Introduction Online Keyword Tracking
SpyFu is one of the more feature rich tools, but has the Attractive interface on the market. SpyFu provides SEO and PPC spy tool options along with their very own research tool. Online Keyword Tracking
Keyword User and Search Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s plenty SpyFu can perform across the spectrum of SEO tooling, but with this particular review we’re focusing mostly on its own ad hoc research capacities. When a company is looking to identifying the best possible search engine results pages (SERP) to target having an optimization strategy, keyword-driven investigation is your legwork to get pages to rank higher. Direction capabilities and recommendations are built in during SpyFu, however I started from the Keyword Research tab.
When testing each tool, I used the same set of five Keywords to see outcomes differed between each of my competitors. The five key words I used were digital advertising, pcmag, online shopping, IT consultant, and small business accounting. I chose this mixture to simulate real-world terms that businesses might search for (such as publishers like PCMag) as well as to find associated search results and vulnerable competition sites.
After conducting searches on my five test terms, I found that SpyFu creates and structures its keyword benefits and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 at Ahrefs. Rather than populating a table of related keywords with Page Authority (PA) and Domain Name Authority (DA) metrics along with stats on price per click (CPC) and keyword difficulty, SpyFu draws a far more obvious correlation with how much money a key word could be worth. After hunting”digital advertising,” for instance, a separate navigation bar appeared across the top of the results page further breaking down the search results. You can then drill down to key word overview, related key words, advertiser history, ranking history, backlinks, keyword grouping, and SERP analysis. That’s just for one keyword question, revealing SpyFu does the most granular investigation into data of all the tools I analyzed.
Atop the primary results, SpyFu gave me not only CPC for the Keyword, but a daily and yearly cost breakdown in addition to the number of unique advertisers had appeared on the key word in the last year. I got exactly the same level of price breakdown when I clicked on the Related Keyword, which also allowed me to narrow results employing a left-hand filter menu to a particular price every day, daily investigation volume, difficulty score, and much more.
In the bottom of the results that are keyword was that the SERP analysis. This broke down every URL in the search results page, even though KWFinder and Moz Guru both provide a more comprehensive breakdown in this regard. SpyFu focuses on monthly cost, which may or may not be significant to your business. Results such as the Advertiser History chart, a lengthy list and complex diagram of the ads appearing on that search page as time passes, was somewhat too from the weeds for me as a newcomer SEO tool user. However, for advertisers and marketers, SpyFu is a gold mine. Online Keyword Tracking
With SpyFu Kombat you can look at overlapping and site key words To get up to 3 websites. For your PPC version you may also see a chart which goes over a period of a couple years demonstrating the overall amount of key words being bid on by all 3 websites. You can also rollover the chart to see key words specific to just 2 of those sites if you are feeling the 3rd website might not be doing as good a job (or vice versa) as two of the other sites. It will also show you the PPC budgets of the sites as well as the number of organic keywords rank in the top 50 results for keyword.
When you click an area of the circle chart it will show you the Key words in whatever bucket you click. You can see and download those keywords for your use. As you can see I am on the ads tab but the options are comparable when you click on the natural tab (on the top box, the organic one on the bottom shows you total organic keywords).
Switching between the natural tab along with the ppc tab (as well as the Overall # of organic keywords + PPC advertisement budget should also give you an notion of what of the larger sites are more to the PPC or SEO aspect of things which can be a good barometer to check at if you happen to be focusing on one place over the other.
SpyFu Classic is the”flagship” section so to speak. This is Where you input one domain name on the home page and also are presented using a slew of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Ranking of Ads vs # of Advertisers
– Estimated Value of Organic Traffic (estimated visitors with a factor of CPC factored in)
– Paid Traffic Compared with Organic Traffic Estimates
– Subdomains (useful for looking at how a site might split parts of the main domain, maybe a fantastic spot to search for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Ad Background (links through to complete Keyword Ad History tool)
– Total Paid Keywords
– Total Organic Keywords
– PPC Competitors (with a URL to overlapping keywords)
– Organic Competitors (with a URL to overlapping keywords)
The data can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Per Day, Total Advertisers. . .all with trend data
– Top Ten Domains Marketing on the Keyword, together with Domain Name Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a Link to Keyword Advertisement History
– Top Ten Organic Results with Title, Meta Description
– Associated Terms
– Related Concepts (according to semantic relationships)
– Categories Online Keyword Tracking
Keyword Management and Reports
Keyword direction is baked into SpyFu throughout the platform. Within all its three main research tabs–SEO, PPC, and Keyword–there are choices in the drop-down menus for both SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups features in each tab are rather similar, populating a table using monthly search volume, CPC, difficulty rating, and monthly price. All these are SpyFu’s four chief metrics where key word research is worried. On the left of the desk are either the key words you have researched and grouped yourself, or top keyword group tips from SpyFu. On the top right of the desk you can then add selected keywords for lists, or export your selected key words within an Microsoft Excel file, CSV, or PDF. This basic keyword grouping functionality is similar to SEMrush$99.95 in SEMrush and implemented better in Moz Pro and KWFinder.
Where SpyFu’s key word management abilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu creates its deep link between SEO and customer relationship management (CRM). In the List Builder tab, there’s a Best Lists section with targeted lists of domain names and keywords like”Domains That Pay the Most On AdWords,” keywords with the highest CPC. There is also a listing of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technology: Ad buying platform, affiliate marketing, email advertising, and internet shopping cart are a few of the options.
