Intro Organic Keyword Ranking
SpyFu is among the more feature rich tools, but probably has the Least attractive interface on the market. SpyFu offers SEO and PPC spy application options alongside their very own search tool. Organic Keyword Ranking
Keyword User and Search Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SpyFu can do across the spectrum of SEO tooling, but with this particular review we’re focusing mostly on its ad hoc keyword lookup capabilities. When a business is seeking to identifying the best possible search engine results pages (SERP) to target having an optimization plan, keyword-driven analysis is the legwork to get pages to rank higher. Recommendations and direction capacities are built in throughout SpyFu, however I started in the Keyword Research tab.
When testing each instrument, I used the Exact Same set of five Keywords to observe how results differed between each of my competitors. Were IT consultant , digital advertising, internet shopping, pcmag, and small business bookkeeping. I chose this mixture to simulate real-world terms that businesses might hunt for (including publishers like PCMag) as well as to find associated search results and vulnerable competition websites.
I discovered that after conducting searches on my five test terms SpyFu creates and structures its keyword benefits and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 at Ahrefs. Rather than populating a table of associated keywords with Page Authority (PA) and Domain Authority (DA) metrics along with stats on cost per click (CPC) and key word difficulty, SpyFu draws a far more apparent correlation with how much cash a keyword is worth. After searching”digital marketing,” for example, a separate navigation bar appeared across the top of the results page further breaking down the search results. You can then drill down into key word summary, related keywords, advertiser history, ranking history, traffic, key word grouping, and SERP analysis. That is just for a single key word question, showing how SpyFu will the most granular deep-dive research into data of all the tools I analyzed.
Atop the primary results, SpyFu gave me not just CPC for the Keyword, but a daily and monthly cost breakdown as well as how many unique advertisers had appeared on the keyword in the last year. I got exactly the exact same degree of cost breakdown when I clicked on the Associated Keywords tab, which also enabled me to narrow results using a left-hand filter menu to a specific price every day, daily investigation volume, difficulty rating, and more.
At the bottom of the results was the SERP analysis. This broke down each URL in the search results page, however KWFinder and Moz Guru equally provide a much more comprehensive breakdown in this regard. SpyFu focuses on price, which may or may not be significant to your business. Results like the Advertiser History chart, a long list and complex diagram of the advertisements appearing on that search page over time, was somewhat too from the weeds for me as a newcomer SEO instrument user. However, for digital marketers and advertisers, SpyFu is a gold mine. Organic Keyword Ranking
With SpyFu Kombat you can look at overlapping and website key words For up to 3 websites. For the PPC version you can also see a chart which goes back over a span of a few years demonstrating that the general amount of key words being bid on by all 3 sites. You can also rollover the graph to see keywords specific to just 2 of the websites if you are feeling the 3rd website may not be doing as good a job (or vice versa) as 2 of those other websites. It will also show you the PPC budgets of the sites in addition to the number of organic keywords ranking in the top 50 results for keyword.
When you click on an area of the circle chart it will show you the Keywords in whatever bucket you click. It is possible to see and download those key words for your use. As you can see I am on the ads tab however, the options are similar when you click the natural tab (on the top box, the organic one at the bottom shows you complete organic keywords).
Switching between the organic tab and the ppc tab (also as the Total # of organic search phrases + PPC advertisement budget must also give you an notion of which of the bigger sites are more to the PPC or SEO aspect of things which can be a good barometer to check at if you happen to be focusing on a single area over the other.
SpyFu Classic is the”flagship” section so to speak. This is Where you enter one domain on the home page and are presented using a slew of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Ranking of Ads vs # of Advertisers
– Estimated Value of Organic Traffic (estimated visitors with a variable of CPC factored in)
– Paid Traffic Compared with Organic Traffic Quotes
– Subdomains (useful for looking at how a site might split parts of the principal domain, maybe a good place to search for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Advertisement Background (links through to full Keyword Advertisement History instrument )
– Complete Paid Keywords
– Complete Organic Keywords
– PPC Competitors (using a URL to overlapping key words )
– Organic Competitors (with a URL to overlapping keywords)
The information here can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Per Day, Total Advertisers. . .all with trend information
– Top Ten Domains Advertising on the Keyword, together with Domain Name Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy With a URL to Keyword Advertisement History
– Top Ten Organic Results with Title, Meta Description
– Related Terms
– Associated Concepts (based on semantic relationships)
– Categories Organic Keyword Ranking
Keyword Management and Reviews
Keyword direction is baked into SpyFu through the platform. Within each of its three main research tabs–SEO, PPC, and Keyword–you will find choices in the drop-down menus for both SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups features in each tab are rather similar, populating a table with minimal search volume, CPC, problem score, and monthly cost. These are SpyFu’s four main metrics where key word research is concerned. On the left of the table are either the key words you have researched and grouped yourself, or top keyword group tips from SpyFu. On the top right of the desk you can subsequently add selected key words to lists, or export your selected key words as an Microsoft Excel file, CSV, or PDF. This fundamental keyword category performance is much like SEMrush$99.95 at SEMrush and implemented better in Moz Professional and KWFinder.
