Introduction O Spyfu Keyword Research Tool
SpyFu is among the more feature rich tools, but has the Attractive interface out there. SpyFu offers SEO and PPC spy application choices . O Spyfu Keyword Research Tool
Keyword User and Search Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SpyFu can perform across the spectrum of SEO tooling, but for this review we’re focusing mostly on its own ad hoc keyword research capabilities. When a company is looking to identifying the best possible search engine results pages (SERP) to target with an optimization plan, keyword-driven analysis is the legwork to get pages to rank higher. Recommendations and management capabilities are built in throughout SpyFu, however I started in the Keyword Research tab.
When testing each tool, I used exactly the same set of five Key words to observe how outcomes differed between each of my competitors. The five key words I used were pcmag, electronic marketing, online shopping, IT consultant, and small business accounting. I chose this mixture to simulate real world terms that businesses might search for (such as publishers such as PCMag) as well as to discover associated search results and vulnerable competitor websites.
I found that after running searches on my five test terms SpyFu produces and structures its keyword benefits and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 in Ahrefs. As opposed to populating a table of related keywords with Page Authority (PA) and Domain Name Authority (DA) metrics together with stats on price per click (CPC) and keyword difficulty, SpyFu brings a far more apparent correlation with exactly how much cash a keyword is worth. After searching”digital advertising,” for example, a separate navigation bar appeared round the top of the results page further breaking down the search results. You can then drill down into key word summary, related key words, advertiser background, ranking history, traffic, key word grouping, and SERP analysis. That’s only for a single keyword revealing how SpyFu will the most granular deep-dive research into data of the tools I tested.
Atop the main results, SpyFu gave me not just CPC for the Keyword, but a daily and monthly cost breakdown as well as the number of unique advertisers had emerged on the keyword in the past year. I received exactly the exact same level of price breakdown once I clicked on the Related Keyword, which also enabled me to narrow results using a left-hand filter menu to a particular cost per day, daily investigation volume, difficulty rating, and more.
At the bottom of the results was that the SERP analysis. This broke down every URL from the search results page, even however KWFinder and Moz Pro both offer a much more comprehensive breakdown in this regard. SpyFu focuses on price, which may or may not be important to your business. Results like the Advertiser History chart, a lengthy list and complex diagram of the ads appearing on that search page as time passes, was a bit too from the weeds for me as a novice SEO tool user. But for advertisers and digital marketers, SpyFu can be a gold mine. O Spyfu Keyword Research Tool
With SpyFu Kombat you can look at overlapping and website Certain keywords To get up to 3 websites. For your PPC version you may also find a graph which goes over a period of a few years showing that the overall number of key words being bid on by all three sites. You may also rollover the chart to see key words specific to just two of those websites if you feel the 3rd website might not be doing as good a job (or vice versa) as 2 of the other websites. It will also show you that the PPC budgets of those websites in addition to the amount of organic keywords ranking in the top 50 results for said keyword.
When you click it will show you the Key words in whatever bucket you click. You can view and download those keywords for your own use. As you can see I’m on the ads tab however, the options are comparable once you click the natural tab (on the top box, the organic one on the bottom shows you complete organic keywords).
Switching between the organic tab and the ppc tab (as well as the Overall # of organic keywords + PPC advertisement budget must also give you a good idea of which of the bigger sites are more into the PPC or SEO side of things that may be a fantastic barometer to look in if you chance to be focusing on a single place over the other.
SpyFu Classic is the”flagship” segment so to speak. This is Where you enter one domain on the home page and are presented using a TON of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Ranking of Ads vs # of Advertisers
– Estimated Value of Organic Traffic (estimated traffic using a variable of CPC factored in)
– Paid Traffic Compared with Organic Traffic Estimates
– Subdomains (useful for looking at how a website might split parts of the principal domain, maybe a good place to look for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Advertisement Background (links through to complete Keyword Ad History tool)
– Complete Paid Keywords
– Complete Organic Keywords
– PPC Competitors (using a link to overlapping keywords)
– Organic Competitors (with a link to overlapping keywords)
The data here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Complete Advertisers. . .all with trend data
– Top Ten Domains Marketing on the Keyword, with Domain Name Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy With a URL to Keyword Ad History
– Top Ten Organic Results with Title, Meta Description
– Associated Terms
– Associated Concepts (according to semantic relationships)
– Categories O Spyfu Keyword Research Tool
Keyword Management and Reports
Keyword management is baked in to SpyFu through the platform. Within all its three main research tabs–SEO, PPC, and Keyword–you will find choices in the drop-down menus for SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups features in each tab are fairly similar, populating a table using monthly search volume, CPC, difficulty rating, and monthly cost. These are SpyFu’s four main metrics where keyword research is worried. On the left of the table are the key words you have researched and grouped yourself, or top keyword group suggestions from SpyFu. At the top right of this desk you can subsequently add selected keywords to lists, or export your chosen keyword as an Microsoft Excel file, CSV, or PDF. This fundamental keyword grouping functionality is much like SEMrush$99.95 at SEMrush and executed better in Moz Professional and KWFinder.
Where SpyFu’s keyword management abilities really stand Out are at its List Builder and Tracking tabs. Additionally, this is where SpyFu creates its profound link between SEO and customer relationship management (CRM). From the List Builder tab, there is a Best Lists section with targeted lists of domains and key words like”Assets Which Spend the Most On AdWords,” keywords with the maximum CPC. There’s also a list of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technologies: Ad buying platform, affiliate marketing, email marketing, and online shopping cart are a few of the choices.