Alongside Leading Lists, there is a dedicated Business Leads tab. This essentially acts exactly the exact same manner You enter a place, industries and key words, and refine results using filters such as AdWords budget and SEO clicks. The search returns a list of URL leads with this site’s monthly advertising budget and available contact information that can be exported into direct management system or your CRM. I’d love to see SpyFu proceed a step farther with this and incorporate its own SEO lead lists straight using a platform like Salesforce$75.00 at salesforce.com, but this instrument is already ahead of the curve. SEMrush includes a beta lead generation instrument, but that is the closest comes to exactly what SpyFu offers.
However, SpyFu incorporated AdWords Templates as Part of a Google AdWords campaign. The templates consist of prewritten advertisements for keyword groups in hundreds of industries. The templates can be downloaded by users in the SpyFu site and then upload into an AdWords account.
The system also includes SEO campaign management With its My SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature within the SEO platform for tackling integrated key word research and rank monitoring in a campaign. My SpyFu is just accessible paid programs (not the free trial), but it allows you to set up multiple jobs tracking grouped keywords plotted against SEO position, traffic value, ROI, and numerous different metrics. All you need to do is open the My SpyFu menu and add a new job. It’s the only and best case in this roundup of built-in, SEO-focused PM.
There is also the Tracking tab, which lets you choose You begin ongoing monitoring that keyword position changes and reports back together with weekly domain rankings and’ve identified. Utilizing the webpage, I was also able to prepare custom SEO reports in a few simple measures: Enter a domain name and then choose whether or not to run a document on SpyFu’s suggested custom keywords or domain keywords. I entered my five custom keywords in a field, chose up to five opponents’ URLs, and then was given the option to run a one time report or a recurring monthly report.
This sort of analysis is another area where SpyFu stands outside, since it also includes a tool called”Kombat” that’s offered from the SEO and PPC Research tabs. In PCMag’s domain, I typed in Kombat and the instrument built an interactive data visualization which showed where the top key words of PCMag overlapped with our opponents. There is also what SpyFu calls a”keyword universe,” list CPC, CTR, monthly price, and monthly clicks to get core keywords and recommended keywords. This research breakdown is another feature which helps unearth ways for you to gain an SEO edge on your competitors. Online Keyword Tracking
Along with the SEO functionality of its main product, SpyFu has introduced a research tool called Nacho Analytics, which offers access to the web analytics of sites. Through this platform, you can view time-of-day traffic, segments, and search-engine behaviour.
Keyword Advertisement History
You will be shown by keyword Ad Background, via color bars frequently the Keyword appeared in a domain’s PPC campaign along with any modifications in the ad copy (all of which may be exported into excel). It reveals a year’s worth of information and extends back to 2006 through the Bonus History Button.
So it’s fairly straightforward, which is what I like about SpyFu Tools. No over-reliance on”in-house metrics” it is just”here is the ad history of this keyword”, plain and simple. Typically, if you find a keyword being advertised on by a PPC advertiser that is fantastic persistent it’s possible to look to employ that ad copy technique to a niche market of the larger keyword. If I were advertisements for”resorts in Oklahoma” I would pay attention to that which ad copy was successful, as time passes, for this main/core key word”hotels”.
Domain Advertisement History
Except it reveals the domain Ad History Is like Keyword Ad History Keyword history of a specific domain.
This instrument is useful in looking Your competitors (or larger players on your market ) and which ones that they tried and abandoned (which may be ones that you prevent out of the gate). All of this presumes the domain you are currently researching is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu uses semantic word relationships, Publicly available keyword data, and PPC campaign information to return a list of keywords associated with the keyword(s) (up to 10) you input. You could also filter search volume, by CPC as you can see, and you can exclude keywords.
For me personally, I would rather use the Organic key words found and the PPC keywords In either SpyFu Classic or SpyFu Kombat. I love to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when used as a research instrument versus a keyword research tool. Online Keyword Tracking
Pricing and Strategies
As I just said, SpyFu’s Basic plan begins at $33 each Month when billed yearly (or $39 per month ). Though, unlike other tools in this SEO tool inspection roundup, for example Moz Pro and KWFinder$12.00 at KWFinder, SpyFu does not cost by search success. All plans come with an infinite number of backlink name, key word collection, domain, and competitor/domain comparison search results combined with unlimited data export. The performance you get with SpyFu for your cost is an important element in why we gave it an Editors’ Choice, along with the boundless search volumes make the tool even more attractive for research that is ad hoc.
That’s not to mention SpyFu doesn’t cap anything. The Basic Plan gives you a capacity of 250 sales leads and domain name contacts, and 5,000 weekly monitored keyword rankings, together with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional plan (also $58 per month when billed yearly ) lumps leads and contacts to 500 and weekly monitored keyword positions to 15,000, along with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team program (billed yearly, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword positions, and five user logins. SpyFu also includes a 30-day money-back warranty. Overall the company has slashed on its pricing.
I find that their tools useful for research. I do not use Their own Keyword Smart Search which They provide (in a simple fashion) in the price points they provide is very A combination that is wonderful. SpyFu makes its way into my toolbox on just about Every project. Online Keyword Tracking