Introduction Organic Keyword Research
SpyFu is one of the feature rich tools, but has the Least attractive interface on the market. SpyFu offers SEO and PPC spy tool options along with their keyword search tool. Organic Keyword Research
Keyword Search and User Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is plenty SpyFu can do throughout the spectrum of SEO tooling, but with this review we’re focusing primarily on its own ad hoc lookup capabilities. When a business is seeking to identifying the best possible search engine results pages (SERP) to aim having an optimization strategy, keyword-driven analysis is the legwork to get pages to rank higher. Keyword recommendations and direction capabilities are built in during SpyFu, however I began from the Keyword Research tab.
When I used exactly the same set of five Keywords to see how results differed between every one of my opponents. The five key words that I used were pcmag, electronic advertising, internet shopping, IT consultant, and small business accounting. I chose this mixture to simulate real-world terms that companies might search for (including publishers like PCMag) as well as to discover associated search results and vulnerable competitor websites.
I discovered that after conducting searches in my five test terms SpyFu produces and structures its key word results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 in Ahrefs. Rather than populating a table of related key words with Page Authority (PA) and Domain Name Authority (DA) metrics along with stats on cost per click (CPC) and key word difficulty, SpyFu brings a far more apparent correlation with how much cash a keyword is worth. After hunting”digital advertising,” for example, another navigation bar appeared round the top of their results page further breaking down the search results. You can then drill down into key word overview, related keywords, advertiser background, status background, traffic, key word grouping, and SERP analysis. That is only for a single keyword showing SpyFu does arguably the most granular deep-dive research into data of the tools I tested.
Atop the results, SpyFu gave me not CPC for the Keyword, but a daily and monthly cost breakdown in addition to how many unique advertisers had appeared on the keyword in the past year. I got exactly the same level of cost breakdown once I clicked on the Related Keywords tab, which also enabled me to narrow results employing a left-hand filter menu to a particular cost every day, daily investigation volume, difficulty rating, and more.
In the bottom of the results that are key word was that the SERP analysis. This broke down each URL from the search results page, even however KWFinder and Moz Guru equally provide a more comprehensive breakdown in this respect. SpyFu focuses. Results like the Advertiser History chart, a long list and complex diagram of the advertisements appearing on this search page as time passes, was a bit too from the weeds for me as a novice SEO instrument user. However, for digital entrepreneurs and entrepreneurs, SpyFu is a gold mine. Organic Keyword Research
With SpyFu Kombat you can look at overlapping and site keywords For up to 3 websites. For your PPC version you can also see a graph which goes over a span of a few years demonstrating that the overall amount of key words being bid on by all three websites. You may also rollover the chart to find keywords specific to just 2 of the websites if you are feeling the 3rd site may not be doing as great a job (or vice versa) as two of those other sites. It will also show you that the PPC budgets of those websites as well as the amount of organic keywords rank in the top 50 results for said keyword.
When you click it will show you the Key words in whatever bucket you click. You can see and download those key words for your own use. As you can see I’m on the advertisements tab however, the choices are similar once you click the organic tab (on the top box, the natural one at the bottom shows you total organic key words ).
Switching between the natural tab and the ppc tab (as well as the Overall # of organic search phrases + PPC ad budget must also give you a good idea of what of the larger sites are more to the PPC or SEO aspect of things that may be a fantastic barometer to look in if you happen to be focusing on a single place over the other.
SpyFu Classic is the”flagship” section in order to speak. This is Where you input one domain on the home page and are presented using a slew of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Position of Ads vs # of Advertisers
– Estimated Value of Organic Traffic (estimated visitors using a factor of CPC factored in)
– Paid Traffic Compared with Organic Traffic Quotes
– Subdomains (helpful for looking at how a site might split parts of the main domain, perhaps a good place to look for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Advertisement Background (links through to full Keyword Advertisement History instrument )
– Total Paid Keywords
– Total Organic Keywords
– PPC Competitors (with a link to overlapping keywords)
– Organic Competitors (with a link to overlapping keywords)
The data here can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Daily, Total Advertisers. . .all with trend information
– Top Ten Domains Advertising on the Keyword, together with Domain Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a URL to Keyword Ad History
– Top Ten Organic Outcomes with Title, Meta Description
– Associated Terms
– Related Concepts (based on semantic relationships)
– Categories Organic Keyword Research
Keyword Management and Reviews
Keyword management is baked in to SpyFu through the platform. Within all its three major research tabs–SEO, PPC, and Keyword–there are options from the drop-down menus for both SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups features in each tab are rather similar, populating a table with minimal search volume, CPC, difficulty score, and monthly cost. These are SpyFu’s four main metrics where key word research is worried. On the left of this table are the key words you’ve researched and booted yourself, or high keyword class suggestions from SpyFu. On the top right of the desk you can subsequently add selected keywords to lists, or export your selected keyword within an Microsoft Excel file, CSV, or PDF. This basic keyword grouping functionality is much like SEMrush$99.95 in SEMrush and executed better in Moz Professional and KWFinder.
Where SpyFu’s keyword management abilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu makes its deep link between SEO and customer relationship management (CRM). From the List Builder tab, there’s a Top Lists segment with targeted lists of domain names and key words like”Assets Which Pay the maximum On AdWords,” keywords with the highest CPC. There is also a listing of the most expensive keywords, which you can then filter by state, business, or a particular web-based technology: Ad buying platform, affiliate marketing, email marketing, and internet shopping cart are some of the choices.
