Background Ppc Keyword Research Tool
SpyFu is one of the more feature rich tools, but has the Least attractive interface on the market. SpyFu offers SEO and PPC spy tool options . Ppc Keyword Research Tool
Keyword User and Search Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SpyFu can do across the spectrum of SEO tooling, but for this particular review we’re focusing primarily on its ad hoc keyword research capabilities. When a company is looking to identifying the best possible search engine results pages (SERP) to aim having an optimization strategy, keyword-driven analysis is the legwork to get pages to rank higher. Keyword recommendations and direction capacities are built in throughout SpyFu, but I started in the Keyword Research tab.
When testing each tool, I used the same set of five Keywords to see how outcomes differed between every one of my competitors. The five keywords that I used were internet shopping marketing, pcmag, IT consultant, and small business accounting. I chose this mixture to simulate real world terms that companies might hunt for (including publishers like PCMag) as well as to discover related search results and vulnerable competition websites.
After conducting searches I found that SpyFu creates and structures its key word benefits and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 at Ahrefs. Rather than populating a table of related keywords with Page Authority (PA) and Domain Authority (DA) metrics along with stats on cost per click (CPC) and key word difficulty, SpyFu brings a far more obvious correlation with exactly how much cash a key word is worth. After searching”digital advertising,” for example, another navigation bar appeared across the top of the results page further breaking down the search results. You can then drill down to keyword summary, related key words, advertiser history, status background, traffic, key word group, and SERP analysis. That’s only for a single keyword question, revealing SpyFu will arguably the most granular deep-dive research into key word data of all the tools I tested.
Atop the main results, SpyFu gave me not CPC for the Keyword, however a daily and monthly cost breakdown as well as how many unique advertisers had appeared on the keyword in the last year. I got exactly the same degree of price breakdown when I clicked on the Associated Keyword, which also enabled me to narrow results using a left-hand filter menu to a particular price per day, daily investigation volume, difficulty rating, and more.
At the bottom of the keyword results was that the SERP analysis. This broke down every URL from the search results page, though KWFinder and Moz Guru both offer a more detailed breakdown in this respect. SpyFu focuses. Results such as the Advertiser History chart, a long list and complex diagram of the ads appearing on this search page over time, was somewhat too in the weeds for me as a novice SEO instrument user. However, for digital marketers and advertisers, SpyFu can be a gold mine. Ppc Keyword Research Tool
With SpyFu Kombat you can look at overlapping and website Certain key words For up to 3 sites. For your PPC version you may also see a chart which goes over a span of a couple years showing that the overall amount of keywords being bid on by all 3 sites. You may also rollover the chart to see key words specific to only 2 of those websites if you feel the 3rd site might not be doing as good a job (or vice versa) as 2 of the other websites. It is going to also show you the PPC budgets of the sites in addition to the number of organic keywords rank in the top 50 results for keyword.
When you click it will show you the Keywords in whatever bucket you click, to the right of this chart. You can see and download those keywords for your use. As you can see I’m on the ads tab but the options are similar when you click on the natural tab (on the upper box, the natural one at the bottom shows you complete organic keywords).
Switching between the organic tab and the ppc tab (as well as the Overall # of organic keywords + PPC advertisement budget should also give you an idea of which of the bigger sites are more to the PPC or SEO aspect of things which can be a good barometer to look at if you happen to be focusing on a single area over the other.
SpyFu Classic is the”flagship” section in order to speak. This is Where you input one domain name on the home page and also are presented using a slew of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Ranking of Advertising vs # of Clients
– Estimated Value of Organic Traffic (estimated visitors using a factor of CPC factored in)
– Paid Traffic Compared with Organic Traffic Estimates
– Subdomains (useful for looking at the way the website might split parts of the principal domain, perhaps a fantastic place to look for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Advertisement History (links through to complete Keyword Advertisement History instrument )
– Total Paid Keywords
– Total Organic Keywords
– PPC Competitors (using a URL to overlapping key words )
– Organic Competitors (with a URL to overlapping keywords)
The information can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Daily, Complete Advertisers. . .all with trend information
– Top Ten Domains Advertising on the Keyword, with Domain Name Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a Link to Keyword Ad History
– Top Ten Organic Results with Title, Meta Description
– Associated Terms
– Associated Concepts (according to semantic relationships)
– Categories Ppc Keyword Research Tool
Keyword Management and Reviews
Keyword direction is baked in to SpyFu through the platform. Within all its three main research tabs–SEO, PPC, and Keyword–you will find choices from the drop-down menus for both SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups attributes in each tab are rather similar, populating a table using monthly search volume, CPC, problem rating, and monthly price. All these are SpyFu’s four main metrics where keyword research is concerned. On the left of this desk are the key words you’ve researched and booted yourself, or top keyword class suggestions from SpyFu. On the top right of this desk you can subsequently add chosen key words to lists, or export your selected key words within an Microsoft Excel file, CSV, or PDF. This fundamental keyword grouping functionality is much like SEMrush$99.95 at SEMrush and implemented better in Moz Professional and KWFinder.
Where SpyFu’s keyword management abilities really stand Out are in its List Builder and Tracking tabs. This is also where SpyFu creates its profound connection between SEO and customer relationship management (CRM). From the List Builder tab, there is a Best Lists section with targeted lists of domains and key words like”Domains That Pay the maximum On AdWords,” keywords with the maximum CPC. There’s also a list of the most expensive keywords, which you can then filter by state, business, or a particular web-based technology: Ad buying platform, affiliate marketing, email advertising, and online shopping cart are a few of the options.
