Background Search Spy
SpyFu is among the feature rich tools, but likely has the Attractive interface out there. SpyFu provides SEO and PPC spy application options alongside their keyword search tool. Search Spy
Keyword User and Search Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is plenty SpyFu can perform across the spectrum of SEO tooling, but for this particular review we’re focusing on its own ad hoc keyword research capabilities. When a company is looking to identifying the best possible search engine results pages (SERP) to target having an optimization plan, keyword-driven analysis is the legwork to get pages to rank higher. Direction capacities and recommendations are built in throughout SpyFu, but I started in the Keyword Research tab.
When I used exactly the Exact Same set of five Keywords to observe outcomes differed between each of my competitors. The five key words I used were pcmag, electronic advertising, internet shopping, IT consultant, and small business bookkeeping. I chose this mixture to simulate real world terms that businesses might hunt for (such as publishers like PCMag) and to find associated search results and vulnerable competition websites.
I found that, after conducting searches on my five test terms SpyFu creates and structures its keyword results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 at Ahrefs. Rather than populating a table of related key words with Page Authority (PA) and Domain Authority (DA) metrics together with stats on cost per click (CPC) and keyword difficulty, SpyFu draws a far more obvious correlation with exactly how much cash a key word could be worth. After hunting”digital marketing,” for example, a separate navigation bar appeared round the top of the results page further breaking down the search results. You can then drill down to key word overview, related key words, advertiser history, ranking history, backlinks, keyword group, and SERP analysis. That is only for a single keyword revealing how SpyFu does arguably the most granular deep-dive investigation into key word data of all the tools I analyzed.
Atop the results, SpyFu gave me not CPC for the Key word, however a daily and yearly cost breakdown in addition to how many unique advertisers had emerged on the keyword in the past year. I received the same level of cost breakdown when I clicked on the Associated Keyword, which also enabled me to narrow results employing a left-hand filter menu to a specific cost per day, daily search volume, difficulty score, and more.
In the bottom of the keyword results was the SERP analysis. This broke down every URL in the search results page, even however KWFinder and Moz Pro equally provide a more detailed breakdown in this regard. SpyFu focuses on monthly price, which may or might not be important to your small business. Results such as the Advertiser History graph, a lengthy list and complicated diagram of the ads appearing on this search page as time passes, was a bit too in the weeds for me as a newcomer SEO instrument user. But for digital entrepreneurs and entrepreneurs, SpyFu is a gold mine. Search Spy
With SpyFu Kombat you can look at overlapping and site specific keywords To get up to 3 sites. For your PPC version you can also see a chart which goes back over a period of a few years demonstrating the general number of key words being bid on by all 3 websites. You can also rollover the graph to see key words specific to just 2 of those sites if you feel the 3rd site may not be doing as great a job (or vice versa) as 2 of those other sites. It will also show you the PPC budgets of the websites as well as the number of organic keywords ranking in the top 50 results for keyword.
When you click it will show you that the Keywords in whatever bucket you click, to the right of the chart. You can see and download those key words for your own use. As you can see I’m on the advertisements tab however, the options are comparable when you click on the organic tab (on the upper box, the natural one at the bottom shows you total organic keywords).
Switching between the natural tab along with the ppc tab (also as the Overall # of organic search phrases + PPC advertisement budget should also give you an notion of what of the bigger sites are more into the PPC or SEO aspect of things that may be a good barometer to look at if you chance to be concentrating on a single place over the other.
SpyFu Classic is the”flagship” section so to speak. This is Where you enter one domain name on the home page and are presented using a slew of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Ranking of Advertising vs # of Advertisers
– Estimated Value of Organic Traffic (estimated traffic with a factor of CPC factored in)
– Paid Traffic Compared with Organic Traffic Quotes
– Subdomains (helpful for looking at how a website might break out parts of the principal domain, perhaps a good spot to search for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Ad History (links through to full Keyword Ad History tool)
– Complete Paid Keywords
– Complete Organic Keywords
– PPC Competitors (using a URL to overlapping keywords)
– Organic Competitors (using a URL to overlapping key words )
The data here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Total Advertisers. . .all with trend data
– Top Ten Domains Marketing on the Keyword, with Domain Name Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy With a URL to Keyword Advertisement History
– Top Ten Organic Outcomes with Title, Meta Description
– Related Terms
– Associated Concepts (based on semantic relationships)
– Categories Search Spy
Keyword Management and Reviews
Keyword management is baked in to SpyFu throughout the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–you will find options in the drop-down menus for SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups features in each tab are rather similar, populating a table using monthly search volume, CPC, problem rating, and monthly price. All these are SpyFu’s four main metrics where key word research is worried. On the left of the table are the keyword you’ve researched and booted yourself, or top keyword group tips from SpyFu. On the top right of this desk you can subsequently add selected key words to lists, or export your selected key words within an Microsoft Excel file, CSV, or PDF. This basic keyword category performance is similar to SEMrush$99.95 at SEMrush and implemented better in Moz Pro and KWFinder.
Where SpyFu’s keyword management capabilities really stand Out are in its List Builder and Tracking tabs. This is also where SpyFu makes its deep link between SEO and customer relationship management (CRM). In the List Builder tab, there is a Top Lists segment with concentrated lists of domain names and keywords like”Assets Which Pay the maximum On AdWords,” keywords with the maximum CPC. There is also a listing of the most expensive keywords, which you can then filter by state, industry, or a specific web-based technology: Ad buying platform, affiliate marketing, email marketing, and online shopping cart are a few of the choices.
