Introduction Organic Keyword Search Tool
SpyFu is one of the more feature rich tools, but likely has the Least attractive interface on the market. SpyFu provides SEO and PPC spy application choices . Organic Keyword Search Tool
Keyword User and Search Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SpyFu can do across the spectrum of SEO tooling, but for this particular review we’re focusing mostly on its ad hoc research capacities. When a company is seeking to identifying the best possible search engine results pages (SERP) to aim with an optimization plan, keyword-driven analysis is your legwork to get pages to rank higher. Direction capacities and recommendations are built in throughout SpyFu, but I began from the Keyword Research tab.
When I used the Exact Same set of five Key words to observe outcomes differed between every one of my competitors. The five key words I used were digital advertising, pcmag, internet shopping, IT consultant, and small business accounting. I chose this combination to simulate real world terms that businesses might search for (including publishers such as PCMag) and to discover associated search results and vulnerable competitor sites.
I found that after conducting searches on my five evaluation terms SpyFu produces and structures its key word benefits and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 in Ahrefs. As opposed to populating a table of associated key words with Page Authority (PA) and Domain Name Authority (DA) metrics together with stats on cost per click (CPC) and key word difficulty, SpyFu draws a far more apparent correlation with how much money a keyword could be worth. After hunting”digital advertising,” for instance, a separate navigation bar appeared across the top of their results page further breaking down the search results. You can then drill down to keyword summary, related key words, advertiser history, ranking history, backlinks, keyword grouping, and SERP analysis. That is only for a single keyword question, showing SpyFu does arguably the most granular deep-dive research into data of the tools I analyzed.
Atop the results, SpyFu gave me not only CPC for the Keyword, however a daily and monthly cost breakdown as well as the number of unique advertisers had appeared on the key word in the past year. I got exactly the exact same level of cost breakdown once I clicked on the Related Keyword, which also enabled me to narrow results using a left-hand filter menu to a particular price every day, daily investigation volume, difficulty rating, and much more.
At the bottom of the keyword results was that the SERP analysis. This broke down every URL in the search results page, even though KWFinder and Moz Pro equally provide a more detailed breakdown in this respect. SpyFu focuses. Results like the Advertiser History graph, a long list and complicated diagram of the ads appearing on that search page over time, was somewhat too from the weeds for me as a newcomer SEO instrument user. But for digital marketers and advertisers, SpyFu is a gold mine. Organic Keyword Search Tool
With SpyFu Kombat you can look at overlapping and website specific key words For up to 3 websites. For your PPC version you can also see a chart which goes over a span of a couple years demonstrating the general amount of keywords being bid on by all 3 websites. You may also rollover the graph to find keywords specific to only 2 of those websites if you are feeling the 3rd site may not be doing as great a job (or vice versa) as two of the other websites. It is going to also show you that the PPC budgets of those sites in addition to the amount of organic keywords rank in the top 50 results for keyword.
When you click it will show you that the Key words in whatever bucket you click, towards the right of this chart. It is possible to view and download those keywords for your own use. As you can see I am on the ads tab but the choices are similar once you click on the organic tab (on the top box, the organic one at the bottom shows you total organic key words ).
Switching between the natural tab and the ppc tab (as well as the Overall # of organic keywords + PPC advertisement budget should also give you a good idea of which of the larger sites are more into the PPC or SEO aspect of things which can be a fantastic barometer to look at if you chance to be focusing on one area on the other hand.
SpyFu Classic is the”flagship” segment in order to speak. This is Where you input one domain name on the home page and also are presented with a slew of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Position of Advertising vs # of Advertisers
– Estimated Value of Organic Traffic (estimated visitors with a variable of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (useful for looking at how a site might break out parts of the principal domain, perhaps a good place to search for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Advertisement Background (links through to full Keyword Ad History tool)
– Total Paid Keywords
– Total Organic Keywords
– PPC Competitors (with a link to overlapping keywords)
– Organic Competitors (with a link to overlapping keywords)
The information here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Complete Advertisers. . .all with trend data
– Top Ten Domains Marketing on the Keyword, together with Domain Name Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy With a URL to Keyword Advertisement History
– Top Ten Organic Outcomes with Title, Meta Description
– Related Terms
– Associated Concepts (according to semantic relationships)
– Categories Organic Keyword Search Tool
Keyword Management and Reviews
Keyword direction is baked into SpyFu through the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–there are options in the drop-down menus for both SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups features in each tab are rather similar, populating a table with monthly search volume, CPC, problem rating, and monthly price. All these are SpyFu’s four main metrics where keyword research is concerned. On the left of this desk are either the keyword you have researched and grouped yourself, or top keyword group tips from SpyFu. At the top right of this table you can subsequently add selected key words to lists, or export your selected key words within an Microsoft Excel file, CSV, or PDF. This basic keyword grouping functionality is much like SEMrush$99.95 at SEMrush and implemented better in Moz Professional and KWFinder.
Where SpyFu’s keyword management capabilities really stand Out are in its List Builder and Tracking tabs. Additionally, this is where SpyFu makes its profound link between SEO and customer relationship management (CRM). In the List Builder tab, there is a Top Lists section with targeted lists of domain names and key words like”Assets Which Spend the Most On AdWords,” keywords with the maximum CPC. There is also a listing of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technologies: Ad buying platform, affiliate marketing, email marketing, and internet shopping cart are some of the options.
