Intro Popular Keywords
SpyFu is among the feature rich tools, but has the Least appealing interface on the market. SpyFu provides SEO and PPC spy tool options along with their own research tool. Popular Keywords
Keyword Search and User Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is plenty SpyFu can perform across the spectrum of SEO tooling, but for this review we are focusing primarily on its ad hoc lookup capacities. When a business is seeking to identifying the best possible search engine results pages (SERP) to aim having an optimization plan, keyword-driven analysis is your legwork to get pages to rank higher. Recommendations and direction capabilities are built in during SpyFu, however I started from the Keyword Research tab.
When testing each instrument, I used exactly the same set of five Key words to observe how results differed between every one of my competitors. Were electronic marketing pcmag, online shopping, IT consultant, and small business accounting. I chose this combination to simulate real world terms that companies might search for (such as publishers such as PCMag) as well as to find associated search results and vulnerable competitor websites.
I found that, after running searches on my five evaluation terms SpyFu creates and structures its key word results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 in Ahrefs. Rather than populating a table of associated keywords with Page Authority (PA) and Domain Authority (DA) metrics together with stats on cost per click (CPC) and key word difficulty, SpyFu brings a far more obvious correlation with how much cash a key word is worth. After hunting”digital marketing,” for example, another navigation bar appeared round the top of their results page further breaking down the search results. You can then drill down to key word summary, related key words, advertiser history, status background, traffic, key word group, and SERP analysis. That is just for one keyword question, revealing SpyFu will the most granular deep-dive research into keyword data of all the tools I analyzed.
Atop the primary results, SpyFu gave me not CPC for the Key word, however a daily and monthly cost breakdown as well as the number of unique advertisers had emerged on the keyword in the past year. I received exactly the same degree of price breakdown when I clicked on the Related Keywords tab, which also allowed me to narrow results employing a left-hand filter menu to a particular cost per day, daily investigation volume, difficulty score, and more.
At the bottom of the keyword results was that the SERP analysis. This broke down each URL in the search results page, though KWFinder and Moz Guru equally offer a much more comprehensive breakdown in this respect. SpyFu targets monthly cost, which might or might not be important to your business. Results such as the Advertiser History graph, a long list and complicated diagram of the ads appearing on that search page as time passes, was a bit too in the weeds for me as a novice SEO tool user. However, for advertisers and digital marketers, SpyFu can be a gold mine. Popular Keywords
With SpyFu Kombat you can look at overlapping and website keywords To get up to 3 websites. For your PPC version you may also find a graph which goes over a span of a couple years showing that the overall number of keywords being bid on by all 3 sites. You may also rollover the graph to find key words specific to only 2 of the websites if you are feeling the 3rd site might not be doing as good a job (or vice versa) as 2 of the other websites. It will also show you the PPC budgets of the sites in addition to the amount of organic keywords ranking in the top 50 results for keyword.
When you click it will show you that the Keywords in whatever bucket you click. You can see and download those key words for your use. As you can see I’m on the ads tab but the options are comparable when you click on the organic tab (on the top box, the natural one at the bottom shows you total organic key words ).
Switching between the organic tab along with the ppc tab (also as the Overall # of organic keywords + PPC advertisement budget must also give you an idea of which of the bigger sites are more to the PPC or SEO aspect of things that may be a fantastic barometer to check at if you happen to be concentrating on one place over the other.
SpyFu Classic is the”flagship” section so to speak. This is Where you enter one domain on the home page and are presented using a TON of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Ranking of Ads vs # of Clients
– Estimated Value of Organic Traffic (estimated traffic with a factor of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Estimates
– Subdomains (helpful for looking at the way the website might break out parts of the main domain, maybe a fantastic spot to look for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Ad History (links through to full Keyword Advertisement History tool)
– Total Paid Keywords
– Total Organic Keywords
– PPC Competitors (with a link to overlapping keywords)
– Organic Competitors (using a link to overlapping keywords)
The information here can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Daily, Total Advertisers. . .all with trend data
– Top Ten Domains Marketing on the Keyword, together with Domain Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy With a URL to Keyword Ad History
– Top Ten Organic Results with Title, Meta Description
– Associated Terms
– Related Concepts (according to semantic relationships)
– Categories Popular Keywords
Keyword Management and Reviews
Keyword direction is baked in to SpyFu throughout the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–there are options in the drop-down menus for SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups features in each tab are rather similar, populating a table with minimal search volume, CPC, problem score, and monthly price. These are SpyFu’s four chief metrics where keyword research is concerned. On the left of this table are the key words you have researched and booted yourself, or high keyword group tips from SpyFu. At the top right of the table you can then add chosen keywords to lists, or export your chosen key words within an Microsoft Excel file, CSV, or PDF. This fundamental keyword grouping functionality is similar to SEMrush$99.95 at SEMrush and executed better in Moz Pro and KWFinder.
Where SpyFu’s key word management abilities really stand Out are in its List Builder and Tracking tabs. This is also where SpyFu makes its profound connection between SEO and client relationship management (CRM). From the List Builder tab, there’s a Top Lists segment with concentrated lists of domain names and key words like”Assets Which Pay the Most On AdWords,” keywords with the maximum CPC. There is also a list of the most expensive keywords, which you can then filter by state, business, or a specific web-based technologies: Ad buying platform, internet affiliate marketing, email marketing, and online shopping cart are a few of the options.
