Introduction Search Ignite
SpyFu is one of the more feature rich tools, but has the Least appealing interface out there. SpyFu provides SEO and PPC spy tool options . Search Ignite
Keyword User and Search Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is plenty SpyFu can do throughout the spectrum of SEO tooling, but for this review we are focusing on its own ad hoc lookup capacities. When a business is looking to identifying the best possible search engine results pages (SERP) to aim having an optimization strategy, keyword-driven analysis is the legwork to get pages to rank higher. Direction capabilities and keyword recommendations are built in during SpyFu, but I began from the Keyword Research tab.
When testing each tool, I used the Exact Same set of five Key words to observe how results differed between each of my competitors. Were internet shopping marketing, pcmag, IT consultant, and small business bookkeeping. I chose this mixture to simulate real world terms that companies might search for (including publishers like PCMag) as well as to discover related search results and vulnerable competition sites.
I discovered that after conducting searches in my five evaluation terms SpyFu produces and structures its keyword benefits and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 at Ahrefs. Rather than populating a table of related keywords with Page Authority (PA) and Domain Authority (DA) metrics together with stats on cost per click (CPC) and keyword difficulty, SpyFu draws a far more obvious correlation with exactly how much cash a keyword is worth. After searching”digital advertising,” for instance, a separate navigation bar appeared across the top of the results page further breaking down the search results. You can then drill down to key word overview, related keywords, advertiser background, ranking history, traffic, key word group, and SERP analysis. That’s just for a single keyword revealing SpyFu will arguably the most granular deep-dive investigation into data of the tools I tested.
Atop the main results, SpyFu gave me not CPC for the Keyword, but a daily and monthly cost breakdown in addition to how many unique advertisers had appeared on the key word in the past year. I got exactly the same level of cost breakdown when I clicked on the Related Keyword, which also allowed me to narrow results employing a left-hand filter menu to a specific cost per day, daily investigation volume, difficulty score, and more.
At the bottom of the results was the SERP analysis. This broke down each URL from the search results page, even though KWFinder and Moz Guru equally offer a much more comprehensive breakdown in this regard. SpyFu focuses. Results like the Advertiser History chart, a lengthy list and complicated diagram of the ads appearing on that search page over time, was somewhat too in the weeds for me as a novice SEO instrument user. But for digital entrepreneurs and entrepreneurs, SpyFu is a gold mine. Search Ignite
With SpyFu Kombat you can look at overlapping and website Certain keywords To get up to 3 websites. For the PPC version you may also see a graph which goes over a span of a few years demonstrating the overall number of key words being bid on by all three sites. You can also rollover the graph to see keywords specific to only two of those websites if you feel the 3rd website may not be doing as good a job (or vice versa) as two of those other websites. It will also show you that the PPC budgets of the sites in addition to the amount of organic keywords rank in the top 50 results for said keyword.
When you click an area of the circle graph it will show you that the Key words in whatever bucket you click. It is possible to see and download those keywords for your use. As you can see I’m on the ads tab but the choices are comparable once you click on the natural tab (on the upper box, the organic one on the bottom shows you complete organic key words ).
Switching between the organic tab and the ppc tab (as well as the Overall # of organic search phrases + PPC ad budget should also give you a good notion of which of the larger sites are more to the PPC or SEO side of things that may be a good barometer to look at if you happen to be concentrating on a single place over the other.
SpyFu Classic is the”flagship” segment so to speak. This is Where you input one domain name on the home page and also are presented with a TON of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Ranking of Ads vs # of Advertisers
– Estimated Value of Organic Traffic (estimated traffic using a variable of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (helpful for looking at the way the website might break out parts of the main domain, perhaps a good spot to search for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Advertisement Background (links through to full Keyword Advertisement History instrument )
– Total Paid Keywords
– Total Organic Keywords
– PPC Competitors (with a link to overlapping keywords)
– Organic Competitors (with a URL to overlapping key words )
The information here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Total Advertisers. . .all with trend information
– Top Ten Domains Marketing on the Keyword, together with Domain Name Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a Link to Keyword Advertisement History
– Top Ten Organic Results with Title, Meta Description
– Associated Terms
– Related Concepts (based on semantic relationships)
– Categories Search Ignite
Keyword Management and Reviews
Keyword direction is baked in to SpyFu through the platform. Within all its three major research tabs–SEO, PPC, and Keyword–you will find options from the drop-down menus for SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups attributes in each tab are fairly similar, populating a table with minimal search volume, CPC, problem rating, and monthly cost. All these are SpyFu’s four chief metrics where key word research is concerned. On the left of the desk are the keyword you have researched and booted yourself, or high keyword class tips from SpyFu. At the top right of this table you can subsequently add selected key words for lists, or export your chosen keyword within an Microsoft Excel file, CSV, or PDF. This fundamental keyword grouping functionality is similar to SEMrush$99.95 at SEMrush and implemented better in Moz Pro and KWFinder.
Where SpyFu’s key word management abilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu makes its deep connection between SEO and client relationship management (CRM). In the List Builder tab, there’s a Best Lists segment with concentrated lists of domains and key words like”Domains That Spend the Most On AdWords,” keywords with the highest CPC. There is also a list of the most expensive keywords, which you can then filter by state, business, or a specific web-based technology: Ad buying platform, affiliate marketing, email advertising, and internet shopping cart are some of the choices.
