Introduction Ppc Spy
SpyFu is among the feature rich tools, but likely has the Least appealing interface on the market. SpyFu offers SEO and PPC spy application choices . Ppc Spy
Keyword User and Search Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s plenty SpyFu can do throughout the spectrum of SEO tooling, but with this particular review we are focusing mostly on its own ad hoc lookup capacities. When a company is seeking to identifying the best possible search engine results pages (SERP) to aim having an optimization plan, keyword-driven analysis is the legwork to get pages to rank higher. Recommendations and direction capabilities are built in throughout SpyFu, however I started from the Keyword Research tab.
When testing each instrument, I used the Exact Same set of five Keywords to observe results differed between each of my competitors. The five keywords I used were digital advertising pcmag, online shopping, IT consultant, and small business accounting. I chose this mixture to simulate real world terms that companies might hunt for (including publishers such as PCMag) and to find related search results and vulnerable competitor sites.
After running searches I found that SpyFu produces and structures its keyword benefits and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 at Ahrefs. As opposed to populating a table of related keywords with Page Authority (PA) and Domain Authority (DA) metrics together with stats on price per click (CPC) and keyword difficulty, SpyFu brings a far more apparent correlation with exactly how much cash a keyword is worth. After searching”digital marketing,” for example, a separate navigation bar appeared across the top of the results page further breaking down the search results. You can then drill down into keyword summary, related key words, advertiser background, ranking history, traffic, key word grouping, and SERP analysis. That is just for one keyword showing SpyFu will arguably the most granular deep-dive research into key word data of the tools I analyzed.
Atop the primary results, SpyFu gave me not only CPC for the Keyword, but a daily and monthly cost breakdown in addition to the number of unique advertisers had emerged on the key word in the past year. I received the exact same degree of cost breakdown when I clicked on the Associated Keywords tab, which also enabled me to narrow results employing a left-hand filter menu to a specific price every day, daily investigation volume, difficulty rating, and much more.
At the bottom of the keyword results was that the SERP analysis. This broke down each URL in the search results page, even however KWFinder and Moz Guru both offer a much more detailed breakdown in this regard. SpyFu focuses. Results such as the Advertiser History chart, a lengthy list and complicated diagram of the advertisements appearing on this search page over time, was somewhat too from the weeds for me as a novice SEO tool user. But for advertisers and marketers, SpyFu is a gold mine. Ppc Spy
With SpyFu Kombat you can look at overlapping and website specific key words To get up to 3 websites. For the PPC version you can also see a graph which goes over a span of a couple years demonstrating that the overall number of key words being bid on by all 3 sites. You may also rollover the graph to see key words specific to only 2 of the websites if you are feeling the 3rd website may not be doing as good a job (or vice versa) as two of those other websites. It will also show you the PPC budgets of the sites in addition to the amount of organic keywords ranking in the top 50 results for keyword.
When you click on an area of the circle graph it will show you that the Key words in whatever bucket you click. You can view and download those key words for your own use. As you can see I’m on the ads tab however, the choices are comparable once you click on the organic tab (on the top box, the organic one on the bottom shows you total organic key words ).
Switching between the organic tab and the ppc tab (also as the Overall # of organic search phrases + PPC ad budget should also give you a good idea of what of the larger sites are more into the PPC or SEO side of things which can be a fantastic barometer to check at if you chance to be focusing on a single area on the other hand.
SpyFu Classic is the”flagship” section in order to speak. This is Where you enter one domain on the home page and also are presented using a TON of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Ranking of Ads vs # of Advertisers
– Estimated Value of Organic Traffic (estimated visitors using a factor of CPC factored in)
– Paid Traffic Compared with Organic Traffic Quotes
– Subdomains (useful for looking at the way the website might split parts of the main domain, perhaps a fantastic spot to look for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Ad History (links through to full Keyword Advertisement History tool)
– Complete Paid Keywords
– Total Organic Keywords
– PPC Competitors (with a link to overlapping key words )
– Organic Competitors (with a URL to overlapping key words )
The information can be useful, as you can see the:
– Estimated PPC, Clicks, Price Per Day, Total Advertisers. . .all with trend data
– Top Ten Domains Marketing on the Keyword, together with Domain Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy With a Link to Keyword Ad History
– Top Ten Organic Results with Title, Meta Description
– Associated Terms
– Associated Concepts (according to semantic relationships)
– Categories Ppc Spy
Keyword Management and Reports
Keyword direction is baked into SpyFu through the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–there are options from the drop-down menus for both SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups attributes in each tab are rather similar, populating a table with minimal search volume, CPC, difficulty score, and monthly price. All these are SpyFu’s four main metrics where keyword research is worried. On the left of the table are the keyword you’ve researched and grouped yourself, or top keyword group suggestions from SpyFu. On the top right of this table you can subsequently add chosen keywords for lists, or export your selected key words as an Microsoft Excel file, CSV, or PDF. This basic keyword grouping functionality is similar to SEMrush$99.95 at SEMrush and executed better in Moz Pro and KWFinder.
Where SpyFu’s keyword management abilities really stand Out are in its List Builder and Tracking tabs. Additionally, this is where SpyFu creates its profound link between SEO and customer relationship management (CRM). In the List Builder tab, there’s a Top Lists segment with concentrated lists of domains and keywords like”Domains That Pay the Most On AdWords,” keywords with the maximum CPC. There is also a list of the most expensive keywords, which you can then filter by state, business, or a particular web-based technology: Ad buying platform, internet affiliate marketing, email advertising, and online shopping cart are a few of the choices.