Alongside Top Lists, there is a dedicated Company Leads tab. This acts exactly the exact same way as a search: You enter keywords and businesses, a place, and refine outcomes using filters like AdWords budget and SEO clicks. The research returns a list of URL leads with contact information that is available and that site’s monthly advertising budget that may then be exported into your CRM or lead management system. I’d love to see SpyFu proceed a step further with this and incorporate its own SEO lead lists directly using a stage like Salesforce$75.00 in salesforce.com, but this instrument is currently ahead of the curve. SEMrush includes a beta generation instrument, but that is the closest any additional optimization product that I tested comes to exactly what SpyFu offers.
But, SpyFu recently incorporated AdWords Templates as Portion of a Google AdWords campaign. The templates consist of prewritten ads for keyword groups in hundreds of businesses. The templates can be downloaded by users in the SpyFu website and upload to a AdWords account.
The system also includes SEO campaign management Using its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature inside the SEO platform for tackling integrated key word research and rank monitoring within a campaign. My SpyFu is just accessible paid plans (not the free trial), but it allows you to set up multiple projects tracking grouped key words plotted against SEO position, traffic value, ROI, and a number of other metrics. All you need to do is open the My SpyFu menu and then add a new job. It’s the best and only case in this roundup of built-in, SEO-focused PM.
There’s also the Tracking tab, which lets you take You ‘ve identified and start continuing tracking that reports back together with domain positions and keyword ranking changes. I was able to prepare custom SEO reports in a few straightforward steps: Enter a domain name choose whether or not to conduct a report on SpyFu’s suggested custom keywords or domain keywords. I entered my five habit key words in a field, picked up to five opponents’ URLs, and then was given the choice to run a one time report or a monthly report.
That Type of aggressive analysis is just another area in which SpyFu stands outside, as it also includes a tool called”Kombat” that’s offered in the SEO and PPC Research tabs. In Kombat, I typed in the domain of PCMag along with the instrument quickly built an interactive data visualization that showed where PCMag’s top keywords overlapped with our opponents. There is also what SpyFu calls for a”keyword universe,” list CPC, CTR, monthly price, and monthly clicks for core keywords and advocated keywords. This research breakdown is just another feature which helps ways to acquire an SEO edge. Popular Keywords
With the SEO performance of its product, SpyFu has introduced a study tool called Nacho Analytics, which provides access to the internet analytics of sites. Through this platform, you can view time-of-day traffic segments, and behavior that is on-page.
Keyword Advertisement History
Ad History will show you, via coded bars frequently the Keyword appeared in a domain’s PPC campaign along with any changes in the ad copy (all of which may be exported into excel). It reveals that a year’s worth of information and extends back to 2006 through the Bonus History Button.
So it’s fairly straightforward, which is exactly what I like about SpyFu Tools. No more over-reliance on”in-house metrics” it is only”here is the ad history of the keyword”, plain and simple. Normally, if you find a keyword being advertised on by a PPC advertiser that is good persistent then it’s possible to look to apply that advertisement copy technique to a niche market of that bigger keyword. If I were advertising for”hotels in Oklahoma” I might pay attention to what ad copy was successful, over time, for this main/core keyword”hotels”.
Domain Advertisement History
Except it reveals the, domain Ad History is similar to Keyword Ad History Keyword history of a domain.
This instrument is useful in Taking a Look at keywords that have been effective for Your competitors (or larger players on your niche) and which ones that they tried and abandoned (which could be ones that you avoid from the gate). All of this presumes the domain you are currently researching is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes word relationships, Publicly accessible keyword information, and PPC campaign information to come back a list of keywords associated with the keyword(s) (up to 10) you input. You could also filter by CPC, look volume, as you can see, and you might exclude key words.
For me, I prefer to use the Organic key words found and the PPC keywords In either SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when used as a research tool versus a keyword research tool. Popular Keywords
Pricing and Strategies
Since I mentioned, SpyFu’s Basic plan starts at $33 per Month when billed annually (or $39 per month ). Though, unlike other tools in this SEO tool review roundup, such as Moz Guru and KWFinder$12.00 in KWFinder, SpyFu does not cost by search success. All plans have an unlimited number of domain name, key word, keyword collection, backlink, and comparison search results combined with data export. The performance that you receive with SpyFu for the cost is a significant factor in the reason we gave it an Editors’ Choice, along with the boundless search volumes make the tool much more attractive for ad hoc research.
That is not to say SpyFu does not cap anything. The Basic Program gives you a capacity of 250 sales leads and domain contacts, along with 5,000 weekly tracked keyword rankings, together with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional plan (also $58 per month when billed annually) lumps leads and contacts to 500 and per week monitored keyword rankings to 15,000, together with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team program (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword rankings, and five user logins. SpyFu also comprises a 30-day money-back guarantee. Overall the company has actually slashed its pricing.
I find their tools useful for research. I don’t use Their own Keyword Smart Search much as described above but the amount of information which They give (in a straightforward fashion) in the price points they give is very A combination that is nice. SpyFu makes its way into my arsenal on just about Every project. Popular Keywords