Introduction Online Traffic Analysis
SpyFu is among the feature rich tools, but likely has the Least appealing interface on the market. SpyFu offers SEO and PPC spy tool choices along with their own search tool. Online Traffic Analysis
Keyword Search and User Experience
The SpyFu dashboard is smartly laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s plenty SpyFu can do throughout the spectrum of SEO tooling, but for this particular review we’re focusing on its own ad hoc keyword research capabilities. When a company is seeking to identifying the best possible search engine results pages (SERP) to target with an optimization strategy, keyword-driven analysis is your legwork to get pages to rank higher. Management capabilities and recommendations are built in throughout SpyFu, however I began from the Keyword Research tab.
When testing each tool, I used the Exact Same set of five Keywords to observe how results differed between each of my opponents. Were online shopping , electronic marketing, pcmag, IT consultant, and small business accounting. I chose this mixture to simulate real world terms that companies might hunt for (such as publishers such as PCMag) as well as to find associated search results and vulnerable competition sites.
After conducting searches I discovered that SpyFu creates and structures its keyword benefits and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 at Ahrefs. As opposed to populating a table of related keywords with Page Authority (PA) and Domain Name Authority (DA) metrics along with stats on cost per click (CPC) and key word difficulty, SpyFu brings a far more apparent correlation with exactly how much cash a key word is worth. After searching”digital marketing,” for example, a separate navigation bar appeared round the top of the results page further breaking down the search results. You can then drill down into key word summary, related key words, advertiser history, status background, backlinks, keyword group, and SERP analysis. That’s only for one key word question, revealing SpyFu will the most granular deep-dive investigation into keyword data of all the tools I tested.
Atop the results, SpyFu gave me not only CPC for the Keyword, but a daily and yearly cost breakdown as well as the number of unique advertisers had appeared on the key word in the past year. I received exactly the exact same degree of cost breakdown once I clicked on the Related Keyword, which also enabled me to narrow results using a left-hand filter menu to a specific cost per day, daily investigation volume, difficulty score, and more.
At the bottom of the keyword results was that the SERP analysis. This broke down each URL from the search results page, even however KWFinder and Moz Pro equally provide a more comprehensive breakdown in this regard. SpyFu focuses on cost, which may or might not be significant to your business. Results like the Advertiser History chart, a long list and complex diagram of the ads appearing on that search page as time passes, was a bit too in the weeds for me as a newcomer SEO instrument user. However, for advertisers and digital marketers, SpyFu can be a gold mine. Online Traffic Analysis
With SpyFu Kombat you can look at overlapping and site key words For up to 3 websites. For the PPC version you may also see a graph which goes over a period of a couple years demonstrating the general number of key words being bid on by all three websites. You may also rollover the graph to see key words specific to only 2 of those sites if you are feeling the 3rd website may not be doing as good a job (or vice versa) as 2 of those other websites. It will also show you that the PPC budgets of those sites as well as the amount of organic keywords ranking in the top 50 results for keyword.
When you click an area of the circle chart it will show you the Key words in whatever bucket you click. It is possible to see and download those keywords for your own use. As you can see I am on the advertisements tab however, the options are similar when you click on the organic tab (on the top box, the organic one at the underside shows you complete organic keywords).
Switching between the organic tab and the ppc tab (also as the Overall # of organic keywords + PPC ad budget must also give you an notion of which of the larger sites are more into the PPC or SEO side of things that may be a good barometer to look in if you chance to be concentrating on one place on the other hand.
SpyFu Classic is the”flagship” section in order to speak. This is Where you input one domain on the home page and are presented with a slew of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Position of Advertising vs # of Clients
– Estimated Value of Organic Traffic (estimated visitors using a variable of CPC factored in)
– Paid Traffic Compared with Organic Traffic Estimates
– Subdomains (helpful for looking at how a website might split parts of the main domain, maybe a fantastic place to look for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Advertisement History (links through to complete Keyword Ad History instrument )
– Complete Paid Keywords
– Complete Organic Keywords
– PPC Competitors (with a URL to overlapping key words )
– Organic Competitors (using a URL to overlapping keywords)
The information can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Total Advertisers. . .all with trend information
– Top Ten Domains Marketing on the Keyword, together with Domain Name Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy With a URL to Keyword Advertisement History
– Top Ten Organic Results with Title, Meta Description
– Associated Terms
– Related Concepts (based on semantic relationships)
– Categories Online Traffic Analysis
Keyword Management and Reviews
Keyword management is baked in to SpyFu through the platform. Within all its three major research tabs–SEO, PPC, and Keyword–you will find choices in the drop-down menus for both SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups attributes in each tab are rather similar, populating a table with minimal search volume, CPC, problem rating, and monthly price. These are SpyFu’s four chief metrics where key word research is worried. On the left of this table are either the keyword you have researched and grouped yourself, or top keyword class tips from SpyFu. On the top right of this table you can subsequently add chosen keywords to lists, or export your chosen key words as an Microsoft Excel file, CSV, or PDF. This basic keyword grouping functionality is similar to SEMrush$99.95 in SEMrush and implemented better in Moz Pro and KWFinder.
Where SpyFu’s key word management abilities really stand Out are in its List Builder and Tracking tabs. Additionally, this is where SpyFu creates its deep link between SEO and client relationship management (CRM). From the List Builder tab, there’s a Best Lists segment with concentrated lists of domains and key words like”Domains That Spend the maximum On AdWords,” keywords with the highest CPC. There’s also a list of the most expensive keywords, which you can then filter by state, business, or a specific web-based technology: Ad buying platform, affiliate marketing, email advertising, and online shopping cart are a few of the choices.
