Introduction Paid Seo Tools
SpyFu is among the more feature rich tools, but has the Least appealing interface on the market. SpyFu provides SEO and PPC spy tool options along with their keyword search tool. Paid Seo Tools
Keyword Search and User Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is a lot SpyFu can do throughout the spectrum of SEO tooling, but for this particular review we are focusing on its own ad hoc keyword research capabilities. When a company is seeking to identifying the best possible search engine results pages (SERP) to target having an optimization strategy, keyword-driven analysis is your legwork to get pages to rank higher. Recommendations and management capacities are built in during SpyFu, but I began in the Keyword Research tab.
When I used the same set of five Key words to see how outcomes differed between every one of my competitors. Were IT consultant , digital marketing, internet shopping, pcmag, and small business accounting. I chose this combination to simulate real world terms that companies might hunt for (including publishers like PCMag) and to find related search results and vulnerable competition websites.
I found that after conducting searches in my five evaluation terms SpyFu produces and structures its keyword results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 in Ahrefs. As opposed to populating a table of associated keywords with Page Authority (PA) and Domain Authority (DA) metrics together with stats on cost per click (CPC) and keyword difficulty, SpyFu draws a far more apparent correlation with how much money a keyword could be worth. After searching”digital advertising,” for example, another navigation bar appeared across the top of the results page further breaking down the search results. You can then drill down into key word overview, related keywords, advertiser history, ranking history, traffic, key word group, and SERP analysis. That’s just for one key word query, revealing SpyFu does arguably the most granular deep-dive research into data of the tools I tested.
Atop the primary results, SpyFu gave me not CPC for the Keyword, but a daily and monthly cost breakdown as well as the number of unique advertisers had emerged on the keyword in the past year. I received the same degree of price breakdown once I clicked on the Related Keyword, which also allowed me to narrow results employing a left-hand filter menu to a particular price every day, daily investigation volume, difficulty rating, and more.
In the bottom of the results that are keyword was that the SERP analysis. This broke down each URL from the search results page, however KWFinder and Moz Pro both provide a more detailed breakdown in this regard. SpyFu focuses. Results like the Advertiser History chart, a lengthy list and complicated diagram of the advertisements appearing on that search page over time, was somewhat too from the weeds for me as a novice SEO tool user. However, for advertisers and digital marketers, SpyFu is a gold mine. Paid Seo Tools
With SpyFu Kombat you can look at overlapping and website specific keywords For up to 3 sites. For your PPC version you can also find a graph which goes back over a period of a few years demonstrating the general number of key words being bid on by all three sites. You may also rollover the chart to find keywords specific to just 2 of those sites if you feel the 3rd website may not be doing as good a job (or vice versa) as 2 of the other websites. It will also show you that the PPC budgets of the websites as well as the number of organic keywords ranking in the top 50 results for keyword.
When you click an area of the circle chart it will show you the Key words in whatever bucket you click. You can view and download those key words for your own use. As you can see I’m on the ads tab however, the choices are comparable once you click the organic tab (on the top box, the organic one on the bottom shows you complete organic keywords).
Switching between the natural tab along with the ppc tab (as well as the Total # of organic search phrases + PPC advertisement budget should also give you an notion of what of the larger sites are more into the PPC or SEO side of things that may be a fantastic barometer to check in if you chance to be concentrating on a single place over the other.
SpyFu Classic is the”flagship” section in order to speak. This is Where you input one domain name on the home page and also are presented with a slew of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Ranking of Advertising vs # of Advertisers
– Estimated Value of Organic Traffic (estimated traffic using a variable of CPC factored in)
– Paid Traffic Compared with Organic Traffic Estimates
– Subdomains (helpful for looking at how a site might split parts of the principal domain, perhaps a fantastic place to search for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Advertisement Background (links through to full Keyword Ad History instrument )
– Complete Paid Keywords
– Complete Organic Keywords
– PPC Competitors (with a link to overlapping keywords)
– Organic Competitors (with a URL to overlapping key words )
The information can be useful, as you can see the:
– Estimated PPC, Clicks, Price Per Day, Total Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, together with Domain Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy With a URL to Keyword Advertisement History
– Top Ten Organic Outcomes with Title, Meta Description
– Related Terms
– Associated Concepts (according to semantic relationships)
– Categories Paid Seo Tools
Keyword Management and Reports
Keyword management is baked into SpyFu throughout the platform. Within all its three major research tabs–SEO, PPC, and Keyword–you will find choices in the drop-down menus for SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups attributes in each tab are fairly similar, populating a table using monthly search volume, CPC, difficulty rating, and monthly price. These are SpyFu’s four chief metrics where keyword research is worried. On the left of the desk are either the key words you’ve researched and booted yourself, or top keyword group suggestions from SpyFu. On the top right of the table you can then add selected keywords for lists, or export your selected key words within an Microsoft Excel file, CSV, or PDF. This fundamental keyword grouping functionality is much like SEMrush$99.95 in SEMrush and executed better in Moz Professional and KWFinder.
Where SpyFu’s key word management capabilities really stand Out are in its List Builder and Tracking tabs. This is also where SpyFu makes its profound connection between SEO and customer relationship management (CRM). In the List Builder tab, there is a Top Lists section with concentrated lists of domain names and keywords like”Domains That Spend the maximum On AdWords,” keywords with the highest CPC. There is also a listing of the most expensive keywords, which you can then filter by state, business, or a particular web-based technology: Ad buying platform, internet affiliate marketing, email advertising, and online shopping cart are some of the choices.
