Introduction Scan Website For Keywords
SpyFu is among the feature rich tools, but likely has the Attractive interface on the market. SpyFu offers SEO and PPC spy application choices alongside their own research tool. Scan Website For Keywords
Keyword Search and User Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is plenty SpyFu can do across the spectrum of SEO tooling, but with this particular review we’re focusing on its ad hoc research capabilities. When a company is looking to identifying the best possible search engine results pages (SERP) to aim having an optimization strategy, keyword-driven investigation is your legwork to get pages to rank higher. Direction capabilities and keyword recommendations are built in during SpyFu, but I began from the Keyword Research tab.
When testing each tool, I used exactly the same set of five Key words to see how outcomes differed between each of my opponents. Were digital marketing pcmag, internet shopping, IT consultant, and small business bookkeeping. I chose this combination to simulate real world terms that companies might search for (such as publishers like PCMag) and to find related search results and vulnerable competitor sites.
After conducting searches on my five test terms, I discovered that SpyFu produces and structures its key word results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 in Ahrefs. As opposed to populating a table of related key words with Page Authority (PA) and Domain Authority (DA) metrics together with stats on price per click (CPC) and key word difficulty, SpyFu brings a far more apparent correlation with how much cash a key word is worth. After hunting”digital advertising,” for instance, a separate navigation bar appeared round the top of their results page further breaking down the search results. You can then drill down into keyword overview, related keywords, advertiser history, status background, backlinks, keyword group, and SERP analysis. That’s only for one keyword revealing SpyFu will the most granular deep-dive research into data of all the tools I tested.
Atop the results, SpyFu gave me not only CPC for the Keyword, however a daily and yearly cost breakdown as well as how many unique advertisers had emerged on the keyword in the last year. I received exactly the same level of cost breakdown when I clicked on the Related Keyword, which also enabled me to narrow results using a left-hand filter menu to a specific price per day, daily search volume, difficulty rating, and more.
In the bottom of the keyword results was that the SERP analysis. This broke down every URL from the search results page, even though KWFinder and Moz Guru equally provide a much more detailed breakdown in this regard. SpyFu focuses on cost, which might or may not be significant to your small business. Results such as the Advertiser History graph, a lengthy list and complicated diagram of the ads appearing on this search page over time, was somewhat too from the weeds for me as a newcomer SEO instrument user. But for advertisers and marketers, SpyFu is a gold mine. Scan Website For Keywords
With SpyFu Kombat you can look at overlapping and website Certain keywords For up to 3 sites. For your PPC version you can also see a chart which goes over a period of a couple years showing that the overall amount of keywords being bid on by all 3 websites. You may also rollover the chart to see keywords specific to just 2 of the websites if you are feeling the 3rd website may not be doing as great a job (or vice versa) as 2 of those other sites. It will also show you the PPC budgets of those websites as well as the amount of organic keywords rank in the top 50 results for said keyword.
When you click an area of the circle graph it will show you that the Key words in whatever bucket you click, to the right of the graph. You can view and download those key words for your use. As you can see I am on the advertisements tab but the options are similar once you click on the natural tab (on the upper box, the organic one on the underside shows you complete organic keywords).
Switching between the organic tab along with the ppc tab (also as the Overall # of organic search phrases + PPC ad budget should also give you an idea of what of the bigger sites are more into the PPC or SEO aspect of things that may be a fantastic barometer to look in if you happen to be focusing on one place on the other hand.
SpyFu Classic is the”flagship” segment in order to speak. This is Where you enter one domain on the home page and are presented using a slew of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Advertising vs # of Advertisers
– Estimated Value of Organic Traffic (estimated traffic using a variable of CPC factored in)
– Paid Traffic Compared with Organic Traffic Estimates
– Subdomains (helpful for looking at the way the website might break out parts of the main domain, maybe a good place to look for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Ad History (links through to full Keyword Advertisement History instrument )
– Total Paid Keywords
– Total Organic Keywords
– PPC Competitors (using a link to overlapping keywords)
– Organic Competitors (with a URL to overlapping key words )
The data here can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Daily, Total Advertisers. . .all with trend information
– Top Ten Domains Advertising on the Keyword, with Domain Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a URL to Keyword Advertisement History
– Top Ten Organic Results with Title, Meta Description
– Related Terms
– Associated Concepts (based on semantic relationships)
– Categories Scan Website For Keywords
Keyword Management and Reports
Keyword management is baked in to SpyFu throughout the platform. Within all its three major research tabs–SEO, PPC, and Keyword–you will find choices from the drop-down menus for SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups features in each tab are fairly similar, populating a table with minimal search volume, CPC, problem rating, and monthly price. All these are SpyFu’s four main metrics where keyword research is concerned. On the left of this desk are either the keyword you’ve researched and grouped yourself, or top keyword class suggestions from SpyFu. On the top right of the table you can then add selected keywords to lists, or export your selected keyword within an Microsoft Excel file, CSV, or PDF. This basic keyword grouping functionality is much like SEMrush$99.95 at SEMrush and implemented better in Moz Pro and KWFinder.
Where SpyFu’s keyword management capabilities really stand Out are in its List Builder and Tracking tabs. This is also where SpyFu makes its deep connection between SEO and customer relationship management (CRM). From the List Builder tab, there is a Best Lists segment with concentrated lists of domains and keywords like”Assets Which Spend the Most On AdWords,” keywords with the highest CPC. There is also a list of the most expensive keywords, which you can then filter by state, business, or a specific web-based technology: Ad buying platform, internet affiliate marketing, email advertising, and internet shopping cart are a few of the choices.
