Introduction Paid Seo Keyword Tools
SpyFu is one of the feature rich tools, but has the Least attractive interface on the market. SpyFu provides SEO and PPC spy application options alongside their very own search tool. Paid Seo Keyword Tools
Keyword User and Search Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is plenty SpyFu can do across the spectrum of SEO tooling, but with this review we are focusing mostly on its own ad hoc keyword research capabilities. When a business is looking to identifying the best possible search engine results pages (SERP) to target with an optimization plan, keyword-driven analysis is your legwork to get pages to rank higher. Recommendations and direction capabilities are built in throughout SpyFu, but I began in the Keyword Research tab.
When testing each instrument, I used exactly the Exact Same set of five Key words to see outcomes differed between each of my competitors. The five key words that I used were digital marketing pcmag, internet shopping, IT consultant, and small business bookkeeping. I chose this mixture to simulate real-world terms that companies might hunt for (such as publishers like PCMag) and to discover related search results and vulnerable competition sites.
After conducting searches in my five evaluation terms, I discovered that SpyFu creates and structures its key word results and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 in Ahrefs. Rather than populating a table of associated key words with Page Authority (PA) and Domain Name Authority (DA) metrics along with stats on price per click (CPC) and key word difficulty, SpyFu brings a far more apparent correlation with how much cash a keyword could be worth. After searching”digital advertising,” for instance, a separate navigation bar appeared across the top of the results page further breaking down the search results. You can then drill down to key word overview, related key words, advertiser background, status background, traffic, key word group, and SERP analysis. That is just for a single key word query, showing how SpyFu will the most granular research into data of the tools I analyzed.
Atop the main results, SpyFu gave me not only CPC for the Keyword, but a daily and yearly cost breakdown in addition to the number of unique advertisers had emerged on the key word in the last year. I got exactly the exact same level of cost breakdown when I clicked on the Related Keywords tab, which also allowed me to narrow results using a left-hand filter menu to a specific price every day, daily investigation volume, difficulty score, and much more.
At the bottom of the results was the SERP analysis. This broke down every URL in the search results page, however KWFinder and Moz Guru equally provide a more detailed breakdown in this respect. SpyFu focuses on price, which may or might not be important to your business. Results like the Advertiser History chart, a long list and complicated diagram of the ads appearing on that search page over time, was somewhat too in the weeds for me as a newcomer SEO instrument user. But for digital marketers and advertisers, SpyFu is a gold mine. Paid Seo Keyword Tools
With SpyFu Kombat you can look at overlapping and site specific keywords To get up to 3 sites. For your PPC version you may also find a graph which goes over a period of a few years demonstrating the overall amount of key words being bid on by all 3 sites. You may also rollover the chart to see key words specific to only 2 of those sites if you feel the 3rd website might not be doing as good a job (or vice versa) as two of those other sites. It will also show you the PPC budgets of those websites in addition to the number of organic keywords rank in the top 50 results for keyword.
When you click it will show you the Key words in whatever bucket you click. It is possible to see and download those key words for your own use. As you can see I am on the ads tab but the options are comparable when you click the organic tab (on the top box, the organic one on the underside shows you complete organic keywords).
Switching between the natural tab and the ppc tab (as well as the Overall # of organic search phrases + PPC advertisement budget must also give you a good idea of which of the larger sites are more into the PPC or SEO side of things that may be a good barometer to check in if you happen to be focusing on one area over the other.
SpyFu Classic is the”flagship” section in order to speak. This is Where you enter one domain name on the home page and also are presented using a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Ads vs # of Clients
– Estimated Value of Organic Traffic (estimated traffic with a factor of CPC factored in)
– Paid Traffic Compared with Organic Traffic Quotes
– Subdomains (useful for looking at how a site might split parts of the main domain, maybe a good spot to look for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Advertisement Background (links through to complete Keyword Advertisement History instrument )
– Complete Paid Keywords
– Total Organic Keywords
– PPC Competitors (with a link to overlapping key words )
– Organic Competitors (with a URL to overlapping key words )
The data can be useful, as you can see the:
– Estimated PPC, Clicks, Price Per Day, Total Advertisers. . .all with trend information
– Top Ten Domains Marketing on the Keyword, with Domain Name Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a URL to Keyword Ad History
– Top Ten Organic Results with Title, Meta Description
– Associated Terms
– Related Concepts (based on semantic relationships)
– Categories Paid Seo Keyword Tools
Keyword Management and Reviews
Keyword management is baked into SpyFu through the platform. Within all its three main research tabs–SEO, PPC, and Keyword–there are options from the drop-down menus for both SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups attributes in each tab are fairly similar, populating a table with minimal search volume, CPC, difficulty score, and monthly cost. These are SpyFu’s four chief metrics where key word research is worried. On the left of the desk are either the keyword you’ve researched and booted yourself, or high keyword group suggestions from SpyFu. On the top right of the table you can subsequently add chosen keywords for lists, or export your selected key words within an Microsoft Excel file, CSV, or PDF. This basic keyword category performance is similar to SEMrush$99.95 in SEMrush and executed better in Moz Pro and KWFinder.
Where SpyFu’s key word management capabilities really stand Out are at its List Builder and Tracking tabs. Additionally, this is where SpyFu creates its profound connection between SEO and client relationship management (CRM). In the List Builder tab, there is a Best Lists section with concentrated lists of domains and keywords like”Assets Which Pay the Most On AdWords,” keywords with the maximum CPC. There is also a list of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technology: Ad buying platform, affiliate marketing, email advertising, and online shopping cart are some of the choices.
