Intro Rush Seo
SpyFu is among the feature rich tools, but likely has the Attractive interface on the market. SpyFu offers SEO and PPC spy tool options . Rush Seo
Keyword Search and User Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is a lot SpyFu can perform across the spectrum of SEO tooling, but with this review we’re focusing primarily on its ad hoc lookup capacities. When a company is seeking to identifying the best possible search engine results pages (SERP) to target with an optimization strategy, keyword-driven investigation is your legwork to get pages to rank higher. Keyword recommendations and direction capacities are built in throughout SpyFu, but I began from the Keyword Research tab.
When I used exactly the Exact Same set of five Keywords to observe how outcomes differed between every one of my competitors. The five keywords I used were IT consultant , digital advertising, internet shopping, pcmag, and small business bookkeeping. I chose this mixture to simulate real world terms that companies might search for (such as publishers like PCMag) as well as to discover associated search results and vulnerable competition sites.
I discovered that, after running searches on my five test terms SpyFu creates and structures its keyword results and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 at Ahrefs. Rather than populating a table of related key words with Page Authority (PA) and Domain Name Authority (DA) metrics together with stats on cost per click (CPC) and key word difficulty, SpyFu draws a far more apparent correlation with how much money a keyword could be worth. After searching”digital marketing,” for instance, a separate navigation bar appeared across the top of their results page further breaking down the search results. You can then drill down to keyword summary, related key words, advertiser history, status background, traffic, key word group, and SERP analysis. That is only for a single keyword showing how SpyFu will the most granular deep-dive research into data of all the tools I tested.
Atop the primary results, SpyFu gave me not only CPC for the Key word, however a daily and yearly cost breakdown in addition to how many unique advertisers had emerged on the keyword in the past year. I received the same degree of cost breakdown when I clicked on the Related Keyword, which also enabled me to narrow results employing a left-hand filter menu to a particular price per day, daily investigation volume, difficulty rating, and more.
In the bottom of the results was the SERP analysis. This broke down each URL from the search results page, even though KWFinder and Moz Guru both offer a much more comprehensive breakdown in this regard. SpyFu focuses. Results such as the Advertiser History graph, a long list and complicated diagram of the ads appearing on that search page as time passes, was a bit too in the weeds for me as a newcomer SEO instrument user. But for digital marketers and advertisers, SpyFu can be a gold mine. Rush Seo
With SpyFu Kombat you can look at overlapping and site specific keywords To get up to 3 websites. For your PPC version you can also see a chart which goes back over a span of a few years demonstrating that the general number of keywords being bid on by all 3 websites. You may also rollover the graph to see keywords specific to just two of those sites if you are feeling the 3rd website might not be doing as great a job (or vice versa) as two of the other sites. It is going to also show you the PPC budgets of those sites as well as the number of organic keywords ranking in the top 50 results for keyword.
When you click on an area of the circle graph it will show you that the Keywords in whatever bucket you click, to the right of this chart. You can see and download those keywords for your use. As you can see I’m on the advertisements tab however, the choices are comparable once you click on the organic tab (on the upper box, the organic one at the bottom shows you complete organic keywords).
Switching between the organic tab and the ppc tab (as well as the Total # of organic keywords + PPC advertisement budget should also give you a good notion of which of the bigger sites are more into the PPC or SEO aspect of things that may be a fantastic barometer to look in if you chance to be focusing on a single place on the other hand.
SpyFu Classic is the”flagship” segment so to speak. This is Where you input one domain name on the home page and are presented with a slew of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Ranking of Advertising vs # of Advertisers
– Estimated Value of Organic Traffic (estimated visitors with a factor of CPC factored in)
– Paid Traffic Compared with Organic Traffic Quotes
– Subdomains (useful for looking at the way the site might break out parts of the principal domain, perhaps a fantastic place to search for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Ad History (links through to complete Keyword Ad History tool)
– Complete Paid Keywords
– Total Organic Keywords
– PPC Competitors (using a link to overlapping keywords)
– Organic Competitors (using a link to overlapping key words )
The information here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Total Advertisers. . .all with trend information
– Top Ten Domains Marketing on the Keyword, together with Domain Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy With a Link to Keyword Advertisement History
– Top Ten Organic Results with Title, Meta Description
– Associated Terms
– Related Concepts (based on semantic relationships)
– Categories Rush Seo
Keyword Management and Reports
Keyword direction is baked in to SpyFu throughout the platform. Within each of its three main research tabs–SEO, PPC, and Keyword–there are choices in the drop-down menus for both SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups features in each tab are fairly similar, populating a table using monthly search volume, CPC, problem score, and monthly cost. These are SpyFu’s four main metrics where keyword research is worried. On the left of this table are the keyword you’ve researched and grouped yourself, or top keyword group suggestions from SpyFu. On the top right of this desk you can then add chosen keywords for lists, or export your chosen key words as an Microsoft Excel file, CSV, or PDF. This basic keyword grouping functionality is much like SEMrush$99.95 at SEMrush and implemented better in Moz Pro and KWFinder.
Where SpyFu’s key word management abilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu makes its deep connection between SEO and client relationship management (CRM). In the List Builder tab, there’s a Top Lists segment with targeted lists of domain names and key words like”Domains That Pay the Most On AdWords,” keywords with the maximum CPC. There’s also a listing of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technology: Ad buying platform, internet affiliate marketing, email marketing, and online shopping cart are a few of the options.
