Background Search Based Keyword Tool
SpyFu is one of the more feature rich tools, but has the Least appealing interface out there. SpyFu offers SEO and PPC spy tool options along with their very own research tool. Search Based Keyword Tool
Keyword User and Search Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SpyFu can do throughout the spectrum of SEO tooling, but for this particular review we’re focusing mostly on its own ad hoc research capabilities. When a business is looking to identifying the best possible search engine results pages (SERP) to aim having an optimization plan, keyword-driven analysis is your legwork to get pages to rank higher. Keyword recommendations and direction capabilities are built in throughout SpyFu, but I began from the Keyword Research tab.
When I used exactly the same set of five Key words to observe outcomes differed between every one of my opponents. The five key words I used were IT consultant advertising, internet shopping, pcmag, and small business bookkeeping. I chose this mixture to simulate real-world terms that companies might hunt for (including publishers like PCMag) as well as to discover associated search results and vulnerable competitor websites.
I discovered that after conducting searches in my five test terms SpyFu produces and structures its keyword results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 at Ahrefs. As opposed to populating a table of related keywords with Page Authority (PA) and Domain Name Authority (DA) metrics along with stats on price per click (CPC) and keyword difficulty, SpyFu brings a far more apparent correlation with how much cash a key word could be worth. After hunting”digital marketing,” for example, a separate navigation bar appeared round the top of their results page further breaking down the search results. You can then drill down into keyword overview, related keywords, advertiser background, status background, traffic, key word group, and SERP analysis. That’s only for a single key word query, showing how SpyFu will the most granular investigation into key word data of all the tools I analyzed.
Atop the results, SpyFu gave me not CPC for the Key word, but a daily and yearly cost breakdown in addition to the number of unique advertisers had appeared on the keyword in the last year. I got the same level of price breakdown once I clicked on the Associated Keywords tab, which also allowed me to narrow results using a left-hand filter menu to a specific price per day, daily search volume, difficulty rating, and more.
At the bottom of the results was that the SERP analysis. This broke down every URL from the search results page, even though KWFinder and Moz Guru equally offer a much more comprehensive breakdown in this regard. SpyFu focuses. Results like the Advertiser History chart, a lengthy list and complicated diagram of the advertisements appearing on this search page as time passes, was a bit too in the weeds for me as a novice SEO instrument user. However, for digital marketers and advertisers, SpyFu is a gold mine. Search Based Keyword Tool
With SpyFu Kombat you can look at overlapping and website key words For up to 3 sites. For the PPC version you can also see a graph which goes over a span of a few years showing that the general amount of keywords being bid on by all 3 sites. You can also rollover the chart to find key words specific to just 2 of those sites if you are feeling the 3rd website might not be doing as great a job (or vice versa) as two of the other websites. It is going to also show you that the PPC budgets of those sites as well as the number of organic keywords ranking in the top 50 results for keyword.
When you click an area of the circle chart it will show you the Keywords in whatever bucket you click, towards the right of this graph. It is possible to view and download those key words for your use. As you can see I am on the advertisements tab but the options are similar once you click the natural tab (on the upper box, the organic one at the underside shows you complete organic key words ).
Switching between the natural tab along with the ppc tab (as well as the Total # of organic keywords + PPC advertisement budget must also give you an idea of what of the bigger sites are more to the PPC or SEO aspect of things which can be a fantastic barometer to look in if you happen to be focusing on one place over the other.
SpyFu Classic is the”flagship” segment in order to speak. This is Where you enter one domain name on the home page and are presented with a slew of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Position of Advertising vs # of Advertisers
– Estimated Value of Organic Traffic (estimated visitors using a variable of CPC factored in)
– Paid Traffic Compared with Organic Traffic Estimates
– Subdomains (useful for looking at how a site might split parts of the main domain, maybe a fantastic place to search for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Ad Background (links through to full Keyword Ad History tool)
– Complete Paid Keywords
– Total Organic Keywords
– PPC Competitors (using a URL to overlapping keywords)
– Organic Competitors (with a link to overlapping keywords)
The information here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Per Day, Complete Advertisers. . .all with trend information
– Top Ten Domains Marketing on the Keyword, with Domain Name Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy With a URL to Keyword Advertisement History
– Top Ten Organic Outcomes with Title, Meta Description
– Associated Terms
– Associated Concepts (based on semantic relationships)
– Categories Search Based Keyword Tool
Keyword Management and Reports
Keyword management is baked in to SpyFu throughout the platform. Within each of its three main research tabs–SEO, PPC, and Keyword–there are choices in the drop-down menus for SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups features in each tab are rather similar, populating a table using monthly search volume, CPC, difficulty rating, and monthly cost. These are SpyFu’s four chief metrics where key word research is concerned. On the left of this desk are either the key words you’ve researched and grouped yourself, or top keyword group tips from SpyFu. On the top right of the desk you can subsequently add chosen key words for lists, or export your selected key words as an Microsoft Excel file, CSV, or PDF. This fundamental keyword grouping functionality is similar to SEMrush$99.95 at SEMrush and implemented better in Moz Pro and KWFinder.
Where SpyFu’s keyword management abilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu makes its profound connection between SEO and client relationship management (CRM). From the List Builder tab, there’s a Best Lists segment with concentrated lists of domains and key words like”Assets Which Spend the Most On AdWords,” keywords with the maximum CPC. There’s also a listing of the most expensive keywords, which you can then filter by state, industry, or a specific web-based technology: Ad buying platform, internet affiliate marketing, email advertising, and online shopping cart are some of the options.
