Intro Search Volume Checker
SpyFu is one of the feature rich tools, but has the Least attractive interface on the market. SpyFu provides SEO and PPC spy tool options . Search Volume Checker
Keyword Search and User Experience
The SpyFu dashboard is smartly laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is a lot SpyFu can do throughout the spectrum of SEO tooling, but for this particular review we’re focusing primarily on its own ad hoc lookup capabilities. When a business is looking to identifying the best possible search engine results pages (SERP) to target with an optimization plan, keyword-driven analysis is your legwork to get pages to rank higher. Recommendations and management capabilities are built in during SpyFu, but I started in the Keyword Research tab.
When I used the same set of five Key words to observe results differed between every one of my opponents. The five keywords that I used were pcmag marketing, internet shopping, IT consultant, and small business bookkeeping. I chose this mixture to simulate real-world terms that companies might hunt for (including publishers such as PCMag) as well as to discover associated search results and vulnerable competition sites.
After conducting searches I found that SpyFu creates and structures its key word results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 in Ahrefs. Rather than populating a table of associated key words with Page Authority (PA) and Domain Name Authority (DA) metrics along with stats on price per click (CPC) and keyword difficulty, SpyFu draws a far more apparent correlation with exactly how much cash a keyword could be worth. After hunting”digital advertising,” for instance, a separate navigation bar appeared across the top of their results page further breaking down the search results. You can then drill down into key word summary, related keywords, advertiser history, ranking history, backlinks, keyword group, and SERP analysis. That’s just for a single keyword revealing how SpyFu does the most granular research into keyword data of all the tools I tested.
Atop the main results, SpyFu gave me not CPC for the Keyword, but a daily and monthly cost breakdown in addition to the number of unique advertisers had appeared on the keyword in the past year. I got the same level of price breakdown when I clicked on the Related Keyword, which also enabled me to narrow results employing a left-hand filter menu to a particular price per day, daily search volume, difficulty score, and more.
At the bottom of the keyword results was the SERP analysis. This broke down every URL in the search results page, however KWFinder and Moz Guru equally provide a much more detailed breakdown in this respect. SpyFu focuses on monthly price, which might or might not be important to your small business. Results like the Advertiser History graph, a long list and complex diagram of the ads appearing on this search page over time, was a bit too in the weeds for me as a newcomer SEO instrument user. However, for digital entrepreneurs and entrepreneurs, SpyFu is a gold mine. Search Volume Checker
With SpyFu Kombat you can look at overlapping and website specific key words To get up to 3 websites. For your PPC version you may also find a chart which goes over a span of a few years showing the general amount of keywords being bid on by all 3 websites. You may also rollover the chart to see keywords specific to just two of the sites if you feel the 3rd website might not be doing as great a job (or vice versa) as 2 of those other sites. It will also show you the PPC budgets of the websites in addition to the number of organic keywords rank in the top 50 results for said keyword.
When you click it will show you that the Keywords in whatever bucket you click. It is possible to view and download those keywords for your own use. As you can see I’m on the ads tab however, the options are similar when you click on the organic tab (on the top box, the organic one on the underside shows you complete organic keywords).
Switching between the organic tab and the ppc tab (as well as the Total # of organic keywords + PPC ad budget should also give you an idea of which of the larger sites are more to the PPC or SEO side of things that may be a good barometer to look at if you happen to be focusing on one area on the other hand.
SpyFu Classic is the”flagship” segment so to speak. This is Where you input one domain on the home page and also are presented using a slew of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Advertising vs # of Clients
– Estimated Value of Organic Traffic (estimated visitors using a variable of CPC factored in)
– Paid Traffic Compared with Organic Traffic Estimates
– Subdomains (useful for looking at how a website might split parts of the principal domain, perhaps a good place to search for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Ad History (links through to complete Keyword Ad History instrument )
– Total Paid Keywords
– Total Organic Keywords
– PPC Competitors (using a link to overlapping key words )
– Organic Competitors (with a URL to overlapping key words )
The data here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Per Day, Complete Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, with Domain Name Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a Link to Keyword Advertisement History
– Top Ten Organic Results with Title, Meta Description
– Related Terms
– Associated Concepts (according to semantic relationships)
– Categories Search Volume Checker
Keyword Management and Reviews
Keyword management is baked into SpyFu through the platform. Within all its three main research tabs–SEO, PPC, and Keyword–you will find options from the drop-down menus for both SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups attributes in each tab are fairly similar, populating a table with monthly search volume, CPC, difficulty rating, and monthly price. All these are SpyFu’s four main metrics where key word research is concerned. On the left of the desk are either the keyword you have researched and grouped yourself, or top keyword class suggestions from SpyFu. At the top right of this table you can then add selected key words for lists, or export your selected keyword within an Microsoft Excel file, CSV, or PDF. This fundamental keyword grouping functionality is much like SEMrush$99.95 in SEMrush and implemented better in Moz Pro and KWFinder.
Where SpyFu’s keyword management abilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu creates its deep connection between SEO and customer relationship management (CRM). From the List Builder tab, there’s a Best Lists segment with targeted lists of domain names and keywords like”Assets Which Spend the Most On AdWords,” keywords with the highest CPC. There is also a listing of the most expensive keywords, which you can then filter by state, business, or a particular web-based technology: Ad buying platform, internet affiliate marketing, email marketing, and online shopping cart are a few of the choices.