Alongside Top Lists, there’s a dedicated Company Leads tab. This essentially acts the exact same manner You enter keywords and industries, a location, and refine outcomes using filters such as AdWords budget and SEO clicks. The research returns a list of leads with this website’s monthly ad budget and contact information that may then be exported to your CRM or lead management system. I’d love to see SpyFu proceed a step further with this and integrate its SEO lead lists straight using a stage like Salesforce$75.00 in salesforce.com, but this tool is already ahead of the curve. SEMrush includes a lead generation instrument, but that’s the closest any optimization merchandise I tested comes to exactly what SpyFu offers.
However, SpyFu recently included AdWords Templates as Portion of a Google AdWords campaign. The templates consist of prewritten advertisements for key word groups in countless businesses. Users may download the templates in the SpyFu website and upload into a AdWords account.
The platform also includes SEO campaign management With its My SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature within the SEO platform for tackling integrated key word study and rank monitoring in a campaign. My SpyFu is only available in paid programs (not the free trial), but it allows you to install multiple jobs tracking grouped keywords plotted against SEO position, traffic worth, ROI, and numerous other metrics. All you have to do is open the My SpyFu menu and add a new project. It’s the greatest and only case in this roundup of SEO-focused PM.
There’s also Keywords youbegin tracking that keyword position changes and reports back together with weekly domain positions and’ve identified. Utilizing the webpage, I was able to prepare custom SEO reports in a few straightforward steps: Enter a domain name then choose if to conduct a document on SpyFu’s suggested custom key words or domain key words. I entered my five habit keywords chose up to five competitors’ URLs, and then was given the option to run a report or a report.
That Type of analysis that is aggressive is another area where SpyFu stands out, since it also has a tool called”Kombat” that is available in the SEO and PPC Research tabs. In the domain of PCMag, I typed in Kombat along with the instrument built an interactive data visualization which showed where the top key words of PCMag overlapped with our opponents. There’s also what SpyFu calls for a”key word universe,” listing CPC, CTR, monthly cost, and monthly clicks to get core keywords and advocated keywords. This research breakdown is another feature which will help ways to acquire an SEO advantage. Rush Seo
Together with the SEO functionality of its product, SpyFu has introduced a research tool called Nacho Analytics, which offers access to other sites’ internet analytics. Through this stage, you can view time-of-day traffic segments, and behavior that is on-page.
Keyword Advertisement History
Ad History will show you, through coded bars often the Keyword appeared in a domain’s PPC campaign along with any modifications in the ad copy (all of which can be exported into excel). It reveals a year’s worth of data and extends back to 2006 through the Bonus History Button.
So it’s fairly straightforward, which is exactly what I like about SpyFu Tools. No more over-reliance on”in-house metrics” it is just”here is the ad history of the keyword”, plain and simple. If you find a keyword being promoted on by a good PPC advertiser consistent then you can look to employ that ad copy technique to some niche market of that keyword that is bigger. If I were advertisements for”hotels in Oklahoma” I might listen to what ad copy has been successful, over time, for this main/core keyword”hotels”.
Domain Advertisement History
Domain Ad History is similar to Keyword Advertisement History except it reveals the History of a particular domainname.
This tool is useful in Taking a Look at keywords that have been successful for Your competitors (or bigger players in your market ) and which ones that they tried and abandoned (which may be ones that you avoid from the gate). All this presumes the domain you are currently researching is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu uses semantic term connections, Publicly available keyword data, and PPC campaign information to come back a list of keywords related to the keyword(s) (up to 10) you enter. You could also filter search volume, by CPC as you can see, and you might also exclude key words.
For me, I prefer to use the PPC keywords as well as the Organic key words found In SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when employed as a competitive research tool versus a keyword research tool. Rush Seo
Pricing and Plans
Since I said, SpyFu’s Fundamental plan begins at $33 per Month when billed annually (roughly $39 month-to-month). Though, unlike other tools within this SEO tool review roundup, for example Moz Guru and KWFinder$12.00 at KWFinder, SpyFu doesn’t price by search results. All programs come with an infinite number of key word, keyword collection domain name, backlink, and competitor/domain comparison search results combined with data export. The functionality you receive with SpyFu for your price is an important factor in the reason we gave it an Editors’ Choice, and the search volumes make the tool much more attractive for ad hoc research.
That is not to mention SpyFu does not cap anything. The Fundamental Plan provides you a capacity of 250 sales leads and domain name contacts, and 5,000 weekly tracked keyword positions, along with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional plan (also $58 per month when billed yearly ) lumps leads and contacts to 500 and per week tracked keyword positions to 15,000, together with custom-branded reports and access to SpyFu’s application programming interface (API).
Finally, SpyFu has added a $199 per month Team plan (billed yearly, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword positions, and five user logins. SpyFu also comprises a 30-day money-back guarantee. Overall the firm has slashed on its pricing since our initial inspection, which makes it all the more attractive to SMBs.
I find that their tools pretty helpful for aggressive research. I do not use Their own Keyword Smart Search as explained above but the number of information which They provide (in a straightforward fashion) in the price points that they provide is quite A nice combination. SpyFu makes its way into my arsenal on just about Every project. Rush Seo