Next to Top Lists, there is a dedicated Company Leads tab. This essentially acts the same manner as a search: You enter keywords and businesses, a place, and refine results using filters like AdWords budget and SEO clicks. The research returns a list of leads with that site ad budget and contact information that can be exported into your CRM or direct management system. I’d like to view SpyFu go a step farther with this and incorporate its own SEO lead lists straight using a platform like Salesforce$75.00 at salesforce.com, but the tool is already ahead of the curve. SEMrush has a beta lead generation instrument, but that’s the closest comes to what SpyFu offers.
But, SpyFu recently incorporated AdWords Templates as Part of a Google AdWords campaign. The templates include prewritten advertisements for groups in countless businesses. The templates can be downloaded by users in the SpyFu website and then upload to a AdWords account.
The system also includes SEO campaign direction With its My SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature inside the SEO platform for overseeing integrated key word research and rank monitoring within a campaign. My SpyFu is only accessible paid plans (not the free trial), but it allows you to set up multiple projects tracking grouped key words plotted against SEO position, traffic worth, ROI, and a number of other metrics. All you need to do is open the My SpyFu menu and include a new job. It is the best and only case in this roundup of SEO-focused PM.
There’s also You ‘ve identified and begin tracking that reports back with domain rankings and keyword position changes. I was also able to prepare custom SEO reports in a few straightforward measures: Enter a domain name then choose if to conduct a document on SpyFu’s suggested custom keywords or domain key words. I entered my five habit keywords in a field, picked up to five competitors’ URLs, then was given the option to run a report or a report.
That Type of competitive analysis is just another area where SpyFu stands outside, as it also includes a tool called”Kombat” that is available from the SEO and PPC Research tabs. In Kombat, I typed in PCMag’s domain along with the tool immediately built an interactive information visualization which showed where the top keywords of PCMag overlapped with our opponents. There’s also what SpyFu calls a”keyword world,” listing CPC, CTR, monthly cost, and monthly clicks for core keywords and advocated keywords. This study breakdown is another feature that will help unearth ways for you to acquire an SEO edge on the competition. O Spyfu Keyword Research Tool
With the SEO performance of its primary Solution, SpyFu has introduced a research tool called Nacho Analytics, which offers access to different sites’ internet analytics. Through this stage, you can view time-of-day visitors, segments, and search-engine behaviour.
Keyword Advertisement History
Advertisement Background will show you, via colour coded bars, how frequently the Keyword appeared in a domain PPC campaign alongside any modifications in the advertisement copy (all of which may be exported into excel). It reveals a year’s worth of data and extends back to 2006 via the Bonus History Button.
So it is pretty straightforward, and that’s what I like about SpyFu Tools. No over-reliance on”in-house metrics” it is only”here is the advertisement history of the keyword”, plain and simple. Normally, if you see a key word being promoted on by a good PPC advertiser persistent you can look to apply that ad copy technique to a niche market of the keyword. If I had been advertisements for”hotels in Oklahoma” I would pay attention to what ad copy has been successful, as time passes, for this main/core keyword”hotels”.
Domain Advertisement History
Domain Ad History is similar to Keyword Advertisement History except it shows the History of a domain.
This instrument is useful in Taking a Look Your competitors (or larger players in your niche) and which ones that they tried and abandoned (which may be ones that you prevent from the gate). All this presumes the domain you’re currently exploring is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu utilizes word connections, Publicly accessible keyword data, and PPC campaign data to return a list of keywords associated with the keyword(s) (up to 10) you enter. You can also filter from CPC, search volume, as you can see, and you can also exclude key words.
For me, I would rather use the PPC keywords and the Organic keywords found In either SpyFu Classic or SpyFu Kombat. I love to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when employed as a competitive research tool versus a search tool. O Spyfu Keyword Research Tool
Pricing and Plans
Since I said, SpyFu’s Fundamental plan starts at $33 each Month when billed annually (or $39 per month ). Though, unlike other tools in this SEO tool review roundup, such as Moz Pro and KWFinder$12.00 in KWFinder, SpyFu doesn’t cost by search success. All plans come with an unlimited number of domain, key word group, backlink, and comparison search results along with unlimited data export. The functionality you receive with SpyFu for the price is a significant factor in the reason we gave it an Editors’ Choice, and the unlimited search volumes make the instrument even more appealing for ad hoc research that is keyword.
That is not to say SpyFu doesn’t cap anything. The Fundamental Plan gives you a capacity of 250 sales leads and domain contacts, along with 5,000 weekly tracked keyword rankings, together with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional program (also $58 a month when billed yearly ) lumps leads and contacts to 500 and per week tracked keyword positions to 15,000, together with custom-branded reports and access to SpyFu’s application programming interface (API).
Finally, SpyFu has added a $199 per month Team plan (billed yearly, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword rankings, and five user logins. SpyFu also comprises a 30-day money-back warranty. The company has slashed on its pricing since our inspection, making it attractive to SMBs.
I find that their tools pretty helpful for search. I do not use Their Keyword Smart Search described above but the amount of data that They give (in a straightforward fashion) at the price points they give is very A wonderful combination. SpyFu makes its way Each undertaking. O Spyfu Keyword Research Tool