Intro Pro Tools Competitor
SpyFu is among the more feature rich tools, but likely has the Least attractive interface on the market. SpyFu provides SEO and PPC spy application choices alongside their own research tool. Pro Tools Competitor
Keyword Search and User Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s plenty SpyFu can do across the spectrum of SEO tooling, but with this particular review we’re focusing on its own ad hoc keyword research capabilities. When a business is looking to identifying the best possible search engine results pages (SERP) to aim with an optimization plan, keyword-driven analysis is the legwork to get pages to rank higher. Management capacities and keyword recommendations are built in throughout SpyFu, however I started in the Keyword Research tab.
When I used the same set of five Key words to see how results differed between every one of my competitors. Were internet shopping , electronic marketing, pcmag, IT consultant, and small business accounting. I chose this mixture to simulate real-world terms that businesses might hunt for (including publishers such as PCMag) as well as to discover related search results and vulnerable competitor websites.
I discovered that, after running searches on my five evaluation terms SpyFu produces and structures its key word benefits and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 in Ahrefs. Rather than populating a table of associated key words with Page Authority (PA) and Domain Authority (DA) metrics together with stats on price per click (CPC) and key word difficulty, SpyFu draws a far more obvious correlation with how much cash a keyword could be worth. After hunting”digital marketing,” for instance, a separate navigation bar appeared round the top of their results page further breaking down the search results. You can then drill down to keyword overview, related key words, advertiser background, status background, backlinks, keyword group, and SERP analysis. That is just for one keyword showing how SpyFu does arguably the most granular investigation into keyword data of the tools I analyzed.
Atop the results, SpyFu gave me not CPC for the Keyword, however a daily and monthly cost breakdown as well as the number of unique advertisers had emerged on the keyword in the past year. I received exactly the exact same level of cost breakdown when I clicked on the Related Keyword, which also allowed me to narrow results using a left-hand filter menu to a specific cost every day, daily search volume, difficulty rating, and more.
In the bottom of the results was the SERP analysis. This broke down every URL from the search results page, however KWFinder and Moz Pro equally provide a more detailed breakdown in this respect. SpyFu focuses. Results like the Advertiser History chart, a lengthy list and complex diagram of the ads appearing on this search page over time, was a bit too in the weeds for me as a newcomer SEO instrument user. However, for digital marketers and advertisers, SpyFu can be a gold mine. Pro Tools Competitor
With SpyFu Kombat you can look at overlapping and website key words For up to 3 sites. For your PPC version you can also see a chart which goes back over a period of a few years demonstrating the general number of key words being bid on by all three websites. You may also rollover the graph to see key words specific to only two of the websites if you are feeling the 3rd site might not be doing as great a job (or vice versa) as 2 of those other sites. It will also show you the PPC budgets of the websites in addition to the amount of organic keywords ranking in the top 50 results for keyword.
When you click it will show you that the Keywords in whatever bucket you click, to the right of the graph. It is possible to see and download those keywords for your use. As you can see I’m on the ads tab but the choices are comparable once you click the organic tab (on the upper box, the organic one at the underside shows you total organic keywords).
Switching between the natural tab along with the ppc tab (as well as the Overall # of organic keywords + PPC advertisement budget should also give you a good idea of which of the bigger sites are more into the PPC or SEO side of things that may be a good barometer to look in if you chance to be focusing on a single place on the other hand.
SpyFu Classic is the”flagship” section in order to speak. This is Where you enter one domain on the home page and are presented with a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Advertising vs # of Advertisers
– Estimated Value of Organic Traffic (estimated visitors using a factor of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Estimates
– Subdomains (useful for looking at the way the site might break out parts of the main domain, perhaps a fantastic spot to search for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Ad Background (links through to full Keyword Ad History instrument )
– Complete Paid Keywords
– Total Organic Keywords
– PPC Competitors (using a link to overlapping keywords)
– Organic Competitors (using a URL to overlapping keywords)
The information can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Total Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, with Domain Name Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy With a URL to Keyword Advertisement History
– Top Ten Organic Results with Title, Meta Description
– Related Terms
– Related Concepts (based on semantic relationships)
– Categories Pro Tools Competitor
Keyword Management and Reports
Keyword management is baked in to SpyFu through the platform. Within all its three major research tabs–SEO, PPC, and Keyword–you will find options in the drop-down menus for SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups attributes in each tab are fairly similar, populating a table with monthly search volume, CPC, difficulty rating, and monthly price. These are SpyFu’s four main metrics where keyword research is concerned. On the left of this desk are either the key words you have researched and grouped yourself, or high keyword class suggestions from SpyFu. At the top right of this desk you can subsequently add selected keywords for lists, or export your selected keyword as an Microsoft Excel file, CSV, or PDF. This fundamental keyword grouping functionality is similar to SEMrush$99.95 at SEMrush and executed better in Moz Pro and KWFinder.
Where SpyFu’s key word management abilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu creates its profound connection between SEO and client relationship management (CRM). From the List Builder tab, there is a Best Lists section with targeted lists of domain names and keywords like”Assets Which Pay the maximum On AdWords,” keywords with the highest CPC. There’s also a listing of the most expensive keywords, which you can then filter by state, industry, or a specific web-based technology: Ad buying platform, affiliate marketing, email marketing, and internet shopping cart are some of the options.
