Background Overture Keyword Selector
SpyFu is among the more feature rich tools, but has the Attractive interface on the market. SpyFu offers SEO and PPC spy tool choices alongside their keyword research tool. Overture Keyword Selector
Keyword Search and User Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is plenty SpyFu can perform throughout the spectrum of SEO tooling, but for this particular review we are focusing on its own ad hoc lookup capabilities. When a business is looking to identifying the best possible search engine results pages (SERP) to target having an optimization plan, keyword-driven analysis is your legwork to get pages to rank higher. Management capacities and recommendations are built in throughout SpyFu, but I started in the Keyword Research tab.
When testing each instrument, I used the same set of five Key words to see how outcomes differed between each of my competitors. The five keywords that I used were IT consultant , digital marketing, online shopping, pcmag, and small business bookkeeping. I chose this mixture to simulate real-world terms that businesses might hunt for (such as publishers like PCMag) and to discover related search results and vulnerable competition websites.
After conducting searches on my five evaluation terms, I discovered that SpyFu produces and structures its keyword benefits and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 in Ahrefs. Rather than populating a table of related key words with Page Authority (PA) and Domain Name Authority (DA) metrics together with stats on price per click (CPC) and keyword difficulty, SpyFu brings a far more apparent correlation with exactly how much money a keyword could be worth. After hunting”digital marketing,” for example, a separate navigation bar appeared across the top of their results page further breaking down the search results. You can then drill down into key word summary, related key words, advertiser history, status background, backlinks, keyword grouping, and SERP analysis. That is just for a single keyword revealing how SpyFu will arguably the most granular research into data of all the tools I analyzed.
Atop the main results, SpyFu gave me not only CPC for the Key word, however a daily and monthly cost breakdown in addition to how many unique advertisers had emerged on the keyword in the last year. I got the same degree of cost breakdown once I clicked on the Related Keyword, which also enabled me to narrow results using a left-hand filter menu to a specific price per day, daily investigation volume, difficulty rating, and more.
At the bottom of the results was the SERP analysis. This broke down every URL in the search results page, even though KWFinder and Moz Guru both offer a much more detailed breakdown in this regard. SpyFu focuses on monthly cost, which might or may not be significant to your small business. Results like the Advertiser History graph, a long list and complex diagram of the ads appearing on that search page over time, was a bit too from the weeds for me as a novice SEO tool user. But for advertisers and digital marketers, SpyFu can be a gold mine. Overture Keyword Selector
With SpyFu Kombat you can look at overlapping and website Certain keywords To get up to 3 websites. For your PPC version you may also find a chart which goes back over a span of a few years demonstrating the overall amount of key words being bid on by all three sites. You can also rollover the graph to see key words specific to only two of those sites if you are feeling the 3rd website might not be doing as good a job (or vice versa) as 2 of the other sites. It will also show you the PPC budgets of the sites as well as the number of organic keywords rank in the top 50 results for said keyword.
When you click it will show you the Keywords in whatever bucket you click, to the right of the graph. It is possible to see and download those key words for your own use. As you can see I am on the ads tab but the options are similar once you click the natural tab (on the upper box, the organic one at the bottom shows you complete organic key words ).
Switching between the organic tab along with the ppc tab (also as the Total # of organic search phrases + PPC advertisement budget must also give you an idea of which of the larger sites are more into the PPC or SEO aspect of things which can be a fantastic barometer to look in if you chance to be concentrating on one place over the other.
SpyFu Classic is the”flagship” segment so to speak. This is Where you enter one domain name on the home page and are presented using a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Ranking of Advertising vs # of Advertisers
– Estimated Value of Organic Traffic (estimated visitors with a factor of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Estimates
– Subdomains (useful for looking at the way the site might split parts of the main domain, maybe a good place to search for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Advertisement Background (links through to complete Keyword Ad History tool)
– Total Paid Keywords
– Total Organic Keywords
– PPC Competitors (with a link to overlapping keywords)
– Organic Competitors (using a URL to overlapping key words )
The data can be useful, as you can see the:
– Estimated PPC, Clicks, Price Per Day, Complete Advertisers. . .all with trend data
– Top Ten Domains Marketing on the Keyword, with Domain Name Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a Link to Keyword Ad History
– Top Ten Organic Results with Title, Meta Description
– Related Terms
– Related Concepts (based on semantic relationships)
– Categories Overture Keyword Selector
Keyword Management and Reviews
Keyword direction is baked in to SpyFu through the platform. Within all its three major research tabs–SEO, PPC, and Keyword–there are choices in the drop-down menus for both SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups attributes in each tab are fairly similar, populating a table with monthly search volume, CPC, problem score, and monthly cost. These are SpyFu’s four chief metrics where key word research is concerned. On the left of the desk are the key words you’ve researched and booted yourself, or high keyword class tips from SpyFu. On the top right of this table you can then add chosen key words for lists, or export your selected key words within an Microsoft Excel file, CSV, or PDF. This basic keyword grouping functionality is much like SEMrush$99.95 in SEMrush and implemented better in Moz Pro and KWFinder.
Where SpyFu’s key word management capabilities really stand Out are in its List Builder and Tracking tabs. This is also where SpyFu creates its deep connection between SEO and customer relationship management (CRM). In the List Builder tab, there’s a Top Lists section with targeted lists of domain names and keywords like”Domains That Pay the maximum On AdWords,” keywords with the highest CPC. There is also a listing of the most expensive keywords, which you can then filter by state, business, or a particular web-based technology: Ad buying platform, internet affiliate marketing, email marketing, and online shopping cart are a few of the choices.
