Intro Profit Click Research
SpyFu is among the feature rich tools, but has the Attractive interface on the market. SpyFu offers SEO and PPC spy application options . Profit Click Research
Keyword User and Search Experience
The SpyFu dashboard is smartly laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s plenty SpyFu can perform throughout the spectrum of SEO tooling, but for this particular review we’re focusing on its own ad hoc research capacities. When a company is seeking to identifying the best possible search engine results pages (SERP) to target having an optimization strategy, keyword-driven investigation is the legwork to get pages to rank higher. Management capabilities and recommendations are built in during SpyFu, but I started in the Keyword Research tab.
When testing each instrument, I used exactly the Exact Same set of five Key words to see how results differed between every one of my competitors. Were electronic marketing pcmag, internet shopping, IT consultant, and small business accounting. I chose this combination to simulate real-world terms that businesses might hunt for (such as publishers like PCMag) and to discover related search results and vulnerable competition sites.
I found that after running searches in my five evaluation terms SpyFu creates and structures its key word benefits and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 at Ahrefs. Rather than populating a table of associated key words with Page Authority (PA) and Domain Authority (DA) metrics along with stats on cost per click (CPC) and key word difficulty, SpyFu draws a far more apparent correlation with exactly how much money a keyword is worth. After searching”digital marketing,” for instance, a separate navigation bar appeared across the top of their results page further breaking down the search results. You can then drill down into key word overview, related key words, advertiser background, ranking history, traffic, key word group, and SERP analysis. That’s only for one key word revealing SpyFu does the most granular research into keyword data of all the tools I analyzed.
Atop the results, SpyFu gave me not CPC for the Key word, however a daily and monthly cost breakdown as well as how many unique advertisers had emerged on the keyword in the past year. I got the same degree of price breakdown once I clicked on the Related Keyword, which also enabled me to narrow results employing a left-hand filter menu to a specific cost every day, daily investigation volume, difficulty rating, and more.
In the bottom of the key word results was that the SERP analysis. This broke down each URL from the search results page, even though KWFinder and Moz Pro equally offer a more detailed breakdown in this respect. SpyFu focuses. Results such as the Advertiser History chart, a lengthy list and complicated diagram of the advertisements appearing on that search page over time, was somewhat too in the weeds for me as a novice SEO instrument user. But for digital entrepreneurs and entrepreneurs, SpyFu is a gold mine. Profit Click Research
With SpyFu Kombat you can look at overlapping and site specific keywords To get up to 3 sites. For your PPC version you can also see a graph which goes over a period of a few years demonstrating the overall amount of keywords being bid on by all 3 sites. You can also rollover the chart to see key words specific to just two of those websites if you feel the 3rd site may not be doing as great a job (or vice versa) as two of those other sites. It will also show you the PPC budgets of those websites in addition to the amount of organic keywords rank in the top 50 results for said keyword.
When you click an area of the circle graph it will show you that the Key words in whatever bucket you click. It is possible to see and download those key words for your use. As you can see I’m on the advertisements tab however, the options are comparable once you click the natural tab (on the top box, the organic one on the underside shows you complete organic keywords).
Switching between the natural tab along with the ppc tab (also as the Overall # of organic search phrases + PPC ad budget must also give you a good idea of which of the larger sites are more to the PPC or SEO aspect of things that may be a fantastic barometer to look in if you chance to be focusing on a single place on the other hand.
SpyFu Classic is the”flagship” segment so to speak. This is Where you input one domain on the home page and are presented with a slew of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Ranking of Ads vs # of Clients
– Estimated Value of Organic Traffic (estimated visitors with a factor of CPC factored in)
– Paid Traffic Compared with Organic Traffic Estimates
– Subdomains (useful for looking at how a website might break out parts of the principal domain, maybe a good place to search for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Ad Background (links through to full Keyword Ad History instrument )
– Total Paid Keywords
– Complete Organic Keywords
– PPC Competitors (with a URL to overlapping key words )
– Organic Competitors (using a URL to overlapping key words )
The data here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Complete Advertisers. . .all with trend information
– Top Ten Domains Marketing on the Keyword, together with Domain Name Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy With a Link to Keyword Advertisement History
– Top Ten Organic Outcomes with Title, Meta Description
– Associated Terms
– Related Concepts (based on semantic relationships)
– Categories Profit Click Research
Keyword Management and Reports
Keyword management is baked in to SpyFu throughout the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–there are options from the drop-down menus for both SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups features in each tab are fairly similar, populating a table using minimal search volume, CPC, difficulty score, and monthly cost. These are SpyFu’s four chief metrics where key word research is worried. On the left of the table are the key words you’ve researched and booted yourself, or high keyword group suggestions from SpyFu. On the top right of this desk you can subsequently add chosen keywords to lists, or export your selected keyword as an Microsoft Excel file, CSV, or PDF. This basic keyword grouping functionality is much like SEMrush$99.95 in SEMrush and implemented better in Moz Professional and KWFinder.
Where SpyFu’s key word management capabilities really stand Out are at its List Builder and Tracking tabs. Additionally, this is where SpyFu makes its deep link between SEO and customer relationship management (CRM). From the List Builder tab, there’s a Top Lists segment with targeted lists of domain names and key words like”Domains That Pay the maximum On AdWords,” keywords with the maximum CPC. There is also a listing of the most expensive keywords, which you can then filter by state, business, or a particular web-based technology: Ad buying platform, internet affiliate marketing, email advertising, and online shopping cart are some of the options.
