Intro Overture Keyword Tool
SpyFu is among the feature rich tools, but likely has the Least attractive interface on the market. SpyFu provides SEO and PPC spy tool choices alongside their own keyword research tool. Overture Keyword Tool
Keyword Search and User Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s plenty SpyFu can perform throughout the spectrum of SEO tooling, but with this review we’re focusing mostly on its own ad hoc keyword research capacities. When a business is seeking to identifying the best possible search engine results pages (SERP) to aim with an optimization strategy, keyword-driven investigation is your legwork to get pages to rank higher. Recommendations and direction capacities are built in throughout SpyFu, but I began from the Keyword Research tab.
When testing each instrument, I used exactly the Exact Same set of five Key words to observe results differed between each of my opponents. The five keywords that I used were electronic advertising pcmag, internet shopping, IT consultant, and small business bookkeeping. I chose this combination to simulate real world terms that businesses might search for (such as publishers like PCMag) as well as to find associated search results and vulnerable competitor sites.
I discovered that, after conducting searches on my five evaluation terms SpyFu produces and structures its keyword results and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 in Ahrefs. Rather than populating a table of associated key words with Page Authority (PA) and Domain Name Authority (DA) metrics along with stats on cost per click (CPC) and key word difficulty, SpyFu brings a far more apparent correlation with exactly how much cash a key word could be worth. After hunting”digital advertising,” for example, a separate navigation bar appeared round the top of the results page further breaking down the search results. You can then drill down into keyword summary, related keywords, advertiser background, ranking history, traffic, key word group, and SERP analysis. That’s just for a single key word showing SpyFu does arguably the most granular investigation into keyword data of the tools I analyzed.
Atop the main results, SpyFu gave me not only CPC for the Keyword, but a daily and monthly cost breakdown in addition to the number of unique advertisers had emerged on the key word in the last year. I got exactly the exact same degree of cost breakdown when I clicked on the Associated Keywords tab, which also allowed me to narrow results employing a left-hand filter menu to a specific price per day, daily search volume, difficulty score, and much more.
In the bottom of the results was that the SERP analysis. This broke down every URL from the search results page, though KWFinder and Moz Pro both offer a much more comprehensive breakdown in this respect. SpyFu targets cost, which might or might not be important to your business. Results such as the Advertiser History chart, a lengthy list and complex diagram of the ads appearing on this search page over time, was somewhat too from the weeds for me as a novice SEO instrument user. But for digital marketers and advertisers, SpyFu is a gold mine. Overture Keyword Tool
With SpyFu Kombat you can look at overlapping and site keywords For up to 3 sites. For your PPC version you may also find a chart which goes over a span of a few years showing the overall number of keywords being bid on by all three websites. You can also rollover the graph to find keywords specific to only two of those sites if you are feeling the 3rd website might not be doing as good a job (or vice versa) as 2 of those other websites. It will also show you the PPC budgets of those websites as well as the amount of organic keywords rank in the top 50 results for keyword.
When you click an area of the circle chart it will show you the Key words in whatever bucket you click, towards the right of this chart. It is possible to see and download those key words for your use. As you can see I am on the ads tab however, the options are comparable once you click on the organic tab (on the top box, the organic one at the bottom shows you complete organic key words ).
Switching between the organic tab and the ppc tab (also as the Total # of organic keywords + PPC advertisement budget must also give you an notion of which of the larger sites are more into the PPC or SEO aspect of things which can be a good barometer to check in if you happen to be focusing on one area over the other.
SpyFu Classic is the”flagship” segment so to speak. This is Where you enter one domain name on the home page and are presented with a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Position of Advertising vs # of Clients
– Estimated Value of Organic Traffic (estimated visitors using a factor of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (helpful for looking at how a website might break out parts of the main domain, perhaps a good place to search for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Ad History (links through to complete Keyword Advertisement History tool)
– Complete Paid Keywords
– Total Organic Keywords
– PPC Competitors (using a URL to overlapping keywords)
– Organic Competitors (with a link to overlapping keywords)
The information here can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Daily, Complete Advertisers. . .all with trend data
– Top Ten Domains Marketing on the Keyword, together with Domain Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy With a URL to Keyword Advertisement History
– Top Ten Organic Results with Title, Meta Description
– Related Terms
– Related Concepts (based on semantic relationships)
– Categories Overture Keyword Tool
Keyword Management and Reports
Keyword management is baked in to SpyFu throughout the platform. Within each of its three main research tabs–SEO, PPC, and Keyword–you will find options from the drop-down menus for both SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups attributes in each tab are rather similar, populating a table with monthly search volume, CPC, problem score, and monthly cost. All these are SpyFu’s four main metrics where keyword research is worried. On the left of this desk are either the key words you’ve researched and grouped yourself, or top keyword group suggestions from SpyFu. At the top right of this desk you can subsequently add selected keywords for lists, or export your chosen keyword as an Microsoft Excel file, CSV, or PDF. This fundamental keyword grouping functionality is similar to SEMrush$99.95 at SEMrush and executed better in Moz Pro and KWFinder.
