Background Online Keyword Tool
SpyFu is one of the more feature rich tools, but has the Attractive interface out there. SpyFu offers SEO and PPC spy tool choices . Online Keyword Tool
Keyword Search and User Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is a lot SpyFu can perform throughout the spectrum of SEO tooling, but for this particular review we’re focusing primarily on its own ad hoc keyword research capabilities. When a business is looking to identifying the best possible search engine results pages (SERP) to aim with an optimization plan, keyword-driven analysis is the legwork to get pages to rank higher. Keyword recommendations and direction capacities are built in throughout SpyFu, however I started from the Keyword Research tab.
When testing each instrument, I used exactly the same set of five Key words to observe outcomes differed between each of my competitors. The five keywords that I used were internet shopping , digital marketing, pcmag, IT consultant, and small business accounting. I chose this combination to simulate real-world terms that companies might search for (such as publishers like PCMag) as well as to find related search results and vulnerable competition websites.
I discovered that after running searches in my five test terms SpyFu creates and structures its keyword benefits and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 in Ahrefs. Rather than populating a table of related key words with Page Authority (PA) and Domain Name Authority (DA) metrics together with stats on cost per click (CPC) and key word difficulty, SpyFu brings a far more obvious correlation with how much money a keyword could be worth. After searching”digital advertising,” for example, a separate navigation bar appeared across the top of their results page further breaking down the search results. You can then drill down into keyword summary, related keywords, advertiser background, status background, traffic, key word group, and SERP analysis. That’s just for a single keyword question, showing how SpyFu will the most granular deep-dive investigation into data of all the tools I tested.
Atop the primary results, SpyFu gave me not just CPC for the Keyword, however a daily and yearly cost breakdown as well as how many unique advertisers had appeared on the key word in the past year. I received the exact same degree of cost breakdown when I clicked on the Associated Keywords tab, which also enabled me to narrow results using a left-hand filter menu to a particular price every day, daily search volume, difficulty rating, and much more.
At the bottom of the results was that the SERP analysis. This broke down each URL in the search results page, even though KWFinder and Moz Pro both provide a more detailed breakdown in this respect. SpyFu focuses. Results such as the Advertiser History graph, a long list and complicated diagram of the advertisements appearing on this search page as time passes, was a bit too in the weeds for me as a novice SEO instrument user. However, for digital marketers and advertisers, SpyFu can be a gold mine. Online Keyword Tool
With SpyFu Kombat you can look at overlapping and site keywords For up to 3 websites. For the PPC version you can also find a chart which goes back over a span of a couple years showing the general number of key words being bid on by all 3 websites. You can also rollover the graph to see keywords specific to just 2 of those websites if you are feeling the 3rd site may not be doing as great a job (or vice versa) as two of the other sites. It will also show you the PPC budgets of the sites in addition to the number of organic keywords ranking in the top 50 results for said keyword.
When you click an area of the circle graph it will show you that the Key words in whatever bucket you click. It is possible to view and download those keywords for your use. As you can see I am on the ads tab however, the choices are comparable when you click on the organic tab (on the upper box, the organic one on the underside shows you total organic key words ).
Switching between the organic tab and the ppc tab (as well as the Overall # of organic search phrases + PPC advertisement budget must also give you a good idea of what of the bigger sites are more to the PPC or SEO side of things that may be a good barometer to look in if you chance to be focusing on a single area on the other hand.
SpyFu Classic is the”flagship” segment in order to speak. This is Where you input one domain name on the home page and are presented using a slew of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Ranking of Advertising vs # of Advertisers
– Estimated Value of Organic Traffic (estimated traffic using a factor of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Estimates
– Subdomains (useful for looking at the way the site might break out parts of the principal domain, perhaps a fantastic place to search for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Advertisement History (links through to full Keyword Advertisement History instrument )
– Total Paid Keywords
– Total Organic Keywords
– PPC Competitors (with a link to overlapping key words )
– Organic Competitors (using a link to overlapping keywords)
The data here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Per Day, Total Advertisers. . .all with trend data
– Top Ten Domains Marketing on the Keyword, with Domain Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy With a URL to Keyword Advertisement History
– Top Ten Organic Results with Title, Meta Description
– Associated Terms
– Related Concepts (based on semantic relationships)
– Categories Online Keyword Tool
Keyword Management and Reviews
Keyword management is baked into SpyFu through the platform. Within all its three main research tabs–SEO, PPC, and Keyword–there are choices in the drop-down menus for SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups features in each tab are fairly similar, populating a table using monthly search volume, CPC, difficulty score, and monthly price. These are SpyFu’s four chief metrics where key word research is concerned. On the left of the table are either the keyword you’ve researched and grouped yourself, or high keyword class suggestions from SpyFu. On the top right of the desk you can then add chosen key words to lists, or export your chosen key words within an Microsoft Excel file, CSV, or PDF. This fundamental keyword category performance is similar to SEMrush$99.95 at SEMrush and implemented better in Moz Pro and KWFinder.
Where SpyFu’s key word management capabilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu makes its deep link between SEO and customer relationship management (CRM). From the List Builder tab, there is a Best Lists section with concentrated lists of domain names and key words like”Assets Which Spend the Most On AdWords,” keywords with the maximum CPC. There is also a list of the most expensive keywords, which you can then filter by state, business, or a specific web-based technologies: Ad buying platform, affiliate marketing, email advertising, and internet shopping cart are some of the options.
