Intro Search Volume Tool
SpyFu is among the more feature rich tools, but has the Least appealing interface on the market. SpyFu offers SEO and PPC spy tool options . Search Volume Tool
Keyword Search and User Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SpyFu can do across the spectrum of SEO tooling, but for this review we’re focusing on its own ad hoc keyword lookup capacities. When a company is seeking to identifying the best possible search engine results pages (SERP) to aim with an optimization strategy, keyword-driven analysis is the legwork to get pages to rank higher. Recommendations and management capabilities are built in during SpyFu, but I started from the Keyword Research tab.
When I used the Exact Same set of five Key words to see results differed between every one of my opponents. The five keywords that I used were online shopping , digital advertising, pcmag, IT consultant, and small business accounting. I chose this mixture to simulate real-world terms that companies might search for (such as publishers such as PCMag) and to discover related search results and vulnerable competitor websites.
After running searches in my five evaluation terms, I discovered that SpyFu produces and structures its keyword results and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 at Ahrefs. Rather than populating a table of related keywords with Page Authority (PA) and Domain Authority (DA) metrics along with stats on cost per click (CPC) and keyword difficulty, SpyFu draws a far more obvious correlation with how much money a keyword could be worth. After searching”digital marketing,” for example, another navigation bar appeared across the top of the results page further breaking down the search results. You can then drill down to key word summary, related key words, advertiser background, status background, traffic, key word group, and SERP analysis. That’s just for one key word query, revealing SpyFu does arguably the most granular investigation into key word data of all the tools I tested.
Atop the primary results, SpyFu gave me not CPC for the Key word, however a daily and yearly cost breakdown as well as how many unique advertisers had appeared on the key word in the past year. I received the exact same degree of price breakdown when I clicked on the Associated Keywords tab, which also enabled me to narrow results using a left-hand filter menu to a specific price every day, daily investigation volume, difficulty score, and more.
In the bottom of the results that are keyword was the SERP analysis. This broke down every URL from the search results page, even however KWFinder and Moz Pro equally offer a more detailed breakdown in this regard. SpyFu focuses on monthly cost, which may or may not be significant to your business. Results such as the Advertiser History graph, a lengthy list and complicated diagram of the ads appearing on this search page over time, was somewhat too in the weeds for me as a newcomer SEO instrument user. However, for digital marketers and advertisers, SpyFu is a gold mine. Search Volume Tool
With SpyFu Kombat you can look at overlapping and site key words To get up to 3 websites. For your PPC version you may also find a graph which goes over a span of a couple years demonstrating that the overall amount of keywords being bid on by all three sites. You may also rollover the chart to find key words specific to just two of the sites if you are feeling the 3rd website might not be doing as great a job (or vice versa) as 2 of the other websites. It will also show you the PPC budgets of the websites in addition to the number of organic keywords ranking in the top 50 results for keyword.
When you click it will show you that the Keywords in whatever bucket you click. You can view and download those key words for your own use. As you can see I’m on the advertisements tab however, the options are comparable when you click on the organic tab (on the upper box, the natural one on the underside shows you total organic key words ).
Switching between the organic tab along with the ppc tab (also as the Total # of organic search phrases + PPC ad budget should also give you an notion of which of the bigger sites are more to the PPC or SEO side of things that may be a fantastic barometer to look in if you chance to be focusing on one place on the other hand.
SpyFu Classic is the”flagship” segment in order to speak. This is Where you enter one domain name on the home page and also are presented using a TON of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Ranking of Advertising vs # of Advertisers
– Estimated Value of Organic Traffic (estimated visitors with a variable of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (helpful for looking at the way the website might split parts of the main domain, perhaps a good spot to look for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Ad History (links through to full Keyword Ad History instrument )
– Total Paid Keywords
– Total Organic Keywords
– PPC Competitors (with a link to overlapping key words )
– Organic Competitors (using a URL to overlapping keywords)
The information can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Complete Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, with Domain Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy With a Link to Keyword Advertisement History
– Top Ten Organic Outcomes with Title, Meta Description
– Related Terms
– Related Concepts (according to semantic relationships)
– Categories Search Volume Tool
Keyword Management and Reviews
Keyword management is baked in to SpyFu through the platform. Within all its three major research tabs–SEO, PPC, and Keyword–there are choices from the drop-down menus for SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups features in each tab are rather similar, populating a table using minimal search volume, CPC, problem rating, and monthly price. These are SpyFu’s four chief metrics where keyword research is concerned. On the left of the desk are either the key words you’ve researched and booted yourself, or top keyword group suggestions from SpyFu. At the top right of this desk you can subsequently add chosen keywords for lists, or export your chosen key words within an Microsoft Excel file, CSV, or PDF. This basic keyword category performance is similar to SEMrush$99.95 at SEMrush and executed better in Moz Pro and KWFinder.
Where SpyFu’s key word management abilities really stand Out are in its List Builder and Tracking tabs. Additionally, this is where SpyFu creates its deep connection between SEO and customer relationship management (CRM). In the List Builder tab, there’s a Top Lists segment with concentrated lists of domain names and key words like”Domains That Pay the Most On AdWords,” keywords with the maximum CPC. There is also a listing of the most expensive keywords, which you can then filter by state, industry, or a specific web-based technology: Ad buying platform, internet affiliate marketing, email advertising, and internet shopping cart are a few of the choices.