Next to Leading Lists, there is a dedicated Business Leads tab. This acts the same way You enter a place, businesses and keywords, and refine outcomes using filters like AdWords budget and SEO clicks. The search then returns a list of URL leads with this site advertising budget and contact information that is accessible that may be exported into your CRM or lead management system. I’d love to view SpyFu go a step further with this and incorporate its SEO lead lists directly using a platform such as Salesforce$75.00 at salesforce.com, but the tool is already ahead of the curve. SEMrush has a beta lead generation instrument, but that is the closest any other optimization product I tested comes to what SpyFu offers.
But, SpyFu incorporated AdWords Templates as Portion of a Google AdWords campaign. The templates consist of prewritten ads for groups in hundreds of businesses. The templates can be downloaded by users from the SpyFu website and upload into a AdWords account.
The system also includes deeper SEO campaign management Using its SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature inside the SEO platform for tackling integrated keyword research and rank tracking within a campaign. My SpyFu is only accessible paid plans (not the free trial), but it lets you install multiple projects tracking grouped keywords plotted against SEO position, traffic worth, ROI, and a number of other metrics. All you have to do is open the My SpyFu menu and then add a new project. It is the only and best example in this roundup of SEO-focused PM.
There is also the Tracking tab, which lets you choose You ‘ve identified and begin continuing tracking that keyword ranking changes and reports back together with domain rankings. Using the webpage, I was able to prepare custom SEO reports in a few simple measures: Enter a domain name choose whether or not to run a report on SpyFu’s suggested domain keywords or custom keywords. I entered my five habit key words in a field, chose up to five competitors’ URLs, and then was given the choice to run either a report or a recurring report.
This sort of analysis is just another area where SpyFu stands outside, since it also has a tool called”Kombat” that’s available in the SEO and PPC Research tabs. In PCMag’s domain, I typed in Kombat and the instrument built an interactive information visualization that showed where PCMag’s top keywords overlapped with our opponents. There is also what SpyFu calls a”keyword world,” listing CPC, CTR, monthly price, and monthly clicks for core keywords and advocated keywords. This research breakdown is just another feature that helps unearth ways to gain an SEO advantage. Organic Keyword Research
Together with the SEO functionality of its primary product, SpyFu has introduced a study tool named Nacho Analytics, which provides access to the web analytics of sites. Through this stage, you can view on-page behavior , time-of-day traffic, and sections.
Keyword Ad History
You will be shown by Advertisement History, via colour coded bars frequently the Key words appeared in a domain’s PPC campaign alongside any modifications in the ad copy (all of which may be exported into excel). It reveals a year’s worth of information and goes back to 2006 via the Bonus History Button.
So it’s pretty straightforward, which is what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it’s just”here is the ad history of the keyword”, plain and simple. Typically, if you find a key word being promoted on by a fantastic PPC advertiser consistent then you can look to employ that advertisement copy technique to some niche market of that larger keyword. If I had been advertisements for”resorts in Oklahoma” I might pay attention to that which ad copy has been successful, as time passes, for that main/core key word”hotels”.
Domain Advertisement History
Domain Ad History is similar to Keyword Ad History except it reveals the History of a domainname.
This tool is useful in looking Your opponents (or bigger players on your niche) and which ones that they attempted and abandoned (which may be ones that you prevent out of the gate). All this assumes the domain you’re currently exploring is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu utilizes word connections, Publicly available keyword data, and PPC campaign data to come back a list of keywords related to the keyword(s) (up to 10) you input. As you can see, you could also filter by CPC, search volume, and you might exclude key words.
For me, I would rather use the Organic keywords found as well as the PPC keywords In SpyFu Classic or SpyFu Kombat. I like to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Mostly, I feel SpyFu is at its best when employed as a research instrument versus a search tool. Organic Keyword Research
Pricing and Strategies
Since I just mentioned, SpyFu’s Fundamental plan starts at $33 per Month when billed annually (roughly $39 per month ). Though, unlike other tools within this SEO tool inspection roundup, for example Moz Guru and KWFinder$12.00 at KWFinder, SpyFu does not cost by search results. All plans have an unlimited number of backlink , keyword group, domain name, and comparison search results combined with boundless data export. The functionality you receive with SpyFu for the cost is a significant factor in the reason we gave it an Editors’ Choice, along with the search volumes make the instrument even more appealing for ad hoc study that is keyword.
That is not to say SpyFu doesn’t cap anything. The Fundamental Program provides you a potential of 250 sales leads and domain contacts, along with 5,000 weekly monitored keyword rankings, together with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional plan (also $58 per month when billed yearly ) lumps leads and contacts to 500 and weekly monitored keyword positions to 15,000, along with custom-branded reports and access to SpyFu’s application programming interface (API).
Ultimately, SpyFu has added a $199 per month Team plan (billed annually, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword positions, and five user logins. SpyFu also comprises a 30-day money-back guarantee. Overall the company has slashed on its pricing because our original review, which makes it attractive to SMBs.
I find that their tools helpful for search that is competitive. I do not use Their Keyword Smart Search explained above but the amount of information that They give (in a simple fashion) at the price points they give is very A wonderful combination. SpyFu makes its way Each undertaking. Organic Keyword Research