SpyFu is among the more feature rich tools, but has the Attractive interface on the market. SpyFu offers SEO and PPC spy tool options alongside their very own keyword search tool. Ontolo
Keyword User and Search Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is plenty SpyFu can perform across the spectrum of SEO tooling, but for this particular review we are focusing on its own ad hoc keyword lookup capabilities. When a company is looking to identifying the best possible search engine results pages (SERP) to aim having an optimization strategy, keyword-driven investigation is the legwork to get pages to rank higher. Direction capacities and keyword recommendations are built in during SpyFu, but I began in the Keyword Research tab.
When I used the same set of five Key words to observe outcomes differed between each of my opponents. Were online shopping marketing, pcmag, IT consultant, and small business bookkeeping. I chose this combination to simulate real world terms that businesses might search for (including publishers like PCMag) and to find related search results and vulnerable competitor websites.
After running searches in my five evaluation terms, I discovered that SpyFu produces and structures its keyword results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 at Ahrefs. Rather than populating a table of associated key words with Page Authority (PA) and Domain Name Authority (DA) metrics along with stats on price per click (CPC) and key word difficulty, SpyFu draws a far more apparent correlation with exactly how much cash a keyword is worth. After hunting”digital marketing,” for example, a separate navigation bar appeared across the top of the results page further breaking down the search results. You can then drill down into keyword overview, related key words, advertiser history, ranking history, traffic, key word group, and SERP analysis. That is only for a single key word question, revealing SpyFu does the most granular deep-dive research into data of the tools I tested.
Atop the results, SpyFu gave me not just CPC for the Keyword, but a daily and monthly cost breakdown as well as the number of unique advertisers had appeared on the key word in the past year. I got the same level of price breakdown once I clicked on the Related Keyword, which also enabled me to narrow results using a left-hand filter menu to a specific price every day, daily investigation volume, difficulty rating, and much more.
At the bottom of the keyword results was that the SERP analysis. This broke down every URL in the search results page, even though KWFinder and Moz Guru equally provide a much more comprehensive breakdown in this regard. SpyFu focuses. Results such as the Advertiser History chart, a long list and complex diagram of the ads appearing on this search page over time, was somewhat too from the weeds for me as a novice SEO instrument user. However, for digital marketers and advertisers, SpyFu can be a gold mine. Ontolo
With SpyFu Kombat you can look at overlapping and site keywords To get up to 3 sites. For your PPC version you may also see a chart which goes over a period of a few years showing the general amount of key words being bid on by all 3 sites. You may also rollover the chart to see key words specific to just 2 of those sites if you feel the 3rd site might not be doing as good a job (or vice versa) as two of those other sites. It is going to also show you the PPC budgets of the websites in addition to the number of organic keywords ranking in the top 50 results for said keyword.
When you click it will show you the Keywords in whatever bucket you click, towards the right of this graph. You can see and download those key words for your own use. As you can see I’m on the ads tab but the choices are similar when you click on the natural tab (on the top box, the natural one at the underside shows you complete organic keywords).
Switching between the organic tab along with the ppc tab (also as the Overall # of organic search phrases + PPC advertisement budget must also give you an idea of what of the larger sites are more to the PPC or SEO side of things which can be a fantastic barometer to look in if you chance to be concentrating on one area on the other hand.
SpyFu Classic is the”flagship” segment in order to speak. This is Where you input one domain name on the home page and also are presented using a slew of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Ranking of Advertising vs # of Clients
– Estimated Value of Organic Traffic (estimated visitors with a factor of CPC factored in)
– Paid Traffic Compared with Organic Traffic Estimates
– Subdomains (helpful for looking at the way the site might split parts of the main domain, maybe a fantastic spot to search for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Ad History (links through to complete Keyword Advertisement History tool)
– Total Paid Keywords
– Complete Organic Keywords
– PPC Competitors (using a URL to overlapping keywords)
– Organic Competitors (with a link to overlapping keywords)
The data can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Total Advertisers. . .all with trend information
– Top Ten Domains Marketing on the Keyword, together with Domain Name Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy With a URL to Keyword Advertisement History
– Top Ten Organic Outcomes with Title, Meta Description
– Associated Terms
– Related Concepts (based on semantic relationships)
– Categories Ontolo
Keyword Management and Reviews
Keyword direction is baked in to SpyFu throughout the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–you will find choices in the drop-down menus for SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups features in each tab are rather similar, populating a table with minimal search volume, CPC, difficulty score, and monthly cost. All these are SpyFu’s four chief metrics where keyword research is worried. On the left of the table are the keyword you’ve researched and grouped yourself, or high keyword group tips from SpyFu. On the top right of this desk you can then add selected key words to lists, or export your selected key words within an Microsoft Excel file, CSV, or PDF. This basic keyword category performance is similar to SEMrush$99.95 in SEMrush and executed better in Moz Professional and KWFinder.
Where SpyFu’s keyword management capabilities really stand Out are at its List Builder and Tracking tabs. Additionally, this is where SpyFu makes its profound connection between SEO and customer relationship management (CRM). From the List Builder tab, there’s a Best Lists segment with targeted lists of domain names and keywords like”Assets Which Spend the Most On AdWords,” keywords with the highest CPC. There is also a listing of the most expensive keywords, which you can then filter by state, industry, or a specific web-based technologies: Ad buying platform, affiliate marketing, email marketing, and internet shopping cart are a few of the choices.