Alongside Leading Lists, there is a dedicated Company Leads tab. This acts the same way You enter keywords and businesses, a place, and refine results using filters like AdWords budget and SEO clicks. The research then returns a list of URL leads with contact information that is available and that site’s monthly ad budget that can be exported to your CRM or lead management system. I’d love to view SpyFu proceed a step farther with this and incorporate its own SEO lead lists directly with a platform like Salesforce$75.00 at salesforce.com, but this tool is currently ahead of the curve. SEMrush has a beta lead generation instrument, but that is the closest comes to exactly what SpyFu offers.
However, SpyFu recently included AdWords Templates as Part of a Google AdWords campaign. The templates consist of prewritten ads for groups . The templates can be downloaded by users in the SpyFu site and upload into an AdWords account.
The system also includes SEO campaign direction With its My SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature inside the SEO platform for overseeing integrated key word study and rank tracking in a campaign. My SpyFu is just accessible paid plans (not the free trial), but it allows you to set up multiple projects tracking grouped keywords plotted against SEO position, traffic value, ROI, and a number of different metrics. All you have to do is open the My SpyFu menu and add a new project. It’s the only and greatest case in this roundup of SEO-focused PM.
There is also the Tracking tab, which lets you take Keywords youbegin monitoring that reports back with weekly domain positions and keyword position changes and’ve identified. Using the tab, I was able to prepare custom SEO reports in a few simple measures: Enter a domain name then choose if to conduct a document on SpyFu’s suggested domain keywords or custom keywords. I entered my five habit keywords in a field, chose up to five opponents’ URLs, and then was given the option to run a one-off report or a report.
This Type of analysis is just another area in which SpyFu stands out, since it also has a tool called”Kombat” that is available in the SEO and PPC Research tabs. In Kombat, I typed in PCMag’s domain along with the instrument quickly built an interactive information visualization which showed where the top key words of PCMag overlapped with our competitors. There’s also what SpyFu calls a”keyword world,” list CPC, CTR, monthly price, and monthly clicks for core keywords and advocated keywords. This research breakdown is another feature which helps ways for you to gain an SEO edge. Ppc Keyword Research Tool
Together with the SEO functionality of its Solution, SpyFu has introduced a research tool called Nacho Analytics, which offers access to the internet analytics of other sites. Through this platform, you can view time-of-day traffic, segments, and on-page behavior.
Keyword Ad History
Ad Background will show you, through colour bars, how frequently the Keyword appeared in a domain’s PPC campaign alongside any changes in the ad copy (all of which may be exported to excel). It goes back to 2006 through the Bonus History Button and reveals a year’s worth of data.
So it is pretty straightforward, and that’s exactly what I enjoy about SpyFu Tools. No more over-reliance on”in-house metrics” it’s just”here’s the ad history of the keyword”, plain and simple. Normally, if you see a key word being advertised on by a good PPC advertiser consistent you can look to employ that advertisement copy technique to a market of that keyword that is bigger. If I were advertising for”resorts in Oklahoma” I would listen to what ad copy has been successful, over time, for this main/core key word”hotels”.
Domain Ad History
Domain Ad History Is like Keyword Ad History except it reveals the Keyword history of a domain.
This tool is useful in Taking a Look Your competitors (or larger players in your market ) and which ones they tried and abandoned (which may be ones for you to avoid from the gate). All of this presumes the domain you’re researching is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu utilizes term connections, Publicly accessible keyword data, and PPC campaign data to come back a list of keywords related to the keyword(s) (up to 10) you enter. As you can see, you can filter from CPC, search volume, and you can exclude keywords.
For me, I prefer to use the PPC keywords and the Organic keywords found In either SpyFu Classic or SpyFu Kombat. I love to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when used as a competitive research tool versus a search tool. Ppc Keyword Research Tool
Pricing and Strategies
As I just said, SpyFu’s Fundamental plan starts at $33 per Month when billed annually (roughly $39 month-to-month). Though, unlike other tools in this SEO tool review roundup, such as Moz Guru and KWFinder$12.00 in KWFinder, SpyFu does not price by search results. All plans have an unlimited number of domain name, key word, keyword group, backlink, and comparison search results along with boundless data export. The performance you receive with SpyFu for the price is a significant factor in the reason we gave it an Editors’ Choice, along with the search volumes make the instrument even more attractive for ad hoc keyword research.
That’s not to say SpyFu doesn’t cap anything. The Basic Plan gives you a capacity of 250 sales leads and domain name contacts, and 5,000 weekly tracked keyword rankings, together with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert program (also $58 per month when billed yearly ) lumps contacts and leads to 500 and per week tracked keyword positions to 15,000, together with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team program (billed yearly, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword positions, and five user logins. SpyFu also includes a 30-day money-back warranty. The firm has really slashed on its pricing.
I find that their tools pretty useful for research. I do not use Their own Keyword Smart Search which They provide (in a straightforward fashion) at the price points they give is very A combination that is wonderful. SpyFu makes its way into my toolbox on just about Every undertaking. Ppc Keyword Research Tool