Introduction Online Keyword Research Tools
SpyFu is among the feature rich tools, but likely has the Attractive interface out there. SpyFu provides SEO and PPC spy tool choices along with their very own search tool. Online Keyword Research Tools
Keyword Search and User Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is plenty SpyFu can perform throughout the spectrum of SEO tooling, but with this particular review we’re focusing primarily on its ad hoc lookup capacities. When a business is seeking to identifying the best possible search engine results pages (SERP) to target having an optimization strategy, keyword-driven analysis is your legwork to get pages to rank higher. Recommendations and management capabilities are built in during SpyFu, but I began in the Keyword Research tab.
When testing each instrument, I used exactly the same set of five Key words to see how outcomes differed between each of my opponents. The five keywords I used were pcmag, electronic advertising, online shopping, IT consultant, and small business bookkeeping. I chose this mixture to simulate real world terms that businesses might search for (including publishers like PCMag) as well as to discover associated search results and vulnerable competition sites.
I found that after running searches in my five evaluation terms SpyFu produces and structures its keyword results and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 in Ahrefs. As opposed to populating a table of related key words with Page Authority (PA) and Domain Authority (DA) metrics along with stats on cost per click (CPC) and key word difficulty, SpyFu brings a far more obvious correlation with exactly how much money a key word could be worth. After hunting”digital advertising,” for instance, a separate navigation bar appeared round the top of the results page further breaking down the search results. You can then drill down into key word overview, related keywords, advertiser history, ranking history, traffic, key word group, and SERP analysis. That is just for one keyword question, showing SpyFu will arguably the most granular deep-dive research into key word data of all the tools I tested.
Atop the results, SpyFu gave me not CPC for the Keyword, however a daily and monthly cost breakdown in addition to the number of unique advertisers had appeared on the keyword in the past year. I received the exact same level of cost breakdown once I clicked on the Related Keyword, which also enabled me to narrow results employing a left-hand filter menu to a particular price every day, daily investigation volume, difficulty rating, and much more.
In the bottom of the results was that the SERP analysis. This broke down each URL in the search results page, however KWFinder and Moz Guru equally offer a more comprehensive breakdown in this regard. SpyFu focuses. Results such as the Advertiser History chart, a long list and complicated diagram of the advertisements appearing on this search page as time passes, was a bit too from the weeds for me as a newcomer SEO tool user. However, for advertisers and digital marketers, SpyFu can be a gold mine. Online Keyword Research Tools
With SpyFu Kombat you can look at overlapping and site specific key words For up to 3 sites. For your PPC version you may also see a chart which goes over a period of a couple years demonstrating the overall amount of key words being bid on by all 3 sites. You may also rollover the graph to see key words specific to only 2 of the sites if you are feeling the 3rd site might not be doing as great a job (or vice versa) as two of the other websites. It is going to also show you the PPC budgets of those websites in addition to the amount of organic keywords rank in the top 50 results for said keyword.
When you click it will show you the Key words in whatever bucket you click. You can see and download those keywords for your use. As you can see I’m on the ads tab however, the choices are similar when you click the natural tab (on the top box, the natural one at the bottom shows you complete organic key words ).
Switching between the natural tab along with the ppc tab (as well as the Total # of organic keywords + PPC ad budget should also give you a good idea of which of the larger sites are more to the PPC or SEO side of things that may be a fantastic barometer to check at if you happen to be concentrating on one area over the other.
SpyFu Classic is the”flagship” section so to speak. This is Where you input one domain on the home page and also are presented with a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Ranking of Advertising vs # of Clients
– Estimated Value of Organic Traffic (estimated visitors using a factor of CPC factored in)
– Paid Traffic Compared with Organic Traffic Estimates
– Subdomains (useful for looking at the way the website might split parts of the principal domain, perhaps a good place to search for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Ad History (links through to full Keyword Ad History instrument )
– Total Paid Keywords
– Total Organic Keywords
– PPC Competitors (with a URL to overlapping key words )
– Organic Competitors (using a link to overlapping key words )
The data can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Complete Advertisers. . .all with trend information
– Top Ten Domains Marketing on the Keyword, with Domain Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a Link to Keyword Ad History
– Top Ten Organic Outcomes with Title, Meta Description
– Related Terms
– Associated Concepts (according to semantic relationships)
– Categories Online Keyword Research Tools
Keyword Management and Reports
Keyword management is baked into SpyFu throughout the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–there are choices in the drop-down menus for SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups attributes in each tab are rather similar, populating a table with minimal search volume, CPC, problem score, and monthly cost. All these are SpyFu’s four main metrics where key word research is concerned. On the left of this table are the keyword you have researched and grouped yourself, or top keyword group suggestions from SpyFu. On the top right of this table you can subsequently add selected keywords to lists, or export your chosen key words within an Microsoft Excel file, CSV, or PDF. This basic keyword category performance is similar to SEMrush$99.95 at SEMrush and executed better in Moz Pro and KWFinder.
Where SpyFu’s key word management abilities really stand Out are in its List Builder and Tracking tabs. This is also where SpyFu creates its deep link between SEO and client relationship management (CRM). From the List Builder tab, there’s a Top Lists segment with concentrated lists of domain names and key words like”Assets Which Spend the maximum On AdWords,” keywords with the maximum CPC. There is also a listing of the most expensive keywords, which you can then filter by state, business, or a specific web-based technologies: Ad buying platform, affiliate marketing, email marketing, and online shopping cart are some of the choices.
