Background Search Suggestion Tool
SpyFu is among the more feature rich tools, but probably has the Least attractive interface out there. SpyFu provides SEO and PPC spy tool options . Search Suggestion Tool
Keyword Search and User Experience
The SpyFu dashboard is smartly laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SpyFu can perform across the spectrum of SEO tooling, but with this particular review we’re focusing mostly on its ad hoc lookup capabilities. When a business is looking to identifying the best possible search engine results pages (SERP) to aim having an optimization plan, keyword-driven analysis is your legwork to get pages to rank higher. Management capabilities and keyword recommendations are built in during SpyFu, but I started in the Keyword Research tab.
When I used the same set of five Key words to see how outcomes differed between every one of my opponents. The five key words I used were pcmag, electronic marketing, online shopping, IT consultant, and small business accounting. I chose this combination to simulate real-world terms that companies might hunt for (including publishers like PCMag) and to find associated search results and vulnerable competitor websites.
I found that, after conducting searches on my five evaluation terms SpyFu creates and structures its key word results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 at Ahrefs. Rather than populating a table of related key words with Page Authority (PA) and Domain Name Authority (DA) metrics along with stats on cost per click (CPC) and keyword difficulty, SpyFu brings a far more apparent correlation with exactly how much cash a keyword is worth. After searching”digital marketing,” for example, a separate navigation bar appeared across the top of the results page further breaking down the search results. You can then drill down to key word summary, related key words, advertiser history, ranking history, traffic, key word group, and SERP analysis. That’s only for one keyword query, showing how SpyFu will arguably the most granular deep-dive research into data of all the tools I tested.
Atop the results, SpyFu gave me not only CPC for the Key word, but a daily and monthly cost breakdown as well as the number of unique advertisers had emerged on the keyword in the last year. I got the same degree of price breakdown when I clicked on the Related Keyword, which also enabled me to narrow results employing a left-hand filter menu to a particular cost per day, daily search volume, difficulty rating, and much more.
At the bottom of the results that are keyword was the SERP analysis. This broke down each URL in the search results page, though KWFinder and Moz Guru equally provide a more comprehensive breakdown in this respect. SpyFu focuses on monthly price, which might or may not be significant to your small business. Results like the Advertiser History chart, a long list and complicated diagram of the ads appearing on this search page over time, was somewhat too in the weeds for me as a newcomer SEO instrument user. However, for digital marketers and advertisers, SpyFu can be a gold mine. Search Suggestion Tool
With SpyFu Kombat you can look at overlapping and site keywords To get up to 3 sites. For your PPC version you may also see a chart which goes over a span of a couple years demonstrating the general amount of key words being bid on by all 3 websites. You can also rollover the graph to find key words specific to only two of those websites if you are feeling the 3rd website may not be doing as good a job (or vice versa) as two of those other websites. It will also show you that the PPC budgets of those sites in addition to the number of organic keywords rank in the top 50 results for said keyword.
When you click an area of the circle chart it will show you the Keywords in whatever bucket you click, to the right of this chart. It is possible to view and download those key words for your use. As you can see I am on the advertisements tab however, the options are similar once you click the natural tab (on the top box, the organic one at the bottom shows you complete organic keywords).
Switching between the organic tab and the ppc tab (also as the Total # of organic search phrases + PPC advertisement budget should also give you an notion of what of the larger sites are more to the PPC or SEO side of things which can be a fantastic barometer to check in if you happen to be concentrating on a single place on the other hand.
SpyFu Classic is the”flagship” segment so to speak. This is Where you input one domain name on the home page and are presented using a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Position of Ads vs # of Advertisers
– Estimated Value of Organic Traffic (estimated traffic using a factor of CPC factored in)
– Paid Traffic Compared with Organic Traffic Quotes
– Subdomains (useful for looking at how a website might split parts of the principal domain, perhaps a fantastic spot to search for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Ad History (links through to full Keyword Advertisement History tool)
– Complete Paid Keywords
– Complete Organic Keywords
– PPC Competitors (using a URL to overlapping keywords)
– Organic Competitors (using a URL to overlapping key words )
The data can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Total Advertisers. . .all with trend information
– Top Ten Domains Marketing on the Keyword, together with Domain Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy With a Link to Keyword Ad History
– Top Ten Organic Outcomes with Title, Meta Description
– Associated Terms
– Related Concepts (based on semantic relationships)
– Categories Search Suggestion Tool
Keyword Management and Reports
Keyword direction is baked into SpyFu throughout the platform. Within all its three main research tabs–SEO, PPC, and Keyword–there are options from the drop-down menus for SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups attributes in each tab are fairly similar, populating a table with minimal search volume, CPC, problem score, and monthly price. All these are SpyFu’s four chief metrics where key word research is worried. On the left of this desk are either the keyword you’ve researched and booted yourself, or high keyword group tips from SpyFu. At the top right of this table you can then add chosen key words for lists, or export your selected key words as an Microsoft Excel file, CSV, or PDF. This fundamental keyword grouping functionality is much like SEMrush$99.95 in SEMrush and implemented better in Moz Pro and KWFinder.
Where SpyFu’s keyword management abilities really stand Out are in its List Builder and Tracking tabs. Additionally, this is where SpyFu makes its profound connection between SEO and client relationship management (CRM). In the List Builder tab, there’s a Best Lists segment with concentrated lists of domains and key words like”Domains That Spend the maximum On AdWords,” keywords with the highest CPC. There is also a list of the most expensive keywords, which you can then filter by state, business, or a particular web-based technologies: Ad buying platform, internet affiliate marketing, email marketing, and online shopping cart are some of the choices.
