Introduction Online Competitor Analysis Tool
SpyFu is one of the more feature rich tools, but has the Attractive interface on the market. SpyFu provides SEO and PPC spy tool options . Online Competitor Analysis Tool
Keyword Search and User Experience
The SpyFu dashboard is smartly laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is a lot SpyFu can perform across the spectrum of SEO tooling, but for this particular review we’re focusing primarily on its ad hoc keyword lookup capacities. When a company is seeking to identifying the best possible search engine results pages (SERP) to target having an optimization strategy, keyword-driven investigation is your legwork to get pages to rank higher. Direction capacities and keyword recommendations are built in throughout SpyFu, but I began from the Keyword Research tab.
When I used the same set of five Key words to observe outcomes differed between each of my opponents. The five keywords that I used were online shopping marketing, pcmag, IT consultant, and small business bookkeeping. I chose this mixture to simulate real-world terms that businesses might search for (including publishers such as PCMag) as well as to find related search results and vulnerable competition websites.
After running searches I discovered that SpyFu produces and structures its keyword results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 in Ahrefs. Rather than populating a table of related keywords with Page Authority (PA) and Domain Authority (DA) metrics together with stats on cost per click (CPC) and keyword difficulty, SpyFu brings a far more obvious correlation with exactly how much cash a keyword is worth. After searching”digital marketing,” for instance, a separate navigation bar appeared across the top of their results page further breaking down the search results. You can then drill down to keyword overview, related key words, advertiser history, status background, traffic, key word group, and SERP analysis. That is just for a single keyword revealing how SpyFu will the most granular deep-dive investigation into keyword data of all the tools I tested.
Atop the results, SpyFu gave me not just CPC for the Key word, but a daily and yearly cost breakdown in addition to how many unique advertisers had emerged on the keyword in the past year. I got the exact same degree of price breakdown once I clicked on the Associated Keyword, which also enabled me to narrow results using a left-hand filter menu to a specific cost every day, daily investigation volume, difficulty rating, and more.
In the bottom of the key word results was that the SERP analysis. This broke down each URL from the search results page, even however KWFinder and Moz Guru both offer a much more detailed breakdown in this respect. SpyFu focuses. Results like the Advertiser History graph, a lengthy list and complex diagram of the advertisements appearing on this search page over time, was a bit too in the weeds for me as a novice SEO instrument user. But for advertisers and marketers, SpyFu is a gold mine. Online Competitor Analysis Tool
With SpyFu Kombat you can look at overlapping and site keywords To get up to 3 sites. For your PPC version you may also find a chart which goes over a period of a few years demonstrating the overall number of key words being bid on by all 3 websites. You may also rollover the graph to find keywords specific to only 2 of the websites if you feel the 3rd website may not be doing as good a job (or vice versa) as two of the other sites. It is going to also show you that the PPC budgets of those websites as well as the number of organic keywords ranking in the top 50 results for said keyword.
When you click on an area of the circle chart it will show you the Keywords in whatever bucket you click. It is possible to view and download those key words for your own use. As you can see I’m on the advertisements tab but the choices are similar once you click on the organic tab (on the upper box, the natural one on the underside shows you total organic key words ).
Switching between the organic tab along with the ppc tab (also as the Total # of organic keywords + PPC ad budget must also give you a good notion of which of the larger sites are more into the PPC or SEO aspect of things which can be a fantastic barometer to look at if you chance to be focusing on one area on the other hand.
SpyFu Classic is the”flagship” segment so to speak. This is Where you enter one domain name on the home page and also are presented with a slew of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Advertising vs # of Advertisers
– Estimated Value of Organic Traffic (estimated traffic with a factor of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Estimates
– Subdomains (helpful for looking at the way the website might break out parts of the principal domain, perhaps a good place to look for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Advertisement Background (links through to complete Keyword Ad History tool)
– Total Paid Keywords
– Total Organic Keywords
– PPC Competitors (using a link to overlapping key words )
– Organic Competitors (with a URL to overlapping key words )
The information can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Complete Advertisers. . .all with trend information
– Top Ten Domains Advertising on the Keyword, with Domain Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a Link to Keyword Ad History
– Top Ten Organic Results with Title, Meta Description
– Related Terms
– Associated Concepts (based on semantic relationships)
– Categories Online Competitor Analysis Tool
Keyword Management and Reviews
Keyword management is baked in to SpyFu throughout the platform. Within all its three major research tabs–SEO, PPC, and Keyword–there are options from the drop-down menus for SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups features in each tab are rather similar, populating a table with monthly search volume, CPC, problem rating, and monthly price. These are SpyFu’s four main metrics where keyword research is worried. On the left of the table are the key words you have researched and grouped yourself, or high keyword class tips from SpyFu. On the top right of this desk you can then add selected keywords to lists, or export your selected keyword within an Microsoft Excel file, CSV, or PDF. This basic keyword category performance is much like SEMrush$99.95 in SEMrush and implemented better in Moz Professional and KWFinder.
Where SpyFu’s key word management abilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu creates its profound link between SEO and client relationship management (CRM). In the List Builder tab, there is a Best Lists segment with concentrated lists of domains and key words like”Assets Which Spend the maximum On AdWords,” keywords with the maximum CPC. There is also a listing of the most expensive keywords, which you can then filter by state, business, or a specific web-based technologies: Ad buying platform, internet affiliate marketing, email marketing, and internet shopping cart are some of the options.
