Introduction Search Term Generator
SpyFu is one of the feature rich tools, but likely has the Least attractive interface on the market. SpyFu provides SEO and PPC spy tool options alongside their keyword research tool. Search Term Generator
Keyword Search and User Experience
The SpyFu dashboard is smartly laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is plenty SpyFu can perform across the spectrum of SEO tooling, but with this review we’re focusing mostly on its ad hoc keyword research capabilities. When a company is looking to identifying the best possible search engine results pages (SERP) to target with an optimization strategy, keyword-driven investigation is your legwork to get pages to rank higher. Management capabilities and recommendations are built in throughout SpyFu, but I began in the Keyword Research tab.
When I used the Exact Same set of five Key words to observe how results differed between every one of my competitors. The five key words I used were IT consultant , electronic advertising, online shopping, pcmag, and small business bookkeeping. I chose this mixture to simulate real world terms that businesses might search for (including publishers like PCMag) and to discover associated search results and vulnerable competition websites.
I found that after conducting searches in my five test terms SpyFu creates and structures its keyword benefits and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 in Ahrefs. As opposed to populating a table of related key words with Page Authority (PA) and Domain Name Authority (DA) metrics together with stats on price per click (CPC) and keyword difficulty, SpyFu draws a far more apparent correlation with exactly how much cash a keyword could be worth. After searching”digital advertising,” for instance, a separate navigation bar appeared round the top of their results page further breaking down the search results. You can then drill down to keyword summary, related key words, advertiser history, ranking history, traffic, key word grouping, and SERP analysis. That is just for one key word showing how SpyFu will the most granular deep-dive investigation into data of all the tools I analyzed.
Atop the results, SpyFu gave me not CPC for the Keyword, however a daily and monthly cost breakdown in addition to how many unique advertisers had appeared on the key word in the past year. I received exactly the same degree of price breakdown once I clicked on the Related Keywords tab, which also allowed me to narrow results using a left-hand filter menu to a particular price per day, daily search volume, difficulty score, and much more.
In the bottom of the results was the SERP analysis. This broke down each URL in the search results page, though KWFinder and Moz Pro both offer a more comprehensive breakdown in this regard. SpyFu focuses. Results such as the Advertiser History chart, a lengthy list and complicated diagram of the advertisements appearing on that search page as time passes, was somewhat too from the weeds for me as a novice SEO tool user. However, for advertisers and digital marketers, SpyFu can be a gold mine. Search Term Generator
With SpyFu Kombat you can look at overlapping and website specific key words To get up to 3 websites. For the PPC version you can also find a graph which goes back over a span of a couple years showing the general amount of key words being bid on by all three websites. You may also rollover the graph to find keywords specific to only two of the websites if you are feeling the 3rd website might not be doing as good a job (or vice versa) as two of those other websites. It will also show you the PPC budgets of those sites in addition to the number of organic keywords rank in the top 50 results for said keyword.
When you click it will show you that the Keywords in whatever bucket you click, towards the right of the chart. You can see and download those key words for your use. As you can see I’m on the advertisements tab however, the choices are similar when you click the organic tab (on the upper box, the natural one on the underside shows you total organic key words ).
Switching between the organic tab along with the ppc tab (also as the Total # of organic search phrases + PPC advertisement budget should also give you a good notion of which of the larger sites are more to the PPC or SEO side of things that may be a fantastic barometer to check in if you happen to be focusing on a single area on the other hand.
SpyFu Classic is the”flagship” section so to speak. This is Where you enter one domain name on the home page and also are presented using a slew of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Position of Advertising vs # of Clients
– Estimated Value of Organic Traffic (estimated traffic using a factor of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (useful for looking at the way the website might break out parts of the main domain, maybe a fantastic spot to search for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Advertisement History (links through to full Keyword Ad History tool)
– Total Paid Keywords
– Total Organic Keywords
– PPC Competitors (using a URL to overlapping key words )
– Organic Competitors (with a URL to overlapping key words )
The information here can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Daily, Total Advertisers. . .all with trend information
– Top Ten Domains Advertising on the Keyword, together with Domain Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy With a URL to Keyword Ad History
– Top Ten Organic Outcomes with Title, Meta Description
– Associated Terms
– Related Concepts (according to semantic relationships)
– Categories Search Term Generator
Keyword Management and Reports
Keyword management is baked into SpyFu throughout the platform. Within each of its three main research tabs–SEO, PPC, and Keyword–you will find options in the drop-down menus for SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups attributes in each tab are rather similar, populating a table using monthly search volume, CPC, difficulty rating, and monthly cost. All these are SpyFu’s four main metrics where keyword research is worried. On the left of this table are the key words you’ve researched and booted yourself, or high keyword group suggestions from SpyFu. At the top right of the table you can subsequently add selected key words to lists, or export your selected keyword within an Microsoft Excel file, CSV, or PDF. This fundamental keyword grouping functionality is much like SEMrush$99.95 at SEMrush and implemented better in Moz Pro and KWFinder.
Where SpyFu’s keyword management abilities really stand Out are in its List Builder and Tracking tabs. This is also where SpyFu makes its profound link between SEO and client relationship management (CRM). From the List Builder tab, there’s a Top Lists section with concentrated lists of domains and key words like”Assets Which Spend the Most On AdWords,” keywords with the maximum CPC. There is also a listing of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technologies: Ad buying platform, internet affiliate marketing, email marketing, and internet shopping cart are a few of the choices.