Next to Leading Lists, there’s a dedicated Business Leads tab. This acts exactly the same way as a search: You enter a place, keywords and businesses, and refine outcomes using filters like AdWords budget and SEO clicks. The search then returns a list of URL leads with this website’s monthly ad budget and contact information that is accessible that may be exported to your CRM or lead management system. I’d love to see SpyFu proceed a step farther with this and incorporate its own SEO lead lists straight using a platform such as Salesforce$75.00 at salesforce.com, but this instrument is currently ahead of the curve. SEMrush has a beta lead generation instrument, but that is the closest any optimization product that I tested comes to exactly what SpyFu offers.
But, SpyFu included AdWords Templates as Part of a Google AdWords campaign. The templates include prewritten ads for key word groups . The templates can be downloaded by users in the SpyFu website and upload into a AdWords account.
The system also includes SEO campaign management Using its SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature inside the SEO platform for overseeing integrated keyword study and rank tracking in a campaign. My SpyFu is just available in paid plans (not the free trial), but it allows you to set up multiple projects tracking grouped keywords plotted against SEO rank, traffic value, ROI, and a number of other metrics. All you need to do is open the My SpyFu menu and add a new job. It’s the only and best example in this roundup of SEO-focused PM.
There’s also the Tracking tab, which lets you take Keywords you’ve identified and begin tracking that keyword position changes and reports back together with domain rankings. I was able to prepare custom SEO reports in a few straightforward steps: Enter a domain name then choose whether or not to run a report on SpyFu’s suggested custom keywords or domain key words. I entered my five habit keywords chose up to five competitors’ URLs, and then was given the option to run a report or a report.
That Type of analysis is another area where SpyFu stands outside, as it also includes a tool called”Kombat” that is offered in the SEO and PPC Research tabs. In Kombat, I typed in the domain of PCMag along with the instrument immediately built an interactive data visualization that revealed where the top key words of PCMag overlapped with our opponents. There’s also what SpyFu calls for a”key word universe,” listing CPC, CTR, monthly cost, and monthly clicks for core keywords and advocated keywords. This study breakdown is just another feature which helps ways for one to gain an SEO edge. Profit Click Research
Together with the SEO functionality of its primary Solution, SpyFu has introduced a research tool called Nacho Analytics, which offers access to different sites’ internet analytics. Through this stage, you can view time-of-day visitors, sections, and behavior.
Keyword Ad History
Keyword Advertisement Background will show you, through colour bars frequently the Keyword appeared in a domain PPC campaign along with any changes in the advertisement copy (all of which may be exported to excel). It shows that a year’s worth of data up front and extends back to 2006 through the Bonus History Button.
So it is fairly straightforward, and that’s what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it is just”here’s the ad history of the keyword”, plain and simple. Normally, if you find a keyword being advertised on by a PPC advertiser that is good consistent you can look to apply that advertisement copy technique to some niche market of that larger keyword. If I had been advertisements for”resorts in Oklahoma” I might listen to that which ad copy was successful, as time passes, for that main/core key word”hotels”.
Domain Ad History
Except it shows the, domain Ad History Is like Keyword Advertisement History History of a domainname.
This instrument is useful in Taking a Look Your opponents (or larger players on your market ) and which ones that they tried and left (which may be ones that you avoid from the gate). All of this presumes the domain you are researching is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu uses term connections, Publicly available keyword information, and PPC campaign information to return a list of keywords associated with the keyword(s) (up to 10) you enter. You can also filter from CPC, look volume, as you can see, and you can exclude keywords.
For me, I would rather use the Organic keywords found and the PPC keywords In either SpyFu Classic or SpyFu Kombat. I like to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when employed as a research instrument versus a research tool. Profit Click Research
Pricing and Plans
As I just said, SpyFu’s Basic plan begins at $33 per Month when billed annually (roughly $39 per month ). Though, contrary to other tools within this SEO tool review roundup, such as Moz Pro and KWFinder$12.00 in KWFinder, SpyFu does not cost by search results. All programs come with an infinite number of comparison search results name, key word group, backlink, and domain name along with data export. The functionality that you get with SpyFu for your price is a significant element in why we gave it an Editors’ Choice, along with the unlimited search volumes make the instrument much more appealing for ad hoc research that is keyword.
That’s not to mention SpyFu doesn’t cap anything. The Basic Plan provides you a capacity of 250 sales leads and domain contacts, along with 5,000 weekly tracked keyword positions, along with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional program (also $58 per month when billed yearly ) lumps leads and contacts to 500 and weekly monitored keyword positions to 15,000, together with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Finally, SpyFu has included a $199 per month Team plan (billed annually, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword positions, and five user logins. SpyFu also comprises a 30-day money-back warranty. Overall the company has slashed its pricing.
I find their tools pretty helpful for search. I do not use Their Keyword Smart Search much as described above but the number of data that They give (in a straightforward fashion) in the price points they provide is quite A combination that is wonderful. SpyFu makes its way into my arsenal on just about Every project. Profit Click Research