Introduction Related Keywords
SpyFu is among the feature rich tools, but likely has the Least attractive interface out there. SpyFu offers SEO and PPC spy application choices alongside their own keyword search tool. Related Keywords
Keyword Search and User Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s plenty SpyFu can perform throughout the spectrum of SEO tooling, but for this review we are focusing mostly on its ad hoc research capacities. When a company is looking to identifying the best possible search engine results pages (SERP) to target with an optimization plan, keyword-driven analysis is your legwork to get pages to rank higher. Direction capabilities and keyword recommendations are built in throughout SpyFu, but I started in the Keyword Research tab.
When I used exactly the Exact Same set of five Keywords to observe how outcomes differed between each of my competitors. The five key words that I used were internet shopping , digital advertising, pcmag, IT consultant, and small business accounting. I chose this mixture to simulate real world terms that businesses might search for (including publishers such as PCMag) and to find associated search results and vulnerable competition websites.
After conducting searches I found that SpyFu produces and structures its keyword benefits and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 at Ahrefs. Rather than populating a table of associated keywords with Page Authority (PA) and Domain Authority (DA) metrics along with stats on cost per click (CPC) and key word difficulty, SpyFu draws a far more apparent correlation with how much money a keyword is worth. After hunting”digital marketing,” for instance, a separate navigation bar appeared round the top of their results page further breaking down the search results. You can then drill down into keyword overview, related key words, advertiser history, status background, backlinks, keyword group, and SERP analysis. That’s just for a single key word query, revealing SpyFu does the most granular investigation into data of all the tools I analyzed.
Atop the results, SpyFu gave me not CPC for the Keyword, however a daily and yearly cost breakdown in addition to how many unique advertisers had emerged on the keyword in the last year. I received exactly the exact same level of cost breakdown when I clicked on the Associated Keywords tab, which also enabled me to narrow results using a left-hand filter menu to a particular price per day, daily investigation volume, difficulty score, and more.
In the bottom of the keyword results was the SERP analysis. This broke down every URL in the search results page, even though KWFinder and Moz Guru both offer a more comprehensive breakdown in this respect. SpyFu targets monthly price, which may or might not be significant to your business. Results like the Advertiser History chart, a lengthy list and complicated diagram of the advertisements appearing on that search page as time passes, was a bit too from the weeds for me as a newcomer SEO instrument user. However, for advertisers and marketers, SpyFu is a gold mine. Related Keywords
With SpyFu Kombat you can look at overlapping and website keywords For up to 3 sites. For your PPC version you may also find a chart which goes over a span of a few years showing the general number of key words being bid on by all three websites. You can also rollover the chart to find key words specific to only 2 of the sites if you feel the 3rd site might not be doing as good a job (or vice versa) as 2 of the other sites. It will also show you that the PPC budgets of those sites in addition to the amount of organic keywords rank in the top 50 results for said keyword.
When you click it will show you that the Key words in whatever bucket you click. You can view and download those keywords for your use. As you can see I’m on the advertisements tab however, the choices are similar once you click the organic tab (on the top box, the organic one at the underside shows you complete organic keywords).
Switching between the natural tab along with the ppc tab (also as the Overall # of organic search phrases + PPC advertisement budget must also give you an idea of what of the larger sites are more into the PPC or SEO side of things that may be a fantastic barometer to check in if you happen to be concentrating on a single area over the other.
SpyFu Classic is the”flagship” section so to speak. This is Where you enter one domain name on the home page and also are presented with a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Position of Advertising vs # of Clients
– Estimated Value of Organic Traffic (estimated visitors using a variable of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Estimates
– Subdomains (helpful for looking at how a site might break out parts of the main domain, perhaps a good place to look for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Ad History (links through to complete Keyword Advertisement History instrument )
– Total Paid Keywords
– Complete Organic Keywords
– PPC Competitors (with a link to overlapping key words )
– Organic Competitors (with a link to overlapping keywords)
The information can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Per Day, Complete Advertisers. . .all with trend information
– Top Ten Domains Advertising on the Keyword, together with Domain Name Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy With a URL to Keyword Ad History
– Top Ten Organic Results with Title, Meta Description
– Related Terms
– Associated Concepts (based on semantic relationships)
– Categories Related Keywords
Keyword Management and Reports
Keyword management is baked into SpyFu through the platform. Within all its three main research tabs–SEO, PPC, and Keyword–you will find choices from the drop-down menus for SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups features in each tab are fairly similar, populating a table with monthly search volume, CPC, difficulty score, and monthly cost. These are SpyFu’s four main metrics where keyword research is concerned. On the left of this desk are the key words you’ve researched and grouped yourself, or high keyword group tips from SpyFu. At the top right of this desk you can subsequently add chosen key words for lists, or export your chosen keyword as an Microsoft Excel file, CSV, or PDF. This fundamental keyword category performance is similar to SEMrush$99.95 at SEMrush and executed better in Moz Professional and KWFinder.
Where SpyFu’s key word management abilities really stand Out are in its List Builder and Tracking tabs. This is also where SpyFu makes its profound connection between SEO and customer relationship management (CRM). From the List Builder tab, there is a Best Lists section with targeted lists of domain names and keywords like”Domains That Pay the maximum On AdWords,” keywords with the maximum CPC. There’s also a listing of the most expensive keywords, which you can then filter by state, business, or a particular web-based technology: Ad buying platform, affiliate marketing, email marketing, and internet shopping cart are some of the choices.