Next to Leading Lists, there’s a dedicated Company Leads tab. This acts the exact same way as a keyword search: You enter industries and key words, a place, and refine results using filters like AdWords budget and SEO clicks. The research returns a list of URL leads with this site’s monthly ad budget and available contact information that can subsequently be exported into lead management system or your CRM. I’d love to see SpyFu proceed a step further with this and integrate its own SEO lead lists directly with a stage like Salesforce$75.00 in salesforce.com, but the instrument is currently ahead of the curve. SEMrush has a beta lead generation tool, but that is the closest any additional optimization merchandise I tested comes to exactly what SpyFu offers.
But, SpyFu recently incorporated AdWords Templates as Part of a Google AdWords campaign. The templates consist of prewritten ads for groups in hundreds of industries. Users may download the templates from the SpyFu site and upload into an AdWords account.
The system also includes SEO campaign management With its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature inside the SEO platform for overseeing integrated keyword study and rank monitoring in a campaign. My SpyFu is only accessible paid programs (not the free trial), but it lets you set up multiple projects tracking grouped keywords plotted against SEO rank, traffic value, ROI, and numerous other metrics. All you have to do is open the My SpyFu menu and then include a new job. It’s the only and best example in this roundup of built-in, SEO-focused PM.
There’s also the Tracking tab, which lets you choose Keywords you’ve identified and start ongoing tracking that reports back with weekly domain positions and keyword ranking changes. Utilizing the webpage, I was also able to set up custom SEO reports in a few straightforward steps: Enter a domain name then choose whether or not to conduct a document on SpyFu’s suggested domain key words or custom key words. I entered my five habit key words in a field, chose up to five opponents’ URLs, and then was given the option to run a one-off report or a report.
That sort of aggressive analysis is another area in which SpyFu stands outside, since it also has a tool called”Kombat” that is available in the SEO and PPC Research tabs. In Kombat, I typed in the domain of PCMag and the instrument built an interactive information visualization which revealed where PCMag’s top keywords overlapped with our opponents. There is also what SpyFu calls for a”keyword world,” listing CPC, CTR, monthly price, and monthly clicks to get core keywords and recommended keywords. This study breakdown is just another feature that will help unearth ways for one to acquire an SEO advantage on the competition. Search Spy
Together with the SEO performance of its product, SpyFu has introduced a study tool named Nacho Analytics, which provides access to the internet analytics of different websites. Through this stage, you can see search-engine behaviour visitors, and segments.
Keyword Ad History
You will be shown by keyword Advertisement Background, through color bars frequently the Key words appeared in a domain PPC campaign alongside any changes in the advertisement copy (all of which may be exported to excel). It goes back to 2006 via the Bonus History Button and shows a year’s worth of data up front.
So it’s fairly straightforward, and that’s exactly what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it is just”here’s the ad history of the key word”, plain and simple. Normally, if you find a keyword being advertised on by a PPC advertiser that is fantastic persistent you can look to apply that advertisement copy technique to some niche market of the keyword. If I were advertising for”hotels in Oklahoma” I might pay attention to what ad copy has been successful, as time passes, for that main/core key word”resorts”.
Domain Ad History
Except it shows the, domain Ad History is similar to Keyword Advertisement History History of a specific domainname.
This tool is useful in looking at keywords that have been effective for Your opponents (or larger players on your market ) and which ones that they tried and abandoned (which may be ones for you to avoid out of the gate). All this assumes the domain you are exploring is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes term connections, Publicly accessible keyword information, and PPC campaign information to come back a list of keywords associated with the keyword(s) (up to 10) you enter. As you can see, you could also filter by CPC, look volume, and you can exclude key words.
For me, I would rather use the Organic keywords found and the PPC keywords In SpyFu Classic or SpyFu Kombat. I love to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when used as a competitive research tool versus a keyword search tool. Search Spy
Pricing and Plans
Since I just said, SpyFu’s Fundamental plan starts at $33 per Month when billed yearly (or $39 month-to-month). Though, contrary to other tools in this SEO tool inspection roundup, such as Moz Guru and KWFinder$12.00 in KWFinder, SpyFu doesn’t price by search success. All programs come with an unlimited number of keyword, keyword collection name, domain name, backlink, and competitor/domain comparison search results along with data export. The performance you get with SpyFu for your cost is an important element in why we gave it an Editors’ Choice, and the search volumes make the instrument even more attractive for research that is ad hoc.
That is not to say SpyFu doesn’t cap anything. The Basic Plan provides you a potential of 250 sales leads and domain name contacts, and 5,000 weekly monitored keyword rankings, together with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert program (also $58 a month when billed annually) lumps contacts and leads to 500 and weekly monitored keyword positions to 15,000, together with custom-branded reports and access to SpyFu’s application programming interface (API).
Finally, SpyFu has added a $199 per month Team plan (billed annually, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword rankings, and five user logins. SpyFu also includes a 30-day money-back guarantee. The firm has slashed on its pricing because our initial inspection, which makes it attractive to SMBs.
I find that their tools useful for aggressive search. I do not use Their Keyword Smart Search much as described above but the amount of information that They provide (in a straightforward fashion) at the price points that they give is very A combination that is nice. SpyFu makes its way into my arsenal on just about Each project. Search Spy