Next to Leading Lists, there is a dedicated Company Leads tab. This basically acts exactly the same way You enter a location, industries and keywords, and refine outcomes using filters like AdWords budget and SEO clicks. The research then returns a list of URL leads with contact information that is accessible and that website’s monthly advertising budget that may be exported to your CRM or lead management system. I’d love to view SpyFu go a step farther with this and integrate its own SEO lead lists directly using a platform such as Salesforce$75.00 in salesforce.com, but this tool is currently ahead of the curve. SEMrush includes a lead generation instrument, but that is the closest comes to exactly what SpyFu offers.
But, SpyFu included AdWords Templates as Portion of a Google AdWords campaign. The templates include prewritten ads for groups that are key word . The templates can be downloaded by users in the SpyFu site and then upload to a AdWords account.
The system also includes SEO campaign direction With its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature inside the SEO platform for tackling integrated keyword study and rank monitoring in a campaign. My SpyFu is only accessible paid plans (not the free trial), but it allows you to install multiple projects tracking grouped key words plotted against SEO position, traffic worth, ROI, and a number of other metrics. All you need to do is open the My SpyFu menu and then add a new project. It is the only and greatest example in this roundup of SEO-focused PM.
There’s also You ‘ve identified and begin ongoing tracking that reports back together with domain positions and keyword ranking changes. Utilizing the webpage, I was able to prepare custom SEO reports in a few simple steps: Enter a domain name then choose whether or not to conduct a report on SpyFu’s suggested domain keywords or custom keywords. I entered my five habit keywords picked up to five opponents’ URLs, and then was given the option to run either a report or a recurring report.
That Type of analysis that is competitive is just another area where SpyFu stands outside, since it also includes a tool called”Kombat” that’s available from the SEO and PPC Research tabs. In the domain of PCMag, I typed in Kombat along with the tool built an interactive data visualization that revealed where the top keywords of PCMag overlapped with our opponents. There’s also what SpyFu calls for a”keyword world,” listing CPC, CTR, monthly cost, and monthly clicks for core keywords and advocated keywords. This research breakdown is another feature which will help unearth ways for you to gain an SEO edge on your competitors. Search Based Keyword Tool
Together with the SEO functionality of its primary Solution, SpyFu has introduced a research tool named Nacho Analytics, which provides access to the internet analytics of sites. Through this stage, you can view time-of-day traffic segments, and on-page behavior.
Keyword Ad History
You will be shown by Ad History, via coded bars frequently the Key words appeared in a domain’s PPC campaign along with any modifications in the advertisement copy (all of which can be exported into excel). It goes back to 2006 through the Bonus History Button and shows that a year’s worth of information up front.
So it’s pretty straightforward, and that’s what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it is just”here is the advertisement history of the keyword”, plain and simple. If you find a key word being promoted on by a fantastic PPC advertiser persistent then you can look to employ that ad copy technique to some niche market of that keyword that is larger. If I were advertising for”resorts in Oklahoma” I would listen to what ad copy was successful, over time, for that main/core keyword”hotels”.
Domain Ad History
Except it reveals the domain Ad History is similar to Keyword Advertisement History History of a particular domain.
This tool is useful in Taking a Look Your competitors (or bigger players on your market ) and which ones that they attempted and abandoned (which could be ones that you avoid out of the gate). All this presumes the domain you’re exploring is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu utilizes semantic term connections, Publicly available keyword information, and PPC campaign data to come back a list of keywords related to the keyword(s) (up to 10) you enter. As you can see, you can filter search volume, from CPC, and you can exclude keywords.
For me personally, I prefer to use the Organic keywords found and the PPC keywords In SpyFu Classic or SpyFu Kombat. I like to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Primarily, I feel SpyFu is at its best when used as a research tool versus a search tool. Search Based Keyword Tool
Pricing and Plans
As I mentioned, SpyFu’s Basic plan begins at $33 each Month when billed annually (roughly $39 per month ). Though, unlike other tools within this SEO tool inspection roundup, such as Moz Guru and KWFinder$12.00 at KWFinder, SpyFu doesn’t price by search results. All plans come with an unlimited number of backlink , keyword group, domain name, and competitor/domain comparison search results combined with boundless data export. The performance you get with SpyFu for the cost is a significant factor in the reason we gave it an Editors’ Choice, along with the search volumes make the tool much more attractive for ad hoc study.
That’s not to say SpyFu doesn’t cap anything. The Fundamental Plan provides you a potential of 250 sales leads and domain name contacts, and 5,000 weekly tracked keyword positions, together with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional plan (also $58 a month when billed yearly ) lumps contacts and leads to 500 and weekly monitored keyword rankings to 15,000, along with custom-branded reports and access to SpyFu’s application programming interface (API).
Ultimately, SpyFu has added a $199 per month Team program (billed yearly, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword rankings, and five user logins. SpyFu also includes a 30-day money-back guarantee. Overall the company has actually slashed its pricing.
I find that their tools pretty useful for research. I don’t use Their own Keyword Smart Search that They provide (in a simple fashion) in the price points they provide is very A combination that is wonderful. SpyFu makes its way Each undertaking. Search Based Keyword Tool