Intro Online Competitor Analysis
SpyFu is among the feature rich tools, but probably has the Least attractive interface out there. SpyFu offers SEO and PPC spy tool options . Online Competitor Analysis
Keyword Search and User Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SpyFu can perform across the spectrum of SEO tooling, but for this particular review we are focusing mostly on its own ad hoc keyword research capacities. When a company is seeking to identifying the best possible search engine results pages (SERP) to aim having an optimization strategy, keyword-driven investigation is your legwork to get pages to rank higher. Recommendations and direction capacities are built in throughout SpyFu, however I started from the Keyword Research tab.
When I used the same set of five Key words to observe results differed between each of my competitors. The five keywords that I used were electronic marketing pcmag, online shopping, IT consultant, and small business bookkeeping. I chose this mixture to simulate real-world terms that businesses might hunt for (such as publishers such as PCMag) as well as to find associated search results and vulnerable competitor websites.
I found that after running searches on my five evaluation terms SpyFu creates and structures its key word results and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 at Ahrefs. Rather than populating a table of related key words with Page Authority (PA) and Domain Name Authority (DA) metrics along with stats on price per click (CPC) and key word difficulty, SpyFu draws a far more apparent correlation with how much money a keyword is worth. After searching”digital advertising,” for example, a separate navigation bar appeared across the top of the results page further breaking down the search results. You can then drill down into key word summary, related key words, advertiser history, status background, traffic, key word grouping, and SERP analysis. That is just for one key word revealing how SpyFu does arguably the most granular research into data of all the tools I tested.
Atop the results, SpyFu gave me not just CPC for the Key word, but a daily and monthly cost breakdown in addition to the number of unique advertisers had appeared on the keyword in the past year. I received the exact same degree of price breakdown once I clicked on the Associated Keywords tab, which also allowed me to narrow results using a left-hand filter menu to a particular cost every day, daily search volume, difficulty rating, and more.
In the bottom of the results that are key word was the SERP analysis. This broke down each URL in the search results page, even however KWFinder and Moz Pro both offer a more comprehensive breakdown in this respect. SpyFu focuses. Results like the Advertiser History chart, a lengthy list and complicated diagram of the advertisements appearing on this search page over time, was a bit too from the weeds for me as a newcomer SEO tool user. But for digital marketers and advertisers, SpyFu is a gold mine. Online Competitor Analysis
With SpyFu Kombat you can look at overlapping and website keywords To get up to 3 websites. For the PPC version you may also see a graph which goes over a period of a few years demonstrating the general amount of key words being bid on by all 3 sites. You can also rollover the chart to see keywords specific to only two of those websites if you are feeling the 3rd website may not be doing as great a job (or vice versa) as 2 of those other websites. It is going to also show you the PPC budgets of the sites in addition to the number of organic keywords rank in the top 50 results for keyword.
When you click on an area of the circle chart it will show you the Keywords in whatever bucket you click. You can view and download those keywords for your use. As you can see I am on the ads tab however, the options are similar when you click on the organic tab (on the upper box, the natural one at the underside shows you complete organic key words ).
Switching between the natural tab and the ppc tab (also as the Overall # of organic search phrases + PPC ad budget must also give you a good idea of what of the bigger sites are more into the PPC or SEO aspect of things that may be a good barometer to check in if you happen to be focusing on a single place over the other.
SpyFu Classic is the”flagship” segment so to speak. This is Where you enter one domain on the home page and also are presented with a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Position of Advertising vs # of Advertisers
– Estimated Value of Organic Traffic (estimated visitors with a variable of CPC factored in)
– Paid Traffic Compared with Organic Traffic Estimates
– Subdomains (helpful for looking at the way the website might break out parts of the principal domain, maybe a fantastic place to search for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Advertisement History (links through to complete Keyword Ad History instrument )
– Total Paid Keywords
– Total Organic Keywords
– PPC Competitors (using a URL to overlapping key words )
– Organic Competitors (using a URL to overlapping key words )
The information here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Per Day, Complete Advertisers. . .all with trend data
– Top Ten Domains Marketing on the Keyword, with Domain Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy With a Link to Keyword Advertisement History
– Top Ten Organic Results with Title, Meta Description
– Related Terms
– Associated Concepts (based on semantic relationships)
– Categories Online Competitor Analysis
Keyword Management and Reports
Keyword management is baked in to SpyFu throughout the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–you will find choices in the drop-down menus for both SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups attributes in each tab are rather similar, populating a table using monthly search volume, CPC, difficulty score, and monthly cost. All these are SpyFu’s four chief metrics where key word research is worried. On the left of the desk are either the key words you have researched and grouped yourself, or top keyword class tips from SpyFu. On the top right of this table you can then add selected keywords for lists, or export your chosen keyword within an Microsoft Excel file, CSV, or PDF. This fundamental keyword category performance is similar to SEMrush$99.95 in SEMrush and executed better in Moz Pro and KWFinder.
Where SpyFu’s keyword management abilities really stand Out are in its List Builder and Tracking tabs. Additionally, this is where SpyFu makes its deep link between SEO and customer relationship management (CRM). From the List Builder tab, there’s a Best Lists section with concentrated lists of domain names and keywords like”Assets Which Spend the maximum On AdWords,” keywords with the maximum CPC. There’s also a listing of the most expensive keywords, which you can then filter by state, business, or a specific web-based technologies: Ad buying platform, internet affiliate marketing, email marketing, and internet shopping cart are some of the choices.
