Intro Search Term Suggestion Tool
SpyFu is among the feature rich tools, but probably has the Least attractive interface on the market. SpyFu offers SEO and PPC spy tool options . Search Term Suggestion Tool
Keyword Search and User Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SpyFu can perform throughout the spectrum of SEO tooling, but with this particular review we’re focusing primarily on its own ad hoc lookup capacities. When a company is seeking to identifying the best possible search engine results pages (SERP) to aim having an optimization plan, keyword-driven analysis is the legwork to get pages to rank higher. Management capabilities and recommendations are built in during SpyFu, however I began in the Keyword Research tab.
When I used exactly the same set of five Key words to observe how results differed between every one of my opponents. The five key words I used were electronic advertising, pcmag, online shopping, IT consultant, and small business bookkeeping. I chose this combination to simulate real-world terms that companies might search for (such as publishers such as PCMag) and to discover related search results and vulnerable competition websites.
I discovered that after running searches in my five test terms SpyFu produces and structures its key word benefits and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 at Ahrefs. Rather than populating a table of related keywords with Page Authority (PA) and Domain Name Authority (DA) metrics along with stats on price per click (CPC) and keyword difficulty, SpyFu draws a far more obvious correlation with exactly how much money a keyword is worth. After hunting”digital marketing,” for example, another navigation bar appeared across the top of the results page further breaking down the search results. You can then drill down into keyword overview, related key words, advertiser history, ranking history, backlinks, keyword group, and SERP analysis. That’s only for one key word query, revealing SpyFu will arguably the most granular research into key word data of the tools I analyzed.
Atop the primary results, SpyFu gave me not CPC for the Keyword, but a daily and yearly cost breakdown in addition to how many unique advertisers had appeared on the keyword in the past year. I received the exact same degree of price breakdown when I clicked on the Related Keyword, which also enabled me to narrow results employing a left-hand filter menu to a specific price every day, daily investigation volume, difficulty rating, and more.
In the bottom of the results that are key word was that the SERP analysis. This broke down each URL from the search results page, though KWFinder and Moz Pro both offer a much more comprehensive breakdown in this respect. SpyFu focuses. Results like the Advertiser History chart, a lengthy list and complicated diagram of the advertisements appearing on this search page over time, was a bit too from the weeds for me as a novice SEO instrument user. However, for digital marketers and advertisers, SpyFu can be a gold mine. Search Term Suggestion Tool
With SpyFu Kombat you can look at overlapping and website keywords For up to 3 sites. For your PPC version you can also find a chart which goes over a span of a couple years showing the overall number of key words being bid on by all 3 websites. You may also rollover the graph to see keywords specific to only two of those sites if you feel the 3rd website may not be doing as good a job (or vice versa) as two of the other websites. It is going to also show you that the PPC budgets of the websites in addition to the number of organic keywords rank in the top 50 results for said keyword.
When you click it will show you that the Keywords in whatever bucket you click, to the right of the chart. You can see and download those keywords for your use. As you can see I am on the ads tab however, the choices are similar when you click on the natural tab (on the top box, the organic one on the bottom shows you complete organic keywords).
Switching between the natural tab along with the ppc tab (as well as the Total # of organic search phrases + PPC advertisement budget must also give you a good notion of which of the bigger sites are more to the PPC or SEO aspect of things that may be a good barometer to look at if you happen to be focusing on a single place over the other.
SpyFu Classic is the”flagship” segment so to speak. This is Where you enter one domain on the home page and are presented using a slew of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Ranking of Ads vs # of Clients
– Estimated Value of Organic Traffic (estimated traffic using a factor of CPC factored in)
– Paid Traffic Compared with Organic Traffic Estimates
– Subdomains (helpful for looking at how a website might break out parts of the main domain, perhaps a fantastic place to look for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Advertisement History (links through to full Keyword Advertisement History instrument )
– Complete Paid Keywords
– Total Organic Keywords
– PPC Competitors (with a URL to overlapping keywords)
– Organic Competitors (using a link to overlapping key words )
The data can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Per Day, Total Advertisers. . .all with trend data
– Top Ten Domains Marketing on the Keyword, with Domain Name Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a URL to Keyword Ad History
– Top Ten Organic Outcomes with Title, Meta Description
– Associated Terms
– Associated Concepts (according to semantic relationships)
– Categories Search Term Suggestion Tool
Keyword Management and Reports
Keyword direction is baked into SpyFu throughout the platform. Within all its three main research tabs–SEO, PPC, and Keyword–there are choices from the drop-down menus for both SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups attributes in each tab are fairly similar, populating a table with monthly search volume, CPC, difficulty score, and monthly cost. All these are SpyFu’s four main metrics where key word research is concerned. On the left of this table are either the key words you’ve researched and booted yourself, or top keyword group suggestions from SpyFu. At the top right of this table you can then add selected key words for lists, or export your chosen keyword within an Microsoft Excel file, CSV, or PDF. This fundamental keyword category performance is similar to SEMrush$99.95 in SEMrush and implemented better in Moz Professional and KWFinder.