Alongside Leading Lists, there is a dedicated Business Leads tab. This basically acts the exact same manner as a keyword search: You enter keywords and businesses, a place, and refine outcomes using filters such as AdWords budget and SEO clicks. The search returns a list of leads with the monthly advertising budget and contact information that may be exported into your CRM or lead management system of this site. I’d love to view SpyFu proceed a step farther with this and incorporate its own SEO lead lists straight using a stage like Salesforce$75.00 at salesforce.com, but the tool is already ahead of the curve. SEMrush includes a lead generation tool, but that is the closest any optimization product that I tested comes to exactly what SpyFu offers.
However, SpyFu included AdWords Templates as Part of a Google AdWords campaign. The templates consist of prewritten advertisements for keyword groups in hundreds of businesses. Users may download the templates from the SpyFu website and then upload into a AdWords account.
The system also includes deeper SEO campaign management With its SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature within the SEO platform for overseeing integrated keyword study and rank tracking in a campaign. My SpyFu is only accessible paid plans (not the free trial), but it lets you install multiple jobs tracking grouped key words plotted against SEO position, traffic worth, ROI, and numerous other metrics. All you have to do is open the My SpyFu menu and include a new job. It’s the best and only example in this roundup of SEO-focused PM.
There’s also the Tracking tab, which lets you take You ‘ve identified and start continuing monitoring that keyword position changes and reports back with domain rankings. Utilizing the webpage, I was also able to set up custom SEO reports in a few simple steps: Enter a domain name and choose if to run a document on SpyFu’s suggested domain key words or custom key words. I entered my five custom keywords picked up to five opponents’ URLs, then was given the option to run either a report or a recurring report.
That sort of aggressive analysis is another area where SpyFu stands out, as it also includes a tool called”Kombat” that is offered in the SEO and PPC Research tabs. In PCMag’s domain, I typed in Kombat along with the tool built an interactive data visualization that revealed where the top keywords of PCMag overlapped with our competitors. There’s also what SpyFu calls for a”keyword world,” list CPC, CTR, monthly price, and monthly clicks for core keywords and recommended keywords. This research breakdown is just another feature which helps ways to gain an SEO edge on the competition. Online Traffic Analysis
With the SEO functionality of its main Solution, SpyFu has introduced a research tool named Nacho Analytics, which offers access to different sites’ internet analytics. Through this stage, you can see on-page behavior traffic, and segments.
Keyword Ad History
You will be shown by keyword Ad Background, through colour coded bars often the Key words appeared in a domain’s PPC campaign alongside any changes in the advertisement copy (all of which may be exported into excel). It extends back to 2006 through the Bonus History Button and shows that a year’s worth of data up front.
So it is pretty straightforward, which is what I enjoy about SpyFu Tools. No more over-reliance on”in-house metrics” it’s only”here is the ad history of the key word”, plain and simple. Normally, if you see a keyword being advertised on by a PPC advertiser persistent then it’s possible to look to employ that advertisement copy technique to a niche market of that keyword that is bigger. If I had been advertisements for”hotels in Oklahoma” I might pay attention to what ad copy has been successful, as time passes, for that main/core key word”resorts”.
Domain Advertisement History
Except it reveals the, domain Ad History Is like Keyword Advertisement History Key word history of a domainname.
This instrument is useful in Taking a Look at keywords Which Have Been effective for Your competitors (or bigger players in your market ) and which ones that they tried and left (which may be ones for you to avoid from the gate). All of this assumes the domain you are researching is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu uses word relationships, Publicly available keyword information, and PPC campaign data to come back a list of keywords related to the keyword(s) (up to 10) you input. As you can see, you could filter look volume, by CPC, and you might exclude key words.
For me personally, I would rather use the Organic key words found and the PPC keywords In SpyFu Classic or SpyFu Kombat. I like to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Mostly, I feel SpyFu is at its best when employed as a competitive research instrument versus a research tool. Online Traffic Analysis
Pricing and Strategies
Since I said, SpyFu’s Basic plan begins at $33 each Month when billed yearly (roughly $39 month-to-month). Though, unlike other tools in this SEO tool inspection roundup, such as Moz Guru and KWFinder$12.00 at KWFinder, SpyFu doesn’t cost by search results. All plans have an infinite number of comparison search results , keyword collection, backlink, and domain along with boundless data export. The functionality you get with SpyFu for the price is an important element in the reason we gave it an Editors’ Choice, along with the search volumes make the instrument much more appealing for research that is keyword that is ad hoc.
That is not to mention SpyFu doesn’t cap anything. The Fundamental Program provides you a capacity of 250 sales leads and domain name contacts, along with 5,000 weekly monitored keyword positions, along with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert program (also $58 a month when billed yearly ) lumps contacts and leads to 500 and weekly monitored keyword positions to 15,000, together with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Ultimately, SpyFu has added a $199 per month Team program (billed yearly, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword positions, and five user logins. SpyFu also comprises a 30-day money-back warranty. Overall the firm has really slashed its pricing.
I find that their tools helpful for search that is aggressive. I do not use Their own Keyword Smart Search which They give (in a straightforward fashion) at the price points they give is quite A combination that is nice. SpyFu makes its way into my arsenal on just about Every project. Online Traffic Analysis