Introduction Online Spying Tools
SpyFu is one of the feature rich tools, but has the Attractive interface out there. SpyFu offers SEO and PPC spy tool options . Online Spying Tools
Keyword User and Search Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SpyFu can do throughout the spectrum of SEO tooling, but for this particular review we are focusing on its ad hoc lookup capabilities. When a company is looking to identifying the best possible search engine results pages (SERP) to target with an optimization strategy, keyword-driven investigation is the legwork to get pages to rank higher. Keyword recommendations and direction capabilities are built in throughout SpyFu, however I began from the Keyword Research tab.
When testing each instrument, I used exactly the Exact Same set of five Key words to observe how results differed between each of my competitors. The five key words I used were electronic marketing, pcmag, internet shopping, IT consultant, and small business bookkeeping. I chose this mixture to simulate real world terms that businesses might search for (such as publishers such as PCMag) and to find related search results and vulnerable competitor websites.
After conducting searches I discovered that SpyFu creates and structures its key word results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 at Ahrefs. As opposed to populating a table of associated keywords with Page Authority (PA) and Domain Authority (DA) metrics together with stats on cost per click (CPC) and keyword difficulty, SpyFu draws a far more obvious correlation with exactly how much money a keyword is worth. After searching”digital marketing,” for example, a separate navigation bar appeared round the top of their results page further breaking down the search results. You can then drill down into keyword summary, related keywords, advertiser history, ranking history, backlinks, keyword group, and SERP analysis. That’s just for a single keyword revealing how SpyFu does the most granular investigation into keyword data of all the tools I tested.
Atop the results, SpyFu gave me not only CPC for the Key word, however a daily and yearly cost breakdown as well as the number of unique advertisers had appeared on the keyword in the last year. I received exactly the same level of cost breakdown once I clicked on the Related Keywords tab, which also allowed me to narrow results employing a left-hand filter menu to a specific cost per day, daily search volume, difficulty score, and more.
At the bottom of the results was that the SERP analysis. This broke down every URL from the search results page, however KWFinder and Moz Pro both provide a much more detailed breakdown in this regard. SpyFu targets monthly cost, which might or might not be significant to your business. Results such as the Advertiser History graph, a long list and complicated diagram of the ads appearing on this search page as time passes, was a bit too in the weeds for me as a novice SEO tool user. But for digital entrepreneurs and entrepreneurs, SpyFu can be a gold mine. Online Spying Tools
With SpyFu Kombat you can look at overlapping and site key words To get up to 3 sites. For the PPC version you may also find a chart which goes over a span of a couple years showing the general number of keywords being bid on by all three websites. You may also rollover the graph to see keywords specific to just two of the websites if you feel the 3rd site might not be doing as good a job (or vice versa) as two of those other sites. It will also show you that the PPC budgets of the websites in addition to the amount of organic keywords rank in the top 50 results for keyword.
When you click an area of the circle chart it will show you the Keywords in whatever bucket you click. You can view and download those key words for your use. As you can see I’m on the ads tab however, the choices are comparable once you click on the organic tab (on the upper box, the organic one at the underside shows you complete organic key words ).
Switching between the organic tab along with the ppc tab (as well as the Total # of organic keywords + PPC advertisement budget must also give you an idea of what of the larger sites are more into the PPC or SEO aspect of things which can be a good barometer to look in if you happen to be focusing on one area over the other.
SpyFu Classic is the”flagship” segment in order to speak. This is Where you input one domain on the home page and are presented using a slew of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Position of Advertising vs # of Advertisers
– Estimated Value of Organic Traffic (estimated traffic with a factor of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (useful for looking at the way the site might break out parts of the main domain, perhaps a fantastic place to search for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Ad History (links through to full Keyword Ad History tool)
– Complete Paid Keywords
– Complete Organic Keywords
– PPC Competitors (with a URL to overlapping keywords)
– Organic Competitors (using a URL to overlapping keywords)
The information can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Per Day, Complete Advertisers. . .all with trend data
– Top Ten Domains Marketing on the Keyword, with Domain Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a Link to Keyword Ad History
– Top Ten Organic Results with Title, Meta Description
– Related Terms
– Related Concepts (according to semantic relationships)
– Categories Online Spying Tools
Keyword Management and Reports
Keyword management is baked in to SpyFu throughout the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–you will find choices from the drop-down menus for SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups features in each tab are rather similar, populating a table with monthly search volume, CPC, problem score, and monthly cost. All these are SpyFu’s four chief metrics where keyword research is concerned. On the left of this desk are the key words you have researched and booted yourself, or high keyword class suggestions from SpyFu. On the top right of this desk you can then add chosen keywords for lists, or export your chosen key words as an Microsoft Excel file, CSV, or PDF. This fundamental keyword grouping functionality is much like SEMrush$99.95 at SEMrush and executed better in Moz Professional and KWFinder.
Where SpyFu’s key word management abilities really stand Out are in its List Builder and Tracking tabs. Additionally, this is where SpyFu creates its profound connection between SEO and customer relationship management (CRM). In the List Builder tab, there is a Best Lists segment with concentrated lists of domain names and keywords like”Domains That Spend the Most On AdWords,” keywords with the highest CPC. There’s also a listing of the most expensive keywords, which you can then filter by state, business, or a particular web-based technologies: Ad buying platform, affiliate marketing, email advertising, and online shopping cart are some of the choices.
