Intro Rank Tracker
SpyFu is among the more feature rich tools, but has the Least attractive interface on the market. SpyFu offers SEO and PPC spy application options alongside their keyword research tool. Rank Tracker
Keyword User and Search Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is a lot SpyFu can do across the spectrum of SEO tooling, but for this particular review we’re focusing on its own ad hoc keyword research capabilities. When a business is seeking to identifying the best possible search engine results pages (SERP) to target having an optimization strategy, keyword-driven investigation is your legwork to get pages to rank higher. Recommendations and direction capabilities are built in during SpyFu, but I began in the Keyword Research tab.
When testing each instrument, I used exactly the same set of five Key words to see how outcomes differed between every one of my opponents. Were pcmag, digital marketing, internet shopping, IT consultant, and small business bookkeeping. I chose this mixture to simulate real-world terms that businesses might search for (including publishers like PCMag) as well as to discover associated search results and vulnerable competition websites.
After conducting searches I found that SpyFu creates and structures its keyword benefits and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 in Ahrefs. As opposed to populating a table of associated keywords with Page Authority (PA) and Domain Authority (DA) metrics together with stats on price per click (CPC) and keyword difficulty, SpyFu draws a far more apparent correlation with exactly how much money a keyword is worth. After searching”digital advertising,” for example, a separate navigation bar appeared across the top of their results page further breaking down the search results. You can then drill down to keyword summary, related key words, advertiser history, ranking history, traffic, key word grouping, and SERP analysis. That is only for a single keyword revealing how SpyFu will the most granular research into key word data of all the tools I analyzed.
Atop the primary results, SpyFu gave me not CPC for the Keyword, but a daily and monthly cost breakdown in addition to how many unique advertisers had emerged on the keyword in the past year. I got exactly the exact same level of cost breakdown when I clicked on the Associated Keywords tab, which also allowed me to narrow results employing a left-hand filter menu to a particular price per day, daily search volume, difficulty score, and much more.
At the bottom of the results that are keyword was that the SERP analysis. This broke down each URL from the search results page, even though KWFinder and Moz Pro equally offer a much more detailed breakdown in this respect. SpyFu focuses. Results such as the Advertiser History graph, a long list and complicated diagram of the ads appearing on that search page over time, was somewhat too from the weeds for me as a newcomer SEO tool user. However, for digital marketers and advertisers, SpyFu is a gold mine. Rank Tracker
With SpyFu Kombat you can look at overlapping and website Certain keywords For up to 3 sites. For the PPC version you may also see a graph which goes over a period of a few years demonstrating that the general number of key words being bid on by all 3 sites. You may also rollover the graph to see keywords specific to only 2 of those websites if you feel the 3rd site might not be doing as great a job (or vice versa) as two of the other websites. It will also show you the PPC budgets of the websites as well as the amount of organic keywords rank in the top 50 results for keyword.
When you click an area of the circle graph it will show you that the Keywords in whatever bucket you click. It is possible to see and download those key words for your use. As you can see I’m on the ads tab but the options are similar when you click on the organic tab (on the upper box, the natural one on the underside shows you complete organic key words ).
Switching between the organic tab and the ppc tab (as well as the Overall # of organic search phrases + PPC ad budget should also give you an idea of what of the bigger sites are more to the PPC or SEO side of things that may be a fantastic barometer to look in if you happen to be concentrating on one place over the other.
SpyFu Classic is the”flagship” segment in order to speak. This is Where you enter one domain name on the home page and also are presented with a slew of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Advertising vs # of Advertisers
– Estimated Value of Organic Traffic (estimated traffic with a variable of CPC factored in)
– Paid Traffic Compared with Organic Traffic Estimates
– Subdomains (helpful for looking at the way the site might break out parts of the main domain, maybe a good spot to look for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Advertisement History (links through to full Keyword Ad History instrument )
– Complete Paid Keywords
– Total Organic Keywords
– PPC Competitors (using a URL to overlapping keywords)
– Organic Competitors (using a URL to overlapping key words )
The information here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Per Day, Complete Advertisers. . .all with trend information
– Top Ten Domains Advertising on the Keyword, with Domain Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy With a URL to Keyword Advertisement History
– Top Ten Organic Results with Title, Meta Description
– Associated Terms
– Associated Concepts (based on semantic relationships)
– Categories Rank Tracker
Keyword Management and Reports
Keyword direction is baked into SpyFu throughout the platform. Within all its three main research tabs–SEO, PPC, and Keyword–you will find options from the drop-down menus for both SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups features in each tab are fairly similar, populating a table with minimal search volume, CPC, difficulty score, and monthly cost. All these are SpyFu’s four main metrics where keyword research is worried. On the left of the desk are either the key words you’ve researched and booted yourself, or top keyword class tips from SpyFu. On the top right of the desk you can subsequently add chosen key words for lists, or export your chosen keyword within an Microsoft Excel file, CSV, or PDF. This basic keyword category performance is much like SEMrush$99.95 at SEMrush and executed better in Moz Pro and KWFinder.
Where SpyFu’s key word management abilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu makes its profound link between SEO and client relationship management (CRM). From the List Builder tab, there is a Best Lists segment with targeted lists of domains and keywords like”Assets Which Spend the Most On AdWords,” keywords with the highest CPC. There’s also a list of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technology: Ad buying platform, internet affiliate marketing, email advertising, and online shopping cart are a few of the options.