Next to Top Lists, there is a dedicated Business Leads tab. This acts exactly the exact same way You enter a place, keywords and businesses, and refine outcomes using filters such as AdWords budget and SEO clicks. The search then returns a list of leads with the monthly advertising budget and contact information that can then be exported to your CRM or direct management system of that site. I’d love to view SpyFu go a step further with this and integrate its SEO lead lists directly with a stage such as Salesforce$75.00 in salesforce.com, but this instrument is currently ahead of the curve. SEMrush includes a lead generation tool, but that’s the closest comes to exactly what SpyFu offers.
However, SpyFu included AdWords Templates as Portion of a Google AdWords campaign. The templates consist of prewritten advertisements for groups that are key word . The templates can be downloaded by users in the SpyFu website and upload to a AdWords account.
The system also includes SEO campaign management With its SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature inside the SEO platform for tackling integrated keyword study and rank monitoring in a campaign. My SpyFu is only accessible paid plans (not the free trial), but it allows you to set up multiple jobs tracking grouped keywords plotted against SEO rank, traffic worth, ROI, and a number of different metrics. All you need to do is open the My SpyFu menu and then add a new project. It is the greatest and only case in this roundup of SEO-focused PM.
There is also You start continuing tracking that keyword ranking changes and reports back with weekly domain rankings and’ve identified. I was also able to prepare custom SEO reports in a few simple steps: Enter a domain name and then choose whether or not to run a report on SpyFu’s suggested custom keywords or domain key words. I entered my five custom keywords in a field, chose up to five competitors’ URLs, and then was given the choice to run a one time report or a report.
That sort of competitive analysis is just another area in which SpyFu stands out, as it also has a tool called”Kombat” that’s available from the SEO and PPC Research tabs. In Kombat, I typed in the domain of PCMag and the tool quickly built an interactive information visualization that revealed where PCMag key words overlapped with our opponents. There is also what SpyFu calls a”keyword universe,” list CPC, CTR, monthly cost, and monthly clicks to get core keywords and advocated keywords. This research breakdown is another feature that will help ways to acquire an SEO edge. Online Keyword Tool
Together with the SEO functionality of its main Solution, SpyFu has introduced a research tool called Nacho Analytics, which offers access to the web analytics of websites. Through this stage, you can view search-engine behaviour visitors, and segments.
Keyword Advertisement History
You will be shown by Ad History, through coded bars, how frequently the Keyword appeared in a domain’s PPC campaign alongside any changes in the advertisement copy (all of which may be exported into excel). It extends back to 2006 through the Bonus History Button and reveals that a year’s worth of data up front.
So it’s fairly straightforward, which is exactly what I like about SpyFu Tools. No over-reliance on”in-house metrics” it is just”here is the ad history of the key word”, plain and simple. If you see a keyword being promoted on by a PPC advertiser that is good persistent then it’s possible to look to employ that advertisement copy technique to a market of the keyword. If I were advertising for”resorts in Oklahoma” I would pay attention to what ad copy has been successful, as time passes, for that main/core key word”hotels”.
Domain Ad History
Except it reveals the domain Ad History is similar to Keyword Advertisement History Keyword history of a particular domain.
This tool is useful in Taking a Look Your competitors (or larger players in your niche) and which ones they tried and abandoned (which could be ones that you prevent out of the gate). All of this presumes the domain you’re exploring is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu uses semantic word connections, Publicly available keyword information, and PPC campaign information to come back a list of keywords associated with the keyword(s) (up to 10) you enter. You can filter look volume, by CPC as you can see, and you can exclude key words.
For me, I would rather use the PPC keywords as well as the Organic keywords found In SpyFu Classic or SpyFu Kombat. I like to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Mostly, I feel SpyFu is at its best when used as a research instrument versus a keyword search tool. Online Keyword Tool
Pricing and Plans
Since I just said, SpyFu’s Basic plan starts at $33 per Month when billed annually (roughly $39 month-to-month). Though, contrary to other tools in this SEO tool inspection roundup, for example Moz Pro and KWFinder$12.00 in KWFinder, SpyFu does not price by search success. All plans come with an unlimited number of keyword, keyword group , domain name, backlink, and competitor/domain comparison search results along with boundless data export. The functionality that you get with SpyFu for the price is a significant element in why we gave it an Editors’ Choice, along with the unlimited search volumes make the tool even more appealing for keyword research that is ad hoc.
That’s not to mention SpyFu does not cap anything. The Basic Plan gives you a capacity of 250 sales leads and domain contacts, along with 5,000 weekly tracked keyword positions, along with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert program (also $58 a month when billed yearly ) lumps leads and contacts to 500 and per week monitored keyword positions to 15,000, along with custom-branded reports and access to SpyFu’s application programming interface (API).
Ultimately, SpyFu has added a $199 per month Team program (billed yearly, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword rankings, and five user logins. SpyFu also includes a 30-day money-back warranty. Overall the company has slashed on its pricing.
I find their tools pretty useful for research that is competitive. I do not use Their own Keyword Smart Search explained above but the amount of information which They provide (in a simple fashion) in the price points that they provide is very A nice combination. SpyFu makes its way into my arsenal on just about Each project. Online Keyword Tool