Intro Search Fu
SpyFu is one of the feature rich tools, but has the Least attractive interface on the market. SpyFu provides SEO and PPC spy application choices along with their very own keyword search tool. Search Fu
Keyword Search and User Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is plenty SpyFu can perform across the spectrum of SEO tooling, but for this review we are focusing mostly on its own ad hoc keyword research capacities. When a business is seeking to identifying the best possible search engine results pages (SERP) to target having an optimization plan, keyword-driven analysis is your legwork to get pages to rank higher. Direction capabilities and keyword recommendations are built in throughout SpyFu, however I began from the Keyword Research tab.
When I used the same set of five Key words to observe results differed between every one of my competitors. The five key words I used were IT consultant advertising, online shopping, pcmag, and small business accounting. I chose this combination to simulate real world terms that businesses might search for (such as publishers such as PCMag) and to discover associated search results and vulnerable competitor websites.
After conducting searches in my five test terms, I found that SpyFu produces and structures its key word results and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 in Ahrefs. As opposed to populating a table of associated key words with Page Authority (PA) and Domain Authority (DA) metrics along with stats on cost per click (CPC) and key word difficulty, SpyFu draws a far more obvious correlation with exactly how much money a key word is worth. After hunting”digital marketing,” for instance, another navigation bar appeared across the top of their results page further breaking down the search results. You can then drill down to key word overview, related keywords, advertiser history, status background, traffic, key word group, and SERP analysis. That’s only for one key word showing SpyFu does arguably the most granular deep-dive investigation into key word data of all the tools I tested.
Atop the main results, SpyFu gave me not CPC for the Keyword, however a daily and yearly cost breakdown as well as how many unique advertisers had emerged on the key word in the past year. I received exactly the exact same level of cost breakdown once I clicked on the Associated Keyword, which also allowed me to narrow results employing a left-hand filter menu to a specific cost every day, daily search volume, difficulty score, and much more.
At the bottom of the results that are key word was the SERP analysis. This broke down each URL from the search results page, though KWFinder and Moz Guru both offer a much more detailed breakdown in this regard. SpyFu focuses. Results like the Advertiser History graph, a lengthy list and complex diagram of the advertisements appearing on that search page over time, was somewhat too from the weeds for me as a newcomer SEO tool user. However, for digital marketers and advertisers, SpyFu is a gold mine. Search Fu
With SpyFu Kombat you can look at overlapping and site key words For up to 3 sites. For the PPC version you may also see a chart which goes back over a period of a few years demonstrating the general amount of key words being bid on by all 3 websites. You may also rollover the chart to find keywords specific to only 2 of those websites if you feel the 3rd website might not be doing as great a job (or vice versa) as two of the other websites. It will also show you that the PPC budgets of the websites as well as the amount of organic keywords rank in the top 50 results for keyword.
When you click it will show you the Key words in whatever bucket you click, to the right of this chart. It is possible to view and download those key words for your use. As you can see I am on the ads tab however, the choices are similar once you click on the natural tab (on the top box, the natural one on the bottom shows you total organic keywords).
Switching between the natural tab along with the ppc tab (also as the Total # of organic keywords + PPC ad budget should also give you an notion of what of the larger sites are more into the PPC or SEO side of things that may be a good barometer to look in if you chance to be focusing on a single area on the other hand.
SpyFu Classic is the”flagship” section in order to speak. This is Where you enter one domain on the home page and also are presented using a TON of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Ads vs # of Clients
– Estimated Value of Organic Traffic (estimated visitors with a factor of CPC factored in)
– Paid Traffic Compared with Organic Traffic Quotes
– Subdomains (useful for looking at how a site might split parts of the main domain, perhaps a fantastic place to look for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Advertisement Background (links through to full Keyword Ad History instrument )
– Total Paid Keywords
– Total Organic Keywords
– PPC Competitors (with a link to overlapping keywords)
– Organic Competitors (with a link to overlapping keywords)
The information here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Per Day, Complete Advertisers. . .all with trend information
– Top Ten Domains Advertising on the Keyword, with Domain Name Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a URL to Keyword Advertisement History
– Top Ten Organic Outcomes with Title, Meta Description
– Associated Terms
– Associated Concepts (based on semantic relationships)
– Categories Search Fu
Keyword Management and Reports
Keyword direction is baked in to SpyFu throughout the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–there are options in the drop-down menus for SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups attributes in each tab are fairly similar, populating a table with minimal search volume, CPC, difficulty score, and monthly cost. These are SpyFu’s four main metrics where keyword research is concerned. On the left of the table are the keyword you have researched and booted yourself, or high keyword class suggestions from SpyFu. At the top right of the table you can subsequently add selected key words to lists, or export your selected key words as an Microsoft Excel file, CSV, or PDF. This basic keyword grouping functionality is much like SEMrush$99.95 in SEMrush and executed better in Moz Professional and KWFinder.
Where SpyFu’s key word management capabilities really stand Out are in its List Builder and Tracking tabs. This is also where SpyFu makes its deep connection between SEO and client relationship management (CRM). In the List Builder tab, there’s a Top Lists section with concentrated lists of domains and keywords like”Domains That Pay the maximum On AdWords,” keywords with the highest CPC. There’s also a listing of the most expensive keywords, which you can then filter by state, industry, or a specific web-based technologies: Ad buying platform, internet affiliate marketing, email advertising, and internet shopping cart are a few of the options.
