Introduction Paid Search Competitive Analysis
SpyFu is among the feature rich tools, but has the Least appealing interface on the market. SpyFu offers SEO and PPC spy application choices along with their very own keyword search tool. Paid Search Competitive Analysis
Keyword User and Search Experience
The SpyFu dashboard is smartly laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is a lot SpyFu can perform across the spectrum of SEO tooling, but for this review we’re focusing on its ad hoc research capacities. When a company is looking to identifying the best possible search engine results pages (SERP) to target with an optimization plan, keyword-driven analysis is the legwork to get pages to rank higher. Recommendations and management capacities are built in during SpyFu, but I started in the Keyword Research tab.
When I used the same set of five Keywords to observe outcomes differed between each of my opponents. The five key words that I used were digital marketing pcmag, internet shopping, IT consultant, and small business accounting. I chose this combination to simulate real world terms that businesses might hunt for (such as publishers like PCMag) and to find related search results and vulnerable competition sites.
After conducting searches in my five test terms, I found that SpyFu creates and structures its keyword benefits and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 at Ahrefs. Rather than populating a table of associated keywords with Page Authority (PA) and Domain Authority (DA) metrics along with stats on cost per click (CPC) and key word difficulty, SpyFu draws a far more obvious correlation with exactly how much money a key word could be worth. After searching”digital advertising,” for example, a separate navigation bar appeared round the top of the results page further breaking down the search results. You can then drill down to keyword summary, related keywords, advertiser history, ranking history, backlinks, keyword grouping, and SERP analysis. That is only for one keyword question, showing how SpyFu does arguably the most granular investigation into keyword data of the tools I analyzed.
Atop the results, SpyFu gave me not CPC for the Keyword, however a daily and monthly cost breakdown as well as how many unique advertisers had appeared on the keyword in the past year. I received exactly the same degree of cost breakdown once I clicked on the Related Keyword, which also enabled me to narrow results using a left-hand filter menu to a specific price every day, daily investigation volume, difficulty score, and more.
In the bottom of the results that are keyword was that the SERP analysis. This broke down every URL from the search results page, however KWFinder and Moz Pro both provide a much more comprehensive breakdown in this respect. SpyFu targets monthly cost, which might or may not be important to your small business. Results such as the Advertiser History chart, a long list and complicated diagram of the advertisements appearing on that search page over time, was a bit too from the weeds for me as a newcomer SEO tool user. However, for digital entrepreneurs and entrepreneurs, SpyFu is a gold mine. Paid Search Competitive Analysis
With SpyFu Kombat you can look at overlapping and website keywords To get up to 3 sites. For your PPC version you may also see a chart which goes back over a span of a couple years showing the general number of key words being bid on by all 3 websites. You may also rollover the graph to find keywords specific to just two of those sites if you are feeling the 3rd website may not be doing as good a job (or vice versa) as two of those other websites. It is going to also show you the PPC budgets of those websites in addition to the amount of organic keywords rank in the top 50 results for keyword.
When you click it will show you the Keywords in whatever bucket you click, to the right of the chart. You can view and download those keywords for your use. As you can see I’m on the ads tab but the choices are similar once you click on the organic tab (on the upper box, the natural one at the underside shows you complete organic key words ).
Switching between the natural tab and the ppc tab (as well as the Overall # of organic search phrases + PPC ad budget must also give you an notion of which of the larger sites are more into the PPC or SEO aspect of things that may be a fantastic barometer to look at if you chance to be focusing on a single area over the other.
SpyFu Classic is the”flagship” section so to speak. This is Where you input one domain on the home page and also are presented with a slew of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Ads vs # of Advertisers
– Estimated Value of Organic Traffic (estimated traffic using a factor of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (useful for looking at the way the site might break out parts of the main domain, maybe a fantastic spot to search for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Advertisement History (links through to complete Keyword Ad History instrument )
– Complete Paid Keywords
– Complete Organic Keywords
– PPC Competitors (using a link to overlapping keywords)
– Organic Competitors (using a link to overlapping key words )
The data can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Daily, Complete Advertisers. . .all with trend data
– Top Ten Domains Marketing on the Keyword, together with Domain Name Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a URL to Keyword Ad History
– Top Ten Organic Results with Title, Meta Description
– Associated Terms
– Related Concepts (based on semantic relationships)
– Categories Paid Search Competitive Analysis
Keyword Management and Reports
Keyword direction is baked in to SpyFu through the platform. Within all its three major research tabs–SEO, PPC, and Keyword–there are choices in the drop-down menus for SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups features in each tab are fairly similar, populating a table using minimal search volume, CPC, difficulty rating, and monthly price. These are SpyFu’s four main metrics where key word research is worried. On the left of this desk are either the keyword you have researched and booted yourself, or high keyword class suggestions from SpyFu. On the top right of the table you can then add chosen keywords for lists, or export your selected key words as an Microsoft Excel file, CSV, or PDF. This fundamental keyword grouping functionality is similar to SEMrush$99.95 at SEMrush and executed better in Moz Pro and KWFinder.
Where SpyFu’s keyword management capabilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu creates its profound connection between SEO and customer relationship management (CRM). From the List Builder tab, there’s a Top Lists section with targeted lists of domains and keywords like”Assets Which Spend the maximum On AdWords,” keywords with the maximum CPC. There is also a listing of the most expensive keywords, which you can then filter by state, industry, or a specific web-based technologies: Ad buying platform, affiliate marketing, email advertising, and online shopping cart are a few of the choices.
