Introduction Search Volume
SpyFu is one of the more feature rich tools, but likely has the Least appealing interface out there. SpyFu provides SEO and PPC spy tool options along with their keyword search tool. Search Volume
Keyword Search and User Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SpyFu can perform across the spectrum of SEO tooling, but with this review we’re focusing mostly on its ad hoc research capacities. When a business is seeking to identifying the best possible search engine results pages (SERP) to aim having an optimization plan, keyword-driven investigation is your legwork to get pages to rank higher. Keyword recommendations and management capabilities are built in during SpyFu, however I started in the Keyword Research tab.
When testing each tool, I used exactly the same set of five Keywords to see how results differed between every one of my competitors. The five keywords that I used were electronic marketing, pcmag, internet shopping, IT consultant, and small business bookkeeping. I chose this mixture to simulate real world terms that businesses might search for (such as publishers like PCMag) and to discover related search results and vulnerable competition sites.
I discovered that after running searches in my five evaluation terms SpyFu produces and structures its keyword results and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 at Ahrefs. As opposed to populating a table of related key words with Page Authority (PA) and Domain Name Authority (DA) metrics together with stats on cost per click (CPC) and key word difficulty, SpyFu draws a far more apparent correlation with exactly how much cash a key word is worth. After searching”digital marketing,” for example, another navigation bar appeared across the top of their results page further breaking down the search results. You can then drill down into key word overview, related keywords, advertiser background, status background, traffic, key word grouping, and SERP analysis. That is only for one keyword query, revealing how SpyFu will arguably the most granular deep-dive research into key word data of the tools I analyzed.
Atop the results, SpyFu gave me not only CPC for the Key word, however a daily and monthly cost breakdown in addition to how many unique advertisers had emerged on the key word in the last year. I got the same level of price breakdown when I clicked on the Related Keyword, which also enabled me to narrow results using a left-hand filter menu to a particular cost per day, daily investigation volume, difficulty rating, and much more.
In the bottom of the key word results was the SERP analysis. This broke down every URL from the search results page, however KWFinder and Moz Guru both offer a much more detailed breakdown in this respect. SpyFu focuses. Results such as the Advertiser History chart, a lengthy list and complicated diagram of the ads appearing on that search page as time passes, was somewhat too from the weeds for me as a novice SEO instrument user. However, for digital entrepreneurs and entrepreneurs, SpyFu is a gold mine. Search Volume
With SpyFu Kombat you can look at overlapping and website keywords To get up to 3 sites. For the PPC version you can also find a chart which goes back over a span of a couple years showing the general amount of key words being bid on by all 3 sites. You may also rollover the chart to see keywords specific to only 2 of those sites if you feel the 3rd site might not be doing as great a job (or vice versa) as two of the other sites. It will also show you that the PPC budgets of the sites as well as the amount of organic keywords ranking in the top 50 results for keyword.
When you click it will show you the Key words in whatever bucket you click, towards the right of this chart. You can see and download those key words for your use. As you can see I am on the advertisements tab but the choices are comparable when you click on the organic tab (on the upper box, the organic one at the underside shows you total organic keywords).
Switching between the organic tab and the ppc tab (also as the Total # of organic keywords + PPC ad budget must also give you a good notion of which of the bigger sites are more into the PPC or SEO aspect of things which can be a good barometer to look at if you chance to be concentrating on a single place over the other.
SpyFu Classic is the”flagship” segment in order to speak. This is Where you input one domain name on the home page and also are presented with a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Ranking of Ads vs # of Clients
– Estimated Value of Organic Traffic (estimated traffic using a factor of CPC factored in)
– Paid Traffic Compared with Organic Traffic Quotes
– Subdomains (helpful for looking at how a website might break out parts of the principal domain, maybe a good spot to look for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Ad Background (links through to complete Keyword Ad History tool)
– Total Paid Keywords
– Complete Organic Keywords
– PPC Competitors (with a URL to overlapping key words )
– Organic Competitors (using a link to overlapping key words )
The information can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Per Day, Total Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, together with Domain Name Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy With a URL to Keyword Ad History
– Top Ten Organic Results with Title, Meta Description
– Related Terms
– Related Concepts (according to semantic relationships)
– Categories Search Volume
Keyword Management and Reviews
Keyword direction is baked in to SpyFu throughout the platform. Within all its three main research tabs–SEO, PPC, and Keyword–you will find choices in the drop-down menus for SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups features in each tab are rather similar, populating a table using monthly search volume, CPC, problem score, and monthly cost. All these are SpyFu’s four chief metrics where keyword research is concerned. On the left of the desk are the key words you have researched and booted yourself, or high keyword class suggestions from SpyFu. On the top right of the table you can subsequently add chosen key words for lists, or export your selected keyword as an Microsoft Excel file, CSV, or PDF. This basic keyword grouping functionality is similar to SEMrush$99.95 in SEMrush and executed better in Moz Pro and KWFinder.
Where SpyFu’s key word management abilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu makes its deep link between SEO and customer relationship management (CRM). From the List Builder tab, there is a Best Lists section with concentrated lists of domains and key words like”Domains That Spend the maximum On AdWords,” keywords with the highest CPC. There is also a list of the most expensive keywords, which you can then filter by state, business, or a specific web-based technology: Ad buying platform, affiliate marketing, email marketing, and internet shopping cart are a few of the options.