Alongside Top Lists, there’s a dedicated Company Leads tab. This acts the exact same way You enter key words and industries, a location, and refine results using filters like AdWords budget and SEO clicks. The research returns a list of URL leads with this site’s monthly ad budget and contact information that is available that may subsequently be exported into your CRM or lead management system. I’d love to view SpyFu proceed a step farther with this and integrate its SEO lead lists directly using a platform such as Salesforce$75.00 in salesforce.com, but this instrument is already ahead of the curve. SEMrush has a beta lead generation instrument, but that is the closest comes to what SpyFu offers.
But, SpyFu recently incorporated AdWords Templates as Part of a Google AdWords campaign. The templates consist of prewritten advertisements for groups that are keyword in hundreds of businesses. Users can download the templates in the SpyFu site and upload into an AdWords account.
The platform also includes SEO campaign direction Using its SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature inside the SEO platform for overseeing integrated key word research and rank tracking within a campaign. My SpyFu is only accessible paid plans (not the free trial), but it allows you to install multiple jobs tracking grouped key words plotted against SEO position, traffic value, ROI, and numerous different metrics. All you need to do is open the My SpyFu menu and add a new job. It is the only and best case in this roundup of SEO-focused PM.
There’s also the Tracking tab, which lets you take Keywords youbegin ongoing tracking that reports back with domain rankings and keyword ranking changes and’ve identified. I was able to set up custom SEO reports in a few simple steps: Enter a domain name and then choose if to run a report on SpyFu’s suggested domain key words or custom key words. I entered my five custom keywords chose up to five opponents’ URLs, then was given the option to run either a one time report or a recurring monthly report.
This sort of analysis is just another area where SpyFu stands out, as it also has a tool called”Kombat” that is offered from the SEO and PPC Research tabs. In Kombat, I typed in the domain of PCMag along with the instrument quickly built an interactive data visualization that revealed where the top key words of PCMag overlapped with our opponents. There is also what SpyFu calls a”keyword world,” list CPC, CTR, monthly price, and monthly clicks for core keywords and recommended keywords. This research breakdown is another feature which will help unearth ways for you to acquire an SEO edge. Online Keyword Research Tools
Along with the SEO functionality of its primary Solution, SpyFu has introduced a research tool named Nacho Analytics, which provides access to other sites’ internet analytics. Through this stage, you can view time-of-day visitors sections, and behavior.
Keyword Ad History
Keyword Ad History will show you, through coded bars, how often the Key words appeared in a domain’s PPC campaign along with any modifications in the ad copy (all of which may be exported to excel). It extends back to 2006 via the Bonus History Button and shows that a year’s worth of data up front.
So it’s fairly straightforward, and that’s what I enjoy about SpyFu Tools. No more over-reliance on”in-house metrics” it is only”here is the advertisement history of this key word”, plain and simple. Normally, if you see a keyword being advertised on by a fantastic PPC advertiser consistent then you can look to apply that advertisement copy technique to a niche market of the keyword that is larger. If I had been advertising for”hotels in Oklahoma” I might pay attention to that which ad copy was successful, over time, for this main/core keyword”resorts”.
Domain Ad History
Except it reveals the, domain Ad History Is like Keyword Advertisement History Key word history of a particular domain.
This tool is useful in looking at keywords that have been effective for Your opponents (or larger players on your niche) and which ones that they tried and left (which could be ones that you prevent out of the gate). All this presumes the domain you are currently exploring is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes term relationships, Publicly available keyword information, and PPC campaign data to return a list of keywords related to the keyword(s) (up to 10) you input. You could also filter search volume, from CPC as you can see, and you might exclude key words.
For me, I prefer to use the Organic key words found as well as the PPC keywords In either SpyFu Classic or SpyFu Kombat. I like to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Primarily, I feel SpyFu is at its best when used as a search tool versus a research tool. Online Keyword Research Tools
Pricing and Strategies
Since I said, SpyFu’s Basic plan begins at $33 per Month when billed annually (roughly $39 per month ). Though, contrary to other tools within this SEO tool review roundup, such as Moz Pro and KWFinder$12.00 in KWFinder, SpyFu doesn’t cost by search success. All programs come with an unlimited number of key word, keyword collection , domain, backlink, and competitor/domain comparison search results along with unlimited data export. The functionality that you receive with SpyFu for your cost is a significant factor in why we gave it an Editors’ Choice, along with the unlimited search volumes make the tool much more appealing for ad hoc research that is keyword.
That is not to say SpyFu doesn’t cap anything. The Fundamental Plan gives you a potential of 250 sales leads and domain name contacts, along with 5,000 weekly tracked keyword positions, together with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional program (also $58 per month when billed yearly ) lumps contacts and leads to 500 and weekly monitored keyword rankings to 15,000, along with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Finally, SpyFu has added a $199 per month Team plan (billed annually, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword positions, and five user logins. SpyFu also comprises a 30-day money-back warranty. The firm has actually slashed on its pricing.
I find their tools helpful for competitive search. I do not use Their Keyword Smart Search as explained above but the amount of data which They provide (in a straightforward fashion) at the price points they provide is very A combination that is nice. SpyFu makes its way into my toolbox on just about Every undertaking. Online Keyword Research Tools