Introduction Paid Analysis Tool
SpyFu is among the more feature rich tools, but has the Attractive interface on the market. SpyFu provides SEO and PPC spy tool choices . Paid Analysis Tool
Keyword User and Search Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is plenty SpyFu can perform across the spectrum of SEO tooling, but with this particular review we’re focusing primarily on its ad hoc lookup capabilities. When a company is seeking to identifying the best possible search engine results pages (SERP) to aim having an optimization strategy, keyword-driven investigation is the legwork to get pages to rank higher. Management capacities and keyword recommendations are built in throughout SpyFu, however I began in the Keyword Research tab.
When I used exactly the Exact Same set of five Keywords to observe how results differed between each of my competitors. The five keywords that I used were digital marketing, pcmag, internet shopping, IT consultant, and small business accounting. I chose this combination to simulate real-world terms that companies might hunt for (such as publishers such as PCMag) as well as to find related search results and vulnerable competitor websites.
After conducting searches in my five test terms, I found that SpyFu produces and structures its key word benefits and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 in Ahrefs. As opposed to populating a table of related keywords with Page Authority (PA) and Domain Authority (DA) metrics together with stats on cost per click (CPC) and keyword difficulty, SpyFu draws a far more apparent correlation with exactly how much money a key word could be worth. After searching”digital marketing,” for example, a separate navigation bar appeared round the top of the results page further breaking down the search results. You can then drill down into key word summary, related key words, advertiser history, status background, backlinks, keyword group, and SERP analysis. That is only for a single key word revealing SpyFu will arguably the most granular research into keyword data of all the tools I analyzed.
Atop the results, SpyFu gave me not CPC for the Keyword, but a daily and yearly cost breakdown in addition to the number of unique advertisers had appeared on the key word in the last year. I received exactly the exact same degree of price breakdown once I clicked on the Related Keywords tab, which also allowed me to narrow results employing a left-hand filter menu to a particular price per day, daily investigation volume, difficulty rating, and more.
In the bottom of the results that are key word was that the SERP analysis. This broke down every URL in the search results page, though KWFinder and Moz Guru both provide a more detailed breakdown in this regard. SpyFu focuses. Results like the Advertiser History graph, a lengthy list and complicated diagram of the advertisements appearing on that search page as time passes, was somewhat too from the weeds for me as a novice SEO instrument user. However, for digital marketers and advertisers, SpyFu can be a gold mine. Paid Analysis Tool
With SpyFu Kombat you can look at overlapping and website specific key words For up to 3 sites. For your PPC version you can also find a chart which goes back over a period of a few years showing that the general number of keywords being bid on by all 3 sites. You can also rollover the chart to see key words specific to just two of those sites if you are feeling the 3rd site might not be doing as good a job (or vice versa) as 2 of the other sites. It is going to also show you that the PPC budgets of those websites as well as the number of organic keywords ranking in the top 50 results for keyword.
When you click on an area of the circle chart it will show you that the Key words in whatever bucket you click, towards the right of the graph. You can view and download those keywords for your use. As you can see I am on the ads tab however, the options are comparable once you click the natural tab (on the top box, the organic one at the bottom shows you total organic keywords).
Switching between the natural tab and the ppc tab (as well as the Total # of organic keywords + PPC advertisement budget should also give you an notion of which of the larger sites are more to the PPC or SEO side of things that may be a good barometer to look at if you chance to be focusing on a single area on the other hand.
SpyFu Classic is the”flagship” segment in order to speak. This is Where you enter one domain on the home page and are presented with a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Ranking of Ads vs # of Clients
– Estimated Value of Organic Traffic (estimated visitors using a factor of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (useful for looking at the way the website might split parts of the principal domain, maybe a fantastic place to search for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Advertisement History (links through to complete Keyword Ad History instrument )
– Total Paid Keywords
– Complete Organic Keywords
– PPC Competitors (using a URL to overlapping keywords)
– Organic Competitors (using a link to overlapping key words )
The information can be useful, as you can see the:
– Estimated PPC, Clicks, Price Per Day, Complete Advertisers. . .all with trend data
– Top Ten Domains Marketing on the Keyword, together with Domain Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a Link to Keyword Advertisement History
– Top Ten Organic Results with Title, Meta Description
– Associated Terms
– Related Concepts (according to semantic relationships)
– Categories Paid Analysis Tool
Keyword Management and Reviews
Keyword management is baked into SpyFu through the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–you will find options from the drop-down menus for both SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups features in each tab are rather similar, populating a table using monthly search volume, CPC, problem score, and monthly price. These are SpyFu’s four chief metrics where keyword research is concerned. On the left of the desk are the key words you’ve researched and booted yourself, or high keyword group suggestions from SpyFu. On the top right of this desk you can then add chosen key words to lists, or export your chosen key words as an Microsoft Excel file, CSV, or PDF. This basic keyword grouping functionality is much like SEMrush$99.95 in SEMrush and implemented better in Moz Pro and KWFinder.
Where SpyFu’s keyword management abilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu creates its deep connection between SEO and customer relationship management (CRM). From the List Builder tab, there’s a Top Lists segment with targeted lists of domain names and keywords like”Assets Which Pay the maximum On AdWords,” keywords with the highest CPC. There is also a list of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technology: Ad buying platform, affiliate marketing, email advertising, and internet shopping cart are some of the options.