Next to Top Lists, there’s a dedicated Company Leads tab. This basically acts exactly the same way You enter a place, industries and keywords, and refine outcomes using filters like AdWords budget and SEO clicks. The search then returns a list of leads with that site advertising budget and contact information that is accessible that can subsequently be exported into your CRM or lead management system. I’d love to see SpyFu go a step further with this and integrate its own SEO lead lists straight with a stage such as Salesforce$75.00 at salesforce.com, but the instrument is currently ahead of the curve. SEMrush has a beta lead generation tool, but that’s the closest any additional optimization merchandise that I tested comes to exactly what SpyFu offers.
But, SpyFu included AdWords Templates as Part of a Google AdWords campaign. The templates include prewritten advertisements for keyword groups . The templates can be downloaded by users in the SpyFu website and then upload into a AdWords account.
The system also includes SEO campaign direction Using its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature within the SEO platform for overseeing integrated key word study and rank tracking in a campaign. My SpyFu is just available in paid programs (not the free trial), but it lets you install multiple jobs tracking grouped key words plotted against SEO rank, traffic value, ROI, and a number of other metrics. All you have to do is open the My SpyFu menu and then include a new project. It’s the only and best case in this roundup of SEO-focused PM.
There is also the Tracking tab, which lets you choose You start ongoing tracking that keyword ranking changes and reports back together with domain rankings and’ve identified. I was also able to set up custom SEO reports in a few straightforward measures: Enter a domain name and then choose if to run a document on SpyFu’s suggested custom keywords or domain keywords. I entered my five habit keywords picked up to five competitors’ URLs, and then was given the option to run a report or a monthly report.
That sort of aggressive analysis is another area in which SpyFu stands out, since it also includes a tool called”Kombat” that is available in the SEO and PPC Research tabs. In Kombat, I typed in the domain of PCMag and the tool quickly built an interactive data visualization that revealed where the top keywords of PCMag overlapped with our opponents. There’s also what SpyFu calls for a”keyword world,” listing CPC, CTR, monthly price, and monthly clicks to get core keywords and recommended keywords. This research breakdown is just another feature that will help unearth ways to acquire an SEO advantage on your competitors. Online Competitor Analysis Tool
With the SEO functionality of its product, SpyFu has introduced a research tool named Nacho Analytics, which provides access to the web analytics of other sites. Through this stage, you can view sections , time-of-day visitors, and on-page behavior.
Keyword Advertisement History
Keyword Advertisement Background will show you, through colour coded bars, how often the Key words appeared in a domain PPC campaign along with any changes in the ad copy (all of which may be exported into excel). It shows that a year’s worth of data and extends back to 2006 via the Bonus History Button.
So it is pretty straightforward, which is exactly what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it’s just”here’s the ad history of the key word”, plain and simple. If you find a key word being advertised on by a PPC advertiser that is fantastic persistent then you can look to apply that ad copy technique to a market of that keyword that is bigger. If I were advertising for”resorts in Oklahoma” I might listen to that which ad copy was successful, as time passes, for this main/core key word”resorts”.
Domain Advertisement History
Domain Ad History Is like Keyword Advertisement History except it reveals the Key word history of a particular domain.
This tool is useful in looking Your opponents (or bigger players on your market ) and which ones they tried and left (which may be ones that you avoid from the gate). All of this presumes the domain you’re currently researching is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu uses word connections, Publicly available keyword information, and PPC campaign data to return a list of keywords related to the keyword(s) (up to 10) you input. You can filter from CPC, search volume, as you can see, and you might also exclude key words.
For me, I would rather use the PPC keywords as well as the Organic keywords found In SpyFu Classic or SpyFu Kombat. I love to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Primarily, I feel SpyFu is at its best when employed as a research instrument versus a search tool. Online Competitor Analysis Tool
Pricing and Plans
Since I just mentioned, SpyFu’s Basic plan begins at $33 per Month when billed yearly (or $39 month-to-month). Though, unlike other tools in this SEO tool inspection roundup, for example Moz Guru and KWFinder$12.00 in KWFinder, SpyFu doesn’t price by search success. All plans come with an infinite number of domain, key word, keyword collection, backlink, and competitor/domain comparison search results combined with data export. The performance you get with SpyFu for your cost is an important element in why we gave it an Editors’ Choice, and the boundless search volumes make the instrument even more attractive for research that is keyword that is ad hoc.
That’s not to say SpyFu doesn’t cap anything. The Fundamental Program gives you a potential of 250 sales leads and domain name contacts, and 5,000 weekly tracked keyword rankings, along with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert plan (also $58 a month when billed annually) bumps leads and contacts to 500 and per week monitored keyword positions to 15,000, along with custom-branded reports and access to SpyFu’s application programming interface (API).
Ultimately, SpyFu has added a $199 per month Team program (billed yearly, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword rankings, and five user logins. SpyFu also includes a 30-day money-back warranty. Overall the company has slashed its pricing.
I find that their tools helpful for aggressive search. I don’t use Their own Keyword Smart Search which They provide (in a straightforward fashion) in the price points that they provide is very A combination that is wonderful. SpyFu makes its way Each undertaking. Online Competitor Analysis Tool