Alongside Top Lists, there is a dedicated Business Leads tab. This essentially acts the exact same manner as a key word search: You enter a place, keywords and industries, and refine results using filters like AdWords budget and SEO clicks. The research returns a list of URL leads with contact information that is accessible and this site ad budget that can subsequently be exported into your CRM or direct management system. I’d love to view SpyFu proceed a step further with this and integrate its SEO lead lists straight with a platform such as Salesforce$75.00 in salesforce.com, but the tool is already ahead of the curve. SEMrush has a lead generation instrument, but that’s the closest any additional optimization product that I tested comes to what SpyFu offers.
However, SpyFu incorporated AdWords Templates as Portion of a Google AdWords campaign. The templates include prewritten ads for groups that are keyword . The templates can be downloaded by users from the SpyFu website and upload to an AdWords account.
The system also includes SEO campaign direction Using its SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature within the SEO platform for tackling integrated keyword study and rank monitoring within a campaign. My SpyFu is only available in paid programs (not the free trial), but it lets you install multiple jobs tracking grouped keywords plotted against SEO position, traffic value, ROI, and numerous other metrics. All you have to do is open the My SpyFu menu and then include a new job. It is the only and best case in this roundup of SEO-focused PM.
There is also You ‘ve identified and start continuing tracking that keyword ranking changes and reports back together with weekly domain positions. Utilizing the webpage, I was also able to prepare custom SEO reports in a few simple steps: Enter a domain name and then choose whether or not to conduct a report on SpyFu’s suggested domain keywords or custom key words. I entered my five custom keywords in a field, picked up to five opponents’ URLs, and then was given the choice to run a report or a recurring report.
This sort of competitive analysis is just another area in which SpyFu stands outside, since it also includes a tool called”Kombat” that is available from the SEO and PPC Research tabs. In PCMag’s domain, I typed in Kombat along with the instrument immediately built an interactive information visualization that revealed where PCMag’s top keywords overlapped with our competitors. There is also what SpyFu calls a”keyword world,” listing CPC, CTR, monthly cost, and monthly clicks for core keywords and recommended keywords. This study breakdown is another feature that will help ways for one to gain an SEO advantage. Online Competitor Analysis
Together with the SEO performance of its primary Solution, SpyFu has introduced a study tool named Nacho Analytics, which provides access to other sites’ web analytics. Through this stage, you can see time-of-day visitors segments, and behavior that is on-page.
Keyword Ad History
You will be shown by keyword Advertisement History, via colour bars, how often the Keyword appeared in a domain’s PPC campaign along with any modifications in the advertisement copy (all of which can be exported to excel). It shows that a year’s worth of information and extends back to 2006 via the Bonus History Button.
So it’s pretty straightforward, and that’s exactly what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it’s just”here is the ad history of this key word”, plain and simple. Typically, if you see a key word being promoted on by a PPC advertiser that is fantastic persistent it’s possible to look to employ that ad copy technique to some market of that keyword that is larger. If I were advertisements for”resorts in Oklahoma” I might listen to what ad copy has been successful, over time, for that main/core key word”resorts”.
Domain Ad History
Domain Ad History is similar to Keyword Ad History except it shows the History of a specific domainname.
This instrument is useful in Taking a Look Your opponents (or larger players in your market ) and which ones that they attempted and left (which could be ones that you prevent out of the gate). All this presumes the domain you are exploring is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu utilizes term relationships, Publicly available keyword information, and PPC campaign information to return a list of keywords associated with the keyword(s) (up to 10) you enter. As you can see, you could filter by CPC, search volume, and you can also exclude key words.
For me personally, I would rather use the Organic key words found as well as the PPC keywords In SpyFu Classic or SpyFu Kombat. I love to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when employed as a competitive search tool versus a keyword search tool. Online Competitor Analysis
Pricing and Strategies
As I mentioned, SpyFu’s Basic plan starts at $33 per Month when billed annually (roughly $39 month-to-month). Though, contrary to other tools in this SEO tool review roundup, for example Moz Guru and KWFinder$12.00 at KWFinder, SpyFu doesn’t price by search success. All programs have an unlimited number of comparison search results name, keyword group, backlink, and domain name along with data export. The functionality you receive with SpyFu for your cost is an important element in the reason we gave it an Editors’ Choice, and the search volumes make the instrument much more attractive for research that is keyword that is ad hoc.
That is not to mention SpyFu doesn’t cap anything. The Fundamental Program gives you a capacity of 250 sales leads and domain name contacts, and 5,000 weekly tracked keyword rankings, along with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert program (also $58 per month when billed annually) lumps leads and contacts to 500 and per week monitored keyword rankings to 15,000, together with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Ultimately, SpyFu has added a $199 per month Team plan (billed yearly, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword positions, and five user logins. SpyFu also includes a 30-day money-back warranty. Overall the company has really slashed on its pricing.
I find their tools useful for research that is competitive. I do not use Their own Keyword Smart Search which They provide (in a simple fashion) in the price points they provide is very A combination that is nice. SpyFu makes its way into my arsenal on just about Every undertaking. Online Competitor Analysis