Alongside Top Lists, there’s a dedicated Company Leads tab. This essentially acts the same way as a search: You enter businesses and key words, a place, and refine results using filters such as AdWords budget and SEO clicks. The search returns a list of leads with contact information that is accessible and this site ad budget that may subsequently be exported into your CRM or lead management system. I’d like to view SpyFu go a step further with this and integrate its SEO lead lists straight with a stage like Salesforce$75.00 in salesforce.com, but this tool is currently ahead of the curve. SEMrush includes a lead generation tool, but that’s the closest comes to exactly what SpyFu offers.
However, SpyFu included AdWords Templates as Part of a Google AdWords campaign. The templates consist of prewritten advertisements for groups . Users can download the templates in the SpyFu website and then upload into a AdWords account.
The platform also includes deeper SEO campaign direction Using its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature inside the SEO platform for tackling integrated keyword research and rank tracking within a campaign. My SpyFu is just accessible paid plans (not the free trial), but it lets you set up multiple projects tracking grouped keywords plotted against SEO position, traffic worth, ROI, and numerous other metrics. All you need to do is open the My SpyFu menu and include a new job. It’s the best and only example in this roundup of built-in, SEO-focused PM.
There’s also the Tracking tab, which lets you take You ‘ve identified and start monitoring that reports back with weekly domain rankings and keyword position changes. Using the webpage, I was also able to set up custom SEO reports in a few straightforward measures: Enter a domain name and choose if to run a report on SpyFu’s suggested domain keywords or custom keywords. I entered my five custom keywords in a field, chose up to five competitors’ URLs, and then was given the choice to run a report or a recurring monthly report.
This sort of competitive analysis is just another area in which SpyFu stands out, since it also includes a tool called”Kombat” that’s available from the SEO and PPC Research tabs. In Kombat, I typed in PCMag’s domain and the tool quickly built an interactive information visualization that revealed where the top keywords of PCMag overlapped with our opponents. There is also what SpyFu calls a”keyword world,” list CPC, CTR, monthly price, and monthly clicks to get core keywords and advocated keywords. This study breakdown is another feature which will help unearth ways to acquire an SEO advantage on the competition. Paid Analysis Tool
With the SEO performance of its Solution, SpyFu has introduced a research tool called Nacho Analytics, which offers access to other sites’ internet analytics. Through this platform, you can see time-of-day traffic sections, and behavior that is on-page.
Keyword Advertisement History
You will be shown by keyword Advertisement Background, through colour bars often the Key words appeared in a domain PPC campaign alongside any changes in the ad copy (all of which may be exported into excel). It reveals a year’s worth of data and goes back to 2006 via the Bonus History Button.
So it’s pretty straightforward, and that’s exactly what I like about SpyFu Tools. No over-reliance on”in-house metrics” it’s just”here’s the advertisement history of the key word”, plain and simple. If you see a key word being promoted on by a PPC advertiser consistent you can look to apply that advertisement copy technique to a niche market of the keyword that is larger. If I were advertising for”resorts in Oklahoma” I would pay attention to that which ad copy has been successful, as time passes, for that main/core key word”hotels”.
Domain Ad History
Except it shows the, domain Ad History is similar to Keyword Advertisement History History of a domainname.
This instrument is useful in Taking a Look at keywords Which Have Been effective for Your competitors (or bigger players in your niche) and which ones that they attempted and left (which may be ones that you prevent out of the gate). All of this assumes the domain you’re exploring is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes term relationships, Publicly accessible keyword data, and PPC campaign information to come back a list of keywords associated with the keyword(s) (up to 10) you input. You could also filter look volume, by CPC as you can see, and you can also exclude key words.
For me personally, I prefer to use the PPC keywords as well as the Organic keywords found In either SpyFu Classic or SpyFu Kombat. I love to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Mostly, I feel SpyFu is at its best when used as a research instrument versus a research tool. Paid Analysis Tool
Pricing and Strategies
Since I just said, SpyFu’s Fundamental plan starts at $33 per Month when billed yearly (or $39 month-to-month). Though, unlike other tools in this SEO tool inspection roundup, such as Moz Guru and KWFinder$12.00 in KWFinder, SpyFu doesn’t cost by search success. All plans have an unlimited number of keyword group domain name, backlink, and competitor/domain comparison search results along with data export. The functionality you receive with SpyFu for your price is a significant factor in why we gave it an Editors’ Choice, along with the unlimited search volumes make the tool even more attractive for keyword study that is ad hoc.
That is not to mention SpyFu doesn’t cap anything. The Basic Program gives you a potential of 250 sales leads and domain contacts, and 5,000 weekly monitored keyword rankings, along with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert plan (also $58 a month when billed yearly ) bumps contacts and leads to 500 and weekly monitored keyword positions to 15,000, along with custom-branded reports and access to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team program (billed annually, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword rankings, and five user logins. SpyFu also includes a 30-day money-back guarantee. Overall the firm has actually slashed on its pricing since our review, which makes it all the more attractive to SMBs.
I find their tools pretty helpful for search. I do not use Their Keyword Smart Search explained above but the number of information which They give (in a straightforward fashion) in the price points that they provide is quite A combination that is wonderful. SpyFu makes its way into my arsenal on just about Every undertaking. Paid Analysis Tool