Background Search Engine Keyword Tool
SpyFu is among the more feature rich tools, but has the Least attractive interface on the market. SpyFu offers SEO and PPC spy application choices . Search Engine Keyword Tool
Keyword User and Search Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is plenty SpyFu can perform across the spectrum of SEO tooling, but with this particular review we are focusing primarily on its own ad hoc lookup capacities. When a business is looking to identifying the best possible search engine results pages (SERP) to target having an optimization strategy, keyword-driven investigation is your legwork to get pages to rank higher. Recommendations and direction capacities are built in throughout SpyFu, but I started in the Keyword Research tab.
When testing each tool, I used exactly the same set of five Keywords to observe how outcomes differed between every one of my opponents. The five keywords I used were pcmag advertising, internet shopping, IT consultant, and small business accounting. I chose this mixture to simulate real world terms that businesses might search for (such as publishers like PCMag) as well as to discover associated search results and vulnerable competition sites.
I found that after conducting searches on my five test terms SpyFu produces and structures its keyword results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 at Ahrefs. As opposed to populating a table of related key words with Page Authority (PA) and Domain Name Authority (DA) metrics together with stats on cost per click (CPC) and keyword difficulty, SpyFu draws a far more apparent correlation with exactly how much money a keyword is worth. After searching”digital marketing,” for instance, a separate navigation bar appeared round the top of the results page further breaking down the search results. You can then drill down into key word overview, related key words, advertiser background, status background, backlinks, keyword grouping, and SERP analysis. That is just for a single key word showing SpyFu will the most granular deep-dive research into data of all the tools I tested.
Atop the results, SpyFu gave me not CPC for the Keyword, however a daily and yearly cost breakdown as well as the number of unique advertisers had emerged on the keyword in the last year. I received exactly the exact same degree of price breakdown once I clicked on the Related Keyword, which also allowed me to narrow results using a left-hand filter menu to a specific price per day, daily investigation volume, difficulty score, and more.
In the bottom of the results that are key word was that the SERP analysis. This broke down each URL from the search results page, even however KWFinder and Moz Pro equally offer a more comprehensive breakdown in this respect. SpyFu focuses on price, which may or might not be significant to your small business. Results like the Advertiser History chart, a lengthy list and complicated diagram of the ads appearing on that search page as time passes, was a bit too in the weeds for me as a newcomer SEO instrument user. But for digital entrepreneurs and entrepreneurs, SpyFu can be a gold mine. Search Engine Keyword Tool
With SpyFu Kombat you can look at overlapping and site specific key words For up to 3 websites. For your PPC version you can also see a graph which goes back over a span of a few years showing that the general number of keywords being bid on by all 3 sites. You can also rollover the graph to find keywords specific to just two of those websites if you are feeling the 3rd site might not be doing as good a job (or vice versa) as two of those other websites. It is going to also show you that the PPC budgets of those sites as well as the amount of organic keywords rank in the top 50 results for keyword.
When you click an area of the circle graph it will show you the Key words in whatever bucket you click, to the right of the chart. You can view and download those key words for your use. As you can see I’m on the advertisements tab but the options are similar when you click on the organic tab (on the upper box, the organic one at the underside shows you complete organic keywords).
Switching between the organic tab and the ppc tab (as well as the Overall # of organic keywords + PPC ad budget must also give you an idea of what of the bigger sites are more to the PPC or SEO side of things that may be a good barometer to look at if you happen to be concentrating on a single area over the other.
SpyFu Classic is the”flagship” section in order to speak. This is Where you input one domain name on the home page and are presented with a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Position of Ads vs # of Advertisers
– Estimated Value of Organic Traffic (estimated traffic with a variable of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Estimates
– Subdomains (helpful for looking at the way the website might break out parts of the main domain, perhaps a fantastic spot to look for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Advertisement History (links through to complete Keyword Advertisement History tool)
– Complete Paid Keywords
– Total Organic Keywords
– PPC Competitors (with a URL to overlapping keywords)
– Organic Competitors (using a URL to overlapping key words )
The data can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Per Day, Complete Advertisers. . .all with trend information
– Top Ten Domains Advertising on the Keyword, with Domain Name Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy With a Link to Keyword Ad History
– Top Ten Organic Outcomes with Title, Meta Description
– Related Terms
– Associated Concepts (based on semantic relationships)
– Categories Search Engine Keyword Tool
Keyword Management and Reviews
Keyword direction is baked in to SpyFu through the platform. Within all its three main research tabs–SEO, PPC, and Keyword–you will find choices in the drop-down menus for both SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups attributes in each tab are fairly similar, populating a table with monthly search volume, CPC, problem score, and monthly cost. These are SpyFu’s four main metrics where key word research is concerned. On the left of the table are either the key words you have researched and grouped yourself, or high keyword class suggestions from SpyFu. On the top right of the table you can subsequently add selected key words to lists, or export your chosen key words within an Microsoft Excel file, CSV, or PDF. This basic keyword category performance is much like SEMrush$99.95 at SEMrush and implemented better in Moz Professional and KWFinder.
Where SpyFu’s key word management capabilities really stand Out are in its List Builder and Tracking tabs. Additionally, this is where SpyFu creates its profound connection between SEO and customer relationship management (CRM). From the List Builder tab, there’s a Best Lists section with targeted lists of domain names and keywords like”Assets Which Spend the Most On AdWords,” keywords with the maximum CPC. There is also a listing of the most expensive keywords, which you can then filter by state, business, or a particular web-based technologies: Ad buying platform, affiliate marketing, email advertising, and internet shopping cart are a few of the options.
