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SpyFu is among the feature rich tools, but probably has the Attractive interface on the market. SpyFu offers SEO and PPC spy tool options along with their own keyword research tool. Ppc Check
Keyword Search and User Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is plenty SpyFu can perform throughout the spectrum of SEO tooling, but for this particular review we are focusing on its ad hoc lookup capabilities. When a business is seeking to identifying the best possible search engine results pages (SERP) to aim having an optimization plan, keyword-driven investigation is the legwork to get pages to rank higher. Keyword recommendations and direction capacities are built in during SpyFu, however I began from the Keyword Research tab.
When testing each tool, I used exactly the Exact Same set of five Key words to see results differed between each of my opponents. The five keywords I used were online shopping , electronic advertising, pcmag, IT consultant, and small business bookkeeping. I chose this combination to simulate real-world terms that businesses might search for (including publishers such as PCMag) and to find related search results and vulnerable competition sites.
After running searches I discovered that SpyFu creates and structures its key word results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 at Ahrefs. As opposed to populating a table of related keywords with Page Authority (PA) and Domain Authority (DA) metrics along with stats on price per click (CPC) and keyword difficulty, SpyFu brings a far more obvious correlation with how much money a key word could be worth. After searching”digital marketing,” for example, a separate navigation bar appeared across the top of the results page further breaking down the search results. You can then drill down to key word overview, related key words, advertiser background, ranking history, backlinks, keyword group, and SERP analysis. That’s only for a single keyword question, revealing how SpyFu does the most granular investigation into data of all the tools I tested.
Atop the results, SpyFu gave me not CPC for the Key word, however a daily and yearly cost breakdown as well as how many unique advertisers had emerged on the keyword in the past year. I got the same degree of price breakdown once I clicked on the Related Keywords tab, which also enabled me to narrow results using a left-hand filter menu to a particular cost per day, daily investigation volume, difficulty rating, and more.
At the bottom of the results was that the SERP analysis. This broke down each URL in the search results page, even however KWFinder and Moz Pro both provide a more detailed breakdown in this respect. SpyFu focuses on cost, which may or might not be significant to your small business. Results like the Advertiser History chart, a long list and complex diagram of the advertisements appearing on that search page as time passes, was a bit too from the weeds for me as a novice SEO tool user. But for advertisers and digital marketers, SpyFu can be a gold mine. Ppc Check
With SpyFu Kombat you can look at overlapping and website key words To get up to 3 sites. For the PPC version you can also see a graph which goes back over a span of a couple years demonstrating that the general number of key words being bid on by all 3 websites. You may also rollover the graph to see keywords specific to just two of the sites if you are feeling the 3rd site might not be doing as great a job (or vice versa) as two of those other sites. It is going to also show you that the PPC budgets of those sites as well as the amount of organic keywords ranking in the top 50 results for keyword.
When you click it will show you that the Key words in whatever bucket you click, to the right of this graph. It is possible to see and download those keywords for your use. As you can see I’m on the advertisements tab but the options are comparable once you click the organic tab (on the upper box, the organic one on the underside shows you complete organic key words ).
Switching between the natural tab and the ppc tab (also as the Total # of organic keywords + PPC ad budget must also give you a good idea of what of the bigger sites are more to the PPC or SEO aspect of things that may be a good barometer to check in if you happen to be focusing on one area over the other.
SpyFu Classic is the”flagship” segment in order to speak. This is Where you enter one domain name on the home page and also are presented with a slew of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Advertising vs # of Advertisers
– Estimated Value of Organic Traffic (estimated visitors with a factor of CPC factored in)
– Paid Traffic Compared with Organic Traffic Estimates
– Subdomains (helpful for looking at the way the site might break out parts of the principal domain, perhaps a fantastic place to search for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Ad History (links through to full Keyword Advertisement History instrument )
– Total Paid Keywords
– Total Organic Keywords
– PPC Competitors (with a URL to overlapping key words )
– Organic Competitors (with a link to overlapping key words )
The information here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Per Day, Total Advertisers. . .all with trend information
– Top Ten Domains Marketing on the Keyword, together with Domain Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy With a URL to Keyword Ad History
– Top Ten Organic Outcomes with Title, Meta Description
– Associated Terms
– Related Concepts (according to semantic relationships)
– Categories Ppc Check
Keyword Management and Reports
Keyword management is baked in to SpyFu throughout the platform. Within all its three major research tabs–SEO, PPC, and Keyword–there are options from the drop-down menus for both SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups attributes in each tab are fairly similar, populating a table with minimal search volume, CPC, problem score, and monthly price. All these are SpyFu’s four chief metrics where key word research is worried. On the left of this desk are the keyword you have researched and grouped yourself, or high keyword group suggestions from SpyFu. At the top right of the table you can then add selected keywords for lists, or export your selected keyword as an Microsoft Excel file, CSV, or PDF. This fundamental keyword category performance is much like SEMrush$99.95 at SEMrush and implemented better in Moz Professional and KWFinder.
Where SpyFu’s keyword management abilities really stand Out are in its List Builder and Tracking tabs. This is also where SpyFu makes its profound link between SEO and customer relationship management (CRM). In the List Builder tab, there is a Best Lists section with concentrated lists of domain names and key words like”Assets Which Spend the maximum On AdWords,” keywords with the maximum CPC. There is also a list of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technology: Ad buying platform, internet affiliate marketing, email advertising, and online shopping cart are a few of the options.
