Background Online Competitions
SpyFu is one of the more feature rich tools, but probably has the Least attractive interface out there. SpyFu offers SEO and PPC spy application choices along with their own search tool. Online Competitions
Keyword Search and User Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s plenty SpyFu can perform across the spectrum of SEO tooling, but for this particular review we’re focusing mostly on its own ad hoc keyword lookup capabilities. When a business is looking to identifying the best possible search engine results pages (SERP) to aim with an optimization plan, keyword-driven investigation is your legwork to get pages to rank higher. Management capacities and keyword recommendations are built in throughout SpyFu, but I started in the Keyword Research tab.
When I used exactly the Exact Same set of five Keywords to see results differed between each of my competitors. The five key words I used were digital advertising, pcmag, online shopping, IT consultant, and small business bookkeeping. I chose this mixture to simulate real world terms that businesses might search for (such as publishers like PCMag) and to find associated search results and vulnerable competitor websites.
I found that after running searches on my five evaluation terms SpyFu creates and structures its keyword results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 at Ahrefs. As opposed to populating a table of associated key words with Page Authority (PA) and Domain Name Authority (DA) metrics together with stats on price per click (CPC) and key word difficulty, SpyFu draws a far more obvious correlation with exactly how much cash a key word is worth. After hunting”digital advertising,” for instance, a separate navigation bar appeared across the top of their results page further breaking down the search results. You can then drill down into key word overview, related keywords, advertiser history, status background, traffic, key word group, and SERP analysis. That’s only for a single keyword question, showing SpyFu will arguably the most granular investigation into data of all the tools I analyzed.
Atop the results, SpyFu gave me not CPC for the Keyword, but a daily and monthly cost breakdown as well as the number of unique advertisers had emerged on the key word in the past year. I got the same level of price breakdown when I clicked on the Related Keyword, which also allowed me to narrow results employing a left-hand filter menu to a particular price per day, daily investigation volume, difficulty rating, and more.
At the bottom of the key word results was the SERP analysis. This broke down each URL in the search results page, even however KWFinder and Moz Guru both provide a more comprehensive breakdown in this respect. SpyFu focuses. Results like the Advertiser History chart, a lengthy list and complex diagram of the advertisements appearing on this search page over time, was somewhat too from the weeds for me as a newcomer SEO tool user. However, for advertisers and marketers, SpyFu can be a gold mine. Online Competitions
With SpyFu Kombat you can look at overlapping and site Certain key words For up to 3 sites. For your PPC version you may also find a chart which goes over a period of a few years showing the overall amount of key words being bid on by all three websites. You can also rollover the chart to find keywords specific to just two of those websites if you are feeling the 3rd site might not be doing as great a job (or vice versa) as two of the other sites. It is going to also show you that the PPC budgets of those websites as well as the number of organic keywords ranking in the top 50 results for keyword.
When you click an area of the circle graph it will show you that the Keywords in whatever bucket you click. It is possible to see and download those key words for your own use. As you can see I’m on the ads tab however, the options are comparable once you click on the natural tab (on the upper box, the organic one at the underside shows you total organic keywords).
Switching between the organic tab along with the ppc tab (as well as the Total # of organic search phrases + PPC ad budget must also give you an idea of which of the larger sites are more into the PPC or SEO aspect of things that may be a good barometer to check at if you chance to be concentrating on a single area over the other.
SpyFu Classic is the”flagship” segment in order to speak. This is Where you input one domain on the home page and also are presented with a slew of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Ranking of Ads vs # of Clients
– Estimated Value of Organic Traffic (estimated visitors using a factor of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (helpful for looking at how a site might split parts of the main domain, maybe a fantastic spot to search for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Advertisement History (links through to full Keyword Ad History tool)
– Total Paid Keywords
– Total Organic Keywords
– PPC Competitors (using a link to overlapping keywords)
– Organic Competitors (using a URL to overlapping key words )
The data here can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Daily, Total Advertisers. . .all with trend information
– Top Ten Domains Marketing on the Keyword, with Domain Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a Link to Keyword Ad History
– Top Ten Organic Results with Title, Meta Description
– Associated Terms
– Associated Concepts (based on semantic relationships)
– Categories Online Competitions
Keyword Management and Reviews
Keyword direction is baked in to SpyFu through the platform. Within all its three major research tabs–SEO, PPC, and Keyword–you will find options from the drop-down menus for both SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups attributes in each tab are rather similar, populating a table with monthly search volume, CPC, problem score, and monthly cost. These are SpyFu’s four chief metrics where key word research is worried. On the left of the table are the key words you have researched and grouped yourself, or high keyword class tips from SpyFu. At the top right of this table you can subsequently add selected key words for lists, or export your chosen keyword within an Microsoft Excel file, CSV, or PDF. This basic keyword category performance is similar to SEMrush$99.95 in SEMrush and executed better in Moz Pro and KWFinder.
Where SpyFu’s keyword management capabilities really stand Out are at its List Builder and Tracking tabs. Additionally, this is where SpyFu makes its deep link between SEO and client relationship management (CRM). From the List Builder tab, there’s a Top Lists segment with concentrated lists of domains and keywords like”Assets Which Pay the Most On AdWords,” keywords with the highest CPC. There is also a listing of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technology: Ad buying platform, affiliate marketing, email advertising, and internet shopping cart are some of the choices.