Next to Top Lists, there’s a dedicated Company Leads tab. This basically acts the exact same manner as a search: You enter a location, key words and industries, and refine results using filters like AdWords budget and SEO clicks. The research returns a list of URL leads with that site advertising budget and available contact information that may subsequently be exported to your CRM or lead management system. I’d like to view SpyFu go a step further with this and integrate its SEO lead lists straight with a stage such as Salesforce$75.00 in salesforce.com, but the tool is already ahead of the curve. SEMrush has a lead generation tool, but that is the closest comes to what SpyFu offers.
However, SpyFu incorporated AdWords Templates as Portion of a Google AdWords campaign. The templates include prewritten advertisements for groups . Users can download the templates from the SpyFu site and then upload into an AdWords account.
The platform also includes deeper SEO campaign management With its SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature inside the SEO platform for tackling integrated key word research and rank tracking within a campaign. My SpyFu is just accessible paid programs (not the free trial), but it allows you to install multiple projects tracking grouped keywords plotted against SEO rank, traffic value, ROI, and numerous other metrics. All you have to do is open the My SpyFu menu and add a new job. It is the greatest and only example in this roundup of built-in, SEO-focused PM.
There is also You ‘ve identified and begin tracking that reports back with weekly domain positions and keyword position changes. Using the tab, I was able to prepare custom SEO reports in a few simple measures: Enter a domain name and then choose if to conduct a document on SpyFu’s suggested domain key words or custom keywords. I entered my five habit keywords in a field, picked up to five opponents’ URLs, and then was given the choice to run a one-off report or a monthly report.
That sort of aggressive analysis is another area in which SpyFu stands outside, since it also has a tool called”Kombat” that is offered in the SEO and PPC Research tabs. In Kombat, I typed in PCMag’s domain and the tool immediately built an interactive data visualization which showed where the top key words of PCMag overlapped with our competitors. There is also what SpyFu calls for a”keyword universe,” listing CPC, CTR, monthly cost, and monthly clicks for core keywords and recommended keywords. This study breakdown is another feature which will help unearth ways for you to acquire an SEO edge. Search Engine Keyword Tool
Along with the SEO performance of its product, SpyFu has introduced a study tool called Nacho Analytics, which provides access to the web analytics of other websites. Through this stage, you can see time-of-day visitors sections, and behavior that is on-page.
Keyword Ad History
Keyword Ad Background will show you, through color coded bars frequently the Keyword appeared in a domain’s PPC campaign along with any modifications in the advertisement copy (all of which can be exported into excel). It goes back to 2006 through the Bonus History Button and reveals that a year’s worth of information up front.
So it is fairly straightforward, and that’s what I like about SpyFu Tools. No over-reliance on”in-house metrics” it is just”here’s the ad history of the keyword”, plain and simple. If you see a key word being advertised on by a PPC advertiser persistent it’s possible to look to apply that ad copy technique to a market of the keyword that is bigger. If I had been advertisements for”resorts in Oklahoma” I might listen to what ad copy has been successful, over time, for that main/core key word”resorts”.
Domain Advertisement History
Except it reveals the, domain Ad History is similar to Keyword Advertisement History Keyword history of a specific domain.
This tool is useful in looking at keywords Which Have Been effective for Your opponents (or larger players on your niche) and which ones they tried and left (which may be ones that you avoid from the gate). All of this presumes the domain you’re exploring is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes term relationships, Publicly accessible keyword information, and PPC campaign information to come back a list of keywords associated with the keyword(s) (up to 10) you enter. As you can see, you could filter by CPC, search volume, and you might exclude keywords.
For me, I prefer to use the Organic keywords found and the PPC keywords In either SpyFu Classic or SpyFu Kombat. I love to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Mostly, I feel SpyFu is at its best when used as a search instrument versus a keyword research tool. Search Engine Keyword Tool
Pricing and Strategies
As I just mentioned, SpyFu’s Basic plan starts at $33 each Month when billed annually (roughly $39 per month ). Though, contrary to other tools in this SEO tool inspection roundup, for example Moz Guru and KWFinder$12.00 in KWFinder, SpyFu does not cost by search success. All programs have an infinite number of keyword, keyword group , domain name, backlink, and competitor/domain comparison search results along with data export. The functionality you receive with SpyFu for the cost is an important factor in why we gave it an Editors’ Choice, and the unlimited search volumes make the tool much more attractive for study that is ad hoc.
That’s not to say SpyFu doesn’t cap anything. The Fundamental Plan gives you a capacity of 250 sales leads and domain contacts, along with 5,000 weekly tracked keyword positions, along with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert plan (also $58 a month when billed yearly ) lumps leads and contacts to 500 and weekly monitored keyword positions to 15,000, along with custom-branded reports and access to SpyFu’s application programming interface (API).
Finally, SpyFu has included a $199 per month Team plan (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword rankings, and five user logins. SpyFu also includes a 30-day money-back warranty. Overall the company has slashed on its pricing.
I find their tools pretty useful for search. I don’t use Their Keyword Smart Search described above but the number of information that They give (in a simple fashion) in the price points that they give is quite A nice combination. SpyFu makes its way into my toolbox on just about Every undertaking. Search Engine Keyword Tool