Where SpyFu’s key word management abilities really stand Out are at its List Builder and Tracking tabs. Additionally, this is where SpyFu makes its deep link between SEO and client relationship management (CRM). From the List Builder tab, there is a Best Lists segment with targeted lists of domain names and key words like”Assets Which Spend the Most On AdWords,” keywords with the maximum CPC. There is also a list of the most expensive keywords, which you can then filter by state, industry, or a specific web-based technologies: Ad buying platform, affiliate marketing, email advertising, and online shopping cart are a few of the choices.
Alongside Top Lists, there is a dedicated Company Leads tab. This basically acts exactly the exact same way You enter a place, businesses and key words, and refine results using filters such as AdWords budget and SEO clicks. The research returns a list of leads with this site advertising budget and accessible contact information that may then be exported into lead management system or your CRM. I’d like to view SpyFu proceed a step further with this and incorporate its SEO lead lists straight with a platform such as Salesforce$75.00 at salesforce.com, but this instrument is currently ahead of the curve. SEMrush has a lead generation tool, but that’s the closest comes to what SpyFu offers.
However, SpyFu recently incorporated AdWords Templates as Portion of a Google AdWords campaign. The templates include prewritten ads for groups that are key word . Users can download the templates in the SpyFu site and upload into an AdWords account.
The system also includes SEO campaign management With its SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature inside the SEO platform for tackling integrated key word research and rank monitoring within a campaign. My SpyFu is just accessible paid programs (not the free trial), but it lets you install multiple jobs tracking grouped keywords plotted against SEO rank, traffic value, ROI, and numerous different metrics. All you have to do is open the My SpyFu menu and then include a new job. It is the only and greatest case in this roundup of built-in, SEO-focused PM.
There’s also Keywords you’ve identified and start ongoing monitoring that keyword position changes and reports back together with domain positions. I was also able to prepare custom SEO reports in a few straightforward measures: Enter a domain name then choose whether or not to run a document on SpyFu’s suggested custom keywords or domain keywords. I entered my five custom key words in a field, chose up to five opponents’ URLs, and then was given the option to run either a one-off report or a recurring report.
This Type of analysis that is aggressive is just another area where SpyFu stands out, since it also has a tool called”Kombat” that is available from the SEO and PPC Research tabs. In Kombat, I typed in the domain of PCMag along with the instrument built an interactive information visualization that showed where PCMag’s top keywords overlapped with our competitors. There’s also what SpyFu calls a”key word universe,” listing CPC, CTR, monthly price, and monthly clicks to get core keywords and advocated keywords. This research breakdown is just another feature that helps unearth ways to acquire an SEO advantage. Organic Keyword Ranking
Along with the SEO performance of its product, SpyFu has introduced a study tool called Nacho Analytics, which provides access to the web analytics of sites. Through this platform, you can view search-engine behaviour , time-of-day traffic, and segments.
Keyword Ad History
Keyword Ad History will show you, via color bars, how often the Keyword appeared in a domain PPC campaign along with any changes in the advertisement copy (all of which may be exported to excel). It shows a year’s worth of information and goes back to 2006 through the Bonus History Button.
So it’s pretty straightforward, which is what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it is just”here is the ad history of the keyword”, plain and simple. Normally, if you find a keyword being advertised on by a PPC advertiser that is good persistent you can look to apply that advertisement copy technique to some market of the keyword that is larger. If I were advertisements for”hotels in Oklahoma” I might pay attention to that which ad copy has been successful, over time, for that main/core key word”resorts”.
Domain Advertisement History
Domain Ad History Is like Keyword Advertisement History except it shows the History of a particular domainname.
This instrument is useful in looking Your opponents (or bigger players in your market ) and which ones they attempted and left (which could be ones for you to avoid from the gate). All of this presumes the domain you’re exploring is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu utilizes semantic term relationships, Publicly available keyword information, and PPC campaign data to return a list of keywords associated with the keyword(s) (up to 10) you input. You can also filter by CPC, look volume as you can see, and you might also exclude keywords.
For me, I prefer to use the Organic key words found and the PPC keywords In SpyFu Classic or SpyFu Kombat. I love to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Mostly, I feel SpyFu is at its best when employed as a search tool versus a keyword research tool. Organic Keyword Ranking
Pricing and Strategies
Since I just mentioned, SpyFu’s Basic plan begins at $33 each Month when billed yearly (or $39 month-to-month). Though, contrary to other tools in this SEO tool inspection roundup, for example Moz Guru and KWFinder$12.00 at KWFinder, SpyFu doesn’t price by search success. All plans come with an unlimited number of domain name, key word, keyword collection, backlink, and comparison search results combined with data export. The functionality you receive with SpyFu for the cost is a significant element in why we gave it an Editors’ Choice, and the search volumes make the instrument much more appealing for ad hoc study.
That is not to mention SpyFu does not cap anything. The Fundamental Program provides you a capacity of 250 sales leads and domain contacts, along with 5,000 weekly tracked keyword positions, along with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional program (also $58 per month when billed annually) bumps leads and contacts to 500 and per week monitored keyword rankings to 15,000, along with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Ultimately, SpyFu has added a $199 per month Team plan (billed annually, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword positions, and five user logins. SpyFu also comprises a 30-day money-back guarantee. Overall the company has actually slashed on its pricing because our review, making it attractive to SMBs.
I find that their tools pretty helpful for research. I don’t use Their Keyword Smart Search explained above but the number of data which They give (in a simple fashion) at the price points they give is very A combination that is nice. SpyFu makes its way Each project. Organic Keyword Ranking