Introduction Page Keyword Analyzer
SpyFu is one of the more feature rich tools, but likely has the Least appealing interface out there. SpyFu offers SEO and PPC spy application choices along with their very own research tool. Page Keyword Analyzer
Keyword Search and User Experience
The SpyFu dashboard is smartly laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s plenty SpyFu can perform across the spectrum of SEO tooling, but for this particular review we are focusing mostly on its ad hoc keyword research capacities. When a company is looking to identifying the best possible search engine results pages (SERP) to target with an optimization strategy, keyword-driven investigation is your legwork to get pages to rank higher. Management capacities and keyword recommendations are built in during SpyFu, but I began from the Keyword Research tab.
When testing each instrument, I used exactly the Exact Same set of five Key words to observe how results differed between each of my opponents. The five keywords that I used were IT consultant marketing, online shopping, pcmag, and small business bookkeeping. I chose this mixture to simulate real world terms that businesses might search for (such as publishers such as PCMag) as well as to find related search results and vulnerable competitor sites.
I found that after running searches on my five evaluation terms SpyFu produces and structures its keyword results and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 at Ahrefs. Rather than populating a table of related key words with Page Authority (PA) and Domain Name Authority (DA) metrics along with stats on price per click (CPC) and key word difficulty, SpyFu brings a far more apparent correlation with how much cash a keyword could be worth. After searching”digital marketing,” for example, a separate navigation bar appeared across the top of the results page further breaking down the search results. You can then drill down into keyword summary, related keywords, advertiser history, ranking history, traffic, key word group, and SERP analysis. That is only for one key word revealing SpyFu will arguably the most granular deep-dive investigation into key word data of the tools I analyzed.
Atop the results, SpyFu gave me not CPC for the Key word, however a daily and monthly cost breakdown as well as how many unique advertisers had emerged on the keyword in the past year. I got exactly the same level of cost breakdown when I clicked on the Related Keyword, which also enabled me to narrow results employing a left-hand filter menu to a specific cost per day, daily investigation volume, difficulty rating, and more.
In the bottom of the keyword results was the SERP analysis. This broke down every URL from the search results page, however KWFinder and Moz Pro equally provide a much more comprehensive breakdown in this respect. SpyFu targets monthly price, which may or might not be significant to your small business. Results such as the Advertiser History chart, a lengthy list and complicated diagram of the ads appearing on that search page as time passes, was a bit too from the weeds for me as a newcomer SEO instrument user. However, for digital marketers and advertisers, SpyFu is a gold mine. Page Keyword Analyzer
With SpyFu Kombat you can look at overlapping and website Certain key words For up to 3 websites. For your PPC version you can also see a chart which goes over a span of a couple years showing that the general number of keywords being bid on by all three sites. You can also rollover the chart to see key words specific to just 2 of those websites if you are feeling the 3rd site might not be doing as good a job (or vice versa) as two of the other sites. It is going to also show you the PPC budgets of those sites in addition to the amount of organic keywords ranking in the top 50 results for said keyword.
When you click an area of the circle chart it will show you that the Key words in whatever bucket you click, to the right of the graph. It is possible to view and download those keywords for your own use. As you can see I’m on the ads tab but the options are similar once you click on the organic tab (on the top box, the natural one on the bottom shows you complete organic key words ).
Switching between the natural tab along with the ppc tab (as well as the Total # of organic search phrases + PPC ad budget must also give you an notion of which of the bigger sites are more into the PPC or SEO side of things that may be a fantastic barometer to check at if you chance to be concentrating on a single place on the other hand.
SpyFu Classic is the”flagship” segment so to speak. This is Where you input one domain name on the home page and also are presented using a slew of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Ads vs # of Clients
– Estimated Value of Organic Traffic (estimated traffic using a factor of CPC factored in)
– Paid Traffic Compared with Organic Traffic Quotes
– Subdomains (helpful for looking at the way the website might break out parts of the main domain, maybe a good place to search for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Ad Background (links through to complete Keyword Advertisement History instrument )
– Complete Paid Keywords
– Total Organic Keywords
– PPC Competitors (using a URL to overlapping keywords)
– Organic Competitors (with a link to overlapping keywords)
The information can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Daily, Total Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, with Domain Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a Link to Keyword Ad History
– Top Ten Organic Outcomes with Title, Meta Description
– Related Terms
– Associated Concepts (according to semantic relationships)
– Categories Page Keyword Analyzer
Keyword Management and Reviews
Keyword direction is baked in to SpyFu through the platform. Within each of its three main research tabs–SEO, PPC, and Keyword–there are options in the drop-down menus for both SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups features in each tab are rather similar, populating a table with monthly search volume, CPC, problem score, and monthly price. All these are SpyFu’s four main metrics where key word research is worried. On the left of this table are either the keyword you have researched and booted yourself, or top keyword group suggestions from SpyFu. On the top right of the desk you can then add chosen keywords for lists, or export your selected key words as an Microsoft Excel file, CSV, or PDF. This basic keyword grouping functionality is similar to SEMrush$99.95 at SEMrush and executed better in Moz Pro and KWFinder.