Next to Top Lists, there is a dedicated Business Leads tab. This basically acts exactly the exact same way as a search: You enter a place, industries and key words, and refine outcomes using filters like AdWords budget and SEO clicks. The search returns a list of leads with this site advertising budget and contact information that can subsequently be exported into your CRM or direct management system. I’d love to view SpyFu go a step further with this and integrate its SEO lead lists straight using a stage like Salesforce$75.00 in salesforce.com, but the instrument is already ahead of the curve. SEMrush includes a beta lead generation instrument, but that’s the closest any optimization product I tested comes to what SpyFu offers.
However, SpyFu recently incorporated AdWords Templates as Portion of a Google AdWords campaign. The templates include prewritten advertisements for groups that are keyword . Users may download the templates from the SpyFu site and upload to a AdWords account.
The system also includes SEO campaign management Using its My SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature within the SEO platform for tackling integrated key word research and rank tracking in a campaign. My SpyFu is just accessible paid programs (not the free trial), but it lets you install multiple jobs tracking grouped key words plotted against SEO position, traffic value, ROI, and a number of different metrics. All you need to do is open the My SpyFu menu and include a new project. It’s the only and greatest example in this roundup of SEO-focused PM.
There’s also Keywords youstart monitoring that reports back together with weekly domain rankings and keyword ranking changes and’ve identified. Using the webpage, I was able to prepare custom SEO reports in a few straightforward steps: Enter a domain name and choose if to conduct a document on SpyFu’s suggested custom keywords or domain key words. I entered my five custom keywords in a field, chose up to five opponents’ URLs, and then was given the choice to run either a report or a recurring monthly report.
This Type of aggressive analysis is another area where SpyFu stands out, since it also has a tool called”Kombat” that is available in the SEO and PPC Research tabs. In the domain of PCMag, I typed in Kombat along with the tool immediately built an interactive information visualization which revealed where PCMag keywords overlapped with our opponents. There’s also what SpyFu calls a”key word universe,” list CPC, CTR, monthly price, and monthly clicks to get core keywords and advocated keywords. This research breakdown is just another feature which helps ways to gain an SEO edge. Search Volume Tool
Together with the SEO performance of its primary Solution, SpyFu has introduced a research tool named Nacho Analytics, which offers access to the web analytics of websites. Through this stage, you can view time-of-day traffic segments, and behavior that is on-page.
Keyword Advertisement History
You will be shown by keyword Advertisement History, through colour coded bars frequently the Key words appeared in a domain PPC campaign along with any modifications in the ad copy (all of which may be exported into excel). It goes back to 2006 via the Bonus History Button and shows that a year’s worth of information up front.
So it’s fairly straightforward, which is exactly what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it is just”here is the advertisement history of the key word”, plain and simple. If you see a key word being promoted on by a PPC advertiser that is fantastic persistent you can look to apply that advertisement copy technique to some market of the keyword that is bigger. If I were advertisements for”resorts in Oklahoma” I would listen to what ad copy was successful, as time passes, for this main/core key word”hotels”.
Domain Ad History
Domain Ad History is similar to Keyword Advertisement History except it reveals the History of a domain.
This instrument is useful in looking Your opponents (or bigger players in your market ) and which ones that they tried and left (which could be ones for you to avoid out of the gate). All of this presumes the domain you’re researching is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu uses word connections, Publicly available keyword data, and PPC campaign information to return a list of keywords associated with the keyword(s) (up to 10) you input. As you can see, you can also filter by CPC, look volume, and you can also exclude keywords.
For me personally, I would rather use the Organic key words found as well as the PPC keywords In SpyFu Classic or SpyFu Kombat. I love to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Mostly, I feel SpyFu is at its best when employed as a competitive search tool versus a research tool. Search Volume Tool
Pricing and Plans
Since I just said, SpyFu’s Basic plan begins at $33 per Month when billed annually (roughly $39 month-to-month). Though, contrary to other tools in this SEO tool inspection roundup, such as Moz Pro and KWFinder$12.00 at KWFinder, SpyFu does not price by search results. All programs come with an infinite number of comparison search results name, keyword, keyword group, backlink, and domain combined with unlimited data export. The performance that you get with SpyFu for your cost is a significant factor in the reason we gave it an Editors’ Choice, and the search volumes make the tool much more appealing for ad hoc research that is keyword.
That is not to say SpyFu doesn’t cap anything. The Basic Plan provides you a capacity of 250 sales leads and domain name contacts, along with 5,000 weekly monitored keyword positions, together with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional program (also $58 a month when billed annually) lumps contacts and leads to 500 and weekly monitored keyword positions to 15,000, along with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Finally, SpyFu has added a $199 per month Team plan (billed yearly, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword rankings, and five user logins. SpyFu also comprises a 30-day money-back warranty. The firm has actually slashed on its pricing.
I find that their tools pretty useful for aggressive research. I don’t use Their Keyword Smart Search which They give (in a straightforward fashion) in the price points that they give is very A combination that is nice. SpyFu makes its way into my toolbox on just about Every undertaking. Search Volume Tool