Alongside Leading Lists, there’s a dedicated Company Leads tab. This acts the exact same way You enter industries and keywords, a place, and refine outcomes using filters such as AdWords budget and SEO clicks. The search returns a list of leads with the monthly ad budget and contact information that can then be exported to your CRM or direct management system of this site. I’d love to see SpyFu proceed a step further with this and incorporate its own SEO lead lists straight using a platform such as Salesforce$75.00 at salesforce.com, but the instrument is currently ahead of the curve. SEMrush has a lead generation instrument, but that’s the closest any optimization merchandise that I tested comes to what SpyFu offers.
But, SpyFu recently incorporated AdWords Templates as Part of a Google AdWords campaign. The templates include prewritten ads for groups that are keyword in countless industries. Users may download the templates from the SpyFu site and upload to a AdWords account.
The platform also includes deeper SEO campaign direction Using its SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature inside the SEO platform for tackling integrated key word research and rank tracking in a campaign. My SpyFu is only accessible paid plans (not the free trial), but it allows you to set up multiple jobs tracking grouped keywords plotted against SEO position, traffic worth, ROI, and a number of other metrics. All you need to do is open the My SpyFu menu and add a new job. It is the only and best example in this roundup of built-in, SEO-focused PM.
There’s also the Tracking tab, which lets you take You start tracking that reports back together with domain positions and keyword position changes and’ve identified. I was also able to set up custom SEO reports in a few simple steps: Enter a domain name and choose whether or not to conduct a document on SpyFu’s suggested custom keywords or domain keywords. I entered my five habit keywords picked up to five opponents’ URLs, and then was given the option to run a one time report or a recurring monthly report.
This Type of analysis is just another area in which SpyFu stands out, since it also includes a tool called”Kombat” that is available in the SEO and PPC Research tabs. In the domain of PCMag, I typed in Kombat along with the instrument immediately built an interactive data visualization which showed where the top keywords of PCMag overlapped with our competitors. There’s also what SpyFu calls for a”keyword universe,” listing CPC, CTR, monthly price, and monthly clicks for core keywords and advocated keywords. This research breakdown is just another feature that will help unearth ways for one to gain an SEO advantage. Online Competitions
Together with the SEO functionality of its Solution, SpyFu has introduced a study tool named Nacho Analytics, which provides access to different sites’ internet analytics. Through this stage, you can see search-engine behaviour , time-of-day traffic, and segments.
Keyword Advertisement History
You will be shown by Advertisement History, through color bars often the Keyword appeared in a domain PPC campaign along with any modifications in the ad copy (all of which can be exported to excel). It reveals that a year’s worth of data and extends back to 2006 via the Bonus History Button.
So it is fairly straightforward, and that’s what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it is just”here is the advertisement history of this key word”, plain and simple. Normally, if you see a keyword being advertised on by a fantastic PPC advertiser consistent you can look to apply that advertisement copy technique to some niche market of that keyword that is bigger. If I were advertisements for”resorts in Oklahoma” I might listen to that which ad copy was successful, over time, for this main/core keyword”hotels”.
Domain Advertisement History
Except it reveals the, domain Ad History is similar to Keyword Ad History History of a domain.
This tool is useful in looking at keywords Which Have Been successful for Your opponents (or larger players in your niche) and which ones that they attempted and left (which could be ones for you to prevent out of the gate). All of this assumes the domain you’re currently exploring is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes semantic word connections, Publicly accessible keyword data, and PPC campaign data to return a list of keywords related to the keyword(s) (up to 10) you input. As you can see, you could also filter by CPC, search volume, and you might also exclude keywords.
For me personally, I prefer to use the Organic key words found and the PPC keywords In SpyFu Classic or SpyFu Kombat. I love to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Primarily, I feel SpyFu is at its best when employed as a search instrument versus a keyword search tool. Online Competitions
Pricing and Plans
Since I mentioned, SpyFu’s Fundamental plan starts at $33 each Month when billed yearly (roughly $39 per month ). Though, contrary to other tools within this SEO tool review roundup, such as Moz Guru and KWFinder$12.00 at KWFinder, SpyFu does not cost by search results. All programs come with an unlimited number of keyword, keyword group name, domain, backlink, and comparison search results along with data export. The performance you receive with SpyFu for your price is a significant factor in the reason we gave it an Editors’ Choice, and the search volumes make the tool even more attractive for ad hoc research that is keyword.
That is not to mention SpyFu doesn’t cap anything. The Basic Plan gives you a capacity of 250 sales leads and domain contacts, along with 5,000 weekly tracked keyword rankings, along with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional program (also $58 per month when billed annually) lumps leads and contacts to 500 and per week monitored keyword positions to 15,000, along with custom-branded reports and access to SpyFu’s application programming interface (API).
Finally, SpyFu has added a $199 per month Team program (billed yearly, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword positions, and five user logins. SpyFu also comprises a 30-day money-back warranty. The firm has slashed on its pricing since our review, which makes it even more attractive to SMBs.
I find their tools pretty helpful for search that is aggressive. I don’t use Their Keyword Smart Search much as explained above but the number of information that They give (in a straightforward fashion) at the price points they give is quite A combination that is wonderful. SpyFu makes its way Each undertaking. Online Competitions