Intro Search Term Popularity Tool
SpyFu is among the feature rich tools, but has the Least appealing interface out there. SpyFu offers SEO and PPC spy tool options . Search Term Popularity Tool
Keyword Search and User Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is a lot SpyFu can perform throughout the spectrum of SEO tooling, but with this particular review we’re focusing on its ad hoc keyword lookup capacities. When a business is looking to identifying the best possible search engine results pages (SERP) to target having an optimization plan, keyword-driven analysis is your legwork to get pages to rank higher. Recommendations and direction capacities are built in during SpyFu, however I started in the Keyword Research tab.
When testing each instrument, I used exactly the Exact Same set of five Key words to observe how results differed between each of my competitors. Were internet shopping , electronic marketing, pcmag, IT consultant, and small business accounting. I chose this combination to simulate real world terms that businesses might hunt for (including publishers such as PCMag) as well as to discover associated search results and vulnerable competitor websites.
I found that, after running searches in my five evaluation terms SpyFu creates and structures its keyword results and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 in Ahrefs. Rather than populating a table of associated key words with Page Authority (PA) and Domain Name Authority (DA) metrics together with stats on cost per click (CPC) and keyword difficulty, SpyFu draws a far more apparent correlation with exactly how much cash a key word could be worth. After hunting”digital advertising,” for instance, a separate navigation bar appeared across the top of their results page further breaking down the search results. You can then drill down to key word summary, related key words, advertiser background, status background, backlinks, keyword group, and SERP analysis. That is only for one key word question, revealing SpyFu will arguably the most granular deep-dive investigation into keyword data of the tools I analyzed.
Atop the results, SpyFu gave me not CPC for the Key word, but a daily and yearly cost breakdown as well as how many unique advertisers had emerged on the key word in the past year. I got exactly the exact same degree of price breakdown when I clicked on the Related Keywords tab, which also allowed me to narrow results employing a left-hand filter menu to a particular cost per day, daily investigation volume, difficulty rating, and more.
In the bottom of the key word results was that the SERP analysis. This broke down each URL from the search results page, even however KWFinder and Moz Guru equally offer a more detailed breakdown in this regard. SpyFu focuses on monthly cost, which might or might not be important to your business. Results like the Advertiser History graph, a long list and complicated diagram of the ads appearing on that search page over time, was a bit too from the weeds for me as a novice SEO tool user. But for advertisers and marketers, SpyFu is a gold mine. Search Term Popularity Tool
With SpyFu Kombat you can look at overlapping and website key words To get up to 3 sites. For the PPC version you may also see a graph which goes over a span of a couple years showing that the overall number of key words being bid on by all 3 sites. You may also rollover the chart to see key words specific to just two of the sites if you are feeling the 3rd site may not be doing as good a job (or vice versa) as 2 of the other websites. It is going to also show you that the PPC budgets of the websites in addition to the amount of organic keywords rank in the top 50 results for said keyword.
When you click it will show you that the Keywords in whatever bucket you click. It is possible to see and download those key words for your use. As you can see I’m on the ads tab but the options are similar once you click the organic tab (on the upper box, the natural one at the bottom shows you total organic keywords).
Switching between the organic tab along with the ppc tab (also as the Total # of organic keywords + PPC advertisement budget should also give you a good notion of what of the larger sites are more into the PPC or SEO aspect of things that may be a good barometer to check at if you happen to be focusing on one place on the other hand.
SpyFu Classic is the”flagship” segment in order to speak. This is Where you input one domain on the home page and also are presented with a slew of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Ranking of Ads vs # of Advertisers
– Estimated Value of Organic Traffic (estimated traffic with a factor of CPC factored in)
– Paid Traffic Compared with Organic Traffic Quotes
– Subdomains (useful for looking at the way the website might split parts of the principal domain, maybe a good spot to look for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Advertisement Background (links through to full Keyword Advertisement History tool)
– Complete Paid Keywords
– Total Organic Keywords
– PPC Competitors (with a URL to overlapping keywords)
– Organic Competitors (using a link to overlapping keywords)
The data can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Total Advertisers. . .all with trend information
– Top Ten Domains Advertising on the Keyword, together with Domain Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a Link to Keyword Advertisement History
– Top Ten Organic Outcomes with Title, Meta Description
– Related Terms
– Associated Concepts (according to semantic relationships)
– Categories Search Term Popularity Tool
Keyword Management and Reports
Keyword management is baked in to SpyFu through the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–you will find options from the drop-down menus for both SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups features in each tab are fairly similar, populating a table with minimal search volume, CPC, difficulty score, and monthly cost. All these are SpyFu’s four chief metrics where keyword research is worried. On the left of this desk are the key words you have researched and grouped yourself, or top keyword group tips from SpyFu. At the top right of the table you can subsequently add selected key words to lists, or export your chosen keyword as an Microsoft Excel file, CSV, or PDF. This fundamental keyword category performance is much like SEMrush$99.95 at SEMrush and executed better in Moz Pro and KWFinder.
Where SpyFu’s keyword management capabilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu creates its deep connection between SEO and customer relationship management (CRM). In the List Builder tab, there is a Best Lists section with targeted lists of domains and keywords like”Assets Which Pay the maximum On AdWords,” keywords with the maximum CPC. There’s also a listing of the most expensive keywords, which you can then filter by state, business, or a specific web-based technologies: Ad buying platform, affiliate marketing, email marketing, and internet shopping cart are a few of the options.