Alongside Top Lists, there’s a dedicated Company Leads tab. This acts exactly the exact same manner as a key word search: You enter a location, businesses and keywords, and refine results using filters like AdWords budget and SEO clicks. The research returns a list of leads with that site’s monthly ad budget and contact information that is accessible that can then be exported into your CRM or direct management system. I’d love to see SpyFu go a step further with this and incorporate its own SEO lead lists directly using a platform such as Salesforce$75.00 in salesforce.com, but the tool is already ahead of the curve. SEMrush includes a beta generation instrument, but that’s the closest any additional optimization product that I tested comes to exactly what SpyFu offers.
However, SpyFu recently incorporated AdWords Templates as Part of a Google AdWords campaign. The templates consist of prewritten advertisements for key word groups . Users may download the templates in the SpyFu site and upload to a AdWords account.
The platform also includes deeper SEO campaign management With its SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature within the SEO platform for tackling integrated key word study and rank tracking within a campaign. My SpyFu is just accessible paid programs (not the free trial), but it allows you to install multiple projects tracking grouped keywords plotted against SEO position, traffic worth, ROI, and numerous different metrics. All you have to do is open the My SpyFu menu and then add a new job. It’s the greatest and only case in this roundup of SEO-focused PM.
There’s also the Tracking tab, which lets you choose Keywords youbegin continuing tracking that reports back together with domain positions and keyword ranking changes and’ve identified. Using the tab, I was also able to prepare custom SEO reports in a few simple steps: Enter a domain name and choose if to conduct a report on SpyFu’s suggested custom key words or domain keywords. I entered my five custom key words in a field, chose up to five opponents’ URLs, and then was given the option to run a report or a monthly report.
That sort of aggressive analysis is another area where SpyFu stands outside, since it also includes a tool called”Kombat” that is offered from the SEO and PPC Research tabs. In Kombat, I typed in PCMag’s domain along with the tool quickly built an interactive data visualization that revealed where PCMag keywords overlapped with our opponents. There’s also what SpyFu calls for a”keyword universe,” list CPC, CTR, monthly price, and monthly clicks for core keywords and recommended keywords. This research breakdown is just another feature that will help ways for one to gain an SEO edge. Search Fu
With the SEO functionality of its main Solution, SpyFu has introduced a research tool called Nacho Analytics, which offers access to the internet analytics of sites. Through this stage, you can see time-of-day visitors sections, and behavior that is on-page.
Keyword Ad History
You will be shown by keyword Advertisement History, via colour bars, how frequently the Key words appeared in a domain PPC campaign along with any modifications in the ad copy (all of which can be exported into excel). It shows a year’s worth of data up front and extends back to 2006 through the Bonus History Button.
So it’s pretty straightforward, and that’s exactly what I like about SpyFu Tools. No more over-reliance on”in-house metrics” it’s only”here’s the advertisement history of this keyword”, plain and simple. If you find a keyword being advertised on by a PPC advertiser persistent it’s possible to look to apply that advertisement copy technique to some niche market of that larger keyword. If I were advertising for”resorts in Oklahoma” I would pay attention to what ad copy has been successful, as time passes, for this main/core keyword”resorts”.
Domain Ad History
Except it shows the domain Ad History Is like Keyword Ad History Key word history of a domainname.
This tool is useful in looking Your opponents (or bigger players in your niche) and which ones they tried and abandoned (which may be ones that you avoid out of the gate). All this presumes the domain you’re currently researching is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes term connections, Publicly available keyword data, and PPC campaign information to come back a list of keywords associated with the keyword(s) (up to 10) you input. You could also filter from CPC, look volume as you can see, and you might also exclude keywords.
For me personally, I prefer to use the PPC keywords and the Organic key words found In either SpyFu Classic or SpyFu Kombat. I like to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when used as a research tool versus a search tool. Search Fu
Pricing and Plans
As I just mentioned, SpyFu’s Fundamental plan starts at $33 each Month when billed annually (roughly $39 per month ). Though, contrary to other tools in this SEO tool inspection roundup, for example Moz Pro and KWFinder$12.00 in KWFinder, SpyFu does not cost by search results. All programs come with an infinite number of competitor/domain comparison search results , key word group, backlink, and domain combined with data export. The performance that you receive with SpyFu for the cost is a significant factor in why we gave it an Editors’ Choice, along with the unlimited search volumes make the tool even more attractive for research that is keyword that is ad hoc.
That’s not to mention SpyFu does not cap anything. The Fundamental Plan provides you a potential of 250 sales leads and domain name contacts, along with 5,000 weekly monitored keyword rankings, along with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert plan (also $58 a month when billed yearly ) lumps leads and contacts to 500 and weekly monitored keyword rankings to 15,000, along with custom-branded reports and access to SpyFu’s application programming interface (API).
Ultimately, SpyFu has added a $199 per month Team program (billed annually, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword positions, and five user logins. SpyFu also comprises a 30-day money-back warranty. Overall the company has slashed its pricing since our original inspection, which makes it attractive to SMBs.
I find that their tools helpful for search that is aggressive. I don’t use Their Keyword Smart Search described above but the number of data which They provide (in a straightforward fashion) in the price points that they give is very A wonderful combination. SpyFu makes its way into my toolbox on just about Every project. Search Fu