Next to Leading Lists, there’s a dedicated Company Leads tab. This essentially acts the exact same way as a search: You enter businesses and key words, a location, and refine results using filters such as AdWords budget and SEO clicks. The research then returns a list of leads with that site advertising budget and contact information that can subsequently be exported to your CRM or direct management system. I’d like to view SpyFu go a step further with this and integrate its own SEO lead lists straight using a platform such as Salesforce$75.00 at salesforce.com, but the tool is already ahead of the curve. SEMrush has a beta lead generation tool, but that is the closest any other optimization product I tested comes to what SpyFu offers.
But, SpyFu recently incorporated AdWords Templates as Part of a Google AdWords campaign. The templates include prewritten advertisements for groups in hundreds of businesses. Users may download the templates from the SpyFu website and upload to a AdWords account.
The platform also includes SEO campaign management Using its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature inside the SEO platform for tackling integrated keyword study and rank tracking within a campaign. My SpyFu is only accessible paid plans (not the free trial), but it lets you set up multiple jobs tracking grouped keywords plotted against SEO position, traffic worth, ROI, and numerous other metrics. All you have to do is open the My SpyFu menu and add a new project. It’s the greatest and only case in this roundup of built-in, SEO-focused PM.
There is also the Tracking tab, which lets you choose You ‘ve identified and start continuing tracking that keyword position changes and reports back with domain rankings. Utilizing the webpage, I was also able to prepare custom SEO reports in a few simple steps: Enter a domain name and choose whether or not to conduct a document on SpyFu’s suggested domain keywords or custom keywords. I entered my five habit keywords in a field, chose up to five opponents’ URLs, then was given the choice to run either a one time report or a monthly report.
This Type of analysis is another area where SpyFu stands outside, since it also includes a tool called”Kombat” that is offered in the SEO and PPC Research tabs. In the domain of PCMag, I typed in Kombat along with the instrument immediately built an interactive data visualization which showed where the top keywords of PCMag overlapped with our competitors. There is also what SpyFu calls for a”key word universe,” listing CPC, CTR, monthly cost, and monthly clicks for core keywords and recommended keywords. This study breakdown is just another feature which will help unearth ways for you to gain an SEO advantage on your competitors. Ppc Check
With the SEO functionality of its product, SpyFu has introduced a study tool named Nacho Analytics, which offers access to the web analytics of different websites. Through this platform, you can view time-of-day traffic sections, and behavior that is on-page.
Keyword Advertisement History
Keyword Ad History will show you, via coded bars, how frequently the Key words appeared in a domain PPC campaign alongside any changes in the advertisement copy (all of which may be exported to excel). It goes back to 2006 through the Bonus History Button and shows a year’s worth of data.
So it is pretty straightforward, which is what I enjoy about SpyFu Tools. No more over-reliance on”in-house metrics” it is just”here is the advertisement history of the key word”, plain and simple. Typically, if you find a key word being promoted on by a PPC advertiser that is good persistent you can look to employ that advertisement copy technique to a niche market of the keyword that is larger. If I had been advertisements for”resorts in Oklahoma” I would listen to what ad copy has been successful, as time passes, for this main/core keyword”resorts”.
Domain Advertisement History
Domain Ad History is similar to Keyword Ad History except it reveals the Key word history of a domainname.
This tool is useful in Taking a Look Your competitors (or bigger players in your niche) and which ones they tried and left (which could be ones for you to avoid out of the gate). All of this presumes the domain you’re exploring is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes semantic term relationships, Publicly accessible keyword information, and PPC campaign information to come back a list of keywords related to the keyword(s) (up to 10) you enter. You can filter by CPC, search volume, as you can see, and you can also exclude keywords.
For me personally, I would rather use the Organic key words found and the PPC keywords In SpyFu Classic or SpyFu Kombat. I love to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Primarily, I feel SpyFu is at its best when employed as a competitive search instrument versus a keyword research tool. Ppc Check
Pricing and Plans
Since I just mentioned, SpyFu’s Fundamental plan begins at $33 each Month when billed yearly (or $39 per month ). Though, unlike other tools within this SEO tool inspection roundup, such as Moz Pro and KWFinder$12.00 at KWFinder, SpyFu does not cost by search results. All programs have an unlimited number of backlink name, keyword, keyword group, domain name, and comparison search results combined with data export. The performance you get with SpyFu for the price is an important factor in the reason we gave it an Editors’ Choice, and the search volumes make the tool much more appealing for ad hoc study that is keyword.
That’s not to say SpyFu doesn’t cap anything. The Basic Plan gives you a potential of 250 sales leads and domain name contacts, and 5,000 weekly monitored keyword rankings, together with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert program (also $58 per month when billed annually) lumps contacts and leads to 500 and weekly tracked keyword positions to 15,000, along with custom-branded reports and access to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team plan (billed yearly, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword rankings, and five user logins. SpyFu also includes a 30-day money-back warranty. The company has really slashed on its pricing because our original inspection, which makes it even more attractive to SMBs.
I find that their tools pretty helpful for search. I do not use Their own Keyword Smart Search that They give (in a straightforward fashion) at the price points they provide is quite A combination that is wonderful. SpyFu makes its way into my arsenal on just about Each project. Ppc Check