Alongside Top Lists, there is a dedicated Company Leads tab. This acts exactly the same way as a search: You enter industries and key words, a location, and refine results using filters such as AdWords budget and SEO clicks. The research then returns a list of leads with this site ad budget and available contact information that may be exported to direct management system or your CRM. I’d love to view SpyFu proceed a step farther with this and integrate its SEO lead lists directly with a platform like Salesforce$75.00 at salesforce.com, but this tool is already ahead of the curve. SEMrush includes a lead generation instrument, but that is the closest any additional optimization product that I tested comes to exactly what SpyFu offers.
But, SpyFu recently included AdWords Templates as Portion of a Google AdWords campaign. The templates include prewritten ads for groups that are keyword . Users may download the templates from the SpyFu site and then upload to an AdWords account.
The system also includes deeper SEO campaign direction Using its SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature within the SEO platform for tackling integrated key word research and rank monitoring in a campaign. My SpyFu is just available in paid plans (not the free trial), but it allows you to install multiple projects tracking grouped keywords plotted against SEO rank, traffic worth, ROI, and numerous other metrics. All you have to do is open the My SpyFu menu and then add a new project. It’s the only and greatest example in this roundup of SEO-focused PM.
There is also the Tracking tab, which lets you choose You ‘ve identified and start ongoing monitoring that reports back together with weekly domain rankings and keyword ranking changes. I was able to prepare custom SEO reports in a few simple measures: Enter a domain name choose whether or not to run a report on SpyFu’s suggested custom keywords or domain keywords. I entered my five custom key words in a field, chose up to five competitors’ URLs, and then was given the choice to run a report or a recurring report.
That sort of analysis that is aggressive is another area in which SpyFu stands outside, as it also includes a tool called”Kombat” that’s offered in the SEO and PPC Research tabs. In Kombat, I typed in PCMag’s domain along with the instrument built an interactive data visualization which revealed where the top keywords of PCMag overlapped with our opponents. There is also what SpyFu calls for a”key word universe,” list CPC, CTR, monthly cost, and monthly clicks for core keywords and advocated keywords. This research breakdown is just another feature which helps ways to acquire an SEO advantage. Search Ignite
Together with the SEO functionality of its primary Solution, SpyFu has introduced a study tool called Nacho Analytics, which offers access to the web analytics of websites. Through this platform, you can see time-of-day visitors segments, and on-page behavior.
Keyword Advertisement History
Keyword Advertisement Background will show you, through colour bars often the Key words appeared in a domain PPC campaign alongside any modifications in the ad copy (all of which may be exported to excel). It shows that a year’s worth of data up front and extends back to 2006 through the Bonus History Button.
So it’s fairly straightforward, which is what I enjoy about SpyFu Tools. No more over-reliance on”in-house metrics” it’s just”here’s the ad history of this key word”, plain and simple. Typically, if you find a key word being promoted on by a PPC advertiser that is good consistent you can look to employ that ad copy technique to some market of that keyword that is bigger. If I had been advertising for”hotels in Oklahoma” I might listen to what ad copy was successful, as time passes, for this main/core keyword”resorts”.
Domain Advertisement History
Domain Ad History is similar to Keyword Ad History except it shows the Keyword history of a domainname.
This instrument is useful in looking Your competitors (or bigger players in your niche) and which ones they tried and left (which could be ones for you to prevent from the gate). All of this presumes the domain you are exploring is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes term connections, Publicly accessible keyword data, and PPC campaign information to come back a list of keywords related to the keyword(s) (up to 10) you enter. As you can see, you can also filter look volume, from CPC, and you might exclude key words.
For me, I prefer to use the Organic key words found as well as the PPC keywords In either SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when used as a competitive search tool versus a keyword research tool. Search Ignite
Pricing and Plans
As I said, SpyFu’s Fundamental plan starts at $33 each Month when billed yearly (roughly $39 month-to-month). Though, unlike other tools within this SEO tool review roundup, for example Moz Guru and KWFinder$12.00 at KWFinder, SpyFu does not cost by search success. All plans have an infinite number of key word, keyword group name, domain, backlink, and comparison search results along with data export. The functionality that you get with SpyFu for the price is a significant factor in the reason we gave it an Editors’ Choice, along with the search volumes make the instrument much more appealing for keyword study that is ad hoc.
That is not to say SpyFu doesn’t cap anything. The Basic Program gives you a capacity of 250 sales leads and domain contacts, and 5,000 weekly tracked keyword positions, along with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert plan (also $58 per month when billed annually) lumps leads and contacts to 500 and per week monitored keyword rankings to 15,000, together with custom-branded reports and access to SpyFu’s application programming interface (API).
Finally, SpyFu has included a $199 per month Team plan (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword rankings, and five user logins. SpyFu also comprises a 30-day money-back warranty. The company has slashed on its pricing.
I find that their tools pretty helpful for research that is aggressive. I do not use Their own Keyword Smart Search much as described above but the amount of information that They give (in a straightforward fashion) in the price points that they provide is quite A nice combination. SpyFu makes its way Each undertaking. Search Ignite