Alongside Top Lists, there is a dedicated Company Leads tab. This basically acts the exact same manner You enter key words and businesses, a place, and refine outcomes using filters like AdWords budget and SEO clicks. The research then returns a list of URL leads with that site advertising budget and contact information that is accessible that may then be exported into your CRM or lead management system. I’d like to see SpyFu proceed a step further with this and incorporate its own SEO lead lists directly with a stage like Salesforce$75.00 in salesforce.com, but this instrument is already ahead of the curve. SEMrush includes a lead generation tool, but that’s the closest any other optimization merchandise I tested comes to what SpyFu offers.
However, SpyFu recently incorporated AdWords Templates as Part of a Google AdWords campaign. The templates include prewritten advertisements for groups in hundreds of industries. The templates can be downloaded by users from the SpyFu website and upload into a AdWords account.
The platform also includes SEO campaign management With its My SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature within the SEO platform for overseeing integrated key word research and rank monitoring within a campaign. My SpyFu is only accessible paid plans (not the free trial), but it allows you to install multiple projects tracking grouped keywords plotted against SEO position, traffic worth, ROI, and a number of different metrics. All you need to do is open the My SpyFu menu and include a new project. It is the only and best case in this roundup of built-in, SEO-focused PM.
There’s also You ‘ve identified and start tracking that keyword position changes and reports back together with weekly domain rankings. Using the webpage, I was able to set up custom SEO reports in a few straightforward measures: Enter a domain name then choose if to run a document on SpyFu’s suggested custom keywords or domain keywords. I entered my five habit keywords in a field, chose up to five opponents’ URLs, and then was given the choice to run a one time report or a monthly report.
This Type of analysis that is aggressive is another area in which SpyFu stands out, since it also has a tool called”Kombat” that is offered in the SEO and PPC Research tabs. In Kombat, I typed in the domain of PCMag along with the instrument built an interactive information visualization that showed where the top keywords of PCMag overlapped with our opponents. There is also what SpyFu calls a”key word universe,” listing CPC, CTR, monthly cost, and monthly clicks to get core keywords and advocated keywords. This study breakdown is another feature which will help ways to acquire an SEO advantage. Scan Website For Keywords
With the SEO functionality of its main product, SpyFu has introduced a research tool called Nacho Analytics, which provides access to the internet analytics of other sites. Through this stage, you can see time-of-day traffic segments, and behavior.
Keyword Ad History
You will be shown by Ad Background, through coded bars, how frequently the Key words appeared in a domain PPC campaign alongside any modifications in the ad copy (all of which may be exported into excel). It goes back to 2006 through the Bonus History Button and reveals that a year’s worth of data.
So it is fairly straightforward, and that’s what I like about SpyFu Tools. No more over-reliance on”in-house metrics” it is just”here’s the advertisement history of this keyword”, plain and simple. Normally, if you see a keyword being promoted on by a fantastic PPC advertiser consistent then it’s possible to look to apply that advertisement copy technique to a niche market of the keyword that is larger. If I had been advertisements for”resorts in Oklahoma” I would listen to that which ad copy has been successful, as time passes, for that main/core key word”hotels”.
Domain Ad History
Except it reveals the domain Ad History Is like Keyword Advertisement History History of a particular domain.
This instrument is useful in Taking a Look Your opponents (or larger players on your market ) and which ones they attempted and abandoned (which could be ones that you avoid out of the gate). All this presumes the domain you’re researching is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu uses word relationships, Publicly available keyword data, and PPC campaign data to return a list of keywords related to the keyword(s) (up to 10) you input. You could also filter search volume, by CPC as you can see, and you can exclude keywords.
For me, I would rather use the PPC keywords and the Organic key words found In SpyFu Classic or SpyFu Kombat. I love to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when used as a research tool versus a keyword search tool. Scan Website For Keywords
Pricing and Plans
As I just said, SpyFu’s Fundamental plan begins at $33 each Month when billed annually (or $39 month-to-month). Though, contrary to other tools in this SEO tool inspection roundup, for example Moz Pro and KWFinder$12.00 in KWFinder, SpyFu doesn’t cost by search results. All plans have an infinite number of backlink name, keyword, keyword collection, domain name, and competitor/domain comparison search results along with unlimited data export. The performance you receive with SpyFu for your price is an important factor in why we gave it an Editors’ Choice, and the unlimited search volumes make the instrument much more appealing for keyword research that is ad hoc.
That’s not to mention SpyFu does not cap anything. The Basic Program provides you a potential of 250 sales leads and domain contacts, along with 5,000 weekly monitored keyword rankings, along with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert program (also $58 a month when billed yearly ) bumps leads and contacts to 500 and weekly tracked keyword positions to 15,000, along with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Ultimately, SpyFu has added a $199 per month Team program (billed annually, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword positions, and five user logins. SpyFu also comprises a 30-day money-back warranty. The company has slashed its pricing since our original review, which makes it attractive to SMBs.
I find their tools helpful for competitive search. I don’t use Their own Keyword Smart Search as explained above but the amount of information which They provide (in a simple fashion) in the price points they give is very A combination that is wonderful. SpyFu makes its way Every undertaking. Scan Website For Keywords