Intro Research Analysis Tools
SpyFu is among the more feature rich tools, but probably has the Attractive interface on the market. SpyFu provides SEO and PPC spy application options along with their own keyword search tool. Research Analysis Tools
Keyword Search and User Experience
The SpyFu dashboard is smartly laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SpyFu can do throughout the spectrum of SEO tooling, but for this particular review we’re focusing on its ad hoc lookup capabilities. When a business is looking to identifying the best possible search engine results pages (SERP) to aim having an optimization plan, keyword-driven analysis is the legwork to get pages to rank higher. Management capabilities and keyword recommendations are built in throughout SpyFu, but I began in the Keyword Research tab.
When I used the Exact Same set of five Key words to observe outcomes differed between every one of my competitors. Were pcmag, electronic advertising, online shopping, IT consultant, and small business bookkeeping. I chose this combination to simulate real world terms that businesses might hunt for (such as publishers like PCMag) and to discover associated search results and vulnerable competitor websites.
After conducting searches in my five evaluation terms, I discovered that SpyFu produces and structures its keyword results and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 in Ahrefs. Rather than populating a table of related keywords with Page Authority (PA) and Domain Authority (DA) metrics together with stats on price per click (CPC) and keyword difficulty, SpyFu draws a far more apparent correlation with exactly how much money a keyword is worth. After hunting”digital marketing,” for example, another navigation bar appeared across the top of the results page further breaking down the search results. You can then drill down into keyword summary, related key words, advertiser history, status background, traffic, key word grouping, and SERP analysis. That’s just for one keyword query, showing SpyFu does arguably the most granular research into data of the tools I tested.
Atop the primary results, SpyFu gave me not CPC for the Key word, but a daily and monthly cost breakdown in addition to the number of unique advertisers had emerged on the keyword in the past year. I got exactly the same degree of cost breakdown once I clicked on the Related Keywords tab, which also enabled me to narrow results using a left-hand filter menu to a specific price per day, daily investigation volume, difficulty score, and more.
In the bottom of the results that are keyword was the SERP analysis. This broke down each URL from the search results page, even however KWFinder and Moz Guru both offer a more comprehensive breakdown in this respect. SpyFu focuses on cost, which may or may not be important to your small business. Results like the Advertiser History graph, a long list and complicated diagram of the advertisements appearing on that search page as time passes, was somewhat too in the weeds for me as a novice SEO tool user. However, for advertisers and digital marketers, SpyFu is a gold mine. Research Analysis Tools
With SpyFu Kombat you can look at overlapping and site Certain key words For up to 3 sites. For the PPC version you can also see a graph which goes back over a span of a couple years showing that the overall amount of keywords being bid on by all 3 websites. You may also rollover the chart to see keywords specific to just two of those sites if you feel the 3rd website might not be doing as good a job (or vice versa) as two of those other sites. It will also show you the PPC budgets of those websites as well as the number of organic keywords rank in the top 50 results for said keyword.
When you click it will show you the Key words in whatever bucket you click, towards the right of this graph. It is possible to view and download those keywords for your use. As you can see I am on the ads tab however, the choices are comparable when you click the natural tab (on the upper box, the natural one at the underside shows you complete organic key words ).
Switching between the natural tab and the ppc tab (also as the Total # of organic keywords + PPC advertisement budget should also give you an notion of what of the larger sites are more to the PPC or SEO side of things which can be a fantastic barometer to look in if you happen to be focusing on one area over the other.
SpyFu Classic is the”flagship” section so to speak. This is Where you enter one domain name on the home page and are presented with a slew of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Ranking of Advertising vs # of Advertisers
– Estimated Value of Organic Traffic (estimated traffic with a variable of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Estimates
– Subdomains (useful for looking at how a site might split parts of the principal domain, perhaps a fantastic spot to search for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Advertisement History (links through to full Keyword Ad History tool)
– Total Paid Keywords
– Total Organic Keywords
– PPC Competitors (with a link to overlapping keywords)
– Organic Competitors (with a link to overlapping key words )
The information here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Per Day, Total Advertisers. . .all with trend data
– Top Ten Domains Marketing on the Keyword, with Domain Name Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a Link to Keyword Ad History
– Top Ten Organic Outcomes with Title, Meta Description
– Related Terms
– Associated Concepts (based on semantic relationships)
– Categories Research Analysis Tools
Keyword Management and Reports
Keyword direction is baked into SpyFu through the platform. Within each of its three main research tabs–SEO, PPC, and Keyword–there are options in the drop-down menus for both SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups features in each tab are fairly similar, populating a table using minimal search volume, CPC, difficulty score, and monthly price. All these are SpyFu’s four main metrics where key word research is concerned. On the left of the desk are either the keyword you’ve researched and grouped yourself, or top keyword group tips from SpyFu. On the top right of the desk you can then add chosen key words to lists, or export your chosen keyword as an Microsoft Excel file, CSV, or PDF. This basic keyword category performance is similar to SEMrush$99.95 at SEMrush and executed better in Moz Professional and KWFinder.
Where SpyFu’s key word management capabilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu makes its deep connection between SEO and client relationship management (CRM). From the List Builder tab, there’s a Best Lists section with targeted lists of domain names and key words like”Assets Which Spend the Most On AdWords,” keywords with the maximum CPC. There is also a list of the most expensive keywords, which you can then filter by state, business, or a specific web-based technologies: Ad buying platform, internet affiliate marketing, email marketing, and online shopping cart are a few of the options.