Where SpyFu’s key word management abilities really stand Out are in its List Builder and Tracking tabs. Additionally, this is where SpyFu creates its deep link between SEO and customer relationship management (CRM). In the List Builder tab, there’s a Top Lists section with targeted lists of domains and keywords like”Domains That Spend the Most On AdWords,” keywords with the maximum CPC. There is also a listing of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technology: Ad buying platform, affiliate marketing, email advertising, and internet shopping cart are some of the options.
Next to Top Lists, there is a dedicated Business Leads tab. This basically acts exactly the exact same manner as a search: You enter keywords and industries, a place, and refine outcomes using filters like AdWords budget and SEO clicks. The research returns a list of URL leads with this website’s monthly advertising budget and contact information that is accessible that can then be exported to your CRM or direct management system. I’d like to see SpyFu proceed a step farther with this and integrate its SEO lead lists directly using a stage like Salesforce$75.00 in salesforce.com, but the tool is already ahead of the curve. SEMrush includes a beta generation tool, but that’s the closest comes to exactly what SpyFu offers.
But, SpyFu recently included AdWords Templates as Part of a Google AdWords campaign. The templates consist of prewritten ads for groups . Users may download the templates in the SpyFu website and upload to an AdWords account.
The system also includes deeper SEO campaign direction Using its My SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature within the SEO platform for tackling integrated key word research and rank tracking within a campaign. My SpyFu is only accessible paid programs (not the free trial), but it lets you set up multiple jobs tracking grouped keywords plotted against SEO position, traffic value, ROI, and numerous other metrics. All you need to do is open the My SpyFu menu and add a new job. It’s the only and best example in this roundup of built-in, SEO-focused PM.
There’s also the Tracking tab, which lets you choose You ‘ve identified and begin ongoing monitoring that keyword ranking changes and reports back with weekly domain rankings. Using the tab, I was also able to prepare custom SEO reports in a few straightforward steps: Enter a domain name and then choose whether or not to run a document on SpyFu’s suggested custom keywords or domain key words. I entered my five habit key words chose up to five opponents’ URLs, then was given the option to run a report or a monthly report.
That Type of aggressive analysis is just another area in which SpyFu stands out, as it also includes a tool called”Kombat” that’s offered in the SEO and PPC Research tabs. In PCMag’s domain, I typed in Kombat along with the tool built an interactive data visualization which revealed where the top key words of PCMag overlapped with our opponents. There’s also what SpyFu calls a”keyword universe,” list CPC, CTR, monthly cost, and monthly clicks to get core keywords and advocated keywords. This research breakdown is another feature that helps ways for one to acquire an SEO advantage on your competitors. Page Keyword Analyzer
Together with the SEO functionality of its main product, SpyFu has introduced a study tool named Nacho Analytics, which provides access to other sites’ internet analytics. Through this stage, you can see time-of-day traffic segments, and behavior that is on-page.
Keyword Advertisement History
You will be shown by keyword Ad History, through coded bars often the Key words appeared in a domain PPC campaign alongside any modifications in the advertisement copy (all of which may be exported to excel). It goes back to 2006 via the Bonus History Button and shows that a year’s worth of information.
So it is pretty straightforward, and that’s what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it’s only”here is the ad history of this keyword”, plain and simple. Normally, if you see a keyword being promoted on by a PPC advertiser persistent you can look to employ that ad copy technique to a niche market of that bigger keyword. If I were advertising for”resorts in Oklahoma” I might pay attention to what ad copy has been successful, as time passes, for that main/core keyword”hotels”.
Domain Advertisement History
Except it reveals the, domain Ad History Is like Keyword Advertisement History Keyword history of a domain.
This tool is useful in looking Your competitors (or larger players on your niche) and which ones they tried and left (which could be ones that you avoid from the gate). All of this presumes the domain you’re currently exploring is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu uses semantic word connections, Publicly available keyword information, and PPC campaign information to come back a list of keywords associated with the keyword(s) (up to 10) you input. As you can see, you could filter from CPC, look volume, and you might also exclude keywords.
For me personally, I would rather use the Organic key words found as well as the PPC keywords In SpyFu Classic or SpyFu Kombat. I love to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when used as a competitive search instrument versus a keyword research tool. Page Keyword Analyzer
Pricing and Strategies
Since I just mentioned, SpyFu’s Fundamental plan starts at $33 each Month when billed annually (or $39 per month ). Though, contrary to other tools in this SEO tool review roundup, such as Moz Guru and KWFinder$12.00 at KWFinder, SpyFu doesn’t price by search success. All plans come with an infinite number of backlink , key word collection, domain name, and competitor/domain comparison search results along with boundless data export. The performance you receive with SpyFu for your cost is a significant element in the reason we gave it an Editors’ Choice, and the search volumes make the tool even more attractive for study that is keyword that is ad hoc.
That is not to say SpyFu does not cap anything. The Fundamental Program provides you a potential of 250 sales leads and domain name contacts, along with 5,000 weekly tracked keyword positions, along with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert program (also $58 per month when billed yearly ) lumps contacts and leads to 500 and per week monitored keyword positions to 15,000, along with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Finally, SpyFu has included a $199 per month Team program (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword positions, and five user logins. SpyFu also includes a 30-day money-back warranty. Overall the firm has actually slashed on its pricing.
I find that their tools pretty helpful for search. I do not use Their own Keyword Smart Search which They provide (in a straightforward fashion) at the price points that they give is quite A nice combination. SpyFu makes its way Each project. Page Keyword Analyzer