Next to Top Lists, there’s a dedicated Business Leads tab. This acts exactly the exact same way You enter a place, key words and industries, and refine outcomes using filters like AdWords budget and SEO clicks. The research returns a list of leads with this site advertising budget and available contact information that may be exported to your CRM or lead management system. I’d like to see SpyFu proceed a step further with this and integrate its SEO lead lists directly with a stage like Salesforce$75.00 in salesforce.com, but this instrument is currently ahead of the curve. SEMrush includes a lead generation instrument, but that’s the closest any optimization merchandise I tested comes to exactly what SpyFu offers.
However, SpyFu recently included AdWords Templates as Part of a Google AdWords campaign. The templates include prewritten advertisements for keyword groups . Users can download the templates from the SpyFu website and upload to a AdWords account.
The platform also includes SEO campaign direction Using its SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature within the SEO platform for tackling integrated keyword research and rank monitoring within a campaign. My SpyFu is just accessible paid programs (not the free trial), but it allows you to set up multiple jobs tracking grouped keywords plotted against SEO position, traffic value, ROI, and a number of other metrics. All you have to do is open the My SpyFu menu and then add a new job. It’s the only and greatest case in this roundup of SEO-focused PM.
There’s also Keywords youstart ongoing tracking that reports back with domain positions and keyword position changes and’ve identified. I was also able to prepare custom SEO reports in a few straightforward measures: Enter a domain name and then choose whether or not to run a report on SpyFu’s suggested domain keywords or custom key words. I entered my five custom keywords chose up to five competitors’ URLs, and then was given the option to run a one-off report or a recurring report.
This Type of competitive analysis is just another area where SpyFu stands outside, as it also includes a tool called”Kombat” that is available in the SEO and PPC Research tabs. In the domain of PCMag, I typed in Kombat and the instrument built an interactive information visualization that showed where PCMag’s top key words overlapped with our competitors. There’s also what SpyFu calls a”key word universe,” listing CPC, CTR, monthly price, and monthly clicks for core keywords and recommended keywords. This research breakdown is just another feature which will help ways to gain an SEO advantage on your competitors. Search Term Generator
With the SEO functionality of its product, SpyFu has introduced a study tool named Nacho Analytics, which offers access to the web analytics of websites. Through this platform, you can see behavior traffic, and segments.
Keyword Advertisement History
You will be shown by Advertisement History, via coded bars often the Keyword appeared in a domain PPC campaign along with any changes in the advertisement copy (all of which can be exported to excel). It shows that a year’s worth of data and extends back to 2006 through the Bonus History Button.
So it is pretty straightforward, and that’s what I like about SpyFu Tools. No over-reliance on”in-house metrics” it’s only”here’s the ad history of this key word”, plain and simple. If you see a keyword being promoted on by a PPC advertiser persistent it’s possible to look to apply that ad copy technique to a niche market of the keyword. If I had been advertisements for”resorts in Oklahoma” I would listen to what ad copy has been successful, as time passes, for that main/core key word”hotels”.
Domain Advertisement History
Domain Ad History Is like Keyword Advertisement History except it reveals the Keyword history of a domain.
This tool is useful in Taking a Look Your opponents (or bigger players in your market ) and which ones that they tried and abandoned (which may be ones for you to prevent out of the gate). All of this presumes the domain you are currently researching is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes semantic term relationships, Publicly accessible keyword data, and PPC campaign data to come back a list of keywords associated with the keyword(s) (up to 10) you input. You could also filter look volume, by CPC as you can see, and you might also exclude key words.
For me, I would rather use the Organic keywords found and the PPC keywords In SpyFu Classic or SpyFu Kombat. I love to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when used as a competitive search tool versus a research tool. Search Term Generator
Pricing and Strategies
Since I just mentioned, SpyFu’s Basic plan starts at $33 per Month when billed yearly (or $39 month-to-month). Though, contrary to other tools in this SEO tool review roundup, for example Moz Pro and KWFinder$12.00 at KWFinder, SpyFu doesn’t cost by search results. All programs have an unlimited number of domain name, key word collection, backlink, and competitor/domain comparison search results combined with boundless data export. The functionality that you get with SpyFu for your price is an important factor in the reason we gave it an Editors’ Choice, along with the unlimited search volumes make the instrument much more appealing for study that is keyword that is ad hoc.
That’s not to mention SpyFu does not cap anything. The Basic Plan provides you a potential of 250 sales leads and domain name contacts, and 5,000 weekly monitored keyword rankings, along with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional plan (also $58 per month when billed annually) lumps leads and contacts to 500 and weekly tracked keyword positions to 15,000, along with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Finally, SpyFu has added a $199 per month Team plan (billed annually, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword positions, and five user logins. SpyFu also includes a 30-day money-back guarantee. Overall the company has really slashed on its pricing because our review, making it attractive to SMBs.
I find their tools useful for search. I don’t use Their Keyword Smart Search described above but the number of data that They give (in a straightforward fashion) in the price points they give is quite A wonderful combination. SpyFu makes its way into my arsenal on just about Each undertaking. Search Term Generator