Next to Top Lists, there is a dedicated Business Leads tab. This acts exactly the same way as a keyword search: You enter key words and industries, a location, and refine outcomes using filters such as AdWords budget and SEO clicks. The research then returns a list of leads with that site advertising budget and contact information that may subsequently be exported to your CRM or direct management system. I’d like to view SpyFu go a step farther with this and integrate its SEO lead lists directly using a platform like Salesforce$75.00 at salesforce.com, but this tool is already ahead of the curve. SEMrush includes a lead generation instrument, but that’s the closest any other optimization merchandise I tested comes to exactly what SpyFu offers.
But, SpyFu incorporated AdWords Templates as Part of a Google AdWords campaign. The templates include prewritten advertisements for groups . Users can download the templates in the SpyFu website and then upload into an AdWords account.
The platform also includes deeper SEO campaign management Using its SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature within the SEO platform for overseeing integrated keyword study and rank tracking within a campaign. My SpyFu is only accessible paid programs (not the free trial), but it lets you install multiple jobs tracking grouped keywords plotted against SEO rank, traffic worth, ROI, and a number of other metrics. All you need to do is open the My SpyFu menu and include a new project. It is the only and best case in this roundup of SEO-focused PM.
There’s also You begin ongoing monitoring that reports back with domain rankings and keyword position changes and’ve identified. I was able to prepare custom SEO reports in a few simple measures: Enter a domain name and then choose whether or not to conduct a report on SpyFu’s suggested domain key words or custom key words. I entered my five habit keywords in a field, chose up to five competitors’ URLs, then was given the choice to run a report or a report.
That sort of analysis is just another area in which SpyFu stands outside, since it also has a tool called”Kombat” that is offered from the SEO and PPC Research tabs. In Kombat, I typed in the domain of PCMag along with the instrument built an interactive information visualization which revealed where PCMag key words overlapped with our competitors. There is also what SpyFu calls for a”key word world,” listing CPC, CTR, monthly price, and monthly clicks for core keywords and recommended keywords. This research breakdown is another feature which helps unearth ways to gain an SEO edge on the competition. Overture Keyword Selector
With the SEO functionality of its main product, SpyFu has introduced a study tool called Nacho Analytics, which provides access to different sites’ web analytics. Through this stage, you can view time-of-day visitors sections, and behavior that is on-page.
Keyword Advertisement History
You will be shown by Ad Background, via colour bars, how frequently the Key words appeared in a domain’s PPC campaign alongside any changes in the advertisement copy (all of which may be exported to excel). It goes back to 2006 via the Bonus History Button and shows a year’s worth of information.
So it is fairly straightforward, and that’s what I like about SpyFu Tools. No over-reliance on”in-house metrics” it is just”here is the ad history of this keyword”, plain and simple. Typically, if you find a keyword being promoted on by a fantastic PPC advertiser consistent then it’s possible to look to employ that ad copy technique to a market of that larger keyword. If I had been advertising for”hotels in Oklahoma” I might pay attention to what ad copy was successful, over time, for this main/core keyword”hotels”.
Domain Advertisement History
Except it reveals the domain Ad History is similar to Keyword Ad History Keyword history of a domainname.
This instrument is useful in looking Your opponents (or bigger players on your niche) and which ones that they tried and left (which could be ones that you avoid from the gate). All of this presumes the domain you’re currently researching is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes semantic term connections, Publicly available keyword data, and PPC campaign data to return a list of keywords related to the keyword(s) (up to 10) you enter. You can filter look volume, by CPC as you can see, and you might exclude keywords.
For me personally, I would rather use the Organic keywords found as well as the PPC keywords In SpyFu Classic or SpyFu Kombat. I love to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when employed as a competitive search tool versus a research tool. Overture Keyword Selector
Pricing and Strategies
Since I said, SpyFu’s Fundamental plan begins at $33 each Month when billed yearly (roughly $39 month-to-month). Though, unlike other tools in this SEO tool review roundup, for example Moz Guru and KWFinder$12.00 in KWFinder, SpyFu doesn’t cost by search results. All programs have an infinite number of key word group domain, backlink, and competitor/domain comparison search results combined with unlimited data export. The performance you get with SpyFu for your cost is an important element in why we gave it an Editors’ Choice, along with the unlimited search volumes make the tool much more attractive for ad hoc research that is keyword.
That is not to mention SpyFu doesn’t cap anything. The Fundamental Program provides you a potential of 250 sales leads and domain name contacts, and 5,000 weekly tracked keyword rankings, along with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional program (also $58 a month when billed annually) lumps leads and contacts to 500 and per week monitored keyword positions to 15,000, together with custom-branded reports and access to SpyFu’s application programming interface (API).
Ultimately, SpyFu has added a $199 per month Team program (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword rankings, and five user logins. SpyFu also comprises a 30-day money-back guarantee. Overall the company has slashed on its pricing since our initial inspection, which makes it attractive to SMBs.
I find their tools helpful for search that is competitive. I do not use Their Keyword Smart Search that They provide (in a simple fashion) in the price points that they provide is quite A combination that is nice. SpyFu makes its way Every undertaking. Overture Keyword Selector