Next to Top Lists, there is a dedicated Company Leads tab. This basically acts the same manner as a keyword search: You enter businesses and key words, a place, and refine outcomes using filters such as AdWords budget and SEO clicks. The research returns a list of URL leads with that site advertising budget and contact information that can be exported into lead management system or your CRM. I’d love to see SpyFu proceed a step farther with this and incorporate its SEO lead lists straight using a platform like Salesforce$75.00 at salesforce.com, but the tool is already ahead of the curve. SEMrush has a lead generation instrument, but that is the closest comes to exactly what SpyFu offers.
However, SpyFu recently incorporated AdWords Templates as Portion of a Google AdWords campaign. The templates consist of prewritten advertisements for groups that are keyword . The templates can be downloaded by users in the SpyFu website and upload to a AdWords account.
The system also includes SEO campaign direction With its My SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature within the SEO platform for overseeing integrated keyword study and rank tracking in a campaign. My SpyFu is only available in paid plans (not the free trial), but it lets you set up multiple projects tracking grouped key words plotted against SEO position, traffic value, ROI, and numerous other metrics. All you need to do is open the My SpyFu menu and include a new project. It is the only and greatest example in this roundup of SEO-focused PM.
There’s also the Tracking tab, which lets you choose You ‘ve identified and start monitoring that reports back together with weekly domain positions and keyword position changes. I was able to set up custom SEO reports in a few simple measures: Enter a domain name and choose whether or not to run a document on SpyFu’s suggested custom keywords or domain keywords. I entered my five habit keywords in a field, picked up to five competitors’ URLs, and then was given the choice to run a one time report or a report.
This Type of competitive analysis is just another area where SpyFu stands outside, as it also has a tool called”Kombat” that’s offered in the SEO and PPC Research tabs. In Kombat, I typed in the domain of PCMag along with the instrument built an interactive data visualization that showed where the top keywords of PCMag overlapped with our opponents. There is also what SpyFu calls for a”key word world,” list CPC, CTR, monthly cost, and monthly clicks for core keywords and recommended keywords. This study breakdown is just another feature which will help ways for one to acquire an SEO advantage on your competitors. Related Keywords
With the SEO functionality of its product, SpyFu has introduced a study tool called Nacho Analytics, which provides access to other sites’ web analytics. Through this platform, you can view time-of-day traffic sections, and behavior.
Keyword Ad History
You will be shown by Ad Background, via coded bars often the Keyword appeared in a domain PPC campaign along with any changes in the advertisement copy (all of which may be exported to excel). It shows a year’s worth of data up front and extends back to 2006 via the Bonus History Button.
So it is pretty straightforward, and that’s exactly what I enjoy about SpyFu Tools. No more over-reliance on”in-house metrics” it is just”here is the ad history of the keyword”, plain and simple. Typically, if you see a keyword being advertised on by a PPC advertiser persistent then it’s possible to look to apply that ad copy technique to some niche market of the larger keyword. If I were advertising for”hotels in Oklahoma” I might listen to that which ad copy was successful, as time passes, for this main/core keyword”resorts”.
Domain Advertisement History
Except it shows the, domain Ad History Is like Keyword Ad History Keyword history of a domainname.
This instrument is useful in looking Your opponents (or larger players on your market ) and which ones that they tried and left (which could be ones for you to prevent out of the gate). All of this assumes the domain you’re currently researching is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu utilizes semantic term relationships, Publicly available keyword data, and PPC campaign data to return a list of keywords related to the keyword(s) (up to 10) you input. You can filter by CPC, search volume, as you can see, and you might also exclude key words.
For me, I would rather use the PPC keywords as well as the Organic keywords found In SpyFu Classic or SpyFu Kombat. I like to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when employed as a competitive research tool versus a keyword search tool. Related Keywords
Pricing and Strategies
Since I mentioned, SpyFu’s Fundamental plan starts at $33 per Month when billed yearly (or $39 per month ). Though, contrary to other tools in this SEO tool review roundup, such as Moz Guru and KWFinder$12.00 at KWFinder, SpyFu doesn’t cost by search success. All plans come with an infinite number of domain, keyword, keyword collection, backlink, and comparison search results combined with boundless data export. The performance that you receive with SpyFu for your price is an important factor in why we gave it an Editors’ Choice, along with the search volumes make the tool even more attractive for ad hoc study.
That’s not to say SpyFu does not cap anything. The Basic Plan provides you a capacity of 250 sales leads and domain contacts, and 5,000 weekly tracked keyword positions, together with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional program (also $58 per month when billed yearly ) bumps leads and contacts to 500 and weekly tracked keyword positions to 15,000, together with custom-branded reports and access to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team program (billed annually, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword positions, and five user logins. SpyFu also comprises a 30-day money-back guarantee. Overall the company has actually slashed on its pricing since our initial review, making it all the more attractive to SMBs.
I find their tools useful for competitive search. I do not use Their Keyword Smart Search which They give (in a straightforward fashion) at the price points that they provide is quite A combination that is wonderful. SpyFu makes its way Every undertaking. Related Keywords