Alongside Leading Lists, there’s a dedicated Company Leads tab. This acts exactly the same way You enter businesses and key words, a place, and refine results using filters like AdWords budget and SEO clicks. The research returns a list of leads with the monthly advertising budget and contact information that can then be exported into your CRM or direct management system of that site. I’d like to see SpyFu proceed a step further with this and incorporate its own SEO lead lists straight with a stage such as Salesforce$75.00 in salesforce.com, but this tool is currently ahead of the curve. SEMrush includes a beta lead generation tool, but that’s the closest comes to exactly what SpyFu offers.
But, SpyFu incorporated AdWords Templates as Part of a Google AdWords campaign. The templates consist of prewritten advertisements for groups in hundreds of industries. Users may download the templates from the SpyFu website and upload into an AdWords account.
The system also includes SEO campaign management With its SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature inside the SEO platform for tackling integrated key word research and rank tracking in a campaign. My SpyFu is just accessible paid plans (not the free trial), but it allows you to install multiple projects tracking grouped key words plotted against SEO rank, traffic value, ROI, and a number of other metrics. All you have to do is open the My SpyFu menu and then add a new project. It is the only and best example in this roundup of SEO-focused PM.
There is also Keywords youbegin continuing tracking that keyword ranking changes and reports back together with domain positions and’ve identified. Utilizing the webpage, I was able to set up custom SEO reports in a few straightforward measures: Enter a domain name and choose whether or not to conduct a report on SpyFu’s suggested domain keywords or custom key words. I entered my five custom keywords picked up to five competitors’ URLs, and then was given the choice to run a one-off report or a report.
This Type of analysis that is aggressive is another area where SpyFu stands outside, as it also has a tool called”Kombat” that is offered in the SEO and PPC Research tabs. In the domain of PCMag, I typed in Kombat and the tool built an interactive information visualization that revealed where PCMag’s top key words overlapped with our opponents. There’s also what SpyFu calls a”key word world,” listing CPC, CTR, monthly cost, and monthly clicks to get core keywords and recommended keywords. This research breakdown is just another feature which helps unearth ways for you to gain an SEO edge on the competition. Search Volume
Together with the SEO performance of its Solution, SpyFu has introduced a research tool named Nacho Analytics, which provides access to the internet analytics of websites. Through this stage, you can view search-engine behaviour visitors, and sections.
Keyword Advertisement History
You will be shown by keyword Ad Background, through color coded bars often the Keyword appeared in a domain PPC campaign along with any modifications in the ad copy (all of which can be exported into excel). It shows a year’s worth of data and goes back to 2006 via the Bonus History Button.
So it’s pretty straightforward, and that’s exactly what I like about SpyFu Tools. No more over-reliance on”in-house metrics” it’s just”here is the ad history of this keyword”, plain and simple. If you find a key word being advertised on by a PPC advertiser that is fantastic persistent then it’s possible to look to employ that ad copy technique to a niche market of that keyword that is larger. If I had been advertising for”hotels in Oklahoma” I might pay attention to that which ad copy has been successful, as time passes, for this main/core key word”resorts”.
Domain Advertisement History
Except it reveals the domain Ad History Is like Keyword Advertisement History History of a domainname.
This instrument is useful in looking at keywords that have been successful for Your competitors (or bigger players on your market ) and which ones they attempted and abandoned (which may be ones for you to avoid out of the gate). All of this presumes the domain you are researching is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes term connections, Publicly accessible keyword information, and PPC campaign information to return a list of keywords associated with the keyword(s) (up to 10) you enter. As you can see, you can filter search volume, by CPC, and you can also exclude key words.
For me, I prefer to use the PPC keywords and the Organic key words found In SpyFu Classic or SpyFu Kombat. I love to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Mostly, I feel SpyFu is at its best when used as a research instrument versus a keyword research tool. Search Volume
Pricing and Strategies
As I just said, SpyFu’s Basic plan starts at $33 per Month when billed yearly (or $39 month-to-month). Though, unlike other tools in this SEO tool inspection roundup, such as Moz Guru and KWFinder$12.00 in KWFinder, SpyFu doesn’t cost by search results. All plans have an infinite number of backlink name, key word, keyword group, domain name, and competitor/domain comparison search results along with unlimited data export. The functionality you get with SpyFu for your price is an important element in the reason we gave it an Editors’ Choice, along with the search volumes make the tool even more appealing for keyword study that is ad hoc.
That is not to say SpyFu does not cap anything. The Basic Program provides you a capacity of 250 sales leads and domain name contacts, and 5,000 weekly tracked keyword rankings, along with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert plan (also $58 a month when billed yearly ) lumps leads and contacts to 500 and weekly monitored keyword positions to 15,000, together with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Ultimately, SpyFu has added a $199 per month Team plan (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword rankings, and five user logins. SpyFu also includes a 30-day money-back warranty. The firm has slashed on its pricing.
I find that their tools pretty useful for research. I do not use Their own Keyword Smart Search that They give (in a simple fashion) at the price points that they give is very A combination that is wonderful. SpyFu makes its way Every undertaking. Search Volume