Where SpyFu’s key word management abilities really stand Out are in its List Builder and Tracking tabs. This is also where SpyFu makes its deep link between SEO and client relationship management (CRM). In the List Builder tab, there is a Top Lists segment with concentrated lists of domains and key words like”Domains That Pay the maximum On AdWords,” keywords with the maximum CPC. There’s also a listing of the most expensive keywords, which you can then filter by state, business, or a particular web-based technology: Ad buying platform, internet affiliate marketing, email marketing, and internet shopping cart are some of the choices.
Next to Top Lists, there’s a dedicated Business Leads tab. This acts exactly the same way as a search: You enter key words and industries, a place, and refine outcomes using filters such as AdWords budget and SEO clicks. The research then returns a list of URL leads with this site advertising budget and contact information that can be exported to lead management system or your CRM. I’d love to see SpyFu proceed a step further with this and incorporate its SEO lead lists straight using a platform like Salesforce$75.00 at salesforce.com, but the instrument is already ahead of the curve. SEMrush includes a beta lead generation instrument, but that’s the closest any optimization merchandise I tested comes to exactly what SpyFu offers.
However, SpyFu included AdWords Templates as Part of a Google AdWords campaign. The templates consist of prewritten ads for groups . Users can download the templates from the SpyFu website and then upload to an AdWords account.
The platform also includes deeper SEO campaign direction With its SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature within the SEO platform for tackling integrated keyword research and rank tracking within a campaign. My SpyFu is just available in paid programs (not the free trial), but it allows you to install multiple jobs tracking grouped key words plotted against SEO rank, traffic worth, ROI, and numerous other metrics. All you have to do is open the My SpyFu menu and add a new project. It’s the only and best example in this roundup of SEO-focused PM.
There is also You ‘ve identified and start tracking that reports back together with domain rankings and keyword ranking changes. I was also able to set up custom SEO reports in a few simple measures: Enter a domain name then choose whether or not to run a report on SpyFu’s suggested custom keywords or domain key words. I entered my five habit key words in a field, chose up to five competitors’ URLs, and then was given the choice to run a one time report or a recurring monthly report.
That sort of analysis that is competitive is another area where SpyFu stands out, as it also has a tool called”Kombat” that’s available in the SEO and PPC Research tabs. In Kombat, I typed in PCMag’s domain and the instrument quickly built an interactive data visualization which showed where PCMag’s top keywords overlapped with our opponents. There is also what SpyFu calls for a”keyword universe,” listing CPC, CTR, monthly cost, and monthly clicks for core keywords and recommended keywords. This research breakdown is just another feature that will help unearth ways to acquire an SEO edge on the competition. Search Term Suggestion Tool
Along with the SEO functionality of its primary product, SpyFu has introduced a research tool called Nacho Analytics, which provides access to other sites’ web analytics. Through this stage, you can see segmentsvisitors, and behavior.
Keyword Ad History
You will be shown by keyword Ad History, through colour bars frequently the Keyword appeared in a domain PPC campaign along with any changes in the advertisement copy (all of which can be exported to excel). It reveals that a year’s worth of information and extends back to 2006 through the Bonus History Button.
So it is pretty straightforward, and that’s exactly what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it is just”here’s the advertisement history of the keyword”, plain and simple. If you find a key word being promoted on by a PPC advertiser that is fantastic persistent it’s possible to look to employ that ad copy technique to some market of the keyword. If I had been advertisements for”hotels in Oklahoma” I would pay attention to that which ad copy has been successful, over time, for that main/core keyword”hotels”.
Domain Advertisement History
Except it reveals the domain Ad History is similar to Keyword Ad History Keyword history of a domainname.
This tool is useful in looking Your opponents (or bigger players in your niche) and which ones they tried and left (which may be ones that you prevent from the gate). All of this assumes the domain you’re currently researching is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes word relationships, Publicly available keyword information, and PPC campaign data to return a list of keywords associated with the keyword(s) (up to 10) you enter. You can filter search volume, from CPC as you can see, and you can also exclude keywords.
For me, I prefer to use the PPC keywords and the Organic keywords found In SpyFu Classic or SpyFu Kombat. I love to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when used as a search instrument versus a keyword search tool. Search Term Suggestion Tool
Pricing and Plans
Since I said, SpyFu’s Basic plan begins at $33 each Month when billed yearly (roughly $39 per month ). Though, unlike other tools within this SEO tool inspection roundup, for example Moz Guru and KWFinder$12.00 at KWFinder, SpyFu does not price by search results. All plans come with an infinite number of backlink , key word collection, domain, and comparison search results combined with data export. The functionality that you get with SpyFu for the cost is a significant element in why we gave it an Editors’ Choice, and the unlimited search volumes make the instrument much more appealing for ad hoc research that is keyword.
That’s not to say SpyFu does not cap anything. The Basic Plan gives you a potential of 250 sales leads and domain contacts, along with 5,000 weekly tracked keyword positions, together with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert plan (also $58 per month when billed annually) lumps leads and contacts to 500 and per week monitored keyword rankings to 15,000, together with custom-branded reports and access to SpyFu’s application programming interface (API).
Finally, SpyFu has included a $199 per month Team plan (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword rankings, and five user logins. SpyFu also comprises a 30-day money-back guarantee. The firm has actually slashed on its pricing.
I find that their tools pretty helpful for research. I do not use Their own Keyword Smart Search that They give (in a straightforward fashion) in the price points they provide is very A combination that is nice. SpyFu makes its way Each project. Search Term Suggestion Tool