Alongside Top Lists, there’s a dedicated Company Leads tab. This basically acts exactly the exact same manner You enter a place, businesses and key words, and refine outcomes using filters like AdWords budget and SEO clicks. The search returns a list of URL leads with this website’s monthly advertising budget and contact information that may be exported to lead management system or your CRM. I’d love to see SpyFu go a step farther with this and incorporate its SEO lead lists straight with a platform such as Salesforce$75.00 at salesforce.com, but the tool is already ahead of the curve. SEMrush includes a lead generation instrument, but that’s the closest comes to exactly what SpyFu offers.
But, SpyFu incorporated AdWords Templates as Part of a Google AdWords campaign. The templates consist of prewritten advertisements for keyword groups in hundreds of businesses. The templates can be downloaded by users from the SpyFu site and then upload to an AdWords account.
The platform also includes SEO campaign direction Using its SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature inside the SEO platform for overseeing integrated key word study and rank monitoring in a campaign. My SpyFu is only available in paid plans (not the free trial), but it lets you install multiple projects tracking grouped keywords plotted against SEO position, traffic worth, ROI, and numerous other metrics. All you have to do is open the My SpyFu menu and then include a new job. It’s the only and best example in this roundup of built-in, SEO-focused PM.
There is also the Tracking tab, which lets you take You ‘ve identified and begin ongoing tracking that keyword ranking changes and reports back together with domain positions. Using the webpage, I was able to set up custom SEO reports in a few simple measures: Enter a domain name then choose if to run a report on SpyFu’s suggested domain keywords or custom key words. I entered my five custom key words in a field, picked up to five competitors’ URLs, and then was given the option to run a report or a recurring monthly report.
That sort of analysis is just another area where SpyFu stands out, since it also includes a tool called”Kombat” that’s available in the SEO and PPC Research tabs. In PCMag’s domain, I typed in Kombat and the tool immediately built an interactive data visualization that showed where PCMag’s top key words overlapped with our competitors. There is also what SpyFu calls a”keyword world,” list CPC, CTR, monthly price, and monthly clicks to get core keywords and recommended keywords. This study breakdown is another feature which will help unearth ways to gain an SEO advantage on your competitors. Ppc Spy
With the SEO functionality of its Solution, SpyFu has introduced a research tool called Nacho Analytics, which offers access to the internet analytics of websites. Through this platform, you can see time-of-day traffic, segments, and on-page behavior.
Keyword Ad History
You will be shown by Advertisement History, via colour bars frequently the Key words appeared in a domain PPC campaign alongside any modifications in the ad copy (all of which may be exported into excel). It extends back to 2006 via the Bonus History Button and reveals a year’s worth of data.
So it’s fairly straightforward, which is what I like about SpyFu Tools. No over-reliance on”in-house metrics” it’s just”here is the ad history of this keyword”, plain and simple. Typically, if you find a keyword being promoted on by a PPC advertiser that is good persistent then it’s possible to look to employ that ad copy technique to some niche market of that keyword. If I had been advertisements for”hotels in Oklahoma” I would pay attention to what ad copy was successful, as time passes, for this main/core key word”resorts”.
Domain Ad History
Except it reveals the domain Ad History is similar to Keyword Advertisement History Key word history of a domain.
This tool is useful in Taking a Look Your competitors (or larger players in your market ) and which ones that they attempted and left (which may be ones that you avoid out of the gate). All of this assumes the domain you are exploring is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes semantic term relationships, Publicly accessible keyword data, and PPC campaign information to come back a list of keywords associated with the keyword(s) (up to 10) you enter. You can also filter look volume, by CPC as you can see, and you can exclude key words.
For me, I prefer to use the PPC keywords as well as the Organic keywords found In SpyFu Classic or SpyFu Kombat. I love to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Mostly, I feel SpyFu is at its best when used as a competitive research tool versus a research tool. Ppc Spy
Pricing and Plans
Since I said, SpyFu’s Fundamental plan starts at $33 each Month when billed annually (or $39 per month ). Though, contrary to other tools within this SEO tool review roundup, for example Moz Pro and KWFinder$12.00 at KWFinder, SpyFu does not cost by search success. All programs come with an unlimited number of keyword, keyword group domain, backlink, and comparison search results along with boundless data export. The performance that you receive with SpyFu for the price is a significant factor in the reason we gave it an Editors’ Choice, along with the search volumes make the instrument even more attractive for ad hoc study that is keyword.
That’s not to say SpyFu doesn’t cap anything. The Fundamental Plan provides you a potential of 250 sales leads and domain name contacts, along with 5,000 weekly tracked keyword positions, together with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional plan (also $58 per month when billed annually) lumps leads and contacts to 500 and per week monitored keyword positions to 15,000, along with custom-branded reports and access to SpyFu’s application programming interface (API).
Finally, SpyFu has added a $199 per month Team plan (billed annually, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword positions, and five user logins. SpyFu also comprises a 30-day money-back guarantee. The firm has slashed its pricing.
I find their tools pretty useful for research that is competitive. I do not use Their Keyword Smart Search that They give (in a straightforward fashion) in the price points that they give is quite A combination that is nice. SpyFu makes its way into my arsenal on just about Every undertaking. Ppc Spy