Alongside Top Lists, there is a dedicated Company Leads tab. This basically acts the exact same way You enter a location, keywords and industries, and refine outcomes using filters like AdWords budget and SEO clicks. The research then returns a list of leads with contact information that is available and this website’s monthly ad budget that can subsequently be exported into your CRM or lead management system. I’d like to view SpyFu go a step farther with this and incorporate its SEO lead lists straight with a platform like Salesforce$75.00 in salesforce.com, but this tool is currently ahead of the curve. SEMrush has a lead generation tool, but that’s the closest any optimization merchandise I tested comes to exactly what SpyFu offers.
But, SpyFu included AdWords Templates as Portion of a Google AdWords campaign. The templates consist of prewritten advertisements for groups that are key word in hundreds of businesses. The templates can be downloaded by users from the SpyFu website and upload into an AdWords account.
The system also includes SEO campaign management With its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature within the SEO platform for overseeing integrated keyword research and rank tracking within a campaign. My SpyFu is just accessible paid programs (not the free trial), but it allows you to set up multiple jobs tracking grouped keywords plotted against SEO rank, traffic value, ROI, and numerous other metrics. All you have to do is open the My SpyFu menu and then add a new job. It is the only and best case in this roundup of built-in, SEO-focused PM.
There’s also You begin monitoring that keyword position changes and reports back together with weekly domain rankings and’ve identified. Utilizing the tab, I was also able to prepare custom SEO reports in a few simple steps: Enter a domain name then choose whether or not to run a document on SpyFu’s suggested domain keywords or custom keywords. I entered my five habit keywords in a field, picked up to five opponents’ URLs, and then was given the option to run a report or a monthly report.
That sort of analysis is another area where SpyFu stands outside, as it also includes a tool called”Kombat” that is offered in the SEO and PPC Research tabs. In the domain of PCMag, I typed in Kombat and the instrument built an interactive information visualization which showed where the top key words of PCMag overlapped with our opponents. There’s also what SpyFu calls for a”keyword universe,” listing CPC, CTR, monthly price, and monthly clicks to get core keywords and recommended keywords. This study breakdown is just another feature which will help unearth ways for one to gain an SEO advantage on the competition. Ontolo
Together with the SEO performance of its main Solution, SpyFu has introduced a research tool called Nacho Analytics, which offers access to different sites’ internet analytics. Through this stage, you can see sections , time-of-day traffic, and on-page behavior.
Keyword Advertisement History
You will be shown by Ad History, through color coded bars often the Keyword appeared in a domain PPC campaign alongside any modifications in the advertisement copy (all of which may be exported to excel). It goes back to 2006 through the Bonus History Button and shows a year’s worth of information.
So it is pretty straightforward, and that’s what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it is only”here is the ad history of the key word”, plain and simple. Typically, if you see a keyword being promoted on by a fantastic PPC advertiser consistent it’s possible to look to employ that ad copy technique to a market of the larger keyword. If I were advertising for”hotels in Oklahoma” I might listen to what ad copy has been successful, as time passes, for this main/core keyword”hotels”.
Domain Advertisement History
Except it reveals the, domain Ad History is similar to Keyword Advertisement History History of a specific domain.
This instrument is useful in Taking a Look Your competitors (or bigger players on your niche) and which ones they attempted and left (which could be ones that you prevent from the gate). All this assumes the domain you are researching is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu utilizes word relationships, Publicly accessible keyword information, and PPC campaign data to return a list of keywords associated with the keyword(s) (up to 10) you enter. You can filter by CPC, look volume as you can see, and you might exclude key words.
For me, I prefer to use the PPC keywords and the Organic keywords found In SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Mostly, I feel SpyFu is at its best when employed as a search instrument versus a search tool. Ontolo
Pricing and Plans
As I just mentioned, SpyFu’s Fundamental plan starts at $33 per Month when billed yearly (roughly $39 month-to-month). Though, unlike other tools in this SEO tool review roundup, for example Moz Guru and KWFinder$12.00 in KWFinder, SpyFu does not cost by search success. All programs come with an infinite number of key word collection domain, backlink, and competitor/domain comparison search results along with boundless data export. The functionality that you get with SpyFu for your price is an important element in the reason we gave it an Editors’ Choice, along with the search volumes make the tool much more appealing for research that is ad hoc.
That’s not to say SpyFu doesn’t cap anything. The Basic Plan gives you a potential of 250 sales leads and domain contacts, and 5,000 weekly monitored keyword positions, along with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert program (also $58 per month when billed annually) lumps leads and contacts to 500 and per week tracked keyword positions to 15,000, together with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Finally, SpyFu has added a $199 per month Team plan (billed yearly, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword rankings, and five user logins. SpyFu also comprises a 30-day money-back guarantee. The firm has really slashed on its pricing because our review, making it all the more attractive to SMBs.
I find their tools pretty helpful for research. I don’t use Their Keyword Smart Search much as explained above but the number of data that They give (in a simple fashion) in the price points that they give is very A combination that is nice. SpyFu makes its way into my arsenal on just about Each project. Ontolo