Introduction Search Term Volume
SpyFu is among the more feature rich tools, but has the Least attractive interface on the market. SpyFu offers SEO and PPC spy tool choices . Search Term Volume
Keyword Search and User Experience
The SpyFu dashboard is smartly laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s plenty SpyFu can do throughout the spectrum of SEO tooling, but with this review we are focusing on its own ad hoc keyword lookup capabilities. When a company is looking to identifying the best possible search engine results pages (SERP) to aim with an optimization plan, keyword-driven investigation is your legwork to get pages to rank higher. Keyword recommendations and management capacities are built in during SpyFu, but I began in the Keyword Research tab.
When testing each instrument, I used the Exact Same set of five Keywords to observe how outcomes differed between every one of my opponents. The five keywords that I used were digital marketing, pcmag, internet shopping, IT consultant, and small business accounting. I chose this combination to simulate real world terms that companies might hunt for (including publishers such as PCMag) as well as to find related search results and vulnerable competitor sites.
I discovered that after conducting searches on my five test terms SpyFu creates and structures its keyword results and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 at Ahrefs. Rather than populating a table of associated key words with Page Authority (PA) and Domain Authority (DA) metrics along with stats on cost per click (CPC) and keyword difficulty, SpyFu brings a far more obvious correlation with how much cash a key word could be worth. After searching”digital marketing,” for example, a separate navigation bar appeared across the top of the results page further breaking down the search results. You can then drill down to keyword overview, related key words, advertiser history, ranking history, backlinks, keyword group, and SERP analysis. That is just for one keyword question, showing SpyFu will arguably the most granular research into data of all the tools I tested.
Atop the results, SpyFu gave me not only CPC for the Key word, however a daily and monthly cost breakdown as well as the number of unique advertisers had emerged on the key word in the past year. I got exactly the exact same degree of cost breakdown once I clicked on the Associated Keyword, which also allowed me to narrow results using a left-hand filter menu to a particular price per day, daily search volume, difficulty score, and much more.
At the bottom of the key word results was the SERP analysis. This broke down each URL from the search results page, even though KWFinder and Moz Guru both offer a much more comprehensive breakdown in this respect. SpyFu focuses on price, which might or may not be significant to your small business. Results like the Advertiser History graph, a long list and complex diagram of the ads appearing on that search page as time passes, was somewhat too in the weeds for me as a novice SEO instrument user. But for advertisers and marketers, SpyFu is a gold mine. Search Term Volume
With SpyFu Kombat you can look at overlapping and website Certain keywords To get up to 3 sites. For the PPC version you can also find a chart which goes over a span of a couple years demonstrating the overall amount of key words being bid on by all 3 sites. You can also rollover the graph to see keywords specific to only two of the websites if you feel the 3rd site might not be doing as good a job (or vice versa) as 2 of those other websites. It is going to also show you that the PPC budgets of those websites in addition to the amount of organic keywords ranking in the top 50 results for keyword.
When you click it will show you that the Key words in whatever bucket you click. You can view and download those key words for your use. As you can see I am on the ads tab but the choices are comparable once you click the natural tab (on the top box, the organic one on the bottom shows you total organic keywords).
Switching between the organic tab along with the ppc tab (also as the Overall # of organic search phrases + PPC ad budget should also give you a good idea of what of the bigger sites are more to the PPC or SEO aspect of things which can be a fantastic barometer to check in if you chance to be focusing on a single place on the other hand.
SpyFu Classic is the”flagship” segment in order to speak. This is Where you input one domain name on the home page and are presented with a slew of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Ranking of Ads vs # of Advertisers
– Estimated Value of Organic Traffic (estimated visitors with a factor of CPC factored in)
– Paid Traffic Compared with Organic Traffic Quotes
– Subdomains (useful for looking at how a website might break out parts of the principal domain, maybe a good spot to search for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Ad History (links through to full Keyword Ad History instrument )
– Total Paid Keywords
– Complete Organic Keywords
– PPC Competitors (with a URL to overlapping keywords)
– Organic Competitors (using a URL to overlapping keywords)
The data can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Complete Advertisers. . .all with trend information
– Top Ten Domains Marketing on the Keyword, with Domain Name Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a URL to Keyword Ad History
– Top Ten Organic Results with Title, Meta Description
– Associated Terms
– Associated Concepts (according to semantic relationships)
– Categories Search Term Volume
Keyword Management and Reviews
Keyword management is baked into SpyFu throughout the platform. Within all its three major research tabs–SEO, PPC, and Keyword–you will find options from the drop-down menus for SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups features in each tab are rather similar, populating a table using minimal search volume, CPC, problem rating, and monthly cost. These are SpyFu’s four chief metrics where key word research is worried. On the left of the desk are either the keyword you have researched and grouped yourself, or top keyword class suggestions from SpyFu. On the top right of the table you can subsequently add chosen keywords to lists, or export your selected key words as an Microsoft Excel file, CSV, or PDF. This basic keyword grouping functionality is much like SEMrush$99.95 in SEMrush and implemented better in Moz Pro and KWFinder.
Where SpyFu’s key word management capabilities really stand Out are at its List Builder and Tracking tabs. Additionally, this is where SpyFu creates its deep link between SEO and customer relationship management (CRM). From the List Builder tab, there is a Top Lists segment with targeted lists of domain names and key words like”Domains That Spend the Most On AdWords,” keywords with the highest CPC. There’s also a listing of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technologies: Ad buying platform, internet affiliate marketing, email marketing, and internet shopping cart are a few of the choices.