Alongside Top Lists, there is a dedicated Business Leads tab. This acts the exact same way as a search: You enter industries and keywords, a location, and refine outcomes using filters such as AdWords budget and SEO clicks. The search then returns a list of leads with this site ad budget and contact information that is accessible that can be exported into your CRM or lead management system. I’d love to view SpyFu proceed a step farther with this and integrate its own SEO lead lists straight using a platform such as Salesforce$75.00 at salesforce.com, but the instrument is already ahead of the curve. SEMrush has a beta lead generation instrument, but that’s the closest comes to exactly what SpyFu offers.
But, SpyFu recently incorporated AdWords Templates as Portion of a Google AdWords campaign. The templates consist of prewritten advertisements for groups that are keyword . Users can download the templates in the SpyFu site and upload to an AdWords account.
The platform also includes deeper SEO campaign direction Using its My SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature within the SEO platform for overseeing integrated key word research and rank monitoring within a campaign. My SpyFu is only accessible paid plans (not the free trial), but it lets you install multiple jobs tracking grouped keywords plotted against SEO position, traffic value, ROI, and a number of different metrics. All you need to do is open the My SpyFu menu and include a new job. It’s the only and greatest example in this roundup of SEO-focused PM.
There’s also Keywords youbegin tracking that keyword ranking changes and reports back together with domain rankings and’ve identified. Utilizing the tab, I was also able to set up custom SEO reports in a few straightforward measures: Enter a domain name and then choose whether or not to conduct a document on SpyFu’s suggested domain keywords or custom key words. I entered my five habit keywords picked up to five opponents’ URLs, and then was given the option to run a one time report or a recurring monthly report.
This Type of analysis that is competitive is another area in which SpyFu stands outside, since it also includes a tool called”Kombat” that is available from the SEO and PPC Research tabs. In Kombat, I typed in the domain of PCMag along with the tool quickly built an interactive information visualization which revealed where the top keywords of PCMag overlapped with our opponents. There’s also what SpyFu calls for a”keyword world,” listing CPC, CTR, monthly price, and monthly clicks for core keywords and advocated keywords. This study breakdown is just another feature that helps ways for you to gain an SEO advantage. Organic Keyword Search Tool
Along with the SEO performance of its product, SpyFu has introduced a study tool named Nacho Analytics, which offers access to the internet analytics of sites. Through this platform, you can see time-of-day visitors segments, and behavior that is on-page.
Keyword Advertisement History
You will be shown by keyword Ad Background, via color bars, how often the Key words appeared in a domain’s PPC campaign along with any modifications in the ad copy (all of which can be exported to excel). It shows a year’s worth of data and goes back to 2006 via the Bonus History Button.
So it’s pretty straightforward, which is what I like about SpyFu Tools. No over-reliance on”in-house metrics” it is only”here’s the ad history of the key word”, plain and simple. Typically, if you find a keyword being promoted on by a PPC advertiser that is fantastic consistent you can look to apply that ad copy technique to a niche market of the larger keyword. If I were advertising for”hotels in Oklahoma” I would pay attention to that which ad copy has been successful, as time passes, for that main/core keyword”hotels”.
Domain Advertisement History
Except it shows the domain Ad History Is like Keyword Ad History History of a domain.
This tool is useful in looking at keywords Which Have Been successful for Your opponents (or larger players in your market ) and which ones that they attempted and abandoned (which could be ones that you avoid out of the gate). All this presumes the domain you are currently researching is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu utilizes semantic term relationships, Publicly accessible keyword information, and PPC campaign data to come back a list of keywords related to the keyword(s) (up to 10) you input. As you can see, you could filter look volume, by CPC, and you might exclude key words.
For me personally, I prefer to use the Organic key words found as well as the PPC keywords In SpyFu Classic or SpyFu Kombat. I love to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Primarily, I feel SpyFu is at its best when employed as a research instrument versus a search tool. Organic Keyword Search Tool
Pricing and Plans
As I just mentioned, SpyFu’s Fundamental plan begins at $33 per Month when billed annually (or $39 per month ). Though, unlike other tools within this SEO tool inspection roundup, such as Moz Pro and KWFinder$12.00 in KWFinder, SpyFu does not price by search success. All plans come with an infinite number of backlink name, keyword, keyword group, domain, and comparison search results along with data export. The functionality you receive with SpyFu for the price is a significant element in why we gave it an Editors’ Choice, along with the search volumes make the instrument much more attractive for ad hoc research.
That’s not to mention SpyFu doesn’t cap anything. The Fundamental Plan provides you a capacity of 250 sales leads and domain name contacts, along with 5,000 weekly monitored keyword positions, along with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional program (also $58 per month when billed yearly ) lumps leads and contacts to 500 and per week tracked keyword positions to 15,000, along with custom-branded reports and access to SpyFu’s application programming interface (API).
Ultimately, SpyFu has added a $199 per month Team plan (billed annually, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword rankings, and five user logins. SpyFu also comprises a 30-day money-back guarantee. Overall the firm has slashed its pricing because our review, making it even more attractive to SMBs.
I find their tools pretty useful for search. I don’t use Their own Keyword Smart Search explained above but the number of data that They give (in a simple fashion) at the price points they provide is quite A combination that is nice. SpyFu makes its way into my arsenal on just about Each undertaking. Organic Keyword Search Tool