Introduction Places Like Spyfu
SpyFu is one of the feature rich tools, but has the Attractive interface on the market. SpyFu provides SEO and PPC spy tool options alongside their keyword research tool. Places Like Spyfu
Keyword Search and User Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is a lot SpyFu can perform across the spectrum of SEO tooling, but for this review we are focusing on its own ad hoc lookup capacities. When a company is seeking to identifying the best possible search engine results pages (SERP) to aim having an optimization strategy, keyword-driven investigation is the legwork to get pages to rank higher. Management capabilities and recommendations are built in during SpyFu, however I began from the Keyword Research tab.
When I used exactly the same set of five Keywords to observe outcomes differed between every one of my competitors. Were digital marketing pcmag, online shopping, IT consultant, and small business accounting. I chose this combination to simulate real-world terms that companies might search for (such as publishers such as PCMag) as well as to find related search results and vulnerable competition websites.
After running searches in my five test terms, I found that SpyFu produces and structures its keyword results and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 in Ahrefs. As opposed to populating a table of associated keywords with Page Authority (PA) and Domain Name Authority (DA) metrics along with stats on cost per click (CPC) and keyword difficulty, SpyFu draws a far more obvious correlation with how much money a keyword could be worth. After hunting”digital marketing,” for example, a separate navigation bar appeared across the top of the results page further breaking down the search results. You can then drill down to keyword summary, related key words, advertiser history, status background, traffic, key word group, and SERP analysis. That’s only for a single keyword showing how SpyFu does the most granular investigation into data of all the tools I analyzed.
Atop the results, SpyFu gave me not only CPC for the Keyword, however a daily and monthly cost breakdown as well as the number of unique advertisers had emerged on the keyword in the past year. I received exactly the exact same level of cost breakdown once I clicked on the Related Keyword, which also allowed me to narrow results employing a left-hand filter menu to a particular price per day, daily search volume, difficulty score, and much more.
In the bottom of the results was that the SERP analysis. This broke down every URL in the search results page, even however KWFinder and Moz Guru equally offer a more detailed breakdown in this regard. SpyFu focuses. Results such as the Advertiser History chart, a long list and complicated diagram of the ads appearing on that search page as time passes, was a bit too from the weeds for me as a newcomer SEO instrument user. But for advertisers and marketers, SpyFu can be a gold mine. Places Like Spyfu
With SpyFu Kombat you can look at overlapping and site Certain key words For up to 3 websites. For your PPC version you can also see a chart which goes back over a span of a couple years demonstrating that the general number of keywords being bid on by all 3 websites. You can also rollover the chart to see key words specific to only two of the sites if you feel the 3rd site may not be doing as good a job (or vice versa) as 2 of the other sites. It will also show you that the PPC budgets of those sites as well as the number of organic keywords ranking in the top 50 results for keyword.
When you click an area of the circle chart it will show you that the Keywords in whatever bucket you click. It is possible to see and download those keywords for your use. As you can see I am on the advertisements tab however, the options are similar once you click the organic tab (on the top box, the natural one on the bottom shows you total organic keywords).
Switching between the natural tab along with the ppc tab (as well as the Total # of organic keywords + PPC ad budget should also give you a good idea of what of the bigger sites are more into the PPC or SEO side of things which can be a fantastic barometer to look at if you happen to be focusing on a single area on the other hand.
SpyFu Classic is the”flagship” section so to speak. This is Where you enter one domain on the home page and are presented using a slew of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Advertising vs # of Clients
– Estimated Value of Organic Traffic (estimated visitors with a variable of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (useful for looking at the way the site might split parts of the principal domain, perhaps a good spot to search for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Ad History (links through to full Keyword Advertisement History tool)
– Total Paid Keywords
– Total Organic Keywords
– PPC Competitors (with a link to overlapping keywords)
– Organic Competitors (using a link to overlapping keywords)
The data here can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Daily, Total Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, together with Domain Name Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a URL to Keyword Advertisement History
– Top Ten Organic Results with Title, Meta Description
– Associated Terms
– Related Concepts (according to semantic relationships)
– Categories Places Like Spyfu
Keyword Management and Reports
Keyword direction is baked in to SpyFu through the platform. Within each of its three main research tabs–SEO, PPC, and Keyword–there are options from the drop-down menus for both SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups attributes in each tab are fairly similar, populating a table using monthly search volume, CPC, problem rating, and monthly cost. These are SpyFu’s four chief metrics where keyword research is worried. On the left of the desk are the key words you’ve researched and grouped yourself, or high keyword class tips from SpyFu. On the top right of this desk you can then add chosen keywords for lists, or export your chosen key words within an Microsoft Excel file, CSV, or PDF. This basic keyword grouping functionality is much like SEMrush$99.95 at SEMrush and implemented better in Moz Pro and KWFinder.
Where SpyFu’s keyword management capabilities really stand Out are in its List Builder and Tracking tabs. Additionally, this is where SpyFu makes its deep connection between SEO and client relationship management (CRM). From the List Builder tab, there is a Top Lists section with concentrated lists of domains and keywords like”Domains That Pay the Most On AdWords,” keywords with the maximum CPC. There’s also a list of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technologies: Ad buying platform, internet affiliate marketing, email advertising, and online shopping cart are a few of the options.
