Background Research Google Search Terms
SpyFu is among the feature rich tools, but likely has the Least appealing interface on the market. SpyFu offers SEO and PPC spy tool choices alongside their own keyword search tool. Research Google Search Terms
Keyword User and Search Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is a lot SpyFu can do throughout the spectrum of SEO tooling, but for this review we’re focusing on its ad hoc keyword lookup capacities. When a business is looking to identifying the best possible search engine results pages (SERP) to aim having an optimization plan, keyword-driven investigation is the legwork to get pages to rank higher. Management capacities and recommendations are built in during SpyFu, however I began from the Keyword Research tab.
When I used the same set of five Keywords to see outcomes differed between every one of my competitors. Were pcmag, electronic marketing, internet shopping, IT consultant, and small business accounting. I chose this mixture to simulate real world terms that companies might search for (such as publishers like PCMag) and to find associated search results and vulnerable competition sites.
I found that after running searches in my five test terms SpyFu produces and structures its keyword benefits and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 in Ahrefs. Rather than populating a table of associated keywords with Page Authority (PA) and Domain Authority (DA) metrics together with stats on price per click (CPC) and keyword difficulty, SpyFu brings a far more obvious correlation with how much money a key word could be worth. After searching”digital marketing,” for example, a separate navigation bar appeared round the top of the results page further breaking down the search results. You can then drill down to key word summary, related key words, advertiser history, ranking history, traffic, key word grouping, and SERP analysis. That is just for a single key word question, revealing how SpyFu does the most granular deep-dive research into keyword data of all the tools I analyzed.
Atop the main results, SpyFu gave me not CPC for the Key word, but a daily and yearly cost breakdown in addition to the number of unique advertisers had appeared on the key word in the past year. I got the same degree of cost breakdown once I clicked on the Associated Keyword, which also enabled me to narrow results using a left-hand filter menu to a specific price per day, daily search volume, difficulty score, and much more.
In the bottom of the results was that the SERP analysis. This broke down every URL in the search results page, though KWFinder and Moz Guru equally provide a much more detailed breakdown in this regard. SpyFu focuses. Results like the Advertiser History chart, a lengthy list and complicated diagram of the ads appearing on this search page over time, was somewhat too in the weeds for me as a newcomer SEO tool user. However, for advertisers and marketers, SpyFu can be a gold mine. Research Google Search Terms
With SpyFu Kombat you can look at overlapping and website key words To get up to 3 websites. For your PPC version you can also see a chart which goes over a period of a few years showing that the overall number of keywords being bid on by all 3 sites. You can also rollover the graph to see keywords specific to just 2 of those websites if you are feeling the 3rd site might not be doing as good a job (or vice versa) as two of those other websites. It will also show you the PPC budgets of the sites in addition to the amount of organic keywords rank in the top 50 results for said keyword.
When you click it will show you the Keywords in whatever bucket you click, to the right of this chart. You can view and download those key words for your use. As you can see I’m on the ads tab but the options are similar once you click the natural tab (on the upper box, the natural one at the bottom shows you complete organic key words ).
Switching between the organic tab and the ppc tab (as well as the Overall # of organic search phrases + PPC ad budget should also give you an idea of what of the larger sites are more into the PPC or SEO aspect of things which can be a good barometer to check at if you chance to be focusing on a single place on the other hand.
SpyFu Classic is the”flagship” segment so to speak. This is Where you enter one domain name on the home page and are presented with a slew of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Ads vs # of Advertisers
– Estimated Value of Organic Traffic (estimated traffic using a factor of CPC factored in)
– Paid Traffic Compared with Organic Traffic Estimates
– Subdomains (useful for looking at the way the site might split parts of the main domain, maybe a good spot to search for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Advertisement Background (links through to complete Keyword Ad History instrument )
– Total Paid Keywords
– Complete Organic Keywords
– PPC Competitors (using a link to overlapping key words )
– Organic Competitors (using a link to overlapping keywords)
The information here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Total Advertisers. . .all with trend data
– Top Ten Domains Marketing on the Keyword, together with Domain Name Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a URL to Keyword Advertisement History
– Top Ten Organic Results with Title, Meta Description
– Related Terms
– Related Concepts (according to semantic relationships)
– Categories Research Google Search Terms
Keyword Management and Reports
Keyword direction is baked in to SpyFu throughout the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–you will find options in the drop-down menus for both SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups features in each tab are fairly similar, populating a table with minimal search volume, CPC, problem score, and monthly cost. All these are SpyFu’s four main metrics where key word research is concerned. On the left of this desk are the keyword you’ve researched and grouped yourself, or top keyword class tips from SpyFu. On the top right of this desk you can subsequently add chosen keywords to lists, or export your selected key words within an Microsoft Excel file, CSV, or PDF. This basic keyword grouping functionality is similar to SEMrush$99.95 in SEMrush and implemented better in Moz Professional and KWFinder.
Where SpyFu’s keyword management abilities really stand Out are in its List Builder and Tracking tabs. This is also where SpyFu makes its deep connection between SEO and client relationship management (CRM). From the List Builder tab, there’s a Top Lists section with concentrated lists of domains and key words like”Domains That Spend the maximum On AdWords,” keywords with the maximum CPC. There is also a list of the most expensive keywords, which you can then filter by state, business, or a particular web-based technology: Ad buying platform, internet affiliate marketing, email advertising, and internet shopping cart are some of the choices.