Alongside Top Lists, there’s a dedicated Business Leads tab. This essentially acts exactly the exact same way as a key word search: You enter a location, businesses and keywords, and refine outcomes using filters such as AdWords budget and SEO clicks. The search then returns a list of URL leads with that website’s monthly advertising budget and contact information that is available that can be exported to your CRM or lead management system. I’d like to see SpyFu proceed a step farther with this and integrate its own SEO lead lists straight using a platform such as Salesforce$75.00 at salesforce.com, but this instrument is currently ahead of the curve. SEMrush has a beta generation instrument, but that’s the closest comes to what SpyFu offers.
However, SpyFu recently incorporated AdWords Templates as Part of a Google AdWords campaign. The templates include prewritten ads for groups in hundreds of industries. The templates can be downloaded by users from the SpyFu site and then upload to an AdWords account.
The platform also includes SEO campaign direction Using its SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature within the SEO platform for tackling integrated keyword study and rank tracking in a campaign. My SpyFu is only accessible paid plans (not the free trial), but it allows you to install multiple jobs tracking grouped keywords plotted against SEO rank, traffic value, ROI, and numerous different metrics. All you have to do is open the My SpyFu menu and then include a new job. It’s the only and greatest case in this roundup of SEO-focused PM.
There is also Keywords youstart monitoring that keyword ranking changes and reports back together with weekly domain positions and’ve identified. Using the webpage, I was also able to prepare custom SEO reports in a few simple measures: Enter a domain name and then choose if to run a document on SpyFu’s suggested domain key words or custom key words. I entered my five habit keywords chose up to five opponents’ URLs, then was given the option to run a one time report or a recurring report.
That sort of analysis is another area where SpyFu stands outside, as it also includes a tool called”Kombat” that is available from the SEO and PPC Research tabs. In Kombat, I typed in the domain of PCMag and the instrument built an interactive information visualization that revealed where the top key words of PCMag overlapped with our competitors. There is also what SpyFu calls for a”keyword world,” list CPC, CTR, monthly price, and monthly clicks for core keywords and advocated keywords. This study breakdown is another feature which helps ways for you to acquire an SEO advantage on the competition. Research Analysis Tools
Together with the SEO functionality of its product, SpyFu has introduced a research tool named Nacho Analytics, which provides access to other sites’ web analytics. Through this platform, you can see time-of-day traffic, segments, and search-engine behaviour.
Keyword Ad History
Ad Background will show you, through coded bars often the Key words appeared in a domain PPC campaign alongside any modifications in the ad copy (all of which can be exported to excel). It shows that a year’s worth of data up front and goes back to 2006 via the Bonus History Button.
So it’s pretty straightforward, and that’s what I like about SpyFu Tools. No over-reliance on”in-house metrics” it is just”here’s the advertisement history of the key word”, plain and simple. If you find a keyword being advertised on by a PPC advertiser that is fantastic persistent you can look to apply that ad copy technique to some niche market of the bigger keyword. If I were advertisements for”hotels in Oklahoma” I might listen to that which ad copy has been successful, over time, for that main/core key word”resorts”.
Domain Ad History
Except it reveals the, domain Ad History Is like Keyword Advertisement History Keyword history of a domain.
This instrument is useful in looking at keywords that have been successful for Your competitors (or larger players on your market ) and which ones that they tried and left (which could be ones that you prevent out of the gate). All of this presumes the domain you are exploring is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes term relationships, Publicly available keyword data, and PPC campaign information to come back a list of keywords related to the keyword(s) (up to 10) you enter. As you can see, you can also filter from CPC, look volume, and you might also exclude key words.
For me, I prefer to use the PPC keywords and the Organic key words found In SpyFu Classic or SpyFu Kombat. I like to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Primarily, I feel SpyFu is at its best when employed as a competitive search instrument versus a keyword search tool. Research Analysis Tools
Pricing and Plans
As I just said, SpyFu’s Basic plan starts at $33 per Month when billed annually (or $39 month-to-month). Though, contrary to other tools in this SEO tool review roundup, such as Moz Guru and KWFinder$12.00 at KWFinder, SpyFu doesn’t price by search success. All plans come with an infinite number of backlink , keyword group, domain name, and competitor/domain comparison search results along with boundless data export. The functionality that you get with SpyFu for the cost is a significant factor in why we gave it an Editors’ Choice, and the boundless search volumes make the tool much more appealing for study that is ad hoc.
That is not to mention SpyFu does not cap anything. The Fundamental Program provides you a capacity of 250 sales leads and domain name contacts, along with 5,000 weekly monitored keyword rankings, together with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert program (also $58 a month when billed annually) bumps contacts and leads to 500 and per week monitored keyword rankings to 15,000, together with custom-branded reports and access to SpyFu’s application programming interface (API).
Finally, SpyFu has included a $199 per month Team plan (billed yearly, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword positions, and five user logins. SpyFu also comprises a 30-day money-back guarantee. The firm has slashed on its pricing because our review, which makes it all the more attractive to SMBs.
I find their tools useful for aggressive research. I do not use Their Keyword Smart Search as described above but the amount of data that They give (in a straightforward fashion) at the price points that they provide is very A combination that is wonderful. SpyFu makes its way into my toolbox on just about Each project. Research Analysis Tools