Next to Leading Lists, there is a dedicated Business Leads tab. This acts the exact same manner You enter keywords and industries, a place, and refine results using filters such as AdWords budget and SEO clicks. The search then returns a list of leads with this site’s monthly advertising budget and available contact information that can then be exported into your CRM or direct management system. I’d love to view SpyFu go a step farther with this and incorporate its SEO lead lists directly using a stage such as Salesforce$75.00 at salesforce.com, but this tool is currently ahead of the curve. SEMrush includes a beta generation tool, but that’s the closest comes to exactly what SpyFu offers.
However, SpyFu incorporated AdWords Templates as Portion of a Google AdWords campaign. The templates consist of prewritten ads for key word groups in hundreds of businesses. The templates can be downloaded by users in the SpyFu site and upload into a AdWords account.
The platform also includes SEO campaign direction Using its SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature within the SEO platform for overseeing integrated key word research and rank monitoring in a campaign. My SpyFu is just accessible paid programs (not the free trial), but it allows you to install multiple projects tracking grouped keywords plotted against SEO rank, traffic worth, ROI, and a number of other metrics. All you have to do is open the My SpyFu menu and then add a new job. It’s the best and only case in this roundup of SEO-focused PM.
There is also You start continuing monitoring that keyword position changes and reports back with weekly domain positions and’ve identified. I was also able to prepare custom SEO reports in a few straightforward measures: Enter a domain name then choose whether or not to conduct a document on SpyFu’s suggested custom key words or domain keywords. I entered my five habit keywords chose up to five opponents’ URLs, and then was given the choice to run either a report or a report.
This sort of analysis is just another area where SpyFu stands out, as it also includes a tool called”Kombat” that is offered in the SEO and PPC Research tabs. In PCMag’s domain, I typed in Kombat along with the instrument built an interactive data visualization that revealed where PCMag keywords overlapped with our opponents. There is also what SpyFu calls a”keyword world,” list CPC, CTR, monthly cost, and monthly clicks for core keywords and advocated keywords. This study breakdown is just another feature that will help unearth ways to gain an SEO edge. Search Suggestion Tool
Together with the SEO functionality of its Solution, SpyFu has introduced a research tool named Nacho Analytics, which provides access to different sites’ web analytics. Through this platform, you can view segmentsvisitors, and search-engine behaviour.
Keyword Advertisement History
Keyword Advertisement Background will show you, through colour coded bars, how frequently the Key words appeared in a domain’s PPC campaign alongside any modifications in the advertisement copy (all of which can be exported to excel). It goes back to 2006 through the Bonus History Button and reveals a year’s worth of information.
So it’s pretty straightforward, which is exactly what I like about SpyFu Tools. No over-reliance on”in-house metrics” it’s only”here is the advertisement history of the keyword”, plain and simple. Typically, if you see a key word being advertised on by a PPC advertiser that is fantastic consistent it’s possible to look to employ that ad copy technique to some niche market of that bigger keyword. If I had been advertisements for”resorts in Oklahoma” I would listen to that which ad copy was successful, over time, for this main/core key word”hotels”.
Domain Advertisement History
Domain Ad History Is like Keyword Advertisement History except it shows the Key word history of a specific domain.
This tool is useful in Taking a Look at keywords that have been effective for Your competitors (or bigger players on your market ) and which ones that they tried and abandoned (which could be ones that you avoid out of the gate). All this presumes the domain you’re currently researching is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes word connections, Publicly available keyword information, and PPC campaign data to come back a list of keywords associated with the keyword(s) (up to 10) you enter. You can filter from CPC, search volume as you can see, and you can also exclude key words.
For me, I prefer to use the PPC keywords as well as the Organic key words found In SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Mostly, I feel SpyFu is at its best when used as a research instrument versus a keyword search tool. Search Suggestion Tool
Pricing and Plans
Since I said, SpyFu’s Fundamental plan begins at $33 each Month when billed annually (roughly $39 per month ). Though, unlike other tools in this SEO tool inspection roundup, for example Moz Pro and KWFinder$12.00 in KWFinder, SpyFu doesn’t cost by search results. All programs have an unlimited number of backlink , key word, keyword collection, domain, and comparison search results combined with data export. The functionality that you receive with SpyFu for the cost is an important factor in why we gave it an Editors’ Choice, along with the search volumes make the tool much more appealing for study that is keyword that is ad hoc.
That is not to say SpyFu doesn’t cap anything. The Basic Plan provides you a capacity of 250 sales leads and domain contacts, and 5,000 weekly monitored keyword rankings, along with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional program (also $58 a month when billed annually) lumps contacts and leads to 500 and per week tracked keyword positions to 15,000, along with custom-branded reports and access to SpyFu’s application programming interface (API).
Ultimately, SpyFu has added a $199 per month Team program (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword positions, and five user logins. SpyFu also comprises a 30-day money-back guarantee. Overall the company has slashed its pricing.
I find their tools helpful for search. I don’t use Their Keyword Smart Search which They give (in a simple fashion) at the price points that they give is quite A wonderful combination. SpyFu makes its way Every undertaking. Search Suggestion Tool