Introduction Search Engine Competition
SpyFu is one of the more feature rich tools, but has the Least attractive interface on the market. SpyFu provides SEO and PPC spy application options alongside their own keyword search tool. Search Engine Competition
Keyword Search and User Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is a lot SpyFu can perform throughout the spectrum of SEO tooling, but for this particular review we’re focusing primarily on its ad hoc keyword research capacities. When a business is looking to identifying the best possible search engine results pages (SERP) to aim with an optimization strategy, keyword-driven analysis is the legwork to get pages to rank higher. Recommendations and management capacities are built in during SpyFu, however I began in the Keyword Research tab.
When testing each tool, I used exactly the same set of five Key words to see how outcomes differed between every one of my competitors. The five keywords that I used were electronic advertising, pcmag, internet shopping, IT consultant, and small business bookkeeping. I chose this mixture to simulate real world terms that companies might search for (such as publishers such as PCMag) as well as to discover associated search results and vulnerable competitor websites.
I discovered that after running searches in my five evaluation terms SpyFu creates and structures its keyword benefits and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 at Ahrefs. As opposed to populating a table of associated keywords with Page Authority (PA) and Domain Name Authority (DA) metrics together with stats on cost per click (CPC) and key word difficulty, SpyFu draws a far more obvious correlation with how much cash a key word is worth. After searching”digital advertising,” for instance, another navigation bar appeared round the top of the results page further breaking down the search results. You can then drill down to keyword summary, related key words, advertiser history, ranking history, traffic, key word grouping, and SERP analysis. That’s just for one keyword question, showing SpyFu will the most granular investigation into key word data of all the tools I tested.
Atop the main results, SpyFu gave me not only CPC for the Key word, but a daily and monthly cost breakdown as well as how many unique advertisers had emerged on the key word in the last year. I got exactly the exact same degree of cost breakdown when I clicked on the Related Keyword, which also allowed me to narrow results using a left-hand filter menu to a specific price per day, daily search volume, difficulty rating, and more.
In the bottom of the results was that the SERP analysis. This broke down each URL in the search results page, however KWFinder and Moz Guru both provide a much more detailed breakdown in this regard. SpyFu focuses. Results such as the Advertiser History graph, a lengthy list and complicated diagram of the ads appearing on this search page over time, was somewhat too in the weeds for me as a newcomer SEO instrument user. However, for advertisers and marketers, SpyFu is a gold mine. Search Engine Competition
With SpyFu Kombat you can look at overlapping and website key words To get up to 3 websites. For your PPC version you may also find a chart which goes back over a span of a couple years showing that the general number of key words being bid on by all three sites. You can also rollover the chart to see keywords specific to only 2 of those sites if you are feeling the 3rd website might not be doing as great a job (or vice versa) as two of the other sites. It is going to also show you the PPC budgets of the websites in addition to the amount of organic keywords ranking in the top 50 results for keyword.
When you click on an area of the circle chart it will show you that the Key words in whatever bucket you click, towards the right of this graph. You can see and download those keywords for your use. As you can see I’m on the ads tab but the choices are similar when you click on the organic tab (on the upper box, the natural one at the underside shows you complete organic keywords).
Switching between the organic tab and the ppc tab (also as the Overall # of organic keywords + PPC ad budget should also give you a good idea of what of the larger sites are more into the PPC or SEO aspect of things that may be a good barometer to look in if you chance to be focusing on one area over the other.
SpyFu Classic is the”flagship” section so to speak. This is Where you enter one domain on the home page and are presented with a TON of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Ranking of Ads vs # of Advertisers
– Estimated Value of Organic Traffic (estimated visitors using a variable of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (useful for looking at how a site might break out parts of the main domain, perhaps a good place to search for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Ad Background (links through to complete Keyword Ad History tool)
– Total Paid Keywords
– Total Organic Keywords
– PPC Competitors (with a URL to overlapping key words )
– Organic Competitors (with a link to overlapping keywords)
The data here can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Per Day, Complete Advertisers. . .all with trend data
– Top Ten Domains Marketing on the Keyword, with Domain Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a Link to Keyword Ad History
– Top Ten Organic Results with Title, Meta Description
– Associated Terms
– Related Concepts (according to semantic relationships)
– Categories Search Engine Competition
Keyword Management and Reports
Keyword direction is baked in to SpyFu through the platform. Within each of its three main research tabs–SEO, PPC, and Keyword–there are choices in the drop-down menus for SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups attributes in each tab are rather similar, populating a table using minimal search volume, CPC, problem rating, and monthly price. These are SpyFu’s four chief metrics where keyword research is concerned. On the left of this table are the keyword you’ve researched and grouped yourself, or top keyword group tips from SpyFu. On the top right of this desk you can then add selected keywords for lists, or export your selected keyword within an Microsoft Excel file, CSV, or PDF. This basic keyword grouping functionality is similar to SEMrush$99.95 in SEMrush and implemented better in Moz Pro and KWFinder.
Where SpyFu’s key word management capabilities really stand Out are in its List Builder and Tracking tabs. This is also where SpyFu creates its profound link between SEO and client relationship management (CRM). From the List Builder tab, there’s a Top Lists section with concentrated lists of domain names and key words like”Domains That Pay the maximum On AdWords,” keywords with the highest CPC. There’s also a list of the most expensive keywords, which you can then filter by state, business, or a specific web-based technologies: Ad buying platform, affiliate marketing, email advertising, and online shopping cart are some of the choices.
