one place on the other hand.
SpyFu Classic is the”flagship” section so to speak. This is Where you enter one domain on the home page and also are presented using a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Ranking of Advertising vs # of Advertisers
– Estimated Value of Organic Traffic (estimated traffic with a variable of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Estimates
– Subdomains (helpful for looking at how a website might break out parts of the principal domain, maybe a fantastic place to look for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Advertisement History (links through to complete Keyword Advertisement History tool)
– Complete Paid Keywords
– Total Organic Keywords
– PPC Competitors (with a link to overlapping key words )
– Organic Competitors (using a link to overlapping key words )
The information can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Total Advertisers. . .all with trend information
– Top Ten Domains Marketing on the Keyword, with Domain Name Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a URL to Keyword Ad History
– Top Ten Organic Results with Title, Meta Description
– Related Terms
– Associated Concepts (according to semantic relationships)
– Categories Ninja Keyword Tool
Keyword Management and Reviews
Keyword management is baked into SpyFu through the platform. Within all its three main research tabs–SEO, PPC, and Keyword–you will find choices in the drop-down menus for SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups attributes in each tab are fairly similar, populating a table with monthly search volume, CPC, problem score, and monthly price. These are SpyFu’s four main metrics where key word research is worried. On the left of this table are either the key words you have researched and grouped yourself, or high keyword class tips from SpyFu. On the top right of this desk you can then add chosen key words to lists, or export your chosen keyword as an Microsoft Excel file, CSV, or PDF. This basic keyword grouping functionality is similar to SEMrush$99.95 at SEMrush and executed better in Moz Pro and KWFinder.
Where SpyFu’s key word management capabilities really stand Out are in its List Builder and Tracking tabs. Additionally, this is where SpyFu makes its deep link between SEO and customer relationship management (CRM). In the List Builder tab, there is a Best Lists section with concentrated lists of domain names and keywords like”Domains That Pay the Most On AdWords,” keywords with the highest CPC. There’s also a list of the most expensive keywords, which you can then filter by state, business, or a specific web-based technology: Ad buying platform, affiliate marketing, email marketing, and internet shopping cart are a few of the options.
Next to Leading Lists, there is a dedicated Business Leads tab. This essentially acts the same way You enter a place, keywords and industries, and refine results using filters such as AdWords budget and SEO clicks. The search returns a list of URL leads with this site ad budget and contact information that is available that may then be exported into your CRM or lead management system. I’d like to see SpyFu go a step further with this and integrate its SEO lead lists directly using a platform like Salesforce$75.00 at salesforce.com, but this tool is currently ahead of the curve. SEMrush includes a lead generation instrument, but that’s the closest comes to what SpyFu offers.
However, SpyFu recently incorporated AdWords Templates as Portion of a Google AdWords campaign. The templates include prewritten ads for groups that are keyword . Users can download the templates in the SpyFu site and then upload into a AdWords account.
The platform also includes SEO campaign direction Using its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature inside the SEO platform for overseeing integrated keyword research and rank monitoring in a campaign. My SpyFu is only available in paid plans (not the free trial), but it lets you set up multiple jobs tracking grouped keywords plotted against SEO rank, traffic value, ROI, and numerous other metrics. All you have to do is open the My SpyFu menu and then include a new job. It’s the greatest and only example in this roundup of built-in, SEO-focused PM.
There’s also the Tracking tab, which lets you take Keywords youbegin tracking that reports back together with weekly domain rankings and keyword ranking changes and’ve identified. I was also able to prepare custom SEO reports in a few straightforward steps: Enter a domain name and then choose whether or not to conduct a document on SpyFu’s suggested domain key words or custom keywords. I entered my five custom key words picked up to five competitors’ URLs, and then was given the option to run either a one time report or a monthly report.
This sort of aggressive analysis is another area in which SpyFu stands out, since it also includes a tool called”Kombat” that is offered in the SEO and PPC Research tabs. In Kombat, I typed in PCMag’s domain and the tool quickly built an interactive information visualization which revealed where the top keywords of PCMag overlapped with our competitors. There is also what SpyFu calls for a”key word universe,” list CPC, CTR, monthly cost, and monthly clicks for core keywords and recommended keywords. This research breakdown is another feature that helps ways to acquire an SEO edge on your competitors. Ninja Keyword Tool
With the SEO functionality of its main Solution, SpyFu has introduced a research tool called Nacho Analytics, which provides access to different sites’ internet analytics. Through this platform, you can see sections visitors, and search-engine behaviour.
Keyword Ad History
You will be shown by keyword Ad Background, through colour bars frequently the Key words appeared in a domain PPC campaign along with any changes in the advertisement copy (all of which may be exported to excel). It shows that a year’s worth of data up front and extends back to 2006 through the Bonus History Button.
So it is fairly straightforward, which is exactly what I enjoy about SpyFu Tools. No more over-reliance on”in-house metrics” it’s only”here is the advertisement history of the keyword”, plain and simple. If you find a key word being advertised on by a good PPC advertiser persistent then it’s possible to look to apply that advertisement copy technique to a market of the keyword that is larger. If I were advertising for”hotels in Oklahoma” I might pay attention to what ad copy was successful, as time passes, for that main/core keyword”hotels”.
Domain Ad History
Except it reveals the domain Ad History is similar to Keyword Advertisement History Keyword history of a domain.
This instrument is useful in Taking a Look Your opponents (or bigger players in your market ) and which ones they attempted and abandoned (which could be ones for you to avoid out of the gate). All this presumes the domain you’re currently researching is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu uses semantic word relationships, Publicly accessible keyword data, and PPC campaign data to come back a list of keywords related to the keyword(s) (up to 10) you input. As you can see, you could also filter search volume, by CPC, and you can exclude keywords.
For me, I prefer to use the PPC keywords as well as the Organic key words found In SpyFu Classic or SpyFu Kombat. I love to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when employed as a search instrument versus a search tool. Ninja Keyword Tool
Pricing and Plans
Since I just said, SpyFu’s Basic plan starts at $33 per Month when billed yearly (roughly $39 month-to-month). Though, contrary to other tools in this SEO tool inspection roundup, for example Moz Pro and KWFinder$12.00 at KWFinder, SpyFu does not price by search results. All programs have an infinite number of domain, key word collection, backlink, and competitor/domain comparison search results along with data export. The performance you get with SpyFu for your price is an important element in why we gave it an Editors’ Choice, along with the boundless search volumes make the instrument even more appealing for ad hoc keyword research.
That is not to say SpyFu does not cap anything. The Fundamental Plan gives you a potential of 250 sales leads and domain contacts, and 5,000 weekly monitored keyword positions, together with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert plan (also $58 a month when billed yearly ) lumps leads and contacts to 500 and weekly tracked keyword positions to 15,000, together with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Finally, SpyFu has added a $199 per month Team program (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword rankings, and five user logins. SpyFu also includes a 30-day money-back warranty. The company has actually slashed its pricing.
I find that their tools pretty useful for competitive research. I do not use Their own Keyword Smart Search much as explained above but the number of data that They provide (in a simple fashion) in the price points they give is very A combination that is nice. SpyFu makes its way into my arsenal on just about Each project. Ninja Keyword Tool