Alongside Leading Lists, there is a dedicated Company Leads tab. This essentially acts the same manner as a search: You enter key words and businesses, a location, and refine results using filters like AdWords budget and SEO clicks. The research returns a list of URL leads with that site’s monthly advertising budget and contact information that is available that may be exported into your CRM or lead management system. I’d like to view SpyFu proceed a step farther with this and integrate its SEO lead lists straight with a stage such as Salesforce$75.00 in salesforce.com, but the instrument is already ahead of the curve. SEMrush has a lead generation instrument, but that is the closest comes to exactly what SpyFu offers.
But, SpyFu included AdWords Templates as Portion of a Google AdWords campaign. The templates include prewritten ads for groups that are keyword . Users can download the templates in the SpyFu website and upload into an AdWords account.
The system also includes deeper SEO campaign direction With its SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature within the SEO platform for overseeing integrated keyword research and rank monitoring in a campaign. My SpyFu is just available in paid programs (not the free trial), but it allows you to install multiple projects tracking grouped key words plotted against SEO rank, traffic value, ROI, and a number of other metrics. All you have to do is open the My SpyFu menu and add a new job. It is the greatest and only case in this roundup of SEO-focused PM.
There’s also the Tracking tab, which lets you choose You begin monitoring that keyword ranking changes and reports back with weekly domain rankings and’ve identified. I was also able to set up custom SEO reports in a few straightforward steps: Enter a domain name and then choose if to run a document on SpyFu’s suggested custom keywords or domain key words. I entered my five habit keywords picked up to five competitors’ URLs, and then was given the option to run either a one time report or a recurring report.
That Type of analysis is another area where SpyFu stands outside, since it also has a tool called”Kombat” that is available from the SEO and PPC Research tabs. In Kombat, I typed in the domain of PCMag along with the tool built an interactive data visualization that showed where the top key words of PCMag overlapped with our opponents. There’s also what SpyFu calls a”keyword world,” list CPC, CTR, monthly cost, and monthly clicks to get core keywords and recommended keywords. This research breakdown is just another feature that will help unearth ways for one to acquire an SEO advantage on the competition. Search Volume Checker
With the SEO functionality of its primary Solution, SpyFu has introduced a research tool called Nacho Analytics, which offers access to the internet analytics of other sites. Through this stage, you can view time-of-day visitors, segments, and search-engine behaviour.
Keyword Ad History
You will be shown by keyword Advertisement History, through coded bars, how often the Keyword appeared in a domain’s PPC campaign alongside any modifications in the advertisement copy (all of which can be exported to excel). It extends back to 2006 through the Bonus History Button and shows a year’s worth of information.
So it’s pretty straightforward, which is exactly what I like about SpyFu Tools. No over-reliance on”in-house metrics” it is only”here’s the advertisement history of this keyword”, plain and simple. If you find a key word being advertised on by a PPC advertiser persistent then it’s possible to look to employ that ad copy technique to a niche market of the larger keyword. If I had been advertising for”resorts in Oklahoma” I might pay attention to that which ad copy has been successful, over time, for this main/core key word”resorts”.
Domain Ad History
Except it reveals the, domain Ad History Is like Keyword Advertisement History History of a domain.
This instrument is useful in Taking a Look at keywords Which Have Been successful for Your competitors (or bigger players on your niche) and which ones they attempted and abandoned (which may be ones for you to avoid from the gate). All of this assumes the domain you’re currently researching is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu uses semantic term connections, Publicly available keyword data, and PPC campaign data to return a list of keywords associated with the keyword(s) (up to 10) you input. You can also filter from CPC, look volume as you can see, and you can also exclude keywords.
For me personally, I would rather use the PPC keywords and the Organic keywords found In SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Mostly, I feel SpyFu is at its best when employed as a search instrument versus a research tool. Search Volume Checker
Pricing and Strategies
As I said, SpyFu’s Fundamental plan begins at $33 each Month when billed annually (or $39 month-to-month). Though, unlike other tools within this SEO tool review roundup, for example Moz Pro and KWFinder$12.00 at KWFinder, SpyFu does not price by search success. All programs come with an unlimited number of competitor/domain comparison search results , key word collection, backlink, and domain combined with data export. The functionality that you receive with SpyFu for your cost is a significant element in the reason we gave it an Editors’ Choice, and the boundless search volumes make the instrument much more attractive for research that is keyword that is ad hoc.
That is not to mention SpyFu doesn’t cap anything. The Fundamental Plan provides you a capacity of 250 sales leads and domain contacts, along with 5,000 weekly tracked keyword rankings, together with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert program (also $58 a month when billed annually) bumps leads and contacts to 500 and per week tracked keyword positions to 15,000, together with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Finally, SpyFu has added a $199 per month Team program (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword rankings, and five user logins. SpyFu also comprises a 30-day money-back guarantee. Overall the company has slashed on its pricing.
I find that their tools pretty useful for search. I do not use Their own Keyword Smart Search which They give (in a straightforward fashion) in the price points they give is very A wonderful combination. SpyFu makes its way into my arsenal on just about Each undertaking. Search Volume Checker