Alongside Top Lists, there’s a dedicated Company Leads tab. This essentially acts the same way You enter businesses and key words, a place, and refine outcomes using filters like AdWords budget and SEO clicks. The search returns a list of leads with this site’s monthly ad budget and contact information that can subsequently be exported into lead management system or your CRM. I’d like to view SpyFu go a step further with this and incorporate its SEO lead lists straight using a stage such as Salesforce$75.00 at salesforce.com, but the instrument is already ahead of the curve. SEMrush includes a beta lead generation instrument, but that’s the closest comes to what SpyFu offers.
However, SpyFu recently included AdWords Templates as Part of a Google AdWords campaign. The templates consist of prewritten advertisements for groups in countless businesses. Users can download the templates in the SpyFu website and then upload to a AdWords account.
The platform also includes SEO campaign management Using its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature within the SEO platform for overseeing integrated key word study and rank tracking in a campaign. My SpyFu is only accessible paid programs (not the free trial), but it lets you set up multiple jobs tracking grouped keywords plotted against SEO position, traffic worth, ROI, and a number of other metrics. All you have to do is open the My SpyFu menu and add a new job. It is the greatest and only example in this roundup of SEO-focused PM.
There is also Keywords youstart monitoring that reports back together with weekly domain positions and keyword position changes and’ve identified. I was able to prepare custom SEO reports in a few simple measures: Enter a domain name and choose whether or not to run a document on SpyFu’s suggested custom keywords or domain key words. I entered my five custom keywords chose up to five competitors’ URLs, and then was given the option to run a one-off report or a recurring report.
This Type of analysis is another area in which SpyFu stands out, as it also has a tool called”Kombat” that’s offered in the SEO and PPC Research tabs. In Kombat, I typed in PCMag’s domain and the instrument quickly built an interactive information visualization that revealed where PCMag keywords overlapped with our opponents. There is also what SpyFu calls a”key word world,” list CPC, CTR, monthly cost, and monthly clicks to get core keywords and recommended keywords. This research breakdown is another feature that helps ways for one to acquire an SEO advantage. Paid Search Competitive Analysis
Together with the SEO functionality of its main product, SpyFu has introduced a research tool called Nacho Analytics, which provides access to the internet analytics of websites. Through this stage, you can view sections , time-of-day visitors, and behavior.
Keyword Ad History
You will be shown by Ad Background, through coded bars often the Keyword appeared in a domain PPC campaign alongside any modifications in the ad copy (all of which can be exported into excel). It extends back to 2006 through the Bonus History Button and reveals a year’s worth of information up front.
So it is fairly straightforward, which is what I enjoy about SpyFu Tools. No more over-reliance on”in-house metrics” it’s just”here’s the advertisement history of this key word”, plain and simple. If you see a keyword being advertised on by a PPC advertiser that is fantastic persistent then it’s possible to look to apply that advertisement copy technique to some niche market of the keyword. If I had been advertisements for”hotels in Oklahoma” I might pay attention to what ad copy was successful, over time, for that main/core key word”resorts”.
Domain Advertisement History
Except it reveals the, domain Ad History is similar to Keyword Advertisement History Keyword history of a specific domainname.
This tool is useful in Taking a Look Your competitors (or larger players on your market ) and which ones that they tried and abandoned (which may be ones that you avoid out of the gate). All of this assumes the domain you are exploring is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu utilizes word relationships, Publicly available keyword data, and PPC campaign information to return a list of keywords associated with the keyword(s) (up to 10) you input. You can also filter from CPC, look volume, as you can see, and you might also exclude key words.
For me personally, I prefer to use the Organic key words found as well as the PPC keywords In SpyFu Classic or SpyFu Kombat. I love to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when used as a competitive research instrument versus a keyword research tool. Paid Search Competitive Analysis
Pricing and Plans
As I just said, SpyFu’s Basic plan starts at $33 each Month when billed yearly (roughly $39 per month ). Though, unlike other tools in this SEO tool inspection roundup, such as Moz Pro and KWFinder$12.00 in KWFinder, SpyFu doesn’t price by search success. All plans have an unlimited number of backlink name, keyword, keyword group, domain name, and competitor/domain comparison search results along with boundless data export. The performance that you get with SpyFu for your price is an important factor in the reason we gave it an Editors’ Choice, along with the search volumes make the instrument even more appealing for research that is ad hoc.
That’s not to mention SpyFu doesn’t cap anything. The Basic Plan gives you a capacity of 250 sales leads and domain contacts, along with 5,000 weekly monitored keyword rankings, together with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional program (also $58 per month when billed yearly ) lumps leads and contacts to 500 and weekly monitored keyword positions to 15,000, along with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team program (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword rankings, and five user logins. SpyFu also includes a 30-day money-back guarantee. The company has actually slashed on its pricing because our initial review, making it even more attractive to SMBs.
I find that their tools pretty helpful for competitive search. I do not use Their own Keyword Smart Search much as described above but the amount of data which They provide (in a simple fashion) in the price points that they give is quite A wonderful combination. SpyFu makes its way Every undertaking. Paid Search Competitive Analysis