Next to Top Lists, there is a dedicated Business Leads tab. This acts the exact same manner as a search: You enter a place, key words and industries, and refine results using filters such as AdWords budget and SEO clicks. The research then returns a list of URL leads with that site’s monthly advertising budget and accessible contact information that can then be exported to lead management system or your CRM. I’d love to view SpyFu proceed a step farther with this and incorporate its SEO lead lists straight using a stage like Salesforce$75.00 at salesforce.com, but this instrument is currently ahead of the curve. SEMrush includes a beta generation tool, but that’s the closest comes to what SpyFu offers.
However, SpyFu recently included AdWords Templates as Part of a Google AdWords campaign. The templates include prewritten advertisements for key word groups in hundreds of businesses. The templates can be downloaded by users in the SpyFu website and upload into an AdWords account.
The platform also includes deeper SEO campaign management Using its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature within the SEO platform for tackling integrated keyword study and rank tracking within a campaign. My SpyFu is just available in paid plans (not the free trial), but it allows you to set up multiple projects tracking grouped key words plotted against SEO rank, traffic value, ROI, and a number of other metrics. All you have to do is open the My SpyFu menu and then include a new project. It’s the best and only example in this roundup of SEO-focused PM.
There’s also You ‘ve identified and begin monitoring that reports back with weekly domain positions and keyword position changes. Using the tab, I was also able to prepare custom SEO reports in a few simple steps: Enter a domain name and then choose if to conduct a report on SpyFu’s suggested domain keywords or custom keywords. I entered my five habit keywords picked up to five competitors’ URLs, then was given the choice to run a one time report or a monthly report.
This sort of analysis that is aggressive is just another area where SpyFu stands out, as it also includes a tool called”Kombat” that is offered in the SEO and PPC Research tabs. In Kombat, I typed in the domain of PCMag along with the instrument built an interactive information visualization that showed where PCMag key words overlapped with our competitors. There’s also what SpyFu calls a”key word universe,” listing CPC, CTR, monthly cost, and monthly clicks for core keywords and recommended keywords. This research breakdown is another feature that helps unearth ways to gain an SEO edge on the competition. Paid Seo Tools
Together with the SEO performance of its Solution, SpyFu has introduced a study tool named Nacho Analytics, which provides access to the internet analytics of websites. Through this stage, you can view time-of-day visitors, sections, and on-page behavior.
Keyword Ad History
Keyword Advertisement Background will show you, through colour coded bars often the Key words appeared in a domain’s PPC campaign alongside any changes in the ad copy (all of which may be exported to excel). It extends back to 2006 through the Bonus History Button and shows a year’s worth of information up front.
So it is fairly straightforward, and that’s what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it is only”here’s the ad history of this key word”, plain and simple. If you see a keyword being promoted on by a PPC advertiser persistent then it’s possible to look to employ that ad copy technique to some market of that keyword. If I had been advertising for”hotels in Oklahoma” I would pay attention to that which ad copy was successful, as time passes, for this main/core keyword”hotels”.
Domain Ad History
Except it shows the domain Ad History Is like Keyword Advertisement History History of a domain.
This instrument is useful in looking Your competitors (or bigger players in your niche) and which ones they tried and abandoned (which could be ones that you prevent from the gate). All this presumes the domain you’re exploring is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu uses semantic word connections, Publicly available keyword data, and PPC campaign information to come back a list of keywords related to the keyword(s) (up to 10) you input. You could filter from CPC, search volume as you can see, and you might also exclude key words.
For me personally, I would rather use the PPC keywords as well as the Organic key words found In either SpyFu Classic or SpyFu Kombat. I love to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when used as a search tool versus a keyword research tool. Paid Seo Tools
Pricing and Plans
As I mentioned, SpyFu’s Fundamental plan begins at $33 each Month when billed annually (or $39 month-to-month). Though, unlike other tools within this SEO tool review roundup, for example Moz Pro and KWFinder$12.00 in KWFinder, SpyFu does not cost by search success. All plans have an infinite number of backlink , key word group, domain, and competitor/domain comparison search results along with boundless data export. The functionality you receive with SpyFu for the price is a significant element in the reason we gave it an Editors’ Choice, along with the search volumes make the tool even more appealing for ad hoc keyword study.
That’s not to say SpyFu does not cap anything. The Basic Plan provides you a capacity of 250 sales leads and domain contacts, and 5,000 weekly tracked keyword rankings, together with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert program (also $58 a month when billed annually) lumps leads and contacts to 500 and per week tracked keyword rankings to 15,000, together with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Finally, SpyFu has added a $199 per month Team program (billed yearly, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword rankings, and five user logins. SpyFu also comprises a 30-day money-back guarantee. Overall the company has really slashed on its pricing because our initial inspection, making it even more attractive to SMBs.
I find that their tools helpful for competitive research. I do not use Their Keyword Smart Search that They give (in a simple fashion) at the price points they provide is very A combination that is wonderful. SpyFu makes its way into my arsenal on just about Each undertaking. Paid Seo Tools