Alongside Leading Lists, there’s a dedicated Company Leads tab. This acts exactly the same way You enter a place, industries and keywords, and refine results using filters like AdWords budget and SEO clicks. The research then returns a list of URL leads with the monthly ad budget and available contact information that can be exported to your CRM or direct management system of this site. I’d love to view SpyFu go a step further with this and incorporate its own SEO lead lists straight with a platform like Salesforce$75.00 at salesforce.com, but this tool is already ahead of the curve. SEMrush has a beta lead generation instrument, but that is the closest any optimization merchandise that I tested comes to what SpyFu offers.
However, SpyFu included AdWords Templates as Part of a Google AdWords campaign. The templates include prewritten ads for keyword groups in countless industries. Users may download the templates from the SpyFu website and upload to a AdWords account.
The system also includes SEO campaign direction Using its My SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature inside the SEO platform for tackling integrated key word study and rank monitoring within a campaign. My SpyFu is only accessible paid programs (not the free trial), but it lets you set up multiple projects tracking grouped keywords plotted against SEO position, traffic value, ROI, and numerous different metrics. All you have to do is open the My SpyFu menu and then add a new job. It is the only and greatest case in this roundup of built-in, SEO-focused PM.
There is also the Tracking tab, which lets you take You ‘ve identified and start monitoring that reports back together with weekly domain rankings and keyword position changes. Using the tab, I was able to prepare custom SEO reports in a few simple measures: Enter a domain name and then choose whether or not to conduct a document on SpyFu’s suggested domain key words or custom key words. I entered my five custom key words in a field, chose up to five competitors’ URLs, then was given the choice to run either a report or a recurring report.
That Type of analysis is another area where SpyFu stands out, since it also includes a tool called”Kombat” that’s offered from the SEO and PPC Research tabs. In PCMag’s domain, I typed in Kombat along with the tool quickly built an interactive data visualization which showed where the top keywords of PCMag overlapped with our opponents. There is also what SpyFu calls for a”keyword world,” list CPC, CTR, monthly cost, and monthly clicks for core keywords and recommended keywords. This study breakdown is just another feature which will help ways for one to acquire an SEO edge. Search Engine Competition
With the SEO performance of its Solution, SpyFu has introduced a research tool called Nacho Analytics, which provides access to other sites’ web analytics. Through this stage, you can view sections visitors, and behavior.
Keyword Advertisement History
Keyword Advertisement History will show you, via coded bars, how often the Keyword appeared in a domain PPC campaign alongside any modifications in the advertisement copy (all of which may be exported to excel). It extends back to 2006 via the Bonus History Button and shows a year’s worth of data up front.
So it is fairly straightforward, which is exactly what I like about SpyFu Tools. No over-reliance on”in-house metrics” it’s only”here is the advertisement history of this keyword”, plain and simple. Normally, if you see a key word being promoted on by a PPC advertiser consistent then you can look to employ that ad copy technique to a niche market of that keyword that is bigger. If I had been advertisements for”resorts in Oklahoma” I might listen to what ad copy was successful, over time, for that main/core key word”resorts”.
Domain Ad History
Except it reveals the domain Ad History Is like Keyword Advertisement History History of a particular domain.
This tool is useful in Taking a Look Your opponents (or larger players in your market ) and which ones they attempted and abandoned (which could be ones that you avoid out of the gate). All of this assumes the domain you are exploring is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes semantic term connections, Publicly accessible keyword information, and PPC campaign information to return a list of keywords associated with the keyword(s) (up to 10) you input. As you can see, you can also filter by CPC, look volume, and you might also exclude key words.
For me, I prefer to use the Organic key words found as well as the PPC keywords In SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when used as a competitive search tool versus a research tool. Search Engine Competition
Pricing and Plans
As I just said, SpyFu’s Fundamental plan begins at $33 per Month when billed yearly (or $39 month-to-month). Though, contrary to other tools within this SEO tool review roundup, such as Moz Pro and KWFinder$12.00 in KWFinder, SpyFu does not cost by search success. All programs come with an infinite number of backlink , key word, keyword group, domain name, and competitor/domain comparison search results along with unlimited data export. The functionality you get with SpyFu for the price is an important element in why we gave it an Editors’ Choice, and the search volumes make the instrument much more attractive for ad hoc study that is keyword.
That is not to mention SpyFu does not cap anything. The Fundamental Program provides you a capacity of 250 sales leads and domain contacts, along with 5,000 weekly monitored keyword positions, along with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional plan (also $58 a month when billed yearly ) bumps contacts and leads to 500 and weekly tracked keyword rankings to 15,000, together with custom-branded reports and access to SpyFu’s application programming interface (API).
Ultimately, SpyFu has added a $199 per month Team plan (billed annually, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword rankings, and five user logins. SpyFu also comprises a 30-day money-back guarantee. Overall the company has slashed its pricing.
I find their tools helpful for search that is competitive. I don’t use Their Keyword Smart Search that They give (in a straightforward fashion) in the price points that they give is quite A combination that is wonderful. SpyFu makes its way into my toolbox on just about Each project. Search Engine Competition