Alongside Leading Lists, there is a dedicated Business Leads tab. This basically acts the same manner as a key word search: You enter industries and keywords, a place, and refine results using filters such as AdWords budget and SEO clicks. The search returns a list of leads with contact information that is accessible and this site ad budget that can be exported to your CRM or lead management system. I’d like to see SpyFu go a step further with this and incorporate its own SEO lead lists directly with a stage such as Salesforce$75.00 in salesforce.com, but the tool is currently ahead of the curve. SEMrush has a beta generation instrument, but that is the closest any optimization merchandise I tested comes to what SpyFu offers.
But, SpyFu recently incorporated AdWords Templates as Portion of a Google AdWords campaign. The templates consist of prewritten ads for keyword groups . The templates can be downloaded by users from the SpyFu website and upload to a AdWords account.
The system also includes SEO campaign direction Using its SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature within the SEO platform for tackling integrated key word study and rank tracking within a campaign. My SpyFu is just available in paid programs (not the free trial), but it lets you install multiple projects tracking grouped key words plotted against SEO position, traffic value, ROI, and numerous different metrics. All you have to do is open the My SpyFu menu and then add a new job. It’s the best and only case in this roundup of built-in, SEO-focused PM.
There is also the Tracking tab, which lets you choose You begin monitoring that keyword position changes and reports back together with weekly domain positions and’ve identified. I was able to prepare custom SEO reports in a few straightforward measures: Enter a domain name and choose if to run a document on SpyFu’s suggested domain key words or custom key words. I entered my five habit key words in a field, picked up to five opponents’ URLs, then was given the option to run a report or a recurring report.
This sort of competitive analysis is just another area where SpyFu stands out, since it also includes a tool called”Kombat” that is offered in the SEO and PPC Research tabs. In Kombat, I typed in the domain of PCMag along with the instrument built an interactive information visualization which showed where the top key words of PCMag overlapped with our opponents. There’s also what SpyFu calls a”key word world,” list CPC, CTR, monthly cost, and monthly clicks for core keywords and advocated keywords. This research breakdown is just another feature that helps ways to acquire an SEO edge on your competitors. Rank Tracker
Together with the SEO functionality of its main product, SpyFu has introduced a study tool called Nacho Analytics, which offers access to the internet analytics of other websites. Through this stage, you can view time-of-day visitors segments, and on-page behavior.
Keyword Advertisement History
Ad Background will show you, via colour bars frequently the Keyword appeared in a domain’s PPC campaign alongside any modifications in the advertisement copy (all of which may be exported to excel). It shows a year’s worth of information up front and goes back to 2006 via the Bonus History Button.
So it’s pretty straightforward, and that’s exactly what I enjoy about SpyFu Tools. No more over-reliance on”in-house metrics” it’s only”here is the advertisement history of this keyword”, plain and simple. If you see a key word being advertised on by a good PPC advertiser consistent it’s possible to look to apply that ad copy technique to a market of the bigger keyword. If I were advertisements for”resorts in Oklahoma” I might listen to that which ad copy has been successful, as time passes, for that main/core keyword”resorts”.
Domain Ad History
Except it reveals the domain Ad History Is like Keyword Ad History History of a specific domainname.
This tool is useful in looking at keywords that have been effective for Your competitors (or larger players in your niche) and which ones that they tried and abandoned (which may be ones for you to avoid from the gate). All of this presumes the domain you’re currently exploring is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu utilizes semantic word relationships, Publicly accessible keyword information, and PPC campaign data to come back a list of keywords related to the keyword(s) (up to 10) you input. You can also filter from CPC, search volume, as you can see, and you might exclude key words.
For me, I would rather use the PPC keywords and the Organic keywords found In SpyFu Classic or SpyFu Kombat. I love to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when used as a competitive research tool versus a keyword research tool. Rank Tracker
Pricing and Strategies
As I said, SpyFu’s Basic plan begins at $33 each Month when billed annually (or $39 per month ). Though, unlike other tools in this SEO tool inspection roundup, for example Moz Guru and KWFinder$12.00 at KWFinder, SpyFu doesn’t cost by search success. All plans come with an infinite number of keyword group name, domain name, backlink, and competitor/domain comparison search results combined with boundless data export. The performance that you get with SpyFu for the price is an important factor in the reason we gave it an Editors’ Choice, and the boundless search volumes make the tool even more attractive for ad hoc research that is keyword.
That is not to mention SpyFu doesn’t cap anything. The Fundamental Program gives you a potential of 250 sales leads and domain contacts, and 5,000 weekly monitored keyword rankings, along with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert plan (also $58 a month when billed annually) lumps leads and contacts to 500 and per week monitored keyword rankings to 15,000, together with custom-branded reports and access to SpyFu’s application programming interface (API).
Ultimately, SpyFu has added a $199 per month Team plan (billed yearly, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword positions, and five user logins. SpyFu also includes a 30-day money-back warranty. The firm has slashed on its pricing.
I find their tools pretty useful for research. I do not use Their own Keyword Smart Search that They give (in a straightforward fashion) at the price points that they give is very A combination that is nice. SpyFu makes its way into my toolbox on just about Each undertaking. Rank Tracker