Next to Top Lists, there is a dedicated Company Leads tab. This basically acts exactly the exact same manner You enter a location, businesses and key words, and refine results using filters such as AdWords budget and SEO clicks. The search then returns a list of leads with the monthly ad budget and contact information that may subsequently be exported into your CRM or lead management system of that site. I’d love to view SpyFu go a step farther with this and incorporate its own SEO lead lists directly using a platform such as Salesforce$75.00 in salesforce.com, but the instrument is currently ahead of the curve. SEMrush has a beta generation tool, but that is the closest any additional optimization merchandise that I tested comes to what SpyFu offers.
However, SpyFu included AdWords Templates as Portion of a Google AdWords campaign. The templates include prewritten advertisements for groups that are keyword . Users may download the templates in the SpyFu site and then upload to a AdWords account.
The platform also includes deeper SEO campaign management Using its SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature inside the SEO platform for overseeing integrated keyword research and rank monitoring in a campaign. My SpyFu is just accessible paid programs (not the free trial), but it allows you to install multiple projects tracking grouped key words plotted against SEO rank, traffic value, ROI, and numerous other metrics. All you have to do is open the My SpyFu menu and then include a new job. It is the best and only example in this roundup of SEO-focused PM.
There is also the Tracking tab, which lets you choose Keywords you’ve identified and start monitoring that keyword position changes and reports back together with domain positions. Using the tab, I was also able to set up custom SEO reports in a few simple steps: Enter a domain name and then choose if to run a document on SpyFu’s suggested domain keywords or custom keywords. I entered my five custom keywords in a field, picked up to five competitors’ URLs, then was given the choice to run a one time report or a recurring monthly report.
That Type of analysis is just another area in which SpyFu stands out, as it also has a tool called”Kombat” that is offered in the SEO and PPC Research tabs. In the domain of PCMag, I typed in Kombat and the instrument built an interactive data visualization that showed where the top key words of PCMag overlapped with our opponents. There is also what SpyFu calls for a”keyword universe,” list CPC, CTR, monthly price, and monthly clicks for core keywords and recommended keywords. This study breakdown is another feature that will help ways for you to gain an SEO advantage. Search Term Popularity Tool
Along with the SEO functionality of its product, SpyFu has introduced a research tool named Nacho Analytics, which offers access to the web analytics of different websites. Through this platform, you can view sections visitors, and search-engine behaviour.
Keyword Advertisement History
You will be shown by Advertisement History, through color bars, how often the Keyword appeared in a domain’s PPC campaign alongside any changes in the ad copy (all of which can be exported to excel). It shows that a year’s worth of data and goes back to 2006 through the Bonus History Button.
So it’s pretty straightforward, which is what I like about SpyFu Tools. No over-reliance on”in-house metrics” it’s just”here is the advertisement history of the keyword”, plain and simple. If you find a key word being advertised on by a fantastic PPC advertiser consistent then you can look to employ that ad copy technique to a market of that keyword. If I were advertisements for”hotels in Oklahoma” I might pay attention to that which ad copy was successful, as time passes, for this main/core keyword”hotels”.
Domain Advertisement History
Except it shows the, domain Ad History is similar to Keyword Advertisement History Key word history of a domain.
This instrument is useful in Taking a Look Your opponents (or bigger players in your market ) and which ones that they tried and left (which may be ones for you to prevent out of the gate). All this presumes the domain you are exploring is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu uses term connections, Publicly available keyword information, and PPC campaign information to return a list of keywords related to the keyword(s) (up to 10) you enter. As you can see, you could also filter from CPC, look volume, and you can also exclude keywords.
For me personally, I prefer to use the Organic keywords found as well as the PPC keywords In SpyFu Classic or SpyFu Kombat. I love to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when used as a search instrument versus a research tool. Search Term Popularity Tool
Pricing and Strategies
As I mentioned, SpyFu’s Fundamental plan begins at $33 per Month when billed yearly (roughly $39 per month ). Though, unlike other tools within this SEO tool inspection roundup, for example Moz Guru and KWFinder$12.00 at KWFinder, SpyFu doesn’t price by search results. All plans have an unlimited number of comparison search results , keyword group, backlink, and domain name combined with data export. The performance you receive with SpyFu for the price is an important element in why we gave it an Editors’ Choice, and the search volumes make the tool even more appealing for research that is ad hoc.
That’s not to say SpyFu does not cap anything. The Basic Plan provides you a potential of 250 sales leads and domain contacts, and 5,000 weekly tracked keyword rankings, together with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert program (also $58 a month when billed yearly ) bumps leads and contacts to 500 and per week tracked keyword positions to 15,000, along with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Finally, SpyFu has added a $199 per month Team program (billed annually, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword positions, and five user logins. SpyFu also includes a 30-day money-back warranty. The firm has really slashed its pricing because our initial inspection, making it even more attractive to SMBs.
I find their tools useful for search that is aggressive. I don’t use Their own Keyword Smart Search described above but the number of information which They provide (in a straightforward fashion) at the price points that they provide is very A combination that is wonderful. SpyFu makes its way Every project. Search Term Popularity Tool