Intro Overture Keyword Search Tool
SpyFu is among the more feature rich tools, but has the Attractive interface out there. SpyFu provides SEO and PPC spy tool choices . Overture Keyword Search Tool
Keyword Search and User Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s plenty SpyFu can do throughout the spectrum of SEO tooling, but with this particular review we are focusing mostly on its own ad hoc keyword lookup capabilities. When a business is looking to identifying the best possible search engine results pages (SERP) to target having an optimization strategy, keyword-driven investigation is the legwork to get pages to rank higher. Recommendations and direction capabilities are built in during SpyFu, however I started in the Keyword Research tab.
When testing each instrument, I used exactly the Exact Same set of five Keywords to see outcomes differed between every one of my opponents. Were internet shopping marketing, pcmag, IT consultant, and small business accounting. I chose this mixture to simulate real-world terms that companies might search for (such as publishers like PCMag) and to discover associated search results and vulnerable competitor websites.
I found that, after conducting searches in my five evaluation terms SpyFu creates and structures its keyword benefits and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 in Ahrefs. Rather than populating a table of related keywords with Page Authority (PA) and Domain Authority (DA) metrics together with stats on cost per click (CPC) and key word difficulty, SpyFu draws a far more apparent correlation with exactly how much money a key word could be worth. After searching”digital advertising,” for example, a separate navigation bar appeared round the top of their results page further breaking down the search results. You can then drill down into key word summary, related key words, advertiser history, status background, traffic, key word grouping, and SERP analysis. That is only for one key word showing SpyFu will arguably the most granular deep-dive investigation into data of the tools I tested.
Atop the primary results, SpyFu gave me not only CPC for the Key word, but a daily and yearly cost breakdown in addition to how many unique advertisers had emerged on the key word in the past year. I received the same degree of price breakdown once I clicked on the Associated Keywords tab, which also allowed me to narrow results using a left-hand filter menu to a specific cost per day, daily search volume, difficulty score, and more.
In the bottom of the key word results was that the SERP analysis. This broke down each URL from the search results page, even though KWFinder and Moz Guru equally offer a much more detailed breakdown in this regard. SpyFu focuses. Results such as the Advertiser History graph, a long list and complex diagram of the advertisements appearing on that search page over time, was a bit too from the weeds for me as a newcomer SEO instrument user. However, for digital marketers and advertisers, SpyFu can be a gold mine. Overture Keyword Search Tool
With SpyFu Kombat you can look at overlapping and website specific key words For up to 3 websites. For your PPC version you may also see a graph which goes back over a span of a few years demonstrating that the overall number of key words being bid on by all three sites. You can also rollover the chart to see keywords specific to only 2 of those websites if you feel the 3rd website may not be doing as great a job (or vice versa) as two of the other sites. It is going to also show you the PPC budgets of those sites as well as the amount of organic keywords ranking in the top 50 results for keyword.
When you click on an area of the circle graph it will show you that the Keywords in whatever bucket you click. It is possible to view and download those key words for your own use. As you can see I’m on the ads tab however, the options are comparable when you click the natural tab (on the upper box, the organic one on the underside shows you complete organic key words ).
Switching between the natural tab and the ppc tab (also as the Total # of organic search phrases + PPC ad budget must also give you a good idea of which of the bigger sites are more into the PPC or SEO side of things that may be a fantastic barometer to check in if you chance to be concentrating on a single area over the other.
SpyFu Classic is the”flagship” segment so to speak. This is Where you input one domain name on the home page and are presented using a TON of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Ranking of Advertising vs # of Advertisers
– Estimated Value of Organic Traffic (estimated traffic using a variable of CPC factored in)
– Paid Traffic Compared with Organic Traffic Estimates
– Subdomains (useful for looking at how a site might break out parts of the main domain, perhaps a good spot to search for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Ad History (links through to complete Keyword Advertisement History tool)
– Complete Paid Keywords
– Total Organic Keywords
– PPC Competitors (using a link to overlapping keywords)
– Organic Competitors (with a link to overlapping keywords)
The information here can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Per Day, Complete Advertisers. . .all with trend information
– Top Ten Domains Marketing on the Keyword, with Domain Name Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a Link to Keyword Ad History
– Top Ten Organic Results with Title, Meta Description
– Related Terms
– Related Concepts (according to semantic relationships)
– Categories Overture Keyword Search Tool
Keyword Management and Reports
Keyword management is baked in to SpyFu throughout the platform. Within all its three major research tabs–SEO, PPC, and Keyword–there are choices from the drop-down menus for SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups features in each tab are rather similar, populating a table with monthly search volume, CPC, difficulty score, and monthly price. These are SpyFu’s four chief metrics where keyword research is concerned. On the left of this table are either the key words you have researched and booted yourself, or high keyword class suggestions from SpyFu. On the top right of this desk you can then add chosen keywords to lists, or export your chosen key words within an Microsoft Excel file, CSV, or PDF. This fundamental keyword grouping functionality is similar to SEMrush$99.95 in SEMrush and implemented better in Moz Pro and KWFinder.
Where SpyFu’s key word management capabilities really stand Out are at its List Builder and Tracking tabs. Additionally, this is where SpyFu creates its profound connection between SEO and client relationship management (CRM). In the List Builder tab, there is a Best Lists segment with targeted lists of domain names and key words like”Domains That Pay the maximum On AdWords,” keywords with the highest CPC. There’s also a listing of the most expensive keywords, which you can then filter by state, business, or a specific web-based technologies: Ad buying platform, affiliate marketing, email advertising, and internet shopping cart are a few of the choices.