Alongside Top Lists, there’s a dedicated Business Leads tab. This acts the same way You enter keywords and industries, a place, and refine results using filters such as AdWords budget and SEO clicks. The research returns a list of URL leads with that site advertising budget and contact information that is accessible that may be exported to your CRM or direct management system. I’d like to see SpyFu proceed a step further with this and incorporate its own SEO lead lists directly with a stage like Salesforce$75.00 at salesforce.com, but the instrument is currently ahead of the curve. SEMrush includes a beta lead generation instrument, but that’s the closest any optimization merchandise that I tested comes to exactly what SpyFu offers.
However, SpyFu recently included AdWords Templates as Portion of a Google AdWords campaign. The templates consist of prewritten advertisements for groups that are keyword in countless businesses. The templates can be downloaded by users from the SpyFu site and then upload to a AdWords account.
The system also includes SEO campaign management Using its SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature inside the SEO platform for overseeing integrated key word research and rank monitoring in a campaign. My SpyFu is only accessible paid plans (not the free trial), but it allows you to set up multiple jobs tracking grouped keywords plotted against SEO position, traffic worth, ROI, and a number of other metrics. All you have to do is open the My SpyFu menu and add a new project. It is the best and only case in this roundup of SEO-focused PM.
There is also You begin continuing monitoring that reports back together with domain positions and keyword ranking changes and’ve identified. Using the tab, I was also able to prepare custom SEO reports in a few straightforward measures: Enter a domain name then choose if to conduct a document on SpyFu’s suggested custom key words or domain key words. I entered my five custom key words in a field, chose up to five competitors’ URLs, then was given the choice to run a report or a report.
This sort of aggressive analysis is another area in which SpyFu stands outside, as it also includes a tool called”Kombat” that is offered in the SEO and PPC Research tabs. In PCMag’s domain, I typed in Kombat and the tool built an interactive information visualization which revealed where the top key words of PCMag overlapped with our competitors. There is also what SpyFu calls for a”keyword universe,” listing CPC, CTR, monthly price, and monthly clicks to get core keywords and advocated keywords. This research breakdown is just another feature which will help ways for you to acquire an SEO edge on the competition. Pro Tools Competitor
Together with the SEO functionality of its product, SpyFu has introduced a research tool named Nacho Analytics, which offers access to the web analytics of sites. Through this stage, you can view on-page behavior , time-of-day traffic, and sections.
Keyword Ad History
Keyword Advertisement Background will show you, via coded bars often the Key words appeared in a domain’s PPC campaign along with any modifications in the advertisement copy (all of which can be exported into excel). It reveals that a year’s worth of data up front and goes back to 2006 via the Bonus History Button.
So it is pretty straightforward, and that’s exactly what I enjoy about SpyFu Tools. No more over-reliance on”in-house metrics” it’s only”here is the advertisement history of the key word”, plain and simple. If you find a keyword being advertised on by a good PPC advertiser persistent then it’s possible to look to employ that advertisement copy technique to a market of the larger keyword. If I were advertisements for”resorts in Oklahoma” I might listen to that which ad copy has been successful, as time passes, for that main/core keyword”resorts”.
Domain Ad History
Domain Ad History Is like Keyword Advertisement History except it reveals the Key word history of a domainname.
This instrument is useful in looking Your competitors (or larger players on your niche) and which ones they tried and left (which could be ones for you to avoid from the gate). All of this assumes the domain you’re researching is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu uses term relationships, Publicly available keyword data, and PPC campaign information to come back a list of keywords associated with the keyword(s) (up to 10) you input. You can also filter search volume, from CPC as you can see, and you might exclude key words.
For me personally, I prefer to use the PPC keywords and the Organic key words found In SpyFu Classic or SpyFu Kombat. I love to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when employed as a competitive search tool versus a search tool. Pro Tools Competitor
Pricing and Plans
Since I said, SpyFu’s Basic plan starts at $33 each Month when billed annually (roughly $39 per month ). Though, unlike other tools in this SEO tool review roundup, for example Moz Guru and KWFinder$12.00 in KWFinder, SpyFu doesn’t price by search success. All plans have an unlimited number of key word group name, domain, backlink, and comparison search results combined with data export. The functionality that you get with SpyFu for the cost is an important element in why we gave it an Editors’ Choice, and the unlimited search volumes make the instrument even more attractive for ad hoc research that is keyword.
That is not to mention SpyFu doesn’t cap anything. The Fundamental Program provides you a capacity of 250 sales leads and domain name contacts, along with 5,000 weekly tracked keyword positions, along with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional program (also $58 per month when billed yearly ) lumps contacts and leads to 500 and per week tracked keyword positions to 15,000, together with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Finally, SpyFu has added a $199 per month Team plan (billed yearly, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword rankings, and five user logins. SpyFu also comprises a 30-day money-back warranty. Overall the firm has slashed its pricing since our review, which makes it attractive to SMBs.
I find that their tools pretty useful for competitive research. I don’t use Their own Keyword Smart Search much as explained above but the amount of data which They give (in a straightforward fashion) in the price points that they provide is quite A wonderful combination. SpyFu makes its way Every project. Pro Tools Competitor