Alongside Top Lists, there’s a dedicated Business Leads tab. This acts the same way as a search: You enter a location, businesses and keywords, and refine outcomes using filters like AdWords budget and SEO clicks. The research then returns a list of leads with this website’s monthly ad budget and accessible contact information that may be exported into lead management system or your CRM. I’d love to view SpyFu proceed a step farther with this and incorporate its own SEO lead lists straight with a platform such as Salesforce$75.00 in salesforce.com, but this tool is currently ahead of the curve. SEMrush includes a lead generation tool, but that’s the closest any optimization product I tested comes to what SpyFu offers.
However, SpyFu recently incorporated AdWords Templates as Part of a Google AdWords campaign. The templates consist of prewritten advertisements for groups in countless businesses. The templates can be downloaded by users in the SpyFu website and then upload to an AdWords account.
The system also includes SEO campaign management Using its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature inside the SEO platform for overseeing integrated keyword research and rank tracking within a campaign. My SpyFu is just accessible paid plans (not the free trial), but it lets you set up multiple projects tracking grouped keywords plotted against SEO position, traffic value, ROI, and a number of other metrics. All you have to do is open the My SpyFu menu and add a new job. It is the greatest and only case in this roundup of SEO-focused PM.
There’s also Keywords youstart continuing monitoring that keyword ranking changes and reports back with weekly domain positions and’ve identified. I was also able to set up custom SEO reports in a few straightforward measures: Enter a domain name and then choose if to run a document on SpyFu’s suggested custom keywords or domain keywords. I entered my five custom keywords in a field, picked up to five opponents’ URLs, and then was given the choice to run either a one time report or a monthly report.
This Type of analysis is another area where SpyFu stands outside, since it also includes a tool called”Kombat” that is offered in the SEO and PPC Research tabs. In Kombat, I typed in the domain of PCMag along with the tool built an interactive information visualization that showed where PCMag keywords overlapped with our opponents. There is also what SpyFu calls a”keyword world,” list CPC, CTR, monthly price, and monthly clicks for core keywords and advocated keywords. This research breakdown is another feature which will help ways for one to acquire an SEO advantage on the competition. Online Spying Tools
Together with the SEO functionality of its Solution, SpyFu has introduced a study tool called Nacho Analytics, which provides access to other sites’ internet analytics. Through this platform, you can view sections , time-of-day traffic, and behavior.
Keyword Ad History
You will be shown by Ad History, via coded bars, how frequently the Key words appeared in a domain’s PPC campaign alongside any modifications in the advertisement copy (all of which can be exported into excel). It shows that a year’s worth of information up front and extends back to 2006 through the Bonus History Button.
So it is fairly straightforward, which is what I like about SpyFu Tools. No over-reliance on”in-house metrics” it is only”here’s the ad history of the key word”, plain and simple. Typically, if you see a key word being advertised on by a fantastic PPC advertiser persistent you can look to employ that advertisement copy technique to some market of the keyword. If I were advertising for”resorts in Oklahoma” I might listen to what ad copy was successful, over time, for that main/core keyword”resorts”.
Domain Ad History
Except it shows the, domain Ad History Is like Keyword Ad History History of a domainname.
This instrument is useful in looking Your opponents (or larger players in your niche) and which ones they attempted and left (which could be ones that you avoid from the gate). All of this presumes the domain you’re exploring is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu utilizes word relationships, Publicly available keyword information, and PPC campaign information to come back a list of keywords associated with the keyword(s) (up to 10) you enter. You can filter from CPC, look volume, as you can see, and you might also exclude key words.
For me, I would rather use the PPC keywords as well as the Organic keywords found In SpyFu Classic or SpyFu Kombat. I like to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Mostly, I feel SpyFu is at its best when used as a competitive search instrument versus a research tool. Online Spying Tools
Pricing and Strategies
As I just mentioned, SpyFu’s Fundamental plan starts at $33 each Month when billed annually (roughly $39 per month ). Though, contrary to other tools in this SEO tool review roundup, such as Moz Pro and KWFinder$12.00 in KWFinder, SpyFu does not price by search success. All programs have an infinite number of domain, keyword, keyword collection, backlink, and competitor/domain comparison search results combined with data export. The performance you receive with SpyFu for the cost is a significant factor in why we gave it an Editors’ Choice, and the search volumes make the instrument even more attractive for study that is ad hoc.
That is not to say SpyFu does not cap anything. The Basic Program provides you a potential of 250 sales leads and domain contacts, and 5,000 weekly tracked keyword rankings, together with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional plan (also $58 a month when billed yearly ) bumps contacts and leads to 500 and weekly monitored keyword positions to 15,000, together with custom-branded reports and access to SpyFu’s application programming interface (API).
Finally, SpyFu has added a $199 per month Team program (billed annually, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword positions, and five user logins. SpyFu also includes a 30-day money-back guarantee. The company has slashed its pricing because our inspection, which makes it all the more attractive to SMBs.
I find that their tools pretty useful for competitive search. I do not use Their own Keyword Smart Search which They give (in a simple fashion) at the price points they give is very A combination that is wonderful. SpyFu makes its way into my arsenal on just about Each undertaking. Online Spying Tools