Next to Leading Lists, there’s a dedicated Business Leads tab. This essentially acts exactly the same way as a keyword search: You enter businesses and key words, a location, and refine results using filters such as AdWords budget and SEO clicks. The search returns a list of leads with the monthly ad budget and available contact information that may be exported to your CRM or direct management system of that site. I’d love to see SpyFu proceed a step further with this and incorporate its own SEO lead lists directly with a stage such as Salesforce$75.00 at salesforce.com, but the instrument is currently ahead of the curve. SEMrush includes a beta generation tool, but that’s the closest comes to what SpyFu offers.
However, SpyFu incorporated AdWords Templates as Part of a Google AdWords campaign. The templates consist of prewritten advertisements for keyword groups in hundreds of businesses. Users may download the templates in the SpyFu website and then upload to a AdWords account.
The platform also includes deeper SEO campaign direction Using its SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature within the SEO platform for overseeing integrated keyword research and rank tracking within a campaign. My SpyFu is only available in paid plans (not the free trial), but it lets you install multiple jobs tracking grouped keywords plotted against SEO position, traffic value, ROI, and numerous other metrics. All you need to do is open the My SpyFu menu and then add a new job. It’s the best and only case in this roundup of SEO-focused PM.
There is also Keywords you’ve identified and start ongoing tracking that reports back together with domain rankings and keyword ranking changes. I was also able to prepare custom SEO reports in a few straightforward measures: Enter a domain name choose whether or not to run a report on SpyFu’s suggested domain keywords or custom keywords. I entered my five habit keywords in a field, picked up to five opponents’ URLs, then was given the option to run a report or a report.
That sort of aggressive analysis is another area where SpyFu stands outside, as it also includes a tool called”Kombat” that is offered from the SEO and PPC Research tabs. In PCMag’s domain, I typed in Kombat and the tool immediately built an interactive information visualization which showed where the top keywords of PCMag overlapped with our competitors. There’s also what SpyFu calls for a”keyword universe,” list CPC, CTR, monthly price, and monthly clicks for core keywords and advocated keywords. This research breakdown is another feature that will help unearth ways to acquire an SEO edge. Overture Keyword Search Tool
Along with the SEO functionality of its primary Solution, SpyFu has introduced a research tool named Nacho Analytics, which offers access to different sites’ internet analytics. Through this platform, you can see time-of-day visitors segments, and behavior that is on-page.
Keyword Advertisement History
You will be shown by Advertisement History, via coded bars, how frequently the Keyword appeared in a domain PPC campaign alongside any modifications in the advertisement copy (all of which may be exported to excel). It shows a year’s worth of information up front and extends back to 2006 via the Bonus History Button.
So it is fairly straightforward, and that’s exactly what I enjoy about SpyFu Tools. No more over-reliance on”in-house metrics” it’s only”here’s the advertisement history of this key word”, plain and simple. If you see a keyword being advertised on by a fantastic PPC advertiser consistent it’s possible to look to employ that ad copy technique to some niche market of the keyword. If I had been advertisements for”hotels in Oklahoma” I would listen to that which ad copy has been successful, over time, for that main/core keyword”resorts”.
Domain Advertisement History
Except it shows the domain Ad History Is like Keyword Ad History Key word history of a domainname.
This tool is useful in looking Your competitors (or larger players on your niche) and which ones that they attempted and abandoned (which could be ones that you avoid from the gate). All of this assumes the domain you are currently researching is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes term relationships, Publicly available keyword information, and PPC campaign information to return a list of keywords related to the keyword(s) (up to 10) you input. You could also filter look volume, by CPC as you can see, and you might also exclude keywords.
For me personally, I prefer to use the PPC keywords and the Organic keywords found In SpyFu Classic or SpyFu Kombat. I love to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when used as a research instrument versus a keyword research tool. Overture Keyword Search Tool
Pricing and Plans
Since I said, SpyFu’s Basic plan begins at $33 per Month when billed yearly (roughly $39 month-to-month). Though, unlike other tools within this SEO tool review roundup, for example Moz Pro and KWFinder$12.00 at KWFinder, SpyFu doesn’t price by search success. All programs have an unlimited number of domain name, keyword collection, backlink, and competitor/domain comparison search results combined with unlimited data export. The functionality you get with SpyFu for the price is a significant element in why we gave it an Editors’ Choice, and the unlimited search volumes make the instrument even more appealing for ad hoc research that is keyword.
That is not to say SpyFu doesn’t cap anything. The Basic Plan gives you a potential of 250 sales leads and domain contacts, along with 5,000 weekly monitored keyword rankings, together with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional program (also $58 a month when billed annually) lumps contacts and leads to 500 and weekly tracked keyword rankings to 15,000, together with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Finally, SpyFu has included a $199 per month Team plan (billed annually, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword rankings, and five user logins. SpyFu also comprises a 30-day money-back warranty. The company has really slashed on its pricing.
I find their tools useful for research that is competitive. I do not use Their own Keyword Smart Search that They provide (in a simple fashion) at the price points they give is very A wonderful combination. SpyFu makes its way Every project. Overture Keyword Search Tool