Alongside Leading Lists, there is a dedicated Company Leads tab. This basically acts the same manner as a keyword search: You enter a location, key words and industries, and refine results using filters such as AdWords budget and SEO clicks. The research then returns a list of leads with this site’s monthly ad budget and contact information that can be exported to lead management system or your CRM. I’d like to view SpyFu go a step further with this and integrate its SEO lead lists directly using a platform like Salesforce$75.00 in salesforce.com, but the tool is already ahead of the curve. SEMrush has a beta generation instrument, but that’s the closest comes to what SpyFu offers.
However, SpyFu recently incorporated AdWords Templates as Part of a Google AdWords campaign. The templates consist of prewritten advertisements for keyword groups . The templates can be downloaded by users from the SpyFu site and then upload into a AdWords account.
The platform also includes deeper SEO campaign management Using its SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature within the SEO platform for overseeing integrated key word study and rank monitoring within a campaign. My SpyFu is only accessible paid plans (not the free trial), but it allows you to install multiple projects tracking grouped key words plotted against SEO position, traffic worth, ROI, and a number of other metrics. All you have to do is open the My SpyFu menu and then include a new job. It’s the best and only example in this roundup of built-in, SEO-focused PM.
There’s also You ‘ve identified and begin monitoring that keyword position changes and reports back with domain positions. I was also able to prepare custom SEO reports in a few simple measures: Enter a domain name and then choose whether or not to run a document on SpyFu’s suggested custom keywords or domain key words. I entered my five custom keywords chose up to five competitors’ URLs, and then was given the option to run a report or a monthly report.
This Type of analysis is another area in which SpyFu stands out, since it also has a tool called”Kombat” that is available in the SEO and PPC Research tabs. In the domain of PCMag, I typed in Kombat and the tool immediately built an interactive information visualization which showed where the top keywords of PCMag overlapped with our competitors. There’s also what SpyFu calls a”key word world,” list CPC, CTR, monthly cost, and monthly clicks to get core keywords and advocated keywords. This study breakdown is just another feature that helps ways for you to acquire an SEO edge. Search Term Volume
Together with the SEO functionality of its primary Solution, SpyFu has introduced a study tool called Nacho Analytics, which offers access to different sites’ internet analytics. Through this stage, you can see time-of-day traffic sections, and behavior that is on-page.
Keyword Ad History
Ad History will show you, through colour bars frequently the Keyword appeared in a domain PPC campaign along with any modifications in the ad copy (all of which can be exported to excel). It reveals that a year’s worth of information up front and goes back to 2006 through the Bonus History Button.
So it is fairly straightforward, which is what I enjoy about SpyFu Tools. No more over-reliance on”in-house metrics” it is only”here is the advertisement history of this key word”, plain and simple. Normally, if you find a key word being promoted on by a PPC advertiser that is fantastic persistent it’s possible to look to employ that ad copy technique to some niche market of the keyword. If I were advertising for”resorts in Oklahoma” I might listen to that which ad copy was successful, as time passes, for that main/core keyword”resorts”.
Domain Advertisement History
Except it shows the domain Ad History Is like Keyword Advertisement History Keyword history of a specific domain.
This tool is useful in looking at keywords Which Have Been successful for Your opponents (or larger players in your niche) and which ones that they attempted and abandoned (which could be ones that you prevent from the gate). All this presumes the domain you are exploring is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes word relationships, Publicly available keyword data, and PPC campaign data to return a list of keywords associated with the keyword(s) (up to 10) you input. You could filter from CPC, search volume, as you can see, and you can also exclude key words.
For me personally, I prefer to use the PPC keywords as well as the Organic key words found In SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when employed as a competitive research tool versus a search tool. Search Term Volume
Pricing and Plans
Since I just mentioned, SpyFu’s Basic plan starts at $33 per Month when billed annually (or $39 month-to-month). Though, contrary to other tools in this SEO tool inspection roundup, for example Moz Guru and KWFinder$12.00 in KWFinder, SpyFu does not price by search results. All plans come with an unlimited number of backlink , key word group, domain name, and comparison search results combined with data export. The functionality you receive with SpyFu for the cost is an important factor in why we gave it an Editors’ Choice, along with the search volumes make the tool even more attractive for study that is keyword that is ad hoc.
That’s not to say SpyFu doesn’t cap anything. The Fundamental Plan provides you a potential of 250 sales leads and domain name contacts, and 5,000 weekly tracked keyword rankings, together with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert program (also $58 a month when billed yearly ) lumps leads and contacts to 500 and weekly tracked keyword positions to 15,000, along with custom-branded reports and access to SpyFu’s application programming interface (API).
Ultimately, SpyFu has added a $199 per month Team plan (billed yearly, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword rankings, and five user logins. SpyFu also comprises a 30-day money-back guarantee. The firm has slashed its pricing because our original inspection, making it attractive to SMBs.
I find that their tools pretty useful for competitive research. I do not use Their own Keyword Smart Search explained above but the number of data that They provide (in a simple fashion) in the price points that they give is very A combination that is nice. SpyFu makes its way into my arsenal on just about Each project. Search Term Volume