Alongside Top Lists, there’s a dedicated Company Leads tab. This acts the exact same manner as a search: You enter key words and industries, a place, and refine outcomes using filters like AdWords budget and SEO clicks. The search returns a list of leads with contact information that is available and that site advertising budget that may subsequently be exported into your CRM or lead management system. I’d like to view SpyFu proceed a step further with this and integrate its own SEO lead lists straight using a platform such as Salesforce$75.00 at salesforce.com, but the instrument is already ahead of the curve. SEMrush has a beta generation instrument, but that’s the closest any additional optimization merchandise I tested comes to exactly what SpyFu offers.
But, SpyFu included AdWords Templates as Portion of a Google AdWords campaign. The templates consist of prewritten advertisements for groups in countless industries. The templates can be downloaded by users in the SpyFu site and then upload into an AdWords account.
The platform also includes SEO campaign management Using its SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature inside the SEO platform for overseeing integrated keyword study and rank tracking within a campaign. My SpyFu is just accessible paid programs (not the free trial), but it lets you set up multiple projects tracking grouped keywords plotted against SEO rank, traffic worth, ROI, and numerous different metrics. All you need to do is open the My SpyFu menu and then include a new job. It is the best and only case in this roundup of SEO-focused PM.
There is also the Tracking tab, which lets you choose Keywords youbegin monitoring that keyword ranking changes and reports back together with domain rankings and’ve identified. I was able to prepare custom SEO reports in a few straightforward measures: Enter a domain name and choose if to conduct a document on SpyFu’s suggested custom key words or domain keywords. I entered my five habit keywords in a field, picked up to five competitors’ URLs, then was given the choice to run a one time report or a recurring monthly report.
This sort of analysis that is competitive is another area where SpyFu stands outside, since it also has a tool called”Kombat” that’s offered in the SEO and PPC Research tabs. In PCMag’s domain, I typed in Kombat and the instrument immediately built an interactive information visualization that showed where the top key words of PCMag overlapped with our opponents. There’s also what SpyFu calls for a”key word world,” listing CPC, CTR, monthly cost, and monthly clicks to get core keywords and recommended keywords. This research breakdown is just another feature which helps ways to acquire an SEO advantage on the competition. Places Like Spyfu
With the SEO functionality of its product, SpyFu has introduced a study tool named Nacho Analytics, which offers access to different sites’ internet analytics. Through this platform, you can view time-of-day traffic, sections, and on-page behavior.
Keyword Advertisement History
You will be shown by Advertisement Background, via color coded bars, how frequently the Keyword appeared in a domain PPC campaign alongside any changes in the ad copy (all of which may be exported to excel). It reveals that a year’s worth of information up front and goes back to 2006 through the Bonus History Button.
So it’s fairly straightforward, and that’s exactly what I like about SpyFu Tools. No over-reliance on”in-house metrics” it is only”here is the advertisement history of this keyword”, plain and simple. If you find a key word being promoted on by a PPC advertiser that is fantastic consistent you can look to apply that ad copy technique to a market of the larger keyword. If I were advertising for”resorts in Oklahoma” I might pay attention to that which ad copy was successful, over time, for that main/core keyword”hotels”.
Domain Advertisement History
Domain Ad History Is like Keyword Advertisement History except it shows the History of a particular domainname.
This tool is useful in Taking a Look at keywords that have been effective for Your competitors (or larger players in your market ) and which ones they tried and left (which could be ones that you prevent out of the gate). All this assumes the domain you are researching is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu utilizes word relationships, Publicly available keyword information, and PPC campaign data to come back a list of keywords associated with the keyword(s) (up to 10) you input. You could also filter by CPC, look volume, as you can see, and you can also exclude key words.
For me personally, I would rather use the PPC keywords and the Organic keywords found In either SpyFu Classic or SpyFu Kombat. I love to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Mostly, I feel SpyFu is at its best when used as a research tool versus a search tool. Places Like Spyfu
Pricing and Strategies
Since I just mentioned, SpyFu’s Basic plan starts at $33 per Month when billed annually (or $39 month-to-month). Though, contrary to other tools within this SEO tool review roundup, such as Moz Pro and KWFinder$12.00 in KWFinder, SpyFu doesn’t cost by search success. All programs come with an unlimited number of domain, keyword, keyword collection, backlink, and comparison search results combined with unlimited data export. The functionality that you get with SpyFu for your cost is an important factor in the reason we gave it an Editors’ Choice, along with the search volumes make the tool much more attractive for ad hoc research.
That is not to mention SpyFu doesn’t cap anything. The Basic Plan gives you a capacity of 250 sales leads and domain name contacts, and 5,000 weekly tracked keyword positions, together with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional plan (also $58 a month when billed annually) bumps leads and contacts to 500 and per week monitored keyword rankings to 15,000, along with custom-branded reports and access to SpyFu’s application programming interface (API).
Finally, SpyFu has included a $199 per month Team plan (billed yearly, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword rankings, and five user logins. SpyFu also includes a 30-day money-back guarantee. The company has slashed on its pricing since our inspection, which makes it even more attractive to SMBs.
I find their tools pretty useful for competitive research. I don’t use Their Keyword Smart Search which They give (in a simple fashion) at the price points that they provide is very A combination that is wonderful. SpyFu makes its way Each project. Places Like Spyfu