Alongside Leading Lists, there is a dedicated Company Leads tab. This acts exactly the same manner as a keyword search: You enter keywords and industries, a location, and refine outcomes using filters such as AdWords budget and SEO clicks. The research then returns a list of URL leads with the monthly advertising budget and contact information that can subsequently be exported to your CRM or lead management system of this site. I’d love to view SpyFu proceed a step further with this and integrate its own SEO lead lists straight with a platform like Salesforce$75.00 at salesforce.com, but the instrument is already ahead of the curve. SEMrush has a beta generation instrument, but that’s the closest any additional optimization merchandise I tested comes to exactly what SpyFu offers.
But, SpyFu included AdWords Templates as Portion of a Google AdWords campaign. The templates consist of prewritten advertisements for groups in countless businesses. The templates can be downloaded by users in the SpyFu website and upload to a AdWords account.
The system also includes SEO campaign management With its My SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature within the SEO platform for tackling integrated keyword research and rank monitoring within a campaign. My SpyFu is only accessible paid programs (not the free trial), but it lets you install multiple jobs tracking grouped keywords plotted against SEO rank, traffic worth, ROI, and numerous other metrics. All you need to do is open the My SpyFu menu and then add a new project. It’s the only and best example in this roundup of built-in, SEO-focused PM.
There is also You ‘ve identified and begin continuing tracking that keyword position changes and reports back together with weekly domain rankings. Using the webpage, I was able to set up custom SEO reports in a few simple measures: Enter a domain name then choose whether or not to conduct a report on SpyFu’s suggested domain key words or custom key words. I entered my five habit keywords chose up to five opponents’ URLs, and then was given the option to run either a one time report or a monthly report.
That sort of aggressive analysis is another area where SpyFu stands outside, as it also includes a tool called”Kombat” that is available in the SEO and PPC Research tabs. In PCMag’s domain, I typed in Kombat and the tool built an interactive information visualization which showed where the top key words of PCMag overlapped with our competitors. There’s also what SpyFu calls for a”keyword universe,” list CPC, CTR, monthly price, and monthly clicks to get core keywords and advocated keywords. This study breakdown is another feature that helps ways for you to gain an SEO advantage. Research Google Search Terms
With the SEO functionality of its primary product, SpyFu has introduced a study tool named Nacho Analytics, which provides access to other sites’ web analytics. Through this stage, you can see search-engine behaviour visitors, and sections.
Keyword Advertisement History
Ad Background will show you, through colour bars frequently the Keyword appeared in a domain PPC campaign alongside any changes in the advertisement copy (all of which may be exported to excel). It goes back to 2006 through the Bonus History Button and shows a year’s worth of information.
So it’s fairly straightforward, and that’s exactly what I like about SpyFu Tools. No over-reliance on”in-house metrics” it is only”here is the advertisement history of the keyword”, plain and simple. Normally, if you find a keyword being promoted on by a PPC advertiser that is fantastic persistent then it’s possible to look to employ that advertisement copy technique to some market of the bigger keyword. If I were advertising for”hotels in Oklahoma” I might pay attention to what ad copy was successful, as time passes, for that main/core key word”resorts”.
Domain Advertisement History
Except it shows the domain Ad History is similar to Keyword Ad History History of a domainname.
This instrument is useful in Taking a Look at keywords that have been effective for Your opponents (or larger players on your niche) and which ones that they tried and abandoned (which may be ones for you to avoid out of the gate). All this assumes the domain you’re exploring is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes term relationships, Publicly available keyword information, and PPC campaign information to return a list of keywords associated with the keyword(s) (up to 10) you input. As you can see, you can filter search volume, by CPC, and you might exclude key words.
For me, I would rather use the Organic key words found as well as the PPC keywords In SpyFu Classic or SpyFu Kombat. I love to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Mostly, I feel SpyFu is at its best when used as a competitive research tool versus a keyword research tool. Research Google Search Terms
Pricing and Plans
As I mentioned, SpyFu’s Fundamental plan starts at $33 each Month when billed annually (roughly $39 month-to-month). Though, unlike other tools in this SEO tool review roundup, for example Moz Guru and KWFinder$12.00 in KWFinder, SpyFu doesn’t cost by search results. All programs have an unlimited number of key word, keyword collection domain name, backlink, and comparison search results along with boundless data export. The performance you receive with SpyFu for the cost is an important element in the reason we gave it an Editors’ Choice, along with the unlimited search volumes make the tool even more appealing for ad hoc research that is keyword.
That’s not to mention SpyFu doesn’t cap anything. The Fundamental Plan gives you a capacity of 250 sales leads and domain name contacts, along with 5,000 weekly tracked keyword positions, together with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional plan (also $58 a month when billed annually) bumps leads and contacts to 500 and weekly monitored keyword rankings to 15,000, together with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Finally, SpyFu has added a $199 per month Team plan (billed annually, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword positions, and five user logins. SpyFu also comprises a 30-day money-back guarantee. The firm has slashed on its pricing since our original review, which makes it even more attractive to SMBs.
I find that their tools pretty useful for search that is aggressive. I do not use Their Keyword Smart Search that They provide (in a straightforward fashion) in the price points that they give is quite A nice combination. SpyFu makes its way Every project. Research Google Search Terms