Alongside Top Lists, there’s a dedicated Company Leads tab. This acts exactly the exact same manner as a keyword search: You enter a place, industries and keywords, and refine outcomes using filters such as AdWords budget and SEO clicks. The research returns a list of leads with contact information that is accessible and that site’s monthly advertising budget that may be exported into your CRM or lead management system. I’d like to view SpyFu go a step farther with this and incorporate its SEO lead lists straight using a platform like Salesforce$75.00 in salesforce.com, but this tool is already ahead of the curve. SEMrush has a beta generation instrument, but that is the closest comes to what SpyFu offers.
But, SpyFu incorporated AdWords Templates as Part of a Google AdWords campaign. The templates include prewritten advertisements for groups . The templates can be downloaded by users in the SpyFu site and upload into an AdWords account.
The system also includes SEO campaign direction With its SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature within the SEO platform for tackling integrated keyword study and rank monitoring in a campaign. My SpyFu is only available in paid plans (not the free trial), but it allows you to set up multiple projects tracking grouped key words plotted against SEO position, traffic value, ROI, and numerous different metrics. All you have to do is open the My SpyFu menu and include a new job. It is the only and best case in this roundup of built-in, SEO-focused PM.
There is also the Tracking tab, which lets you choose You ‘ve identified and begin tracking that reports back with weekly domain rankings and keyword ranking changes. I was able to prepare custom SEO reports in a few simple measures: Enter a domain name then choose whether or not to run a document on SpyFu’s suggested custom key words or domain key words. I entered my five habit keywords chose up to five opponents’ URLs, and then was given the choice to run a one-off report or a monthly report.
That sort of competitive analysis is just another area in which SpyFu stands out, as it also includes a tool called”Kombat” that’s offered from the SEO and PPC Research tabs. In the domain of PCMag, I typed in Kombat along with the instrument quickly built an interactive data visualization that showed where the top key words of PCMag overlapped with our competitors. There is also what SpyFu calls a”keyword universe,” list CPC, CTR, monthly cost, and monthly clicks to get core keywords and recommended keywords. This study breakdown is just another feature which will help unearth ways to gain an SEO edge. Paid Seo Keyword Tools
With the SEO performance of its primary product, SpyFu has introduced a research tool called Nacho Analytics, which provides access to different sites’ web analytics. Through this stage, you can view time-of-day visitors sections, and behavior.
Keyword Advertisement History
You will be shown by keyword Advertisement History, through coded bars, how often the Keyword appeared in a domain’s PPC campaign alongside any changes in the ad copy (all of which may be exported to excel). It goes back to 2006 through the Bonus History Button and shows a year’s worth of information.
So it’s pretty straightforward, and that’s exactly what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it’s just”here’s the ad history of the key word”, plain and simple. Normally, if you find a keyword being promoted on by a fantastic PPC advertiser persistent you can look to employ that advertisement copy technique to a market of the keyword that is bigger. If I were advertising for”resorts in Oklahoma” I would pay attention to what ad copy has been successful, as time passes, for this main/core keyword”hotels”.
Domain Ad History
Except it reveals the domain Ad History is similar to Keyword Advertisement History History of a specific domain.
This instrument is useful in Taking a Look Your competitors (or larger players on your market ) and which ones that they tried and abandoned (which could be ones for you to avoid from the gate). All of this presumes the domain you’re exploring is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes semantic word relationships, Publicly available keyword information, and PPC campaign information to come back a list of keywords related to the keyword(s) (up to 10) you enter. As you can see, you could filter by CPC, look volume, and you might exclude keywords.
For me, I would rather use the Organic keywords found and the PPC keywords In SpyFu Classic or SpyFu Kombat. I love to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when employed as a search instrument versus a keyword research tool. Paid Seo Keyword Tools
Pricing and Strategies
As I just mentioned, SpyFu’s Fundamental plan begins at $33 each Month when billed annually (roughly $39 month-to-month). Though, unlike other tools within this SEO tool inspection roundup, such as Moz Pro and KWFinder$12.00 at KWFinder, SpyFu doesn’t cost by search results. All plans have an unlimited number of domain, keyword, keyword collection, backlink, and competitor/domain comparison search results along with unlimited data export. The functionality you get with SpyFu for the price is an important factor in the reason we gave it an Editors’ Choice, and the search volumes make the tool even more attractive for ad hoc research that is keyword.
That’s not to say SpyFu does not cap anything. The Fundamental Program provides you a capacity of 250 sales leads and domain name contacts, and 5,000 weekly monitored keyword positions, along with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional program (also $58 per month when billed annually) lumps contacts and leads to 500 and per week tracked keyword rankings to 15,000, along with custom-branded reports and access to SpyFu’s application programming interface (API).
Finally, SpyFu has included a $199 per month Team plan (billed yearly, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword positions, and five user logins. SpyFu also comprises a 30-day money-back warranty. Overall the company has actually slashed on its pricing since our inspection, which makes it even more attractive to SMBs.
I find their tools useful for research that is competitive. I do not use Their Keyword Smart Search described above but the number of data that They provide (in a straightforward fashion) in the price points they provide is very A combination that is nice. SpyFu makes its way into my arsenal on just about Each project. Paid Seo Keyword Tools