Where SpyFu’s keyword management abilities really stand Out are at its List Builder and Tracking tabs. Additionally, this is where SpyFu creates its profound connection between SEO and customer relationship management (CRM). In the List Builder tab, there is a Top Lists section with targeted lists of domains and keywords like”Assets Which Pay the maximum On AdWords,” keywords with the highest CPC. There is also a listing of the most expensive keywords, which you can then filter by state, business, or a specific web-based technology: Ad buying platform, internet affiliate marketing, email advertising, and online shopping cart are a few of the options.
Next to Leading Lists, there is a dedicated Company Leads tab. This acts exactly the exact same way You enter a place, keywords and industries, and refine results using filters like AdWords budget and SEO clicks. The search then returns a list of leads with that site ad budget and contact information that is available that may be exported to your CRM or direct management system. I’d like to view SpyFu proceed a step farther with this and integrate its SEO lead lists straight with a stage such as Salesforce$75.00 at salesforce.com, but this instrument is already ahead of the curve. SEMrush includes a beta generation tool, but that’s the closest any additional optimization merchandise that I tested comes to exactly what SpyFu offers.
But, SpyFu incorporated AdWords Templates as Portion of a Google AdWords campaign. The templates consist of prewritten advertisements for groups . The templates can be downloaded by users in the SpyFu website and then upload into a AdWords account.
The platform also includes deeper SEO campaign management With its My SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature inside the SEO platform for overseeing integrated key word research and rank tracking in a campaign. My SpyFu is only accessible paid programs (not the free trial), but it lets you set up multiple projects tracking grouped key words plotted against SEO position, traffic worth, ROI, and numerous other metrics. All you have to do is open the My SpyFu menu and then add a new job. It is the only and best example in this roundup of SEO-focused PM.
There’s also the Tracking tab, which lets you take Keywords you’ve identified and begin tracking that keyword position changes and reports back together with weekly domain positions. I was able to prepare custom SEO reports in a few straightforward steps: Enter a domain name then choose whether or not to run a document on SpyFu’s suggested custom key words or domain key words. I entered my five custom key words picked up to five opponents’ URLs, and then was given the choice to run a one-off report or a report.
This Type of analysis is just another area in which SpyFu stands outside, as it also includes a tool called”Kombat” that is available from the SEO and PPC Research tabs. In PCMag’s domain, I typed in Kombat and the tool quickly built an interactive information visualization which showed where the top key words of PCMag overlapped with our competitors. There is also what SpyFu calls for a”keyword universe,” list CPC, CTR, monthly price, and monthly clicks for core keywords and recommended keywords. This study breakdown is just another feature which helps ways for one to gain an SEO advantage. Overture Keyword Tool
Together with the SEO performance of its Solution, SpyFu has introduced a research tool named Nacho Analytics, which offers access to the web analytics of sites. Through this platform, you can see sections traffic, and behavior.
Keyword Ad History
You will be shown by Advertisement History, via colour bars often the Key words appeared in a domain’s PPC campaign alongside any changes in the advertisement copy (all of which can be exported into excel). It shows that a year’s worth of data up front and extends back to 2006 through the Bonus History Button.
So it is fairly straightforward, and that’s exactly what I like about SpyFu Tools. No more over-reliance on”in-house metrics” it’s just”here is the ad history of the key word”, plain and simple. Normally, if you see a key word being advertised on by a PPC advertiser that is good consistent you can look to apply that advertisement copy technique to a niche market of the keyword that is bigger. If I had been advertising for”resorts in Oklahoma” I might listen to what ad copy was successful, as time passes, for this main/core key word”hotels”.
Domain Advertisement History
Except it shows the domain Ad History Is like Keyword Advertisement History Keyword history of a domain.
This instrument is useful in Taking a Look Your opponents (or larger players on your market ) and which ones that they attempted and left (which could be ones that you prevent from the gate). All of this presumes the domain you’re researching is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu uses term connections, Publicly available keyword data, and PPC campaign information to come back a list of keywords associated with the keyword(s) (up to 10) you input. You can filter by CPC, search volume, as you can see, and you can exclude key words.
For me, I would rather use the Organic key words found as well as the PPC keywords In SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Primarily, I feel SpyFu is at its best when employed as a competitive research instrument versus a keyword search tool. Overture Keyword Tool
Pricing and Plans
As I said, SpyFu’s Basic plan begins at $33 each Month when billed annually (or $39 per month ). Though, contrary to other tools in this SEO tool inspection roundup, for example Moz Pro and KWFinder$12.00 in KWFinder, SpyFu does not cost by search success. All plans come with an infinite number of keyword group domain name, backlink, and comparison search results along with data export. The functionality that you receive with SpyFu for your price is a significant element in the reason we gave it an Editors’ Choice, and the boundless search volumes make the tool much more attractive for study that is keyword that is ad hoc.
That’s not to mention SpyFu does not cap anything. The Fundamental Program provides you a capacity of 250 sales leads and domain name contacts, along with 5,000 weekly tracked keyword rankings, together with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional program (also $58 per month when billed yearly ) bumps leads and contacts to 500 and weekly tracked keyword positions to 15,000, along with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Ultimately, SpyFu has added a $199 per month Team plan (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword positions, and five user logins. SpyFu also comprises a 30-day money-back guarantee. The company has slashed on its pricing.
I find their tools pretty useful for competitive search. I do not use Their own Keyword Smart Search much as explained above but the number of data which They give (in a simple fashion) in the price points that they provide is very A nice combination. SpyFu makes its way Each project. Overture Keyword Tool