Intro Search A Site For Keywords
SpyFu is one of the feature rich tools, but has the Least attractive interface on the market. SpyFu offers SEO and PPC spy tool choices along with their very own keyword search tool. Search A Site For Keywords
Keyword User and Search Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s plenty SpyFu can do throughout the spectrum of SEO tooling, but with this review we’re focusing on its ad hoc research capabilities. When a company is looking to identifying the best possible search engine results pages (SERP) to target having an optimization plan, keyword-driven investigation is your legwork to get pages to rank higher. Recommendations and management capacities are built in during SpyFu, however I began from the Keyword Research tab.
When I used the Exact Same set of five Keywords to see how outcomes differed between each of my opponents. The five keywords I used were online shopping , electronic advertising, pcmag, IT consultant, and small business accounting. I chose this mixture to simulate real world terms that companies might hunt for (such as publishers such as PCMag) and to find associated search results and vulnerable competitor sites.
After conducting searches I discovered that SpyFu produces and structures its keyword benefits and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 in Ahrefs. Rather than populating a table of related key words with Page Authority (PA) and Domain Name Authority (DA) metrics together with stats on price per click (CPC) and key word difficulty, SpyFu draws a far more apparent correlation with exactly how much money a key word is worth. After searching”digital advertising,” for instance, another navigation bar appeared round the top of the results page further breaking down the search results. You can then drill down into keyword summary, related key words, advertiser history, status background, traffic, key word grouping, and SERP analysis. That is only for a single keyword showing how SpyFu will arguably the most granular deep-dive investigation into data of all the tools I tested.
Atop the main results, SpyFu gave me not CPC for the Key word, however a daily and yearly cost breakdown in addition to how many unique advertisers had emerged on the key word in the past year. I got the exact same degree of cost breakdown when I clicked on the Associated Keywords tab, which also enabled me to narrow results employing a left-hand filter menu to a particular cost per day, daily search volume, difficulty score, and much more.
At the bottom of the results that are keyword was that the SERP analysis. This broke down every URL from the search results page, even however KWFinder and Moz Guru both provide a much more detailed breakdown in this regard. SpyFu targets cost, which might or may not be important to your small business. Results such as the Advertiser History chart, a lengthy list and complex diagram of the ads appearing on this search page as time passes, was somewhat too from the weeds for me as a novice SEO tool user. However, for digital entrepreneurs and entrepreneurs, SpyFu can be a gold mine. Search A Site For Keywords
With SpyFu Kombat you can look at overlapping and site key words For up to 3 sites. For the PPC version you may also find a graph which goes back over a span of a few years demonstrating the overall amount of key words being bid on by all three websites. You may also rollover the graph to see keywords specific to just two of the sites if you feel the 3rd website might not be doing as good a job (or vice versa) as 2 of the other websites. It is going to also show you that the PPC budgets of those sites in addition to the number of organic keywords ranking in the top 50 results for keyword.
When you click it will show you the Keywords in whatever bucket you click, to the right of the chart. It is possible to view and download those key words for your use. As you can see I am on the advertisements tab however, the choices are similar when you click on the organic tab (on the upper box, the organic one at the underside shows you complete organic keywords).
Switching between the organic tab along with the ppc tab (as well as the Overall # of organic search phrases + PPC ad budget must also give you a good idea of what of the bigger sites are more to the PPC or SEO side of things that may be a good barometer to look at if you chance to be concentrating on a single area on the other hand.
SpyFu Classic is the”flagship” segment so to speak. This is Where you input one domain name on the home page and also are presented with a slew of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Ranking of Advertising vs # of Advertisers
– Estimated Value of Organic Traffic (estimated visitors using a variable of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Estimates
– Subdomains (useful for looking at the way the website might break out parts of the principal domain, perhaps a good spot to search for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Ad Background (links through to full Keyword Advertisement History instrument )
– Total Paid Keywords
– Total Organic Keywords
– PPC Competitors (using a URL to overlapping keywords)
– Organic Competitors (using a link to overlapping key words )
The information can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Complete Advertisers. . .all with trend information
– Top Ten Domains Marketing on the Keyword, with Domain Name Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a URL to Keyword Advertisement History
– Top Ten Organic Results with Title, Meta Description
– Associated Terms
– Related Concepts (according to semantic relationships)
– Categories Search A Site For Keywords
Keyword Management and Reviews
Keyword management is baked into SpyFu throughout the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–you will find choices from the drop-down menus for SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups attributes in each tab are fairly similar, populating a table with minimal search volume, CPC, difficulty score, and monthly price. All these are SpyFu’s four chief metrics where key word research is worried. On the left of this table are either the keyword you have researched and grouped yourself, or top keyword group tips from SpyFu. On the top right of the table you can subsequently add selected key words to lists, or export your selected key words within an Microsoft Excel file, CSV, or PDF. This fundamental keyword category performance is similar to SEMrush$99.95 at SEMrush and implemented better in Moz Pro and KWFinder.
Where SpyFu’s key word management capabilities really stand Out are in its List Builder and Tracking tabs. This is also where SpyFu makes its profound connection between SEO and client relationship management (CRM). From the List Builder tab, there is a Top Lists section with concentrated lists of domains and keywords like”Domains That Pay the Most On AdWords,” keywords with the highest CPC. There is also a list of the most expensive keywords, which you can then filter by state, business, or a specific web-based technology: Ad buying platform, internet affiliate marketing, email marketing, and internet shopping cart are some of the choices.
Next to Leading Lists, there is a dedicated Company Leads tab. This basically acts exactly the same way You enter key words and industries, a location, and refine outcomes using filters such as AdWords budget and SEO clicks. The search then returns a list of leads with this site’s monthly advertising budget and contact information that may be exported to lead management system or your CRM. I’d love to view SpyFu proceed a step farther with this and integrate its own SEO lead lists straight with a platform such as Salesforce$75.00 at salesforce.com, but this instrument is currently ahead of the curve. SEMrush includes a lead generation tool, but that is the closest comes to what SpyFu offers.
However, SpyFu incorporated AdWords Templates as Part of a Google AdWords campaign. The templates consist of prewritten advertisements for key word groups . The templates can be downloaded by users in the SpyFu website and upload to an AdWords account.
The platform also includes deeper SEO campaign management Using its SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature inside the SEO platform for overseeing integrated key word study and rank monitoring within a campaign. My SpyFu is only accessible paid plans (not the free trial), but it lets you install multiple jobs tracking grouped keywords plotted against SEO position, traffic value, ROI, and a number of different metrics. All you need to do is open the My SpyFu menu and then add a new project. It is the only and best example in this roundup of SEO-focused PM.
There is also You ‘ve identified and start monitoring that keyword position changes and reports back with weekly domain rankings. I was also able to prepare custom SEO reports in a few straightforward steps: Enter a domain name and choose if to run a document on SpyFu’s suggested custom keywords or domain keywords. I entered my five custom key words in a field, picked up to five competitors’ URLs, then was given the choice to run a report or a recurring monthly report.
That sort of analysis that is competitive is just another area where SpyFu stands out, as it also includes a tool called”Kombat” that’s available from the SEO and PPC Research tabs. In Kombat, I typed in PCMag’s domain along with the tool immediately built an interactive data visualization which showed where PCMag key words overlapped with our opponents. There is also what SpyFu calls a”keyword universe,” listing CPC, CTR, monthly cost, and monthly clicks for core keywords and advocated keywords. This study breakdown is another feature which helps ways for you to acquire an SEO advantage. Search A Site For Keywords
Along with the SEO performance of its primary Solution, SpyFu has introduced a study tool named Nacho Analytics, which offers access to different sites’ internet analytics. Through this platform, you can see time-of-day traffic segments, and behavior that is on-page.
Keyword Advertisement History
You will be shown by Ad History, through colour coded bars, how frequently the Key words appeared in a domain PPC campaign alongside any modifications in the ad copy (all of which may be exported into excel). It reveals that a year’s worth of information and extends back to 2006 through the Bonus History Button.
So it is fairly straightforward, which is what I like about SpyFu Tools. No more over-reliance on”in-house metrics” it is only”here’s the advertisement history of the keyword”, plain and simple. If you see a key word being advertised on by a fantastic PPC advertiser consistent it’s possible to look to employ that ad copy technique to some niche market of that keyword that is larger. If I were advertisements for”hotels in Oklahoma” I might pay attention to that which ad copy has been successful, as time passes, for that main/core keyword”resorts”.
Domain Advertisement History
Except it reveals the, domain Ad History is similar to Keyword Advertisement History History of a specific domainname.
This instrument is useful in looking at keywords that have been effective for Your opponents (or bigger players on your market ) and which ones that they attempted and abandoned (which may be ones that you avoid out of the gate). All of this assumes the domain you are currently exploring is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu utilizes semantic word connections, Publicly available keyword information, and PPC campaign information to come back a list of keywords associated with the keyword(s) (up to 10) you input. As you can see, you could also filter look volume, from CPC, and you might exclude key words.
For me personally, I would rather use the PPC keywords and the Organic keywords found In SpyFu Classic or SpyFu Kombat. I love to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Mostly, I feel SpyFu is at its best when used as a competitive research tool versus a keyword research tool. Search A Site For Keywords
Pricing and Strategies
As I just mentioned, SpyFu’s Fundamental plan starts at $33 per Month when billed annually (or $39 month-to-month). Though, contrary to other tools within this SEO tool review roundup, for example Moz Guru and KWFinder$12.00 in KWFinder, SpyFu does not price by search results. All programs have an unlimited number of domain, keyword collection, backlink, and comparison search results combined with boundless data export. The functionality you receive with SpyFu for the cost is an important factor in why we gave it an Editors’ Choice, along with the search volumes make the instrument even more appealing for research that is keyword that is ad hoc.
That’s not to say SpyFu doesn’t cap anything. The Fundamental Plan gives you a potential of 250 sales leads and domain name contacts, along with 5,000 weekly tracked keyword positions, along with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert program (also $58 per month when billed yearly ) bumps contacts and leads to 500 and per week monitored keyword rankings to 15,000, together with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Finally, SpyFu has added a $199 per month Team program (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword rankings, and five user logins. SpyFu also comprises a 30-day money-back warranty. The firm has really slashed its pricing.
I find their tools pretty helpful for aggressive research. I do not use Their own Keyword Smart Search that They provide (in a straightforward fashion) at the price points they provide is quite A combination that is wonderful. SpyFu